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  • HUBSPOT  |  TUESDAY, MAY 17, 2016
    [Generation, Marketing] The A/B Testing Checklist You'll Want to Bookmark
    When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a "feeling" can be pretty detrimental to results. An A/B test simply tests one variable in a piece of marketing content against another, like a green call-to-action button versus a red one, to see which performs better.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Generation, Marketing] Top Free Tools To Jumpstart Your Content Creation
    Seventy percent of B2Bs are creating more content than they did just one year ago, according to the Content Marketing Institute’s 2015 Benchmarks, Budgets and Trends report. Content Idea Generators. HubSpot’s Blog Topic Generator. Portent’s Content Idea Generator. One of my all-time favorite tools, Portent’s Content Idea Generator suggests blog topic ideas and provides useful copywriting tips you can use for your own blog titles. Content Marketing
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 14, 2010
    [Generation, Marketing] Marketing Agility and Marketing Automation
    Before joining Marketo I was an independent marketing automation consultant and blogger at LeadSloth. Next to my new day job, I will still be blogging at LeadSloth.com, and I will also still be involved in the Marketing Automation Monday meetups. As I’m getting started in my new job, I’m talking to many people and reflecting on the key benefits of marketing automation projects. One concept that keeps coming back is marketing agility. Marketing Automation.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 27, 2008
    [Generation, Marketing] Demand Gen vs. CRM Paper Now Available
    Over the weekend I completed "Demand Generation vs. Customer Relationship Management", the third in my trio of papers explaining where demand generation systems fit into the larger world of customer management software. Like the other two, they are available at the Raab Guide to Demand Generation Systems Web site [link]. Changes are subtle--a two-headed arrow and showing some slight overlap between demand generation and sales automation.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 17, 2016
    [Generation, Marketing] IoT 2016: Top 100 Influencers and Brands
    It is already here, as more and more devices are generating data. “Disruption has already changed the world, with six companies now accounting for 53% of the NASDAQ’s $664 billion market value ( Amazon, Google, Apple, Facebook, Netflix and Gilead ). Influencer Identification b2b marketing influencer marketing influencers internet of things IoT
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 27, 2015
    [Generation, Marketing] Understanding Google Analytics: 5 Basic Questions Answered
    Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services book. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. It is the leading marketing program for delivering greater visibility, growth, and profits. Online Marketing WebsitesGoogle Analytics is one of the most popular free tools used to reach your website.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Generation, Marketing] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    I have an ebook I use for lead generation, called A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords. Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Conversion Tactics Marketing StrategyProper conversion rate optimization requires testing of landing pages.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Generation, Marketing] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    I have an ebook I use for lead generation, called A Strategic Guide to Lead Generation using Pay-Per-Click and Google Adwords. Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Conversion Tactics Marketing StrategyProper conversion rate optimization requires testing of landing pages.
  • ACT-ON  |  TUESDAY, SEPTEMBER 13, 2016
    [Generation, Marketing] How to Breathe New Life Into Old Content
    All that content should be generating a steady stream of organic search traffic, more email subscribers, more social media followers, more qualified leads… maybe even a few inbound calls. While I think this is one of the biggest opportunities for content marketers right now, I can’t help but notice how similar this is to another content marketing best practice: The content audit. most marketers are going to say, leads, or traffic, or revenue generated.
  • ACT-ON  |  WEDNESDAY, MARCH 22, 2017
    [Generation, Marketing] Why Plan a Social Media Takeover?
    A social media takeover helps attract those who aren’t currently paying attention and generate new levels of excitement. Disney recruited the Snapchat influencer to share news about Disney’s upcoming channel and generate excitement and buzz for the brand. Mountain Dew encouraged their audience to participate, and generated brand awareness. They decided to partner with top fitness and beauty influencer Hannah Bronfman to create a co-branded Snapchat marketing campaign.
  • LEADSLOTH  |  THURSDAY, AUGUST 26, 2010
    [Generation, Marketing] Social Media & Marketing Automation
    This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. I asked myself: Does Marketing Automation Get Social? How can Social Media be integrated with Marketing Automation? I started researching this, and I found five ways to add Social Media features to Marketing Automation: Share to Social. In my opinion, this is a no-brainer: every Marketing Automation system should offer this.
  • LEADERSHIP  |  FRIDAY, APRIL 17, 2015
    [Generation, Marketing] Interesting Infographics: The 8 Most Effective Types Of Content
    Content marketing is hot with leading brands, and for good reason. As this infographic shows, 48% of marketing professionals say that their content marketing budgets are increasing; only 8% are seeing smaller budgets. Content marketing can be used to achieve a variety of objectives. Just 26% said customer retention, and only 19% of marketing execs felt that search engine traffic was the priority for content marketing.
  • WEBBIQUITY  |  TUESDAY, JUNE 24, 2014
    [Generation, Marketing] The Six Most Irrational Social Media Concerns of Brands
    Marketers need to remember that just because something is new and different doesn’t mean it’s bad, or even dangerous. The social media versus ROI debate has actually become somewhat of a punch line in marketing circles. The benefits of social business grow exponentially- and will continue to be felt for generations to come. Cheryl and Mark Burgess are the principals of Blue Focus Marketing and co-authors of.
