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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

Marketers can gather significant insights by multi-variety testing their branding & advertising endeavors. The insights can be applied across channels to improve the overall conversions. However, there’s no point in generating leads if they eventually don’t convert. Wrapping Things Up.

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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

The marketers keeping pace with digital transformation will harness mountains of customer data from diverse platforms across the web, as well as from the physical channels & will put them to use for extracting valuable insights from data analysis & interpretation. Why Customer Experience Management is Important.

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How to Build Customer Loyalty with Content Marketing

Valasys

Well, this operates on the simple philosophy of optimizing the omnichannel experiences of the customers, even after generating sales conversions. The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Focus on Building Strong Brand Equity & on Positive Word of Mouth Marketing (WOMM): The marketers can evoke positive sentiments in the minds of their prospects by positive word of mouth marketing (WOMM). Emotional analytics can help in optimizing content strategy through multi-channel marketing.

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10 Powerful Ways to Scale-up your Email Marketing During Coronavirus

Valasys

If the customers can shop without incurring extra cost and can be taught about the appropriate channels for purchase through email marketing campaigns, this will certainly positively impact the purchase decisions. The campaigns should be paired with relevant content in the form of blog articles or newsletters to generate maximum conversions.