Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. It’s never too late to implement #content measurement techniques to know what works, says @joderama.

Lead Ranking 109

Lead Ranking Lead Scoring Enterprise Management Template 109

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. To accurately measure MROI, marketers must ensure they have clean data, clearly defined revenue metrics, and closed-loop reporting.

ROI 69

ROI Marketing Attribution Allocation Planning 69

markempa

AUGUST 8, 2016

CEOs lament, “Why can’t I see clear measures and ROI from our marketing?” Read on to learn what you should measure. You can start working on these six key marketing measures now. 6 B2B Marketing Measures that Will Give You an Edge. What’s your return on your marketing investment (ROMI)? On the sales pipeline?

ROMI 0

ROMI Marketing Automation Services B2B Sales Lead Generation 0

Valasys

SEPTEMBER 19, 2019

This is where defining & measuring the Social Media KPIs becomes paramount. In the previous 3 parts of the blogs created on Social Media KPIs , we discussed the vitality of defining & measuring the impactful Social KPIs for 2019 for the platforms such as Facebook, Twitter & Instagram. LinkedIn KPIs. Source: Statista ).

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Allocadia

MARCH 30, 2021

The Problem: Missing Measurements and Budget Management. Measuring ROMI – with little visibility into spend, it was increasingly difficult to calculate the corresponding ROI to their campaigns. The Solution: Taking Control of Budgeting, Plans, and Measurements.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

SmartBug Media

MAY 2, 2022

However, when it comes to digital advertising and paid media, one of the biggest questions a company can have is how to best measure their ad campaign’s effectiveness. One challenge of using ROI to measure your ad campaign’s effectiveness: Many marketing campaigns are designed around more than just generating sales.

ROMI 105

ROMI ROAS ROI Paid Search Agency 105

Valasys

SEPTEMBER 26, 2019

Social Media KPIs are worth measuring as representing them in the form of visually appealing dashboards helps organizations in figuring out the loopholes in their social media marketing strategies & in competitively benchmarking them for optimization as well. And KPIs influence management behavior as well as business culture.”.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

SEPTEMBER 6, 2019

For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. In the previous part of the blog post, we scrutinized approaches towards defining & measuring Facebook KPIs, in particular. There are several ways to build & measure engagement on Twitter.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Buzz Marketing for Technology

JANUARY 3, 2018

This alienation – or departure from sanity in Marketing- stems from the over-indexing on Data and Measurement. Data and Measurement are no doubt valuable but they can also be the refuge of scoundrels. They also grew up under the totalitarianism of measurement. Guest post by: Romi Mahajan, Blueprint Consulting.

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87

Valasys

SEPTEMBER 4, 2019

58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). The business KPIs have largely only been defined on the basis of website traffic & how they generate the conversions.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

JUNE 13, 2019

Evidently, Social Media is an excellent platform for B2B marketers to promote their products & services by attracting audiences through several referral channels, engaging them by targeted advertising & ultimately by generating conversions. Steps to Measure Social Media ROI. likes, shares & comments.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

markempa

AUGUST 1, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « 9 1/2 Ways. « 9 1/2 Ways.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Valasys

JUNE 10, 2019

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Bionic

FEBRUARY 23, 2023

Generate new ideas by recommending media options you may not have otherwise considered. You need a reliable system to generate and maintain these IDs for your internal data, such as placement ID, campaign ID, and creative ID. It does this by scoring and ranking all the advertising options in the context of your particular media plan.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

ViewPoint

JUNE 28, 2018

Measure what matters. Measure what matters. Note that on average, sales reps only qualify about one third of the leads they are provided—so close rates measured against delivered leads are often less than 10%. It’s simple—measure what matters. Not 50 things. Just three: Agree on your market, media and message.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

markempa

APRIL 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Valasys

JULY 12, 2019

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

markempa

APRIL 5, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

OCTOBER 9, 2019

The new product called Engagio Orchestrate allows revenue teams to design, automate & execute effective omnichannel advertising, sales engagement, marketing automation, direct mail & CRM strategies to help clients achieve their core bottom-line goals such as an optimized Return on Marketing Investment (ROMI).

