Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Instagram on the other hand does not generate leads for us. Don’t let anyone else tell you different.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. Instagram on the other hand does not generate leads for us. Don’t let anyone else tell you different.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Stevens & Tate

MARCH 8, 2022

Generational marketing is a type of marketing that targets the needs and desires of different demographic groups according to their age. Deliberately segmenting consumers into generations allows brands to target their campaigns more effectively, ensuring they are communicating with the correct group of people at the right time.

Generation 128

Generation Brand Identity Branding Peer-to-peer 128

Optinmonster

APRIL 29, 2022

Are you tired of the same boring lead generation strategies? Do you want creative ways to generate leads for your business? Lead generation is as simple as telling people what you do and how you can help them. Lead generation is as simple as telling people what you do and how you can help them. What is Lead Generation?

Lead Generation 104

Lead Generation Lead Ranking Generation Lead Scoring 104

Aberdeen

MARCH 28, 2023

Artificial intelligence (AI) has been a buzzworthy topic for years — even decades — but the recent release of generative AI tools such as ChatGPT and Dall-E 2 has captured the public’s imagination. But our research suggests that the recent introduction of generative AI tools is accelerating the use of AI by the general public.

Marketing AI 98

Marketing AI Generation Case Studies User-Generated Content 98

Salesforce Marketing Cloud

AUGUST 21, 2023

How will generative AI impact email marketing in the next 2-5 years? Are you already using generative AI? What needs to happen for generative AI to achieve its full potential in email marketing? But what do marketers want to know about generative AI and email marketing? If so, how? Can you give us some examples?

Marketing AI 98

Marketing AI Email Marketing Generation Planning 98

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Stevens & Tate

OCTOBER 24, 2022

It is critical to understand how a particular generation develops brand loyalty. The insights gained by this understanding make marketing to the generation in question much easier. Let’s look at Generation X for example. What Makes Generation X (Gen X) Unique? Members of Generation X straddle a critical divide.

Loyalty 85

Loyalty Generation Brand Identity Branding 85

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? Armed with this knowledge, you can develop a thoughtful approach to AI-generated content that leverages the strengths of both humans and machines. What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Stevens & Tate

NOVEMBER 4, 2022

Generation X, often referred to as the middle child, is the generation sandwiched between the baby boomers and the millennials. However, this generation has impressive buying power and are essential to consider when determining how to tell your brand story. Why is Generation X Important?

Generation 95

Generation Brand Identity Branding Ethics 95

LeanData

MARCH 10, 2022

The Revenue Generator podcast is a personal project of mine, and it’s been a long, long time in the coming. The catalyst of the podcast comes from the errors of my own professional past and each episode serves as a vehicle for me – and hopefully you as well – to become a better revenue generator.

Ideal Customer Profiles 96

Ideal Customer Profiles Generation Demand Generation Agencies Class 96

Integrated B2B

OCTOBER 2, 2016

When the CEO of all too many B2B companies sits down to decide on the three- or five-year strategy, a select group of executives are typically asked to front up with factual data and strategic opinions: The Chief Financial Officer, the Chief Commercial Officer and the Chief Operations Officer. Generate leads. Track trends.

Opinions 53

Opinions CMO Paid Search Agency Social Media 53

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Social Media Demand 130

PureB2B

MARCH 9, 2021

What about with lead generation? Well, there are a lot of differing opinions on this matter, but one rings true above all else. When focusing on lead generation, the content you promote needs to stand on its own. If done correctly, using gated content can be a huge difference maker for your lead generation strategy.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

PureB2B

MARCH 9, 2021

What about with lead generation? Well, there are a lot of differing opinions on this matter, but one rings true above all else. When focusing on lead generation, the content you promote needs to stand on its own. If done correctly, using gated content can be a huge difference maker for your lead generation strategy.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

PureB2B

MARCH 9, 2021

What about with lead generation? Well, there are a lot of differing opinions on this matter, but one rings true above all else. When focusing on lead generation, the content you promote needs to stand on its own. If done correctly, using gated content can be a huge difference maker for your lead generation strategy. .

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

NuSpark Consulting

NOVEMBER 3, 2019

Let’s begin by defining a lead generation and why you need lead generation strategies for your business to succeed. Lead generation is a process of identifying and attracting potential customers.Without the right strategy in place, it can use up a lot of your time and resources. Middle-of-Funnel Marketing (MOFU).

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

Sprout Social

JULY 22, 2021

Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. In this post, we’ll dive into the nuts and bolts of social media use by generation. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23).

Social Media 140

Social Media Generation Media Lead Ranking 140

Content Standard

JULY 3, 2018

” DeVine urges us to look at millennials, the most brand-loyal generation. ” Yet it’s easier to find examples of brands expressing political and social opinions than opinions about their industry and what they do. Best to be safe, they say. I call bull dust. Energy company E.ON

Opinions 58

Opinions Paid Search Agency Brand Identity Branding 58

Marketing Insider Group

APRIL 5, 2023

As AI-generated experiences become more pervasive, it’s getting harder to tell the difference between what’s genuine and what’s automated. Thanks to generative AI, everyone’s struggling to define what’s authentic — even the U.S. However, that doesn’t necessarily align with AI-generated output.

