Biznology

OCTOBER 13, 2020

Are there any bad marketing metrics? The real question is how to identify good marketing metrics from bad. The visits to your website from your coding team aren’t moving the marketing needle … We’ll revisit the idea of bad data in a later article, but let’s get back to the metrics and telling good metrics from bad for now.

Advertising Agencies 197

Advertising Agencies Vendors Marketing Lead Scoring 197

Biznology

NOVEMBER 28, 2016

Disclaimer: This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. How to Solve the Generational Puzzle at Work ( Lancaster and Stillman): Traditionalist. The post Close up, nobody is normal: Generation clash or ageism?

Generation 80

Generation Comparison Long Tail Marketing Bundling 80

Biznology

OCTOBER 7, 2015

Hubspot’s Blog Topic Generator. Hubspot’s Blog Topic Generator works in a similar way to Portent’s tool, but it gives you different ideas and asks you for 3 words, preferably nouns before giving you a whole week of ideas to write about that same topic. This time, I entered in “social media,” “marketing,” and “blogging.”

Tools 80

Tools Generation Wikipedia Keywords 80

Biznology

JULY 13, 2012

Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding – but rewarding! Generating content isn’t like that at all. Let’s look at ways to generate content – and ideas for content – when you’re not Hemingway.

Generation 80

Generation Content Marketing Aggregators Content 80

Biznology

FEBRUARY 24, 2022

I am a demand gen marketer. Measurable marketing communications. ROI on marketing investments. On my side, I was trained as a data-driven, direct-response marketer. On the market side, I have never seen a study that didn’t place leads at the top of the B2B priority list. OK, I’ll admit it. Cost per lead.

B2B Marketing 104

B2B Marketing Lead Scoring Lead Ranking Brand Identity 104

Biznology

JULY 7, 2021

Which is exactly what B2B marketers need: zero waste and clear accountability. Many B2B marketers have historically avoided broadcast advertising, due to the big buys required, and the enormous waste. As work-from-home has grown, B2B marketers understand that they need to be wherever their prospects and customers are.

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

Biznology

OCTOBER 7, 2020

Always on the lookout for new ways to identify prospects and generate leads in business markets? This year I’ve come across a handful of services and tools that demonstrate and welcome creativity and innovative by using digital marketing. This sure cuts down on the time and expense of marketing outreach to qualify leads.

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

JUNE 3, 2020

I reached out to my longtime colleague and friend Roger McDonald , a seasoned sales and marketing executive and thoughtful observer of things B2B, to gather up his views on what’s going on and how we B2B marketers should be thinking. How do you see Covid-19 changing the nature of B2B sales and marketing going forward?

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Biznology

DECEMBER 17, 2020

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. We are lucky to have all these skilled B2B marketers in our camp. We are lucky to have all these skilled B2B marketers in our camp.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Biznology

MAY 17, 2021

Oh, to live in the world of B2C marketing, where you can easily draw a line directly from your marketing work to the revenue generated. Sure, it’s helpful that there’s a “buy” button at the end of the marketing process much more often in B2C sales than in B2B. I’m kidding, of course. Here are a few to consider.

Top of Funnel 104

Top of Funnel Effectiveness Content Marketing Planning 104

Biznology

AUGUST 8, 2019

I was teaching B2B digital marketing to master’s degree students at San Andres University in Buenos Aires again this summer. So, I decided to look into what’s going on in B2B marketing in Argentina. Ruth: How do B2B marketers in Argentina approach new customer prospecting these days? Frias , who filled me in. Please explain.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

MARCH 23, 2018

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Hubspot preaches inbound marketing as a mantra, right? The result: you get higher quality prospects, with higher conversion rates and at lower cost than traditional outbound marketing. But guess what? Kudos to them. Like this post?

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

DECEMBER 2, 2019

So let me plunge ahead with 7 bets on likely new developments in the world of B2B marketing. B2B marketers are expanding their roles from just cranking out lead generation campaigns to stepping in as managers of the prospect and customer relationship, in partnership with their sales counterparts. I welcome your feedback!

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Biznology

SEPTEMBER 14, 2020

Email marketing analytics data are critical to monitoring success and effectiveness, but there’s more qualitative measures to be reviewed, too. The most critical measure of your email marketing’s success is how it completely achieves your marketing goals. Revenue does that. Relevance. Authenticity.

Email Marketing 104

Email Marketing Clickthrough Effectiveness Open Rate 104

Biznology

JANUARY 6, 2020

I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. Our field has thrived in recent decades, as new technologies and strategies emerged to help us reach target audiences and generate sales conversations. Catch her informative keynotes at B2B marketing conferences here and abroad.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

Biznology

SEPTEMBER 27, 2013

My generation doesn’t know much and doesn’t care much about sealed and well-hidden knowledge. And that is exactly what sets my generation apart – we do! Internet Marketing Behavior social media Social network Social networking service'

Generation 80

Generation Social Networks Wikipedia Lock-In 80

Biznology

MARCH 28, 2016

Your website, when done right, can be one of the most effective lead generation tools in your arsenal. What could you change on the page to turn your website into a lead generating machine? The post Lead generating machine: is your website actively helping your business grow? Pay Attention to Color Choices. Like this post?

