What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
Effective marketing isn’t much different from manufacturing or delivering a product/service; it also struggles to improve efficiency, reduce costs and errors, and generate more value. During the Plan ning phase, assess the problem, consult with sales and come up with a hypothesis (e.g. “If completing campaigns in a cost-efficient way.
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