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Hinge Marketing

FEBRUARY 9, 2017

But by combining highly measurable marketing techniques with statistical analysis, professional services firms are able to improve — often dramatically — their ability to attract and persuade their audiences. Today, I’d like to explore some ways this is happening so you can adjust your marketing approach to be more measurable and effective.

Work Management 48

Work Management Marketing Management Service ROMI 48

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Cymbic’s ROMI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Valasys

JUNE 25, 2019

This is done by competitively analyzing social media content & ad strategies & finding out the vital KPIs that help boost the Return on Marketing Investment (ROMI) from social media endeavors. . Getting Started With Competitive Benchmarking: Measure Yourself Against The Best But Don’t Emulate Them Blindly.

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Marketing Insider Group

JANUARY 31, 2013

Today, there is more emphasis on accountability and measureable impact. We put more effort into measuring our impact, our results and how efficient we are in achieving those results. Return of Marketing Investment (ROMI) is a critical way for us to demonstrate the impact and tangible results we generate.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

Televerde

NOVEMBER 3, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19-year tenure with SAP Global Marketing.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Online Marketing Institute

NOVEMBER 8, 2010

You had to develop a “brand”, build “awareness” in your industry, and engage in activities like PR and advertising – all activities that didn’t result in a measurable return on investment. And when you questioned the lack of measurable return, you were told that you clearly didn’t understand marketing. Especially for new ventures.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Adobe Experience Cloud Blog

SEPTEMBER 10, 2009

Marketers need to think beyond justifying their existence, to improving ROMI (Return on Marketing Investment) to the point where they make a real impact on the enterprise. Marketing ROI is NOT an increase in market share, click-throughs to your web site or even revenue generated from your marketing communications.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership ROI ROMI 48

Valasys

JULY 29, 2019

The marketers can create blog posts about the trending topics being researched by a niche-specific audience so that accordingly the audiences can be attracted, engaged & converted by the blog costs, thereby optimizing the Return on Marketing Investment (ROMI) from the omnichannel marketing endeavors.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

JUNE 24, 2019

Thus, marketers are able to generate meaningful & relevant content for prospects to optimize sales conversions. The look & feel of the mobile website plays a crucial role in generating conversions & driving traffic on the website. Let’s dissect each of the three pillars of a SoLoMo content strategy: 1.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

AUGUST 12, 2019

A successful ABM strategy, at the end of the day, has to be focused on generating more leads. The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects. Assimilate the intent Data for Targeting : .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

OCTOBER 14, 2019

Defining & Measuring Social KPIs holds the key to optimize social media strategies. Brands can scrutinize their social endeavors & can also look to tap into the unconventional social media channels that hold the potential for bolstering their businesses’ ROI.

Marketing Management 58

Marketing Management Word of Mouth Branding Brand Identity 58

Valasys

AUGUST 23, 2019

LinkedIn admits that with the availability of humongous volumes of data generated from the digital footprints of prospects across omnichannel, it is difficult for marketers & brands to get a hold of everything & thereafter scrutinize the most critical data points to make the most valuable decisions pertaining to their marketing needs.

Linkedin 40

Linkedin ROMI Verticals Marketing Prospects 40

Valasys

AUGUST 27, 2019

Having email preference centers helps in measuring how products and services supplied by a company meet or surpass the expectation of the customers & the prospects alike. Additionally, content.myemma.com concludes that 59% of the B2B marketers consider emails to be the most effective channels for lead generation.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

SEPTEMBER 16, 2019

Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. When running paid campaigns on LinkedIn, the marketers need to measure metrics such as Pay per Click (PPC), Cost per Click (CPC) & Cost per Million (CPM).

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40