  • VIEWPOINT  |  TUESDAY, JANUARY 14, 2014
    [Generation, Marketing] How to Diagnose if Inbounditis is Killing Your Sales Pipeline
    A healthy, driven inbound marketing department is great, but over-reliance on inbound marketing (what I like to call “inbounditis”) negatively affects the revenue backbone of any company. PowerMinute™ is a series of 1 minute videos produced to give you helpful tips to energize your lead generation results.
  • REACHFORCE  |  MONDAY, OCTOBER 3, 2016
    [Generation, Marketing] How Crain Communications Achieved a 460% Increase in Email Click-Throughs
    Crain is responsible for producing numerous publications, digital products, events, research projects, and also provides marketing services, publishing services, and lead generation services. Marketing Automation marketing automationCrain Communications, Inc. is among the largest privately held media businesses on earth. They hold 30 leading brands across the continents of North America, Europe, and Asia.
  • SALES LEAD INSIGHTS  |  THURSDAY, SEPTEMBER 17, 2009
    [Generation, Marketing] Be my guest at my all-new webinar on A/B and multivariate testing *specifically for B2B marketers*.
    In our webinar, you’ll get: Case Studies of A/B tests run by B2B marketers to improve lead generation. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Tags: B2B Lead Generation B2B marketing webinar I’m presenting this Webinar with my co-host Anne Holland. You probably already know Anne.
  • ACT-ON  |  FRIDAY, JUNE 16, 2017
    [Generation, Marketing] Your Customers Called. They Want You to Know These 6 Things
    All this user-generated content is basically the new word-of-mouth marketing. And as some of you old-time marketers know, word of mouth is the most effective type of marketing for actual ROI. Alternative technologies that customers might embrace are always lurking on the edges of the market. Customers are now so powerful, in fact, that many marketing wizards (like Joe Pulizzi, in his book “Content Inc.”) Your customer service is part of your marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 7, 2015
    [Generation, Marketing] I will not become obsolete
    But I choose to believe that I am in a generation that can break that cycle. The post I will not become obsolete appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. But I choose to believe that I am in a generation that can break that cycle. The post I will not become obsolete appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. careers Personal marketing careers personal
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 5, 2013
    [Generation, Marketing] How to Convert New Customers – i?marketing (Part 5)
    marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. Sales and marketing alignment. Along with high-scoring leads getting passed to you as they become sales-qualified, a marketing automation system’s website visitor tracking feature can alert you whenever a particular person or company visits your website. Sales and Marketing Alignment.
  • ANNUITAS  |  THURSDAY, MAY 28, 2015
    [Generation, Marketing] Ending the Great Divide
    There is still a great divide between sales and marketing. Despite the silos, some organizations are able to meet their sales and marketing goals. Misconceptions about tools like marketing automation (that is a marketing tool) just add fuel to the fire. Sure, sending emails and creating landing pages are all functions of marketing, but managing inbound leads and sharing prospect data with the CRM, is something that when done correctly- supports the entire organization.
  • MODERN MARKETING  |  FRIDAY, JULY 22, 2016
    [Generation, Marketing] Why a Single View of Your Customer is Vital for Success
    This intelligence essentially helps sales and marketing teams produce more effective strategies and campaigns as well as craft relevant content , resulting in a greater return for the effort made. Additionally, this data collected from the single customer view provides feedback on the products and services the company is marketing. Cross Channel Marketing
  • SALESFUSION  |  THURSDAY, JANUARY 9, 2014
    [Generation, Marketing] Why Do Spam Filters Hate Me?
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Guest Blogger Techie Stuff [one_half valign="middle"] Partner Portal.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Generation, Marketing] The Life of a Content Asset: Tracking Real ROI
    I looked at a variety of really interesting metrics to determine what impact, if any, this tactical plan had on Marketo’s marketing efforts and bottom line. It is a fact that content marketers struggle to determine ROI of a single content asset—how well is it really performing and is it contributing to revenue and closed deals? This content piece has generated 3,847 new names in paid programs for Marketo since we published. Content Marketing b2b Consumer
  • LEANDATA  |  TUESDAY, APRIL 11, 2017
    [Generation, Marketing] Business Leaders Concede They’re Struggling with Lead Management and Routing
    The responses from 527 sales and marketing professionals indicated that there is an industry-wide struggle when it comes to ensuring leads reach the right people in their organizations for follow-up. Less than 34 percent said sales always follows up on marketing-generated leads. ” Focusing on specific and actionable best practices are the sort of insights that will be shared when more than 1,000 sales and marketing practitioners gather at this week’s TOPO Summit.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 22, 2011
    [Generation, Marketing] Content Strategy Visualized – The Blog Tree Sprouts New Growth
    The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? ” The question is being asked by marketing leaders at companies large and small. And it is being answered by thought leaders like Ardath Albee , Ann Handley and CC Chapman , by the emergence of experts like the folks at The Content Marketing Institute , and in blogs like Junta42 by Joe Pulizzi. Technically Marketing. Simple Marketing Blog.
