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    [Generation, Marketing] Genoo and Act-On Software Add Social Marketing Features
    Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. A few weeks back, I wrote about social marketing features from consumer marketing automation vendors. Naturally our friends in the business marketing space have been adding such features as well. I don’t recall seeing either feature in any other demand generation system, although I haven't checked carefully.
    [Generation, Marketing] Influencer Marketing: The Power of the “Micro-Moment”
    A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Whether this be through television ads, posters, billboards or radio – anything that falls under the traditional advertising umbrella with maximum exposure were brands’ go to marketing activities. Education Marketing
    [Generation, Marketing] How to Tackle Your 5 Toughest Email Marketing Challenges
    Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. The best inbound marketers like to amass valuable data across their different channels. Embrace testing of various elements in your email marketing efforts to optimize email performance.
    [Generation, Marketing] Latest Marketing Trends That Will Grow Your Tech Firm
    And so it is with marketing. Firms understandably seek to organize their efforts around the latest marketing trends, but always with an eye toward growth. With no shortage of bona fide marketing trends and strategies, only a few stand out as proven practices of high growth professional services. Our research points to three marketing trends in particular that are both far reaching and interconnected: Increase the visibility of your experts.
    [Generation, Marketing] Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 1:
    Over the course of this three part series, you’ll hear from 15 leading voices in the world of B2B sales, marketing and lead generation, as they share their insight in response to the following questions: Are companies wise to invest money and time to pre-qualify inbound leads from marketing automation systems that have been assigned a “perfect” lead score? Should CMOs feel confident that these leads from marketing automation are ready for sales to close?
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Generation, Marketing] CrossFit Meets Inbound: Your Regimen for Rock Hard Marketing Metrics
    We think this approach is transferable to marketing, too. Sure, if you want to be an MMA fighter -- or, say, email marketing specialist -- you would need some specialized training. But if you're managing a marketing program , there are certain activities you can do every day to make sure you maintain a healthy program that delivers results. So we're going to lay out a marketing exercise regimen that will get a struggling marketing program back into tip-top shape.
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Generation, Marketing] How to Excel With the Most Underused Marketing Automation Features
    From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Based on 361 respondents, Loopfuse showed that, while many users have adopted the basic features of its marketing automation tools , most haven't started using many of the more advanced features. Lead nurturing is a fantastic way to continue moving your leads through the sales and marketing funnel.
    [Generation, Marketing] 31 Easy Ideas To Create Content Your Customers Want
    We have already established that content marketing is seen as important but marketers have been slow to act. Well, the big secret in content marketing is that it is not that hard to begin creating a steady stream of relevant content. The objective is to simply answer your customers’ top questions, to rank for the top keywords and to generate enough value in each post that your readers want to share it with their connections and come back again. Content Marketin
    [Generation, Marketing] Increasing customer engagement with videos just got easier
    It generates data that tells you what buyers are most interested in. It generates data on the effectiveness of the video. Content Marketing Digital Technology Social Media Marketing Apple chapterization customer engagement FAQs Hapyak html5 interactive video iOS 10 key information QuickTime Randy Tinfow Vidyard Wistia YouTubeIncreasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved.
    [Generation, Marketing] How exponential growth publishers can accelerate digital wealth
    Other advances include next-generation entertainment with global events navigation, constructed digital realities, new kinds of always-on devices, governances, online utilities, and more. They depend on today’s marketing of branded consumption, lack of user control, and surveillance of online activities. Lesson for leaders.
    [Generation, Marketing] 6 Steps To Executing A Content Strategy
    Content Strategy is a very confusing topic in business and marketing circles. There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. Your content strategy should include a content marketing mission statement to grab a certain percentage share of the conversations happening online in your topic areas.
