Crimson Marketing

JUNE 26, 2014

One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Another is that marketing is becoming more and more technical. Marge Breya is the Executive Vice President and Chief Marketing Officer of Informatica. Demand Generation Podcasts'

Demand Generation 100

Demand Generation CMO Demand Top of Funnel 100

Crimson Marketing

JANUARY 15, 2015

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As That information, in turn will richly inform your demand generation efforts.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

MAY 9, 2013

I recently came across some interesting information on Lead Generation marketing solutions. There are 6 key factors to take into consideration when creating your next lead gen marketing plan outline: 1. Market (aka Audience). Who is your audience and have you targeted them correctly? Movement (aka Response).

Lead Generation 100

Lead Generation Business to Business Planning Lead Scoring 100

Crimson Marketing

NOVEMBER 17, 2014

So says Pernille Bruun-Jensen, CMO of social media marketing intelligence platform NetBase, regarding the use of Big Data in digital marketing today. Performance Perspective: According to polls Pernille’s team conducted, only 27% of CMOs are analyzing marketing intelligence on their brands’ reception relative to competitors.

CMO 100

CMO Social Media Social Marketing Psychographics 100

Crimson Marketing

OCTOBER 16, 2013

Marketing and Sales need to start working closer together. If Sales tells Marketing that lead quality is low, then Marketing can start providing Sales with higher quality leads (saving Sales a great deal of time!). Spend less time worry about generating leads, and more time on improving their quality. .

Lead Generation 100

Lead Generation Generation Leads Lead 100

Crimson Marketing

APRIL 21, 2014

Despite the fact that we now have more valuable marketing intelligence about buyers than ever before, only 12% of organizations are putting this information — called Big Data — into play. The post How To Generate Revenue From Big Data [Infographic] appeared first on. Corporate Marketing Infographics'

Generation 100

Generation Organization Marketing 100

Crimson Marketing

OCTOBER 8, 2014

That is the principle that Jim Kruger, CMO and EVP of unified collaboration solutions provider Polycom, brings to his demand generation strategy. That means applying clear metrics to measuring the impact of its marketing system and creating discipline in budget allocation in accordance with proven ROI. Demand Generation Podcasts'

Demand Generation 100

Demand Generation CMO Top of Funnel Allocation 100

Crimson Marketing

APRIL 30, 2013

I recently came across a great article on how to leverage your LinkedIn Groups as a lead generation tool. “LinkedIn is a great resource for B2B marketers because the website gives brands the chance to connect with potential clients through various groups.” ” And I couldn’t agree more.

Linkedin 100

Linkedin Tips Generation Leads 100

Crimson Marketing

AUGUST 17, 2015

Enterprise level marketing professionals understand the increasingly vital role of technology in marketing, but often lack the experience and peer support to optimize technology use for growth in their organizations. David shares the systems that the “tip of the spear” uses at Rimini Street.

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100

Crimson Marketing

JULY 23, 2015

Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. And can help measure marketing effectiveness. But Marketing also has a role in nurturing an opportunity.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

MAY 6, 2014

With such an abundance of marketing intelligence and analytics, it can be difficult to know where to aim your focus. The key is to concentrate on marketing analytics that represent. The post When Should You Be Using Marketing Automation? Demand Generation Marketing Technology' appeared first on.

Marketing Automation 100

Marketing Automation Automation Demand Generation Demand 100

Crimson Marketing

DECEMBER 12, 2014

Email marketing was once the staple of online marketing solutions, and it’s easy to see why. A study from ExactTarget found that when it comes to receiving permission-based marketing communications, 77% of consumers prefer email. It’s rare that marketers see those same response rate numbers with social media.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

APRIL 23, 2015

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. Click To Tweet. Why is Data on Buying Intent the Key? .”

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

AUGUST 15, 2014

Marketing is for the creatives. But as more marketing intelligence becomes available to marketers, the lines are blurred on who manages and benefits from big data. How marketing can get started: “Big data starts with email intelligence. Justify taking risks for more creative marketing solutions.

Marketing Management 100

Marketing Management Buyer Personas Advertising Agencies Demand Generation 100

Crimson Marketing

JANUARY 21, 2015

Research on corporate marketing initiatives of 50,000 of the World’s leading brands conducted by Jim Stengel, former Proctor & Gamble CMO, led to identification of the one common attribute which consistently predicted profitability: Brand Purpose— the “why” behind the brand’s existence. Demand Generation Podcasts'

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Crimson Marketing

APRIL 23, 2014

With more buyer data available than ever before, and a wide selection of next generation marketing technology tools on offer to help companies harness the power of Big Data, marketers. Marketing Technology Podcasts'

Product 100

Product Paid Search Agency Marketing Generation 100

Crimson Marketing

JUNE 28, 2013

Sales and marketing alignment is a fairly new term to many organizations. Traditionally, sales and marketing want nothing to do with each other. But where and how does marketing fit in? . Sales and marketing need to make an agreement together. . Marketing’s goals are also based on company revenue goals.

Work Management 100

Work Management Marketing Management Demand Generation Public Relations 100

Crimson Marketing

APRIL 15, 2015

Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet. And don’t forget about Paid Social: “The days where marketers could drive measurable business results at impactful volumes through organic methods alone are basically over.”

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

Crimson Marketing

SEPTEMBER 13, 2013

A&F’s target market may be collegiates, but this didn’t sit well with Asian Americans across all generations. But there’s more than a fine line between racy and racist: . Obviously #BADMarketing. . Images: Courtesy of CRACKED/Abercrombie & Fitch.