  • SALESFUSION  |  MONDAY, MARCH 17, 2014
    [Generation, Marketing] 12 Reasons You Should Prioritize Social Selling in 2014
    Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post 12 Reasons You Should Prioritize Social Selling in 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].
  • ANNUITAS  |  THURSDAY, JANUARY 22, 2015
    [Generation, Marketing] Spreading the Word
    Any marketer knows that writing informative and engaging content is the first step to making content share-worthy. Having a documented Content Marketing Strategy seems obvious, however, according to the recent ANNUITAS Enterprise B2B Demand Generation Study and the Content Marketing Institute 2015 B2B Benchmarking, Budgets and Trends Study -most marketers do NOT have a documented strategy. In fact, less than half of marketers surveyed do.
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 20, 2013
    [Generation, Marketing] 3 Ways Interactive Content Can Boost Email Performance
    by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social and email. Email remains one of the most effective ways to cultivate, manage, and nurture leads, but on average, even best in class email marketing campaigns see only a 20% open rate and a 5% click through rate.
  • LEADSLOTH  |  WEDNESDAY, JULY 22, 2009
    [Generation, Marketing] Are You Old Enough for Inbound Marketing?
    Great for them, but bad for customers: there’s always so much confusion about these new terms (earlier I wrote about the confusion around Demand Generation and Sales 2.0 ). The newest term on the block is “Inbound Marketing&#. I’ve already written several posts about Inbound Marketing, but I wondered if the average B2B marketing manager has any idea what it means. Are You Old Enough for Inbound Marketing? Seasoned Marketers Know the Trends.
  • 6SENSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Generation, Marketing] The 5 Most Shared B2B Marketing Posts of 2015
    In this exclusive interview, Meagen discusses modern marketing pain points, lists the most cutting-edge tools and technologies for data-driven marketing and offers advice for next-generation marketers. One of the biggest marketing revelations of 2015 happened at the SiriusDecisions Summit, where analysts Jennifer Ross and Marisa Kopec discussed results from the firm’s newest survey. 5) 10 Key Stats from the 2015 State of Marketing Data Report .
  • INFLUITIVE B2B  |  WEDNESDAY, AUGUST 24, 2016
    [Generation, Marketing] 7 Steps To Creating The Best ABM Campaign Ever With Advocacy
    Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success. Advocacy ROI Demand Generation Lead Nurturing ABM ABM campaigns account based marketing advocate marketing program b2bmarketingzone customer advocacy generating new advocates getting advocates to help sell how advocates help account-based marketing integrating advocates into campaigns roi of advocacy surround selling value of advocacy
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 30, 2010
    [Generation, Marketing] LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation
    Summary: LoopFuse has launched a free entry-level version of its marketing automation system. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. In practice, this means that only very small companies will actually be able to use the free system as their primary long-term marketing system. This requires finding ways to attract masses of new customers as they enter the market.
  • BIZIBLE  |  TUESDAY, MAY 31, 2016
    [Generation, Marketing] How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]
    Welcome back to our final lesson on marketing operations success. In previous lessons we covered, how to become the marketing technology consultant , and how to use the scientific method in b2b marketing. As the marketing operations role continues to grow in influence, the potential business impact is not limited to just the marketing department. marketing data. It’s also the key to becoming a best in class content marketing organization.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Generation, Marketing] When Lead Scoring Will Fail
    Having worked with B2B marketers for many years, it's typically a no-brainer when someone asks me "should we implement lead scoring?". Lead scoring, which is the process of automating the qualification of leads that you generate, is a key stepping stone to get marketers to the next level. Having said that, your company may not be fully ready for it and there are some steps to start moving in. data management lead management lead qualification
  • VERTICAL RESPONSE  |  THURSDAY, MAY 7, 2015
    [Generation, Marketing] 6 Must-Have Types of Customer Help Content
    Helpful content is, of course, an important part of marketing your business. We create help videos, plus a series of Tips in 2 videos to help our audience become better at marketing their businesses. A brainstorming session is a useful way to generate new ideas and gather common pain points or obstacles your customers may have. Content Marketing and Copywriting Customer Service Content Marketing email marketing help content
  • HUBSPOT  |  MONDAY, FEBRUARY 22, 2016
    [Generation, Marketing] Why Some Things Go Viral — And Others Don’t [Video]
    To earn their attention, marketers like us have to create content that's worthy of our audience's time and emotional investment.But what's the best way to cut through the clutter to make sure our content gets seen? For a piece of content to go viral, each viewer has to generate at least one more viewer, on average. Social Media Video Content Marketing Daily IGSSToday, internet users have more control over what they look at online than ever before.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 8, 2017
    [Generation, Marketing] Why It’s Time for SMBs to Implement ABM
    Author: Mary Kate Francis ABM might be a new addition to the marketing buzzwords dictionary, but the concept is nothing new. Account-based marketing (ABM) has existed as a marketing strategy for decades. So why has account-based marketing only recently gained widespread popularity and practice among B2B businesses? In fact, our SMB marketing team at Marketo has seen great results with this account-centric strategy. 3 Key Steps for Account-Based Marketing.
