Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Vidyard

AUGUST 13, 2015

Hello, and welcome to another episode of Video Marketing How-To! This week we want to talk about something that is near and dear to our hearts – generating leads with your videos. I hope you learned something this week that will help you turn more viewers into customers by generating leads through your video content.

Lead Generation 61

Lead Generation Video Marketing Lead Scoring Lead Ranking 61

Vidyard

MAY 18, 2017

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. So let’s look at how video can help you in each one of these stages of the lead generation life cycle, to generate better results for your demand gen programs.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. Ultimately a generic email gate like this isn’t great for video you might want to share securely with select customers or groups.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

JULY 12, 2021

Looking to get inspired for your next video marketing project? These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. User-generated content is now accessible for anyone to make and share on social media with a click of the “record” button.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. Sign up for Vidyard for free: [link].

Top of Funnel 50

Top of Funnel Generation Media Digital Marketing Funnels 50

Vidyard

OCTOBER 30, 2017

Is doing more with video still a horrifying concept for your marketing and sales teams? The truth is, video is a shockingly good way to build your brand, generate demand and accelerate the buyer’s journey, and it’s easier than you may think. Using interactive video to generate new leads and accelerate deals.

Demand 63

Demand Account Based Marketing Video Marketing Generation 63

Vidyard

APRIL 5, 2021

94% of marketers believe it converts the same or better than other content types. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. Our video marketing benchmarks infographic has quick hits for you. Not ready to dive into the full report?

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Vidyard

OCTOBER 30, 2017

Is doing more with video still a horrifying concept for your marketing and sales teams? The truth is, video is a shockingly good way to build your brand, generate demand and accelerate the buyer’s journey, and it’s easier than you may think. Using interactive video to generate new leads and accelerate deals.

Demand 57

Demand Account Based Marketing Video Marketing Generation 57

Vidyard

JULY 8, 2015

So how do you make a video that helps you generate actual leads? For one, don’t make the mistake of thinking that video marketing is only useful for increasing brand awareness. Don’t get me wrong – of course video marketing is great for getting people talking about you and sharing your content.

Lead Generation 50

Lead Generation Lead Scoring Lead Ranking Top of Funnel 50

Vidyard

JULY 10, 2013

Online video has evolved into a powerfully engaging medium that plays a key role in marketing, but how effective is video for generating leads? Vidyard gives you several different ways to generate leads through your video content. Not using a marketing automation or CRM platform? Our findings?

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

AUGUST 17, 2016

Not to mention that by you using video, you can actually improve other great marketing targets like SEO, engagement, retention, and conversion (landing pages with video see 80% higher conversion rates, according to KissMetrics). In other words: use video to generate leads! So give the people what they want. … Click to Tweet !).

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Generation 50

Vidyard

MARCH 23, 2021

Your video marketing strategy is every bit as important as execution. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Developing a video marketing strategy should begin with eight steps. Define Your Video Marketing Goals 2. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

APRIL 5, 2021

94% of marketers believe it converts the same or better than other content types. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. Our video marketing benchmarks infographic has quick hits for you. Not ready to dive into the full report?

Advertising Benchmark 73

Advertising Benchmark Video Marketing Paid Search Agency Work Management 73

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. Notice how they apply video to every stage of the buyer’s journey to create awareness, generate leads, and educate customers. Most Original Script: Uberflip. More ah, pipeline.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

APRIL 5, 2021

94% of marketers believe it converts the same or better than other content types. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. Our video marketing benchmarks infographic has quick hits for you. Not ready to dive into the full report?

Advertising Benchmark 65

Advertising Benchmark Video Marketing Paid Search Agency Work Management 65

Vidyard

SEPTEMBER 20, 2018

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. Yet as marketers glommed onto these new mediums—display ads and email marketing—everyone’s results plummeted.

Sales Management 105

Sales Management Top of Funnel Banner Ads Lead Nurturing 105

Vidyard

MARCH 17, 2015

We frequently go on and on about how video can be more than a high-level brand awareness tool, and can, instead be used strategically to engage more prospects, generate more leads, and impact other influential marketing activities. Act-On does this frequently with their 15 Minute Marketer campaign. Press play and see the gate.

Demand Generation 56

Demand Generation Demand Examples Video Marketing 56

Vidyard

OCTOBER 22, 2014

It’s not uncommon for B2B marketers to be tasked with marketing complex products with hundreds of features, in-depth integrations, and long sales cycles. And so we have this subconscious belief that because our products, timelines, and decision-making processes of our customers are complex, that our marketing should be, too.

