ANNUITAS

OCTOBER 6, 2015

Modern marketers need to be agile as a rule, able to adjust and to tweak plans as necessary to optimize the performance of everything. This means adhering to a clearly defined Demand Generation Strategy that is buyer-centric and all the things we need it to be to obtain our goals, and then sticking to it. That is more than one a month.

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Demand Generation Demand Marketing Budget Webinar Metrics 100

ANNUITAS

JANUARY 21, 2020

How to know if your marketing and sales efforts are eroding your growth. How would you describe your current marketing and sales motion? Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business? How do you know if you engage in random acts of marketing?

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Ideal Customer Profiles Demand Generation Agencies Demand Generation Budget Programs 238

ANNUITAS

MARCH 24, 2016

With #FlipMyFunnel , the San Francisco event only a few weeks behind us, it seems as if Account-Based Marketing (ABM) is now the “shiny new object” that has captivated the attention of B2B marketers. The Chief Marketing Technologist? This Does Not Mean the Death of Inbound Marketing.

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ANNUITAS

JANUARY 28, 2014

Once again 2014 will be a year that Content Marketing is front and center for a majority of B2B marketing departments. While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers. There are two main reasons for this: 1. There are two main reasons for this: 1.

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ANNUITAS

MARCH 21, 2023

Dynamic Chat gets More AI and Improved Routing Chat is obviously a top trend among marketers , especially as ChatGPT continues to both excite and worry a lot of marketing professionals. Let’s dig in to these new and advanced features. Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage.

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Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

ANNUITAS

OCTOBER 8, 2015

This is the second year that ANNUITAS has conducted its Enterprise B2B Demand Generation Survey with the goal of gaining better insights into the approach that enterprise organizations take to demand generation. When you look at a marketing campaign, it has a starting point and an ending point.

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ANNUITAS

MARCH 1, 2016

Demand generation leaders know it’s not true, though. And most marketing and sales data is just that — garbage. So what is the key to better demand generation analytics? We must take a different approach — a structured approach — to demand generation analytics. Garbage in; garbage out. closed revenue).

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ANNUITAS

APRIL 23, 2014

ANNUITAS Launches Enterprise Demand Generation Research Study to Uncover B2B Marketing Strategies. Study Aimed at Gaining a Better Understanding of the Demand Generation Strategies Used by B2B Enterprise Organizations . The research survey is targeted to those in the demand generation function in large enterprise organizations.

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ANNUITAS

MAY 5, 2016

Marketers are often eager to get started on the road to Demand Process Transformation℠. Three common mistakes can wreak havoc on demand generation planning, no matter how ready you think you are to move forward. A research-based, customer-centric strategy must always drive the development and approach of any Demand Generation program.

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ANNUITAS

MAY 6, 2014

You probably already know by the volume of recruiters contacting you on LinkedIn that there is a shortage of talented marketing professionals. It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery. No doubt that finding the right, qualified people is a challenging task.

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Demand Generation Agencies Demand Generation Work Management Marketing Management 100

ANNUITAS

SEPTEMBER 30, 2014

As we go into event season-it’s good to remember that building a Demand Generation Strategy isn’t easy. In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple steps away.

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Demand Generation Demand Generation Peer-to-peer 100

ANNUITAS

JUNE 10, 2020

Marketing as a business discipline is ever-evolving. Arguably the only ‘constant’ in marketing today is constant change. This is particularly true for Demand Marketing, which today finds itself at a crossroads. What does Demand Marketing mean today? Managing go-to-market processes, technology systems and data.

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Demand Work Management Marketing Management Peer-to-peer 162

ANNUITAS

MAY 31, 2023

Some of us at ANNUITAS just returned from the Ignite USA conference in Chicago hosted by B2B Marketing. It was an interesting mix of marketers from both client side and agency side, making up a true picture of the go-to-market reality of today. We discussed our vision for transforming go-to-market via a Converged Growth lens.