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Generation, Marketing] 4 Killer Tips to Boost Social Content Sharing
    Sales and marketing alignment: For some this topic causes panic and angst, for others it stirs up no emotion at all … and for a select minority it presents a vast ocean of opportunities. Marketers don’t/can’t/won’t understand the complexity and sheer uphill battle that sales faces, while my sales friends ridicule marketing as being divorced from REVENUE reality. After training thousands of sales and marketing professionals.
  • LEADERSHIP  |  FRIDAY, JUNE 24, 2016
    [Generation, Marketing] Anatomy of a Successful B2B Sales Email
    Email Marketing Infographics B2B lead generation email marketing homeI have a confession to make – I don’t read every business email that I receive. I’m betting that you don’t either. After all, who has the time? About 89 billion business emails are sent every day! I don’t have access to your email account, but I’m willing to bet that you have more than a few sitting unread in your inbox right now, and countless others sitting in your spam folder.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    [Generation, Marketing] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    Twitter Cards: How Savvy Marketers Get More Out Of Twitter by Marketing Land. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 15, 2016
    [Generation, Marketing] 10 Ways Artificial Intelligence Will Change the Customer Experience
    The huge amount of data we generate is a mixed blessing. Brands & MarketersIt gives us better insight into human behavior, but it’s also a lot more stuff to sort through. For helping us wade through our data, and make better use of it, we’ll turn to AI (artificial intelligence) for things as complicated as navigating the sales journey to just figuring. The post 10 Ways Artificial Intelligence Will Change the Customer Experience appeared first on Opentopic.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Generation, Marketing] Matching Webinar Content to the Buying Cycle
    Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. Webinars are one of the most important tools for marketers to drive demand and nurture new leads. And the effectiveness of webinars spans the entire sales and marketing process, from driving awareness to lead generation and lead nurturing and cross-selling and upselling. Content Marketing
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 29, 2012
    [Generation, Marketing] Five Ways to “Get Real” With B-to-B Social Media
    Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. But the B-to-B marketers I talk to still sound confused. This is the no-brainer of B-to-B social media marketing. Then, examine your marketing objectives.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Generation, Marketing] Quality vs. Quantity? Content Marketing Pros Pick Sides
    While attending Content Marketing World (#CMWorld) in Cleveland this week, we had the opportunity to attend an all-star panel discussion called, Quality vs Quantity: How Much Content is Enough? The content marketing pro panelists included: Joe Chernov , Kinvey. They passionately, and at times, heatedly debated content marketing topics including the hot topic as to whether quality vs. quantity is most important. Content marketing is not launching a rocket.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Generation, Marketing] Kred tries to one-up Klout by taking influence to the masses
    In my view the overhaul provides some valuable new tools for marketers interested in influencer marketing (and you should be). One of the questions I am often asked is, “OK we understand this marketing trend, but we’re a small business. We are watching an entirely new marketing channel unfold and iterate in public — a pretty extraordinary business model. We are the only influence provider that is generating scores in real time.
  • LEADERSHIP  |  FRIDAY, APRIL 15, 2016
    [Generation, Marketing] Interesting Infographics: The Strategies of Canada’s Marketing Leaders
    I thought that today, we might take a trip across the border and look at the state of marketing in the Great White North. This infographic is based on the results from surveys sent from Salesforce to 421 marketers from Canada. When it comes to the metrics that Canadian marketers use to judge the success of the efforts, revenue growth takes the cake with 35%. 30% of the Canadian marketers said that their top marketing challenge was budget constraints.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 28, 2014
    [Generation, Marketing] Are You Committing Content and Social Media Sabotage?
    You’re obstructing eager readers who, might I add, are helping you with your social media marketing efforts for free, and getting your word out. ” Plus, according to the study, “positive online shares generate a 9.5% There’s a lot of conflicting data about how many you should offer, but according to a recent article by Rebecca Watson and research from the Content Marketing Institute, audiences are continuously shifting to various social channels.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Generation, Marketing] Blogging Strategies for End-of-Year Business Blogs
    This builds a marketing database of people interested enough to leave their email with you. Generate new business from current clients: There are effective ways to use your blog or website to engage your clients, generate more traffic and encourage referrals and repeat business. Attract visitors from search engines: Well-executed search engine optimization (SEO) can be an effective way to get your site highly ranked and generating a steady stream of new visitors.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Generation, Marketing] 7 Reasons You're Not Getting ROI From Your Content
    Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. If your content marketing results are falling flat, here are 7 reasons why it might be happening and what you can do about it. If you do not understand how many people access your content, where your content is shared, or the new contacts it generates, chances are your marketing efforts are not nearly as effective as they could be. is a marketable asset.
  • NUSPARK  |  THURSDAY, JANUARY 12, 2012
    [Generation, Marketing] Focus Roundtable Recap: Optimizing Landing Page Conversion Rates
    I consult clients on proper conversion tactics as part of my lead generation services, and wanted to host this roundtable to raise awareness of the benefits of testing and optimizing landing pages for lead generation. Related Posts: New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search The missing topic on b2b digital lead generation: advertising A Primer on Website Visitor ID and Smart Form Technology for Lead Generation.
