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DECEMBER 21, 2023

Employers are no longer taking on the pressure of training new employees – they now outsource into the global market or find a more suitable candidate from the more desperate pool of domestic job seekers. 1099 culture has taken over the field of marketing. RELATED: Is a Marketing Degree Worth It?

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NOVEMBER 10, 2023

The newest online marketing tools and the most bloody online marketing battles are both focused on local audiences. Marketers in general have discovered that the wide net strategy of marketing is all but dead. The wide net variety marketing of the past is dead. FAQs What is the Age of Local advertising?

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JANUARY 5, 2024

In marketing, success is often determined by the ability to adapt and stay ahead of the curve. To thrive in this ever-evolving landscape, marketers must make a commitment to consistent daily actions that foster growth and fresh thinking. Staying informed allows marketers to gain valuable insights into emerging trends and technologies.

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JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

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DECEMBER 1, 2023

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge.

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JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

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SEPTEMBER 26, 2023

Successful companies in the B2B market space must prioritize attribution in order to fully understand how marketing affects sales. Attribution creates a convenient and precise way to match marketing efforts to the successful movements of the sales funnel. The data that attribution cultivates revenue, lead generation, etc.,

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DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. Why Social Media Marketing Matters 1. This level of precision ensures that marketing efforts are directed towards the most relevant and potentially interested audiences.

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MAY 30, 2023

Despite decades of intentional efforts by companies and organizations to hire and promote based on diversity, within the past few years, DEI has taken center stage again, filtering throughout departments, including marketing. Countering stereotypes in marketing helps create a more accurate portrayal of different communities.

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JANUARY 4, 2023

413B is the projected global mobile marketing industry spend by 2024. At ER Marketing, we recommend at least creating a simple mobile-friendly website landing page with key information about your services and includes contact information. A recent Google study of lead generation brands found, “a mobile speed improvement of just 0.1

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AUGUST 3, 2023

Do you know how many phone calls your marketing is really driving? In previous posts, we’ve talked about basic email analytics , as well as more advanced ones and, surely, your team is measuring the performance of your website and digital marketing efforts through Google Analytics, Omniture or another analytics solution.

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NOVEMBER 6, 2023

Digital marketing has come a long way over the last few years. While digital marketing continues to improve and empower the way businesses interact with their customers online, the process doesn’t come without its challenges. Of course, if these pages are generating traffic, you don’t want to delete them.

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SEPTEMBER 29, 2022

You’d be forgiven if you thought the digital marketing vs. traditional marketing debate was something new to the 21st Century. Guerrilla marketing is one such movement, and it’s still active and strong today. What Is Guerrilla Marketing? Why Is It Important to Marketers? Guerrilla Marketing Examples.

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AUGUST 7, 2023

Beacon Technology is rapidly gaining momentum in the B2B marketing world due to its ability to create seamless interactions between businesses and their customers. This data-driven approach empowers marketers to make informed decisions to optimize their marketing efforts.

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JULY 17, 2023

This tool provides valuable data and metrics that can significantly benefit building products marketers. In this article, we will explore three potential benefits of Facebook Insights for building products marketers and how they can leverage this tool to enhance their marketing strategies.

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MAY 30, 2023

Is a bachelor’s degree in marketing worth the cost of time and money in today’s business environment? And, if you already have a bachelor’s degree in another field that’s not marketing, is it worth it to secure another degree? Can you cultivate marketing as a skill right out of college? We should be more specific here.

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AUGUST 29, 2023

In the world of building products marketing, trade shows are a big deal. There is perhaps no more important trade show for building products marketers than the International Builders’ Show (IBS). Building Products Marketers, Take Note. Things to emulate as a marketer, and things to never do in a million years.

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OCTOBER 26, 2022

Automation is the Queen Latifah of digital marketing – The Equalizer. If you can properly automate your marketing process, particularly repetitive tasks, you can scale into a higher level of outreach without the need for more people. Marketing Automation is Growing. How to Start Automating Your Marketing.

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MARCH 13, 2018

Marketing as a whole is not a numbers game, but lead generation certainly is. By the same token, our prospects only know what our marketing tells them until they try our products. At the beginning of the marketing process, namely during lead generation, the numbers game is in full swing. Pick Good Key Metrics.