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ANNUITAS

MARCH 27, 2014

In reading many of the blogs and listening to some of the webinars and speeches that have been given about Demand Generation one would think that the path to Demand Generation is just a few simple step away. Is success on impacting pipeline and generating demand really just a few simple steps away?

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Demand Generation Demand Generation Terms and Conditions 100

ANNUITAS

APRIL 17, 2014

It turns out there are some common pitfalls among marketers. A couple emails, a webinar and three white papers do not make a marketing strategy. Is your company trying to gain market share or drive incremental revenue? Content is obviously a key part of any marketing strategy. Sales screams at marketing for more leads.

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Demand Generation Agencies Demand Generation Demand Webinar Metrics 100

ANNUITAS

JULY 7, 2016

When I explain that I’m a Demand Generation Strategy Consultant the confusion and lack of understanding is further magnified. What is Demand Generation? There are four roles that Demand Generation Strategy Consultants play: Researcher-. Others are curious enough to ask questions such as “consulting for what?” How about this….I

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ANNUITAS

APRIL 23, 2014

There are a few B2B surveys and benchmarking studies that I refer to again and again … DemandGen Report’s Buyer Behavior Survey and Content Preferences Survey and the Content Marketing Institute’s Content Marketing Benchmarks, Budgets and Trends to name a few. ANNUITAS wants to change this.

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Demand Generation Enterprise Management Demand Generation 100

ANNUITAS

SEPTEMBER 13, 2016

I had the opportunity to spend last week at the Content Marketing World (#CMWorld) event in Cleveland. Content marketing is not new to everyone, in fact, most marketers today are currently using content marketing in their marketing strategy to help engage, nurture and convert their buyers.

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Demand Generation Demand Webinar Metrics Generation 100

ANNUITAS

MAY 24, 2016

Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” A starting place for structuring your demand generation data is building a progressive profiling model. Everybody’s doing it, right? Probably not.

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Demand Generation Demand Analytics Lead Ranking 100

ANNUITAS

FEBRUARY 13, 2014

A new report called The Reinvention of B2B Marketing , from eConsultancy shows there is still quite a disparity between B2B marketing and sales organizations. Buyers have seized control of their own buying process while marketing and sales grapple over who is going to be in charge.

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Demand Generation Demand Generation Planning 100

ANNUITAS

AUGUST 18, 2015

Marketing automation has forever changed the way B2B marketing is conceived and executed. In fact, the shiny new tactical capabilities that a marketing automation platform brings to the table can be so exciting that they often distract from deeper, more strategic planning that is essential for marketing automation to be effective.

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Demand Generation Agencies Demand Generation Demand Generation 100

ANNUITAS

DECEMBER 15, 2015

Modern B2B marketers like numbers. We want to know conversion rates, cost per lead, revenue generated and a host of other stats. 76% of content marketers are forgetting sales enablement , according to a study by HubSpot. 76% of content marketers are forgetting sales enablement , according to a study by HubSpot.

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Demand Generation Demand Generation Cost per Lead 100

ANNUITAS

JULY 19, 2016

Marketers talk. But some of the best, most successful marketers I’ve known listened a lot more than they talked. Often that’s because a group of marketers holed up in a room somewhere for a “workshop” and hatched a strategy without any input from buyers. Well, a lot of us do. There’s definitely a disconnect somewhere.

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ANNUITAS

APRIL 16, 2013

Often, I am asked for tips and tricks as it pertains to different areas of demand generation and most of the time, I am more than happy to oblige. Blog B2B Marketing Demand Generation Demand Process Transformation Lead Generation lead nurturing'

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Demand Generation Demand Generation Lead Nurturing 100

ANNUITAS

JANUARY 7, 2019

Preliminary Findings from the ANNUITAS 2019 Demand Generation Performance Survey. Would You Change Your Marketing Team KPIs If You Could? Receive a copy of the ANNUITAS 2019 Demand Generation Performance Survey when it becomes available by clicking here. Why is marketing’s story so different than sales?