  • THE ROI GUY  |  WEDNESDAY, APRIL 18, 2012
    [Generation, Marketing] Case Study: Palo Alto Networks TCO Calculator
    Palo Alto Networks needed to quantify the cost of status quo, and potential cost savings of improving and simplifying network security infrastructure with next generation firewalls. The Palo Alto Networks marketing team worked with Alinean to create a TCO savings campaign, with a web-based calculator for prospects and sales use, enabling quick and credible quantification of cost savings opportunities and TCO advantages.
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Generation, Marketing] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
    As Eloqua is now part of the Oracle Marketing Cloud, we presented several different sessions in the Customer Experience track, including a few presentations from our customers: Thomson Reuters, LinkedIn, inContact , and McAfee. . At Steve Woods’ presentation on Monday, he discussed how to take your modern marketing to the next level by changing the way you interact with your customers.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 29, 2010
    [Generation, Marketing] Marketing By Objectives « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. As we have all heard before, marketers are now more than in any other time being measured and challenged to produce measurable results.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2017
    [Generation, Marketing] How to Protect Your Company’s Reputation on Social Media
    In fact, social media marketing requires a lot of patience and maintenance. Once you’ve established your social media presence and are generating engagement and measuring your ROI, the most important stage is to protect your hard work. Companies well-versed in social media marketing have taken all these steps to grow and establish their brand’s online presence, but are they doing enough to protect it? Social Media Marketing b2b Consumer
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 15, 2011
    [Generation, Marketing] Entering the World of Social Media: Better Late than Never
    Better Late than Never" width="150" height="150" /> The younger generation is, without fail, the heaviest participant in social media. However, while Generation Y was spending their younger years amidst the World Wide Web, those born in the era of picture books and hand-written correspondence suddenly find themselves faced with an intense learning curve. Ask questions that resonate with your target market and have quality content that closely reflects your offline content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Generation, Marketing] How Do You Start Over After Building a Successful Blog?
    Social Media Explorer started in September of 2007 as a place for me to blather on about this new-ish marketing channel. In October of 2010 it spent a couple of weeks ranked number 1 on the Ad Age rating of top marketing blogs – a feat that, though just the product of a favorable algorithm, still baffles me. In early December, I re-launched JasonFalls.com, my long-time marketing keynote speaker website , with a blog. By Jason Falls, {grow} Community Member.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Generation, Marketing] Case study: Fox Sports connects social media to advertiser revenue
    Engaging with your fans or followers through social media dialogue, polls and interactive competitions are quite popular, but they are not easily discoverable or linked to revenue generation – These online competitions are generally run in isolation through a Facebook page, website or other social media platform. Andrew wanted a solution that allowed his marketing team to set up online competitions without any development help. By Ian Cleary, Contributing {grow} Columnist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2016
    [Generation, Marketing] I love big blogs and I cannot lie.
    In fact, they read more books than older generations. This would not suggest that this generation has a short attention span. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. The Marketing Companion podcast is among the top business podcasts in the world. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • HUBSPOT  |  SUNDAY, JULY 1, 2012
    [Generation, Marketing] Catch Up on the Latest Google Updates and Other Marketing Stories of the Week
    Just because you're on summer vacation (or dreaming about it) doesn't mean the internet marketing world is slowing down any. Well, good thing you're here -- this post will point you towards those stories and more, all from the internet marketing world this past week. Two of the updates involved Google+ , which of course had some marketers already rolling their eyes. Twitter Generating the Majority of Its Ad Revenue From Mobile.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 1, 2017
    [Generation, Marketing] Marketing with Video Content in the Digital Age [Interview]
    Amobee’s recent report “ Different Generations, Different Standards ” looked at how marketers are investing in various video formats to reach out to their target audiences. In the future, the majority of marketers (51 percent) said they believe that new formats, such as 360-degree video, will encourage their companies to invest more in online video. How are you already seeing marketers/agencies incorporate some of the newer video formats (360-degree, etc.)?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Generation, Marketing] A Day in the Life of a Social Media Manager
    by Dayna Rothman Social marketing takes effort, especially if you want to work towards creating an integrated campaign strategy. How many resources you will need to dedicate to social marketing will depend on the following: Budget for new headcount or intern availability. If you are small-mid sized company, consider dedicating one full-time headcount to social marketing management. Track success of promotions either manually or in a marketing automation tool.
  • BULLDOG SOLUTIONS  |  TUESDAY, JUNE 28, 2016
    [Generation, Marketing] 5 Make-or-Break Moments for Your Marketing Campaigns
    For marketers, glossing over some of the key specifics, or ignoring them altogether, generally means poor campaign performance—or worse, loss of profits. Once you’ve crafted a great message, provided an informative asset and generated great responses, what’s left? Demand Creation , Marketing Automation , Marketing Planning , Marketing Technology , Organization Design . . . When driving, inattention to detail can lead to huge fiascos.
  • HUBSPOT  |  THURSDAY, JANUARY 14, 2016
    [Generation, Marketing] Marketing Must-Do's For Helping a New Educational Program Take Off
    You've been thinking a lot about how to market this new program. All it takes is uncovering them and suddenly you've got a launching off point for your marketing efforts. Here's our list of inbound marketing priorities so you can make the most of these building blocks as the foundation of your new assets designed to promote the new program. Marketing Must-Do's Checklist for Promoting a New Program. Generate Awareness.