B2B Marketing 51

B2B Marketing Planning Generation B2B 51

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. And everyone’s creating user-generated content, sharing it, and—most importantly—watching it. What is Video Marketing? Video SEO 8.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4. Video Analytics and Video Marketing ROI.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

APRIL 13, 2015

When we asked Jay Baer, New York Times Best-selling Author of Youtility and President of Convince & Convert, what the top Content Marketing trend of 2015 was, he said EGC or employee generated content. To give you an example, Vidyard’s might look like this: Are you producing employee-generated videos?

Video Marketing 50

Video Marketing Generation Content Planning 50

Vidyard

OCTOBER 14, 2015

You’ve probably heard the old marketers’ adage, “It’s cheaper to retain customers than to try to win new ones.”. Are you new to the world of User-Generated Content (UGC)? Or are you familiar with it but you’re not sure how to include it into your marketing strategies? So…UGC is a win for marketers.

User-Generated Content 50

User-Generated Content Top of Funnel Generation Cost per Acquisition 50

Vidyard

FEBRUARY 15, 2022

In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world. Most importantly, they demonstrated how to use video in creative new ways to stand out from the noise and generate better business results.”

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Vidyard

SEPTEMBER 20, 2018

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. Yet as marketers glommed onto these new mediums—display ads and email marketing—everyone’s results plummeted.

Sales Management 79

Sales Management Top of Funnel Banner Ads Sales Cycle 79

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. What can your marketing team learn from it? A decision like this is never easy, especially for a B2B marketing campaign that isn’t tied directly to lead generation. Social videos, demo videos, promo videos—the list goes on.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Vidyard

JANUARY 11, 2018

It’s no secret that the use of video in content marketing is on the rise, more and more marketers understand the importance of video for business. Here are the 6 reasons highlighting the importance of video and why it should be a a star player in your content marketing strategy; #6. When asked 51.9% More effective emails?

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

Vidyard

OCTOBER 27, 2019

Your video marketing strategy is every bit as important as execution. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Developing a video marketing strategy should begin with eight steps. Define Your Video Marketing Goals 2. Watch and Learn.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

DECEMBER 19, 2017

With this desire and drive for video many B2B marketers feel overwhelmed, and underprepared. Despite video being in such high demand, and customers wanting more video , few B2B marketers feel they use video effectively. ” – A Blueprint For Successful B2B Video Marketing -Forrester.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Vidyard

MAY 18, 2018

Based on the findings of this report we have some EMEA Marketing Recommendations to help you continue to spend your limited budgets wisely while still beating the competition. EMEA Marketing Recommendations #1 – MAP’s Many EMEA marketers are planning to integrate with a MAP (Marketing Automation Platform) in the next 24 months.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Vidyard

JUNE 13, 2017

B2B companies are embracing account-based marketing as a better way to identify, engage, and convert key accounts. Account-based marketing helps to ensure that you’re building programs designed to attract, engage, and convert those key accounts that you know are an ideal fit for your business. Video for Account-Based Everything.

Account Based Marketing 80

Account Based Marketing Video Marketing ABM Peer-to-peer 80

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. Why Use Video Marketing? to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). Sign Up Free.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

NOVEMBER 27, 2017

And, as we’ve discovered, some of our favorite Game of Thrones characters have characteristics that would make them uniquely suited for roles in Marketing. What we’d hire her for – Demand Generation If there’s anything Daenerys is good at, it’s traveling the world and rallying allies to her cause.

Eye-Tracking 98

Eye-Tracking Work Management Paid Search Agency Thought Leadership 98

Vidyard

OCTOBER 4, 2018

Business buyers have a higher expectation of personalization than the average consumer, according to Salesforce’s State of Marketing Report , but when decision-makers are often groups rather than individuals, it can be tough to personalize marketing efforts. That’s where account-based marketing tactics come in.

Account Based Marketing 107

Account Based Marketing Tactics Effectiveness Work Management 107

Vidyard

JANUARY 11, 2018

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Shift In Viewing Habits. Gen Xers: 58%.

Video Marketing 102

Video Marketing Planning Content Marketing Click Rate 102

Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. Why Use Video Marketing? to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more).

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

FEBRUARY 7, 2018

Welcome to this edition of Modern Marketing Point of View. Today we hear from the one and only Matt Heinz, President of Heinz Marketing. He discusses what’s changing in demand generation and how your marketing team should be measuring success. What’s Changing in Demand Generation?

Lead Ranking 57

Lead Ranking Sales Qualified Leads High Quality Lead Buy 57