Lead Generation 80

Lead Generation Activities Marketing Websites Generation 80

Biznology

JANUARY 4, 2017

I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. The report revealed a lead generation waste count of roughly 50 percent. All sales leads are not equal.

Validation 180

Validation Linkedin Sales Qualified Leads Social Marketing 180

Biznology

DECEMBER 26, 2014

If your small business marketing strategy doesn’t include your existing customer base, it definitely should! It’s a well-known fact among marketing experts that your current clients are a major source for revenue. This is why the most brilliant marketers focus their efforts on customer satisfaction strategies.

Tips 80

Tips Public Relations Generation Customer Satisfaction 80

Biznology

APRIL 3, 2014

One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning. If you generate too many leads, you’ll be wasting precious marketing dollars. The last number you probably have on hand, from sales and marketing experience.

Sales Qualified Leads 80

Sales Qualified Leads Generation Leads Lead 80

Biznology

APRIL 3, 2014

One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning. If you generate too many leads, you’ll be wasting precious marketing dollars. The last number you probably have on hand, from sales and marketing experience.

Sales Qualified Leads 80

Sales Qualified Leads Generation Leads Lead 80

Biznology

MARCH 7, 2014

As marketing tools go, email is definitely not “sexy” anymore the way social media is now. That doesn’t mean that email marketing isn’t worthwhile though. Done right, it can still be a powerful tool for lead generation. Leads are the metric that marketers live and die on because leads mean money. Data is your friend.

Lead Generation 80

Lead Generation Landing Pages Tips Generation 80

Biznology

SEPTEMBER 15, 2021

As consumers become more comfortable using voice search queries on their mobile devices and smart speakers, both B2B and B2C marketers should be considering how this channel will impact their work, whether its Siri, Alexa or Google Assistant. Who Owns Your Marketing Data? Comfort with Technology.

Privacy 104

Privacy Amazon Trust Marketing Marketing Mix 104

Biznology

JUNE 21, 2018

Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. What’s more, generating content with a unified style in mind is one of the best ways to establish to establish a strong brand identity in the digital world. B2B vs B2C Content.

Online Marketing 187

Online Marketing Content Paid Search Agency Marketing & Strategy 187

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

JUNE 11, 2018

Said in another way, to be successful today, marketing has to be bigger than your products and services. Let’s assume you’ve identified a set of problems common to a particular market, have crafted a solution to address those problems, and can position your solution as an alternative to other solutions that already exist.

Top of Funnel 179

Top of Funnel Case Studies Content Marketing Case Study 179

Biznology

NOVEMBER 27, 2018

To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State. Sudhi has been teaching B2B marketing for decades, and knows the territory. I posed six questions to him.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

MAY 19, 2020

The following is syndicate d from our partner GaggleAMP’s blog, where Consultants Collective member, Casey Hall , shares his expertise in marketing messaging. Your marketing messaging is more important than its ever been during the time of the coronavirus. But as this stretches on, some marketers are trying to be clever.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

Biznology

MAY 10, 2017

As influencer marketing programs become more popular, businesses are wondering how they can create their own influencer programs without emptying their piggy bank to hire influencers experts to do it for them. There’s a reason that 48% of surveyed marketers plan to increase their influencer marketing budgets this year.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

SEPTEMBER 27, 2018

For years businesses have been dividing their marketing strategies based on a number of factors. However, the most effective content marketers understand how to link their various efforts to form one, cohesive strategy. For more information on harnessing broadcast-to-digital marketing data, contact a company like Advocado.

Marketing Strategy 126

Marketing Strategy Marketing & Strategy Content Marketing Paid Search Agency 126

Biznology

NOVEMBER 27, 2018

To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State. Sudhi has been teaching B2B marketing for decades, and knows the territory. I posed six questions to him.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Biznology

DECEMBER 30, 2016

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. Both our domestic and our international markets fell apart.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Biznology

JANUARY 13, 2020

With the turning of the calendar — and, frequently, budget cycles — marketers often turn their attention to new plans for the new year. What does your website contribute to your marketing now that it could be doing better? What does your website not contribute to your marketing that it should be? Lead Generation.

Marketing Websites 156

Marketing Websites Budget Programs Planning Tools 156

Biznology

OCTOBER 7, 2020

Don’t forget to join us at the AI for Enterprise Marketing virtual event on October 15. Which brings me to artificial intelligence and marketing. They want to generate revenue and results for their businesses. They want to generate revenue and results for their businesses. For $100 off – use code BIZ100.

Marketing AI 91

Marketing AI Conference Paid Search Agency Marketing 91

Biznology

APRIL 18, 2019

The biggest mistake that many companies make in their B2B sales and marketing activities is the way they fragment or silo different touchpoints in the customer journey among disparate functional teams. Customer experience matters for B2B marketers. You’ve got a search marketing team that tries to drive people to those pages.

B2B Marketing 151

B2B Marketing Paid Search Agency B2B Top of Funnel 151