  • OPENTOPIC  |  WEDNESDAY, JULY 1, 2015
    [Generation, Marketing] Video Content: Facebook VS. YouTube in the Ring
    Sure, you can embed a one-off YouTube video in your blog post to enrich the article, but most content marketers are looking to get you to go and subscribe to a channel. The new " How-To " generation on YouTube has video searches up 70%. Opentopic brings content and transactions together for measurable marketing results by delivering content that transacts. Content Marketing social media marketing facebook Video Marketing youtube
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Generation, Marketing] How to Review Your Marketing Analytics in Just 10 Minutes
    This is a guest blog post by Samantha Schultz, an online marketing specialist and project manager at LyntonWeb. LyntonWeb helps companies grow with creative inbound marketing and technology solutions. Most business owners and marketing managers are too busy to dive into website analytics every day. However, it is important to keep a pulse on how your online marketing programs are performing so you can adjust them as needed.
  • WEBBIQUITY  |  MONDAY, DECEMBER 6, 2010
    [Generation, Marketing] How PR and Social Media Can Work Together
    But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. Social Media Marketing Social PR blogger outreach brand building bylined articles pitching bloggers social bookmarking social media coverage social media press release social networks social PRSocial media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 30, 2014
    [Generation, Marketing] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    That’s the challenge for today’s businesses and the marketers tasked with making them gloriously conspicuous by establishing brand presence, generating demand, and enticing leads to come hither. The net:net of the new normal is that marketers must change the way they approach lead generation; they must figure out how to be highly visible and valuable during that 70-plus percent of the buying process. You can get your feet wet with content marketing here and here.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Generation, Marketing] 7 Ways to Bring Your Emails Back to Life with Dynamic Content
    Author: Jeff Kupietzky Variety is the spice of life, but when it comes to your email marketing campaigns, it’s tough to find the right mix of spice and substance to satisfy your subscribers’ expectations and needs. These days, personalization is KING, generating higher transaction rates, open rates, and click-through rates, which means that customizing the content for each and every recipient is absolutely critical to getting—and keeping—their attention.
  • PAUL GILLIN  |  SATURDAY, FEBRUARY 15, 2014
    [Generation, Marketing] Stop Talking! I’m Trying to Listen!
    I recommended setting up multiple Twitter accounts for different functions like customer service and marketing. And I advised linking generously to influential bloggers as a way of generating reciprocal links that build search visibility. As social networks have grown, so has the amount of noise they generate. blogging How to marketing Social Media social networks Tips Charlene Li David Spark ebook Giovanni Rodriguez Leo Laporte Stowe Boyd
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Generation, Marketing] 27 (of the) Best Social PR Guides and Tips of 2014
    Image credit: leaderswest Digital Marketing Journal. And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. 6 ways content marketing has changed the way we do PR by The Next Web. ” Infographic: State of the Media 2014 by leaderswest Digital Marketing Journal.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Generation, Marketing] 25 social media listening aids to increase your hearing
    Social Mention : is probably one of the best free listening tools on the market, as it analyses data in more depth and measures influence with 4 categories: Strength, Sentiment, Passion and Reach. So even if you don’t have an eye for design, you’ll still be able to generate a report with a click of a button. Social Media Marketing business strategy social media listening social media marketing social media monitoring
  • MARKETING ACTION  |  MONDAY, OCTOBER 28, 2013
    [Generation, Marketing] How to Nurture New Customers – i?marketing (Part 4)
    marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. It’s marketing’s job to get them through safely to the hand-off; how are you going to do that? Nurturing is the third step in the marketer’s playbook. Recent reports show that companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.
  • MODERN B2B MARKETING  |  MONDAY, JULY 14, 2014
    [Generation, Marketing] The 3-Step Guide to Better Blogging
    Today, blogs are practically required of companies who take their marketing seriously, and for good reason – they’re a relatively inexpensive, but highly effective investment of your money and time. It also affects your company’s bottom line – according to InsideView, companies with an active blog generate 67% more sales leads per month. At Marketo, the blog falls under our content marketing function; other companies consider their blog to be a function of PR.
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Generation, Marketing] How To Measure Paid Media ROI (ROAS)
    is a critical component of every B2B marketing plan. It ensures that your brand and your content is seen by a targeted audience and, compared to many other marketing channels, it’s scalable. However, many marketers are more sophisticated than this and know that not all clicks are created equal. When you know how many leads a channel or specific campaign generated and you know how much you spent on that channel or campaign in the same time period, you’re able to calculate CPL.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 10, 2011
    [Generation, Marketing] What Google’s New Algorithm Means For You
    I will outline the announcements in simple terms and provide some tips for the B2B Marketer to ensure all your hard work pays off in the form of inbound traffic to your personal blog or company website. And understanding how it works is key to being a successful marketer today. Let me repeat that: Understanding how SEO works is key to being a successful marketer today. And notice I didn’t say that SEO is key to being a successful digital marketer.