    [Generation, Marketing] Best Practices For Social Media Publishing
    Be In Sync With Marketing. And the best way to do that is ensure your social media publishing calendar is aligned with all content and demand generation marketing objectives. To generate engagement. That's why you need to download The Guide to Social Media Marketing — today. Social Marketing
    [Generation, Marketing] 5 Tips to Better Website Conversion Rates: Part One
    For most B2B websites a “conversion” typically is measured by a visitor filling out a form, providing you with their personal information for sales or marketing follow up. Conversion Metrics Lead GenerationNo amount of increased website traffic will fill your lead pipeline if you make it difficult for your visitors to ‘convert’ on your website.
    [Generation, Marketing] Is Your 2017 Marketing Budget Ready?
    The first half of 2016 is over and it is time to begin planning your marketing budget for 2017. With the new year comes a new set of challenges for marketers. KEO Marketing has put together a new Marketer’s Guide, “ 5 Critical Steps for Planning Your 2017 Marketing Budget ” that will help companies like yours to create a budget that can accommodate addressing new marketing challenges. Consider the Coming Impacts to Online Marketing. B2B Marketing
    [Generation, Marketing] LeadForce1 Adds Mind Reading to Marketing Automation
    It combines this with standard B2B marketing automation features to provide better-qualified leads to sales people. The B2B marketing automation industry has reached the stage where product features are similar and companies compete primarily on business and marketing savvy. The company’s product touches the standard marketing automation bases: outbound email, landing pages and forms, lead nurturing, scoring and integration with
  • ACT-ON  |  TUESDAY, NOVEMBER 1, 2016
    [Generation, Marketing] 20 Twitter Tricks for B2Bers Who Want to Up Their Game
    Twitter is pretty key for B2B content marketers, too. We use it a hair more than Facebook (just barely) to distribute content, according to the Content Marketing Institute 2017 Benchmarks, Budgets, and Trends—North America. Content curation is a hot topic among content marketers. Here are two good tutorials on Twitter Advanced Search: From Buffer: The Superhuman Guide to Twitter Advanced Search : 23 Hidden Ways to Use Advanced Search for Marketing and Sales.
    [Generation, Marketing] How to Develop Issues and Topics for Your Content Marketing Calendar
    Having great content is imperative to having a successful marketing plan. Content drives leads and can expand a firm’s reach into untapped markets. Having a well planned content marketing calendar and developing quality content on a consistent basis is the same and adds depth to your overall marketing efforts. But what will make your content marketing stand out from the crowd? Mapping out a content marketing calendar will give you a ready-to-go blueprint.
    [Generation, Marketing] Top Social Media and Marketing Books of 2010
    In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans. Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic.
    [Generation, Marketing] Vidyard Announces Winners of 2015 Video Marketing Awards
    Kitchener, ON – October 20, 2015 – Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. Best Integrated Video Marketing Campaign.
    [Generation, Marketing] Entiera Offers Consumer Marketing Automation Software as a Service
    Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. I’m highlighting this because most of my recent posts have been about B2B marketing automation (demand generation) systems, and the two types of systems are quite different.
    [Generation, Marketing] What You Didn’t Know About Website Visitor Tracking
    With the wealth of information offered by visitor tracking, you can craft a far more successful marketing campaign. Revenue Generation Blog Visitor Tracking Website Visitor TrackingThink website visitor tracking will only tell you the number of people who visited your website? Actually, you can learn a great deal more about who is visiting your website than simply the number of people visiting.
  • BIZIBLE  |  TUESDAY, APRIL 11, 2017
    [Generation, Marketing] 12 Marketo Summit 2017 Sessions You Should Attend
    Marketing Nation Summit is a massive event that attracts thousands of marketers to the Bay Area every year. With this many sessions, deciding which to attend can be tough, so we’ve pulled out the ones that are most relevant to B2B marketers who are data driven and focused on optimizing the entire funnel. A case study in operating marketing like sales, from CMO planning to demand generation. 12 Sessions Revenue Focused Marketers Should Attend.
    [Generation, Marketing] Switch the user interface to accelerate growth and leadership
    For tomorrow’s next-generation companies, displaying ads on your screens is only the first goal. As a digital economy takes over, this changes business to visible markets with consumers in control. Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues.