Marketing Mix 100

Marketing Mix Marketing & Strategy Social Media Marketing 100

Crimson Marketing

MAY 7, 2014

There is a massive explosion of product marketing data today, derived from IT mega trends such as SaaS, Cloud Computing and Mobility. While this has created spectacular demand generation opportunities. Demand Generation Podcasts Product Marketing' Demand Generation Podcasts Product Marketing'

Demand Generation 100

Demand Generation Demand Mobile Marketing Trends 100

Crimson Marketing

DECEMBER 17, 2015

There have been some pretty radical changes in the world of digital marketing over the last 15 years. From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve.

CMO 100

CMO Enterprise Management Class Marketing Management 100

Crimson Marketing

APRIL 28, 2014

It used to be enough that Marketing departments generated leads and handed them off to Sales. The responsibilities and activities of Marketing and Sales departments lived in uniquely different worlds. VP & CMO: How Marketing Can Work With Sales to Increase Revenue appeared first on Crimson Marketing.

CMO 100

CMO Demand Generation Demand Generation 100

Crimson Marketing

OCTOBER 29, 2015

Marketers hardly have the time to sort hype from reality when thinking about digital marketing solutions. . User-generated content: Consumers are creating more and more of their own content (e.g. SnapChat Live Stories) that marketers can use to start conversations about their brands. . Millennial-targeted marketing: .

Trends 100

Trends Planning Mobile Advertising Verticals 100

Crimson Marketing

APRIL 9, 2015

The marketing automation industry grew by 50% in revenue to reach $1.2 Only a mere decade ago, most companies were not implementing B2B marketing technology whatsoever. Since then, acquiring marketing automation has become a huge competitive differentiator. . Marketing Automation Helps You Stay Organized.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Crimson Marketing

FEBRUARY 6, 2014

Text from Infographic: The market has officially changed and marketing teams should too. The Internet has more than double the number of marketing channels. Outbound marketing is going out of style; Inbound marketing is on the rise. . Benefits of Transitioning From Push to Pull Marketing. Lead Generation.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

NOVEMBER 13, 2014

A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. HubSpot is a good example of such a company that offers content marketing technology.

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

NOVEMBER 19, 2014

This means demand generation efforts should without a doubt be focused on mobile consumers rather than on users of desktop or laptop computers, who made up the majority of this market years ago. Likewise, marketing technology and social media strategies should be focused on mobile consumers as well.

Mobile Marketing 100

Mobile Marketing Peer-to-peer Viral Marketing Fulfillment 100

Crimson Marketing

AUGUST 4, 2015

They take the time to investigate the market, to find out what is available, and to analyze which products meet their needs. Below are five ways to boost your B2B Marketing into overdrive: Step 1 – Take a “Full Funnel” Approach. Lead Gen – Set goals to improve lead generation, in addition to lead management and nurturing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

JANUARY 23, 2015

With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” ” This includes any marketing intelligence that doesn’t give a clear view on how your marketing efforts can be linked to revenue (think web hits and database growth).

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

JUNE 30, 2014

Business leaders are armed with greater decision-making power since the development of marketing technology and analytics tools. Advanced marketing analytics “provide the ability to increase growth and marketing return on investment (MROI), [yet many] organizations seem almost paralyzed by the choices on offer.”

Analytics 100

Analytics Allocation Marketing Proposals Comparison 100

Crimson Marketing

FEBRUARY 4, 2014

An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. Marketing automation is the hot trend in technology marketing, but how do you move away from the daunting process of “data science”? Share your thoughts below!

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

Crimson Marketing

NOVEMBER 5, 2013

. “One benefit of using a full-featured attribution platform is the ability to centralize all performance marketing measurement.” As attribution continues to evolve, digital marketing practices will grow in their reach across channels. Direct Marketing News ). Insights from Adometry CMO Casey Carey.

Advertising Channels 100

Advertising Channels Advertising Agencies Paid Search Agency CMO 100

Crimson Marketing

MAY 13, 2015

Scott Brinker, cofounder and CTO of ion interactive , and Jason Heller , global leader of McKinsey Digital Marketing Operations, explain that the most important changes businesses must make to take advantage of technology often have little to do with the technology itself. Cadence and governance continue to challenge marketing tech.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Crimson Marketing

AUGUST 13, 2014

Marketing is responsible for greater and greater amounts of the sales pipeline these days. Whereas in the past, a corporate marketing departments goal was to hand off to Sales once an account was qualified, that line has become blurred, if not entirely eliminated. Corporate Marketing Podcasts'

Network Marketing 100

Network Marketing CMO Enterprise Management Analytics 100

Crimson Marketing

AUGUST 19, 2014

“Instinct”—long the stuff of corporate American leadership legends like Jack Welch and Dave Packard, the latter of whom once famously said “Marketing is too important to be left to the marketing people.” Predictive marketing intelligence companies like Lattice Engines. He holds a MBA in Marketing and Management, and a B.S.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Crimson Marketing

MAY 23, 2013

In case you weren’t able to attend Social Media Marketing World this year, I’ve just found this fantastic breakdown of key takeaways from the event: #1: Prepare for Social Displacement. 9: Embrace Honesty: Don’t Market Out of Fear. 13: Integrate Blogging With Content Marketing. I say this a lot.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

JULY 29, 2015

Finding the unique metric that matters for your organization, rallying the team around consistent observance of that metric and then using automation to scale up into a revenue generating machine are the three keys to successfully using analytics for marketing. A lot, says Russ.

CMO 100

CMO ROI Budget Programs Advertising Agencies 100