  • HG DATA  |  THURSDAY, MARCH 30, 2017
    [Generation, Marketing] Build an ABM Strategy That Works with Your Business
    Outbound marketing. Inbound marketing. Viral marketing. Content marketing. Email marketing. Drip marketing. Niche marketing. It’s easy to come under the spell of what most of us eventually come to recognize as flavor-of-the-month marketing. And now seemingly it’s Account Based Marketing (ABM). While every marketing tactic has a place, the hyperbole so often associated with new techniques soon inures us to all marketing hype.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2011
    [Generation, Marketing] 3 Marketing Lessons From Amazon's Web Strategy
    Amazon is constantly exemplified for its web and marketing prowess. It's the top case study for how and why marketers should use personalization in their marketing -- leveraging the wisdom of the crowd to create a more personalized user experience that increases customer conversion dramatically. In fact, this is true for many of the sites on Compete's top 10 list, which is why it tops my own list of lessons marketers can learn from Amazon's web strategy.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Generation, Marketing] 8 Killer Tips for Harnessing the Power of SlideShare
    Savvy marketers have called SlideShare the “sleeping giant.” But many marketers aren’t tapping into its full potential. Many marketers create content they think will perform well. But they unknowingly generate assets that miss the mark, as they overlook something very important: a highly strategic topic. As with other marketing efforts, start by defining your target audience and brainstorming topics that will resonate with them.
  • SALES ENGINE  |  FRIDAY, SEPTEMBER 11, 2015
    [Generation, Marketing] The Jig is Up—SEO Starts With Good Content.
    The reason being that organically generated content is much more valuable when it comes problem resolution. The point of all of this is that SEO today is really all about generating tons of great, high quality, engaging content. C ontent Marketing is No Longer a Choice Outsource Expert Content? B2B Marketing Content Creation Development strategyThe role of Search Engine Optimization (SEO) has changed substantially over the last 10 years.
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Generation, Marketing] Web Presence Optimization, Reloaded
    Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Search marketing isn’t for everyone (though it works well for many businesses, increases your “domination&# of page one in search, and is worth a trial for almost any business that can drive some type of conversion—either a lead or a direct sale—from it).
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 4, 2012
    [Generation, Marketing] Lead Nurturing: Build trust, win more deals by helping prospects – not selling them
    Another Payoff : B2B marketers who nurture leads have a nearly 30% higher return on investment than those who don’t, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. What’s the best lead generation tactic? Email Marketing: The importance of lead nurturing in the complex sale. Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers can Transform Mounting Pressure, Challenges into Revenue.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 16, 2016
    [Generation, Marketing] How Putin’s brand inspires Trump
    In any case, this comparison also provides a case study of how similar leadership brands may not generate the same results because of a different context and target audience. Notwithstanding the similarities in both leadership brands and actions, the biggest difference lies with the heart of successful branding: resonating to the market or audience you’re trying to win over. is a different market from Russia.
  • PUREB2B  |  FRIDAY, JUNE 9, 2017
    [Generation, Marketing] How Do You Know What Type of Content To Use?
    Make content part of your marketing process. Blog c Content-Strategy Content-Syndication Email-Marketing Lead-GenerationGet your messaging right for each of the decision makers as this is vital to an effective and efficient conversion of leads. Learn more by watching the video below! The post How Do You Know What Type of Content To Use? appeared first on PureB2B.
  • SALESFUSION  |  THURSDAY, JANUARY 23, 2014
    [Generation, Marketing] (Don’t) Take the Money and Run
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Customer Interaction Email Marketing [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Generation, Marketing] What is Digital Darwinism and How Does It Affect Your Brand?
    The State of Digital Marketing. ” The use of digital marketing technology is increasing: Experimenters use digital tools during the initial consideration of a brand, and make up 39% of buyers. . And since the level and influence of advertising in the social media space have yet to reach the levels common in offline marketing channels, brand messages are less likely to influence decisions.” Are your digital marketing channels the most effective ones?
  • HUBSPOT  |  WEDNESDAY, AUGUST 25, 2010
    [Generation, Marketing] New Marketing Data: Top SEO Objectives
    SEO has proven to be an effective tool in achieving a number of important marketing objectives. The above chart comes from MarketingSherpa’s 2011 Search Marketing Benchmark Report – SEO Edition. The question asked to those 2,194 B2B and B2C marketers surveyed was,“In your experience, how effective has search engine optimization (SEO) been at accomplishing these marketing objectives for your organization?”
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 31, 2013
    [Generation, Marketing] Why Salespeople Don’t Follow Up on Good Leads
    The number-one issue in Sales and Marketing alignment can be summed up in three words: “These leads suck!”. No matter how much effort Marketing puts into delivering high-quality, actionable leads, most salespeople remain convinced that marketing-generated leads are lousy. Marketing promises that these leads are Glengarry Glen Ross golden. What does this mean for marketers? Do that, and Marketing and Sales will be pulling in the same direction at last!
