Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

JULY 22, 2010

B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

APRIL 21, 2010

How should you adapt to the changing trends in B2B marketing? We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Blog B2B Marketing Twitter GalenDY. " Galen De Young's Marketing Prediction for 2010. Galen De Young. Galen De Young.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Ambal's Amusings

MAY 27, 2010

We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist. Ardath Albee.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

OCTOBER 20, 2009

T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Sewell, the author of T he High-Tech Direct Marketing Handbook to get an insider look into the making of this Handbook. Prior to founding CDI in 1990, Howard was a marketing manager for software giant Oracle Corporation.

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

APRIL 29, 2010

How should marketers leverage content? Which content should be gated to genereate leads? We asked B2B Marketing experts: " How should B2B marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)?

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

SEPTEMBER 23, 2009

"When I started Sparkplugging," Piersall writes, "I wanted to create an advertising and affiliate based website that would generate passive income even when I was helping my kids with their homework or out boating with the family. Also, cutting down on personal PR doesn't mean you don't have to continue marketing your content.

Content Marketing 100

Content Marketing Thought Leadership Content PR 100

Ambal's Amusings

SEPTEMBER 17, 2009

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Recommended Resources from B2B Marketing Experts.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

OCTOBER 22, 2009

Tell us about Browse My Stuff and B2B Marketing Zone ? B2B Marketing Zone is a topic hub that I created with Tom Pick that covers B2B Marketing. Tom Pick and I really didn't see anyone who was specifically focused on B2B marketing. How has this vast experience shaped your thinking about business and marketing?

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe Pulizzi. Jonathan Kranz.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Recommended Resources from B2B Marketing Experts. Get Content. Get Customers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

FEBRUARY 18, 2010

"Being findable" is very important in marketing today. However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age? Should marketers spread budget across time period and channels or one or two big programs?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

MAY 6, 2010

How should marketers leverage content? Which content should be gated to genereate leads? We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

JUNE 2, 2010

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper planning, development, and marketing process. Edwards Enterprise Software, is teaching the class.

Paper 100

Paper Class Conference Planning 100

Ambal's Amusings

MAY 5, 2010

Where are the new marketing investments being made? We asked Jon Miller "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Modern B2B Marketing Blog.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Marketo's Modern B2B Marketing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

SEPTEMBER 16, 2009

Many providers will argue that registration is an essential component of whitepaper distribution since that is what generates leads. Since lead generation is the essence of the whitepaper industry, collecting personal information has always been a given. Freeing your whitepapers could be your best marketing strategy this year.

Thought Leadership 100

Thought Leadership Paper Barriers CAN-SPAM 100

Ambal's Amusings

MAY 17, 2010

Ardath Albee, B2B Marketing Strategist at Marketing Interactions , says that engaging prospects consistently drives more viable sales opportunities. We asked Ardath Albee "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Ardath Albee. Recommended Resources.

Emarketing 100

Emarketing Buying Cycle B2B Sales Marketo 100

Ambal's Amusings

SEPTEMBER 22, 2009

His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!). Case studies have long been a part of any B2B marketer’s playbook. Jonathan Kranz's Guest Post. But it won’t get done.

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 16, 2009

It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. Content Marketing Secrets. Russel Sparkman is creating an interesting series of articles on Content Marketing Secrets. Author : Russell Sparkman.

Wikipedia 100

Wikipedia Landing Pages Storytelling Social Media 100

Ambal's Amusings

FEBRUARY 16, 2010

Marketers are forced to explore smaller, more niche-focused online communities in order to empower passionate digital influencers to drive revenue and reduce costs. How should marketers stop being everything to everyone? We asked Andrew Davis "What are key marketing trends and predictions for 2010? Andrew Davis.

Marketo 100

Marketo Communities High Quality Lead Tagging 100

Ambal's Amusings

AUGUST 19, 2009

When using social tools for marketing purposes, you need to provide metrics that will justify your efforts. Without them, the vast array of information generated by channels you are active on will be too overwhelming to make sense of. To generate leads, you need to generate awareness.

Social Media 100

Social Media Media RSS Statistics 100

Ambal's Amusings

DECEMBER 31, 2010

2010 Content Marketing Trends and Predictions. Content marketing is changing like never before at a faster pace than we’ve seen in the last 100 years. Companies that learn the new marketing lessons, and implement them well, will be big winners going forward. What is the future of content marketing? Top 5 BLOG POSTS.

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

Ambal's Amusings

AUGUST 11, 2010

We asked Tom Scearce "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Tom Scearce is the founder of Scearce Market Development and a 15-year marketing and sales veteran of leading media, technology, and business services companies. Tom Scearce.

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation B2B Sales 100

Ambal's Amusings

FEBRUARY 4, 2010

We asked Jonathan Kantor "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" ” Jonathan Kantor's Marketing Prediction for 2010. Social Media will generate significant white paper changes in the future. Jonathan Kantor' s Marketing Action for 2010.

Paper 100

Paper Marketo Social Media Tagging 100

Ambal's Amusings

SEPTEMBER 10, 2009

Michele Linn's blog Savvy B2B Marketing. Stephanie Tilton's blog Savvy B2B Marketing. Steve Slaunwhite’s Cracking the Case Study Market. LinkedIn Group – Success-Story Marketing Group. Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Casey Hibbard's blog Stories that Sell.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

NOVEMBER 12, 2009

Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France. She uses her dual background in sales & marketing, in international business development, to help businesses improve their international sales conversion. Blog Savvy B2B Marketing Twitter MicheleLinn. Cindy King's Tip.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

OCTOBER 14, 2009

So you already get that great content has the power to communicate expertise, raise your profile and generate leads. A post about "Marketing tips for people who really hate marketing," is likely to win more fans than "Strategic Marketing Tips" It's human and it reaches out to other humans.

Content 100

Content Copywriting Vendors Tagging 100

Ambal's Amusings

AUGUST 5, 2010

This experience included a variety of sales, marketing, business development, and management positions. Most business-oriented white papers are both marketing and educational documents, and the size are much shorter with the level of detail is presented at a much higher level. Generating More Leads with Video White Papers.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

DECEMBER 8, 2009

This experience included a variety of sales, marketing, business development, and management positions. Jonathan Kantor: The Appum Group, The White Paper Company has been dedicated to white paper marketing since 2000. My last enterprise marketing position in the late 90’s was with J.D. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

NOVEMBER 5, 2009

Jonathan Kantor's Favorite White Paper -- Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program. Jonathan Kranz's The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material. Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Ambal's Amusings

OCTOBER 6, 2009

Stephanie Tilton TenTon Marketing Twitter StephanieTilton. Stephanie Tilton TenTon Marketing Twitter StephanieTilton. B2B Marketing Experts. Follow ClickInsights B2B Marketing Experts on twitter with one-click. Ardath Albee Marketing Interactions Twitter Ardath421. Gordon Graham Website ThatWhitePaperGuy.

Case Study 100

Case Study Case Studies Paper Twitter 100

Ambal's Amusings

NOVEMBER 19, 2009

Which marketing slogan or jingle can you hear in your ear? Which marketing logo or picture appears before your mind's eye? Why do we remember only some marketing messages over others? What are characteristics of a memorable marketing message? Recommended Resources from B2B Marketing Experts. Think quickly.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Ambal's Amusings

MARCH 11, 2010

Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. In this example , there a few interesting things I want to draw to your attention: Registration required: In a smart marketing move, IBM plays the first 30 seconds of the video and then asks you to fill out a registration form in Flash.

Paper 100

Paper Enterprise Management Case Study Case Studies 100