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FEBRUARY 21, 2023

As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. We understand. Show them with benefits.

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JUNE 19, 2023

Let your audience know about your valuable content to generate interest and drive traffic. RELATED: The Optimal Keyword Density Rate for Inbound Marketing SEO You Speak to Yourself, But Not Your Audience One of the biggest mistakes that content marketers make is talking to themselves and not their audience. Unparalleled.

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DECEMBER 2, 2021

Consistent business is possible for the long term if you have the right marketing efforts in place. Top Tips for Minimizing Slow Periods in Sales With Digital Marketing. Here are a few ways a strong digital marketing strategy can help reduce the effects. Work on Your SEO and Content Marketing. The good news?

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JANUARY 26, 2022

– ER Marketing announced the addition of four new faces to their growing agency-Dom Fells, Maggie Culhane, Zoë Jones and Koty Potts. Dom brings deep experience in sales and customer service to the ER Marketing team. Also joining the account team, Maggie Culhane joins ER Marketing as an Account Coordinator. Kansas City, MO.

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JUNE 8, 2022

You want to get more out of your marketing budget and really feel it was worth it a year from now — even five years down the road. Building a strong client agency relationship with your marketing agency gets you there. When you treat your marketing agency like a partner, you get projects done quickly, effectively, and on budget.

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NOVEMBER 16, 2017

Perhaps unjustly, Facebook has never been known as a hub for B2B lead generation. The dashboard will showcase the most important performance metrics that marketers need to improve campaigns, such as leads generated and total views, as well as sales performance related to ads. Salesforce is not done here.

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MAY 7, 2021

One of the biggest fallacies about construction marketing is that there’s no reason to pay attention to the content on your website. Here’s what you need to know about search engine optimization (SEO) and B2B construction marketing. Why Use SEO for B2B Construction Marketing? Using White Papers as a Marketing Strategy.

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JULY 21, 2022

Change is one thing B2B marketers can count on. In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple’s new Mail Privacy Protection will impact email open rates and change how marketers measure their campaigns. Apple Mail Privacy Updates.

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OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

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OCTOBER 10, 2023

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Now, envision what the next generation of customers is currently doing. Don’t let this marketing tool languish any longer. Chances are, they are highly active online. Yes, you can.

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SEPTEMBER 7, 2023

But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows? Define what you aim to achieve at the trade show, whether it’s generating leads, closing deals, or brand exposure.

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APRIL 5, 2018

Technology and data are both pushing marketing in new directions. Let’s take a look at some of the ways that modern B2C and B2B marketing overlap. This was a privilege that was formerly limited to B2C communications in previous business generations. However, the current business landscape is anything but traditional.

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NOVEMBER 14, 2017

Influencer marketing has long been a staple in the B2C marketplace. As thought leaders in influential markets begin to grow social media followings, they will be able to use inbound marketing techniques like podcasts and live streaming in the same way that commercial companies do. Using Publishers as Influencers.

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NOVEMBER 21, 2023

It allows you to widen the net and generate new followers, fans, clicks to your website, etc. Consider a paid social media program when you want to reach a broader audience beyond your current followers, generate awareness for your programs, and increase engagement with your target audience.

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JANUARY 10, 2024

Defining Content KPIs Content KPIs are quantitative and qualitative metrics used to gauge the performance and impact of your content marketing efforts. KPIs provide direction toward getting a desired result and can help businesses and marketers make informed decisions. How does this achieve business objectives?”

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JANUARY 30, 2018

If you own, manage or advertise for a business, it is imperative you win the online marketing battle. Here’s how to do it: Tap Into the Power of Inbound Marketing. Just about every company needs a healthy mix of traditional outbound marketing with inbound marketing. Social Media Matters. Content is Still King.

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DECEMBER 11, 2023

In order for your B2B marketing strategy to be successful, it must be geared toward lead generation. In fact, 85 percent of B2B marketers state that their main priority is to generate leads. Here’s how to effectively target your buyers by developing a marketing strategy that meets their needs.

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DECEMBER 14, 2017

Content marketing is here to stay. According to a report by Smart Insights , content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Here are some key content marketing trends to focus on for 2018: 1. Brand Transparency is Essential.

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