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Generation, Marketing] How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands
    So now that you know how to actually use Twitter polls, it’s time to dig into how you should use them to engage your audience, gain insights into your follower base, and provide context around your marketing campaigns and efforts. Generate Follower Insights. While Twitter polls aren’t really a reliable way to find sophisticated market data, they can be used to engage your audience by asking for follower insights. Twitter polls aren’t meant for mass market research.
  • SALESFUSION  |  THURSDAY, JANUARY 30, 2014
    [Generation, Marketing] Salesfusion Acquires LoopFuse to Expand Midmarket Presence
    one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Generation, Marketing] 5 Things to Include in Your Brand’s Content Guidelines
    Trust me, there’s a valuable lesson in here for marketers. The real challenge for marketers now is getting content to scale while remaining consistent in terms of tone, voice, and objective, regardless of the contributor. If a writer produces a beautifully written thought leadership piece, but your goal was to generate leads for a webinar, can you blame them for missing the mark if you never communicated your goals? Content Marketing b2b Consumer
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Generation, Marketing] The Painful Truth About Outbound Marketing Kittens [Humor]
    Outbound marketing is one of them. Sure, on the outside -- just like kittens -- outbound marketing seems harmless. It's the way businesses have approached marketing for years, and it's all many marketers know how to do. The same school of thought can be applied to outbound marketing. Now, while we may not be as cute as kittens are, we inbound marketers are definitely smarter. It seems that these outbound marketing kittens are just downright tricksy.
  • DISTRIBION  |  WEDNESDAY, JANUARY 4, 2017
    [Generation, Marketing] National Trivia Day 2017
    Marketing has changed. As cliche as that may sound, marketing has evolved from what was once a one-way shouting match between brands competing for customer attention to a two-way discussion, interaction and relationship between a brand and its unique customers. Digital marketers are now looking to stand out from the busy online environment and reach customers in this more conversational and effective way through interactive mediums. Can you pass our Marketing Genius Quiz?
  • HUBSPOT  |  TUESDAY, DECEMBER 21, 2010
    [Generation, Marketing] Glossary: 29 Email Marketing Terms Marketers Must Know
    According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 29, 2012
    [Generation, Marketing] Cut the Fat! 8 Ways to Eliminate Unnecessary Overhead for Your Business
    Hopefully these tips will help eliminate or decrease extra spending and leave you with higher profit margins so you can put more money towards revenue generating activities. © 2012 – 2013, VR Marketing Blog. 8 Ways to Eliminate Unnecessary Overhead for Your Business appeared first on VR Marketing Blog. Email Marketing Small Business Marketing business management email marketing entrepreneurship overhead Small Business small business marketing startup
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 19, 2011
    [Generation, Marketing] Jump-Start the Week with These 10 Sales Posts
    Filed under: Sales 2.0 , Sales Data , Sales Intelligence Tagged: b2b sales , lead generation , marketing , Sales , Sales 2.0 , Sales Data , Sales Intelligence , Social CRM , social selling. Sales Data Sales Intelligence b2b sales lead generation marketing Sales Social CRM social sellingIt can be a pain in the rump trying to find a couple of blog posts worth spending your morning reading and jump-starting the week.
  • MODERN B2B MARKETING  |  MONDAY, JULY 16, 2012
    [Generation, Marketing] Facebook Expert Dennis Yu on Breaking Edgerank & Creating Kick-A** Ads
    Over the last 3 years, he has guided the development of an ad serving platform that garners PPC, SEO, email, and facebook advertising, optimizing campaigns to online and offline conversions via phone, lead generation, online ordering, and coupon redemption. Recently I caught up with Dennis and he answered some of the top questions facing businesses who are marketing using Facebook. B2B Marketing Social Media b2b marketing B2B social media Modern B2B Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 18, 2017
    [Generation, Marketing] A 5-Point Checklist for Writing SEO Content
    Effective content marketing in today’s digital space should appease your audience as well as search engines. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. While these terms might generate less traffic than generic keyword phrases, focusing a piece of content on one might give you a better chance of appearing on the first page of SERPs.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 12, 2014
    [Generation, Marketing] Online Banner Ads: Out with the Old, in with Interactive
    While the change won’t happen overnight, you can research the new ad options and start looking for people who have the skills to bring your ads into the next generation. Want more marketing tips and tactics? © 2014, VR Marketing Blog. The post Online Banner Ads: Out with the Old, in with Interactive appeared first on VR Marketing Blog. Small Business Marketing banner ads Online Advertising online banner ads search engine marketing SEM
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 30, 2012
    [Generation, Marketing] HubSpot Launches New Version to Deliver Better-Targeted Content
    HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads. social media tracking that captures responses to system-generated social media messages within the contact database. It’s also one I agree with – see this post on why the marketing funnel is dead.)
  • SALES ENGINE  |  FRIDAY, AUGUST 14, 2015
    [Generation, Marketing] Has the Demand Gen Dilemma Got You Down?
    As a marketer, you’ve built a great website and figured out your branding and positioning. You’ve been writing some blogs and white papers, using marketing automation to assist in your distribution, and you’re getting some traction—but it’s not enough. Management has decided to that they want more content marketing, but they haven’t seen enough results to justify a large expenditure. This is the demand generation dilemma , and it’s far too common in today’s B2B company.
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