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CMO Demand Generation Business Correlation 164

ANNUITAS

FEBRUARY 9, 2016

One of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. I also get to meet new people and build long-term relationships with my clients’ marketing and sales teams. Seems like every day a client or colleague mentions a marketing or sales tool I’m unfamiliar with.

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Demand Generation Demand Generation Work Management 100

ANNUITAS

FEBRUARY 5, 2015

However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. Learn your market, your customers and your competition. Too many marketers think they already know everything about their market.

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Demand Generation Rules Demand Generation 100

ANNUITAS

MAY 8, 2012

According to a 2011 study by MarketingSherpa , 74% of B2B marketers stated that their biggest challenge was generating high quality leads. The next biggest challenge was a distant second: 49% cited “generating a high volume of leads”. However, lead generation is irrelevant in today’s b2b marketing climate.

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ANNUITAS

MARCH 17, 2023

As customers put more and more value on personalized experiences, there’s a huge opportunity for data-driven marketing to drive growth in your organization—if you do it right. How to Define Data-Driven Marketing You’ll find many varying descriptions of what data-driven marketing means, and it can be challenging to cut through the noise.

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Planning Allocation Paid Search Agency Ideal Customer Profiles 130

ANNUITAS

JULY 2, 2013

As a whole, most marketing leaders have missed the point that in order to adapt to the new buying process, their organizations need to change. Blog Buyer''s Journey Change Management Demand Generation Strategic Demand Generation'

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ANNUITAS

SEPTEMBER 11, 2014

However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. Learn your market, your customers and your competition. Too many marketers think they already know everything about their market.

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Demand Generation Rules Demand Generation 100

ANNUITAS

JULY 29, 2020

ANNUITAS CEO Adam Needles recently discussed what makes up a Strategic Demand Marketing Plan, one of the main offerings of what we do at ANNUITAS, in this eBook. Stay tuned each week as we explore what strategic demand marketing really means, and showcase how it can truly provide lift to your opportunity pipeline. .

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Planning Demand Marketing Plans Paid Search Agency 162

ANNUITAS

NOVEMBER 18, 2014

You’ve convinced your key stakeholders your company needs a Demand Generation Transformation. They may not know marketing like you do, but they do know your customers. There is no “set it and forget it” in Demand Generation Strategy. The time has finally come. It’s time to kick it off. Sales should be at the top of that list.

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Demand Generation Demand Generation Marketing & Strategy 100

ANNUITAS

MARCH 13, 2014

It is a no-brainer – as marketing automation and demand generation continue to mature, the need for well-rounded and experienced demand generation marketers also increases. Email marketing experience. Certification and experience using a robust marketing automation platform.

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Demand Generation Demand Generation Marketing Automation Services 100

ANNUITAS

JUNE 24, 2014

The idea behind integrating events into an overall Demand Generation Strategy is something that most marketers believe in. How to integrate events into a Demand Generation Strategy? Marketers need to remember that content is not a tactical campaign. Ideal Buyer Profile: Know your ideal customers.

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Demand Generation Demand Ideal Customer Profiles Buyer Personas 100

ANNUITAS

NOVEMBER 8, 2016

The quest for excellence shouldn’t be confused with pursuing perfection, yet it’s a trap many marketers fall into. Many enterprise marketers get caught up in producing the “perfect” campaign or the “perfect” web site. It also means that many don’t have the organizational fortitude to build a truly sustainable demand generation program.

Enterprise Management 212

Enterprise Management Demand Generation Deliverability Marketing & Strategy 212

ANNUITAS

FEBRUARY 23, 2021

A key component to success is demand marketing programs that repeatably contribute real, measurable pipeline lift. But far too many demand marketing programs are stuck a tactical, activity-based status quo. Because of this legacy, the rest of the organization often thinks of marketing as a cost-center and a tenuous relationship exists.

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Demand Work Management Budget Programs Planning 130