Marketing AI 339

Marketing AI Lead Ranking Lead Scoring Copyright 339

Square 2 Marketing

MARCH 8, 2022

As we wrap up the first quarter of the year, some of you might be looking at your lead generation results and wondering, "What happened? Why didn’t we generate more leads?". No article on the web or list of generalizations is going to solve your challenges around lead generation. But I digress.

Lead Generation 52

Lead Generation Tactics Leads Lead 52

Scoop.it

SEPTEMBER 8, 2022

Generate topic ideas. You should have no trouble generating ideas for topics to curate around if you’ve done your research. You can generate ideas by looking at what other people in your industry are talking about, what’s trending on social media, or by keeping up with the latest news in your field.

Curation 93

Curation Generation Content Thought Leadership 93

Martech

APRIL 18, 2024

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” Well, you know the “highest paid person’s opinion” in your office better than I do. So, what is highly valued by the C-suite?

Merchandising 105

Merchandising Marketing Analytics Tools Conversion Lead Ranking 105

chiefmartech

JUNE 4, 2023

” Allegedly, it was written by an AI researcher at the company who was explaining how the real competitive threat to Google’s generative AI initiatives wasn’t OpenAI. What are big products they can launch that will generate big revenue streams? Big companies need big products that generate big revenue streams.

Generation 114

Generation Budget Programs Aggregators Long Tail Marketing 114

Marketing Craftmanship

FEBRUARY 21, 2023

Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own ideas and opinions, those of a client, or of an individual within your organization. Branded Interviews serve as inherent 3rd party endorsements from credible opinion leaders. Hands down.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

Martech

NOVEMBER 15, 2023

Articles or posts that challenge popular opinions, backed by data or unique insights. It helps stand out against the sheer volume of content Generative AI excels at creating explainer articles on well-trodden topics but can’t offer fresh, informed opinions. Why is human thought leadership so valuable right now?

Thought Leadership 130

Thought Leadership Work Management Marketing Management Opinions 130

Biznology

JUNE 4, 2019

You’ve been involved in the lead generation world for a long time. Lead generation success rests on quality— not quantity, and not speed. In my opinion, too much of the prospecting is being handled by a black box. His new business is called Prospect Experience. How has it changed? But just as often these are bad leads.

Marketing Prospects 126

Marketing Prospects Lead Generation Lead Scoring Lead Ranking 126

Valasys

MAY 27, 2021

Demand generation and lead generation are two different yet significant aspects of any business. But before we dive into demand generation vs lead generation, let’s have an understanding of each of these terms, individually. What is Demand Generation? The promotion comes under demand generation activities.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Lead Generation Demand 52

Webbiquity

NOVEMBER 8, 2022

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. Marketers can sponsor influencers or have them review a product and share their honest opinion of it. People generally trust the opinions of others they perceive to be like them, those they view as highly relatable.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. Generative AI is a subset of artificial intelligence. Before we dive into the details, let’s define some key terms.

Marketing AI 120

Marketing AI Lead Ranking Generation Paid Search Agency 120

Televerde

JANUARY 12, 2021

You’ll see much more success by developing a multichannel strategy for lead generation that empowers buyers and improves their experience. How to Use Multichannel Marketing to Skyrocket Lead Generation. Not surprising, buyers tend to hold more favorable opinions of brands that make the sales process a little easier for them.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. Here’s where user-generated videos come in. If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes. This includes video. But I disagree.

User-Generated Content 110

User-Generated Content Video Marketing Peer-to-peer Generation 110

KoMarketing Associates

MAY 8, 2017

Most marketers agree that video is an important component of content marketing, but a new survey suggests that their opinions on advertising slightly differ by age group.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Paid Search Agency 120

Metadata

JULY 21, 2022

Running legit demand generation marketing campaigns is a great place to start. Below, you’ll learn how demand generation works, some strategies you can use, and best practices that every demand gen campaign should follow. What is demand generation? Demand generation is what marketing is all about. Creating demand.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Huptech Web

DECEMBER 2, 2022

What is UGC(User Generated Content)? What is the Importance of User Generated Content? How Does User Generated Content Really Affect Brands? What are the Different Types of User Generated Content? What is UGC(User Generated Content)? What is the Importance of User Generated Content? Table Of Contents.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Kevin Indig

JANUARY 3, 2023

The success of large language models (LLM) and generative AI is indisputable. The last weeks of 2022 showed a flood of generative AI tools or existing tools that added AI features like Notion or Canva. However, generative AI can solve many use cases already today. However, generative AI can solve many use cases already today.

Lead Ranking 52

Lead Ranking Order Effectiveness Generation 52