    [Generation, Marketing] 12 Business Blogging Shortcuts for Time-Crunched Marketers
    about business blogging and content creation , one discussion point stood out among the rest: everyone we spoke with acknowledged the importance of business blogging for inbound marketing success, but many people said that, despite their best efforts, it's really hard to find enough time to do so on a regular basis. Let's say you have a marketing department of 10. After a very successful HubSpot Twitter chat on Tuesday (join us for the next one on January 24th at 3:30 PM EST!)
    [Generation, Marketing] Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange
    by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! These new avenues of information are taking the B2B marketing world by storm, and there isn’t any sign of them slowing down. I’ve taken the liberty of taking yesterday’s 4 hour event and condensing it into 4 points for you and your marketing team to leverage at your leisure. Base measurement around proving marketing ROI.
    [Generation, Marketing] 15 Stats That Prove You Need Mobile Email Optimization
    In order to effectively see results from your email marketing campaigns, you''ll need to ensure each of those emails is ready for reading by the 74% of smartphone owners who use their mobile phones to check email. 7) 39% of marketers have no strategy for mobile email. The technical and expertise changes needed to become an early adopter prevents marketers from investing in a mobile email strategy. Case #3: Mobile Emails Generate Revenue.
    [Generation, Marketing] Join me at the Direct Marketing Innovations Symposium – Monday, March 3
    This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. The post Join me at the Direct Marketing Innovations Symposium – Monday, March 3 appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing
    [Generation, Marketing] Join me at the Direct Marketing Innovations Symposium – Monday, March 3
    This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. The post Join me at the Direct Marketing Innovations Symposium – Monday, March 3 appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing
    [Generation, Marketing] 5 Ways to Prepare for the Future of Email Marketing
    ” If you share his sentiment, you will want to hear what the future of email marketing holds for us. This is the topic Karen Rubin , HubSpot’s Product Manager and HubSpot TV Co-Host , tackled in her presentation at MarketingSherpa’s recent Email Marketing Summit. Here are some of Karen's insights that will prepare you for the future of email marketing: 1. Your house list performs better than the vast majority of your other email marketing tools.
    [Generation, Marketing] Content Strategy Ain’t Just For Large Companies
    I also answer the question of whether content marketing is just another term for marketing. Finally, I discuss how can companies get started in content marketing and also how to get past “campaign-brain” and create the mindset that puts customers first. Here is an overview of my comments but I invite you to check out the audio recording here… Is Content Marketing Just Another Word For Marketing? Content Marketing
  • ENGAGIO  |  MONDAY, JULY 24, 2017
    [Generation, Marketing] 5 Keys to Leveraging Marketing Orchestration to Drive ABM Success
    In the last post, we talked why we’ve focused on using Marketing Orchestration to build our ABM program at Engagio. In this post, let’s dive right into the five specific ways we are leveraging Marketing Orchestration to execute our ABM strategy. Account scoring and rules to select the right accounts and prioritize follow-up activity once an account has reached the threshold to become a marketing qualified account (MQA). Marketing books a meeting but they don’t show.
    [Generation, Marketing] How to Make Your B2B Content More Lovable: 9 Tips to Try
    Sourcing B2B writers is one of the first and greatest challenges to generating great B2B content. Predictive blogs tend to generate viral sharing and excited feedback. Whether it’s an abstruse coding trick, a marketing move, or some other niche technique, everything somehow goes back to the bottom line. There’s an alarming trend in B2B content marketing. The Content Marketing Institute is a purveyor of data. Inbound Marketing Content Marketing Daily Tactical
    [Generation, Marketing] How to Gather Insights on the Social B2B Customer
    In this interview 1to1 Media ‘s Tom Hoffman speaks with Ralf VonSosen, Vice President, Marketing at InsideView, about the steps that decision-makers can take to collect and act on intelligence about B2B customers. Sales Intelligence Social Selling b2b sales cold calling CRM lead generation Sales Data sales productivity sales prospecting sales techniques social enterprise social selling
    [Generation, Marketing] 9 B2B Social Media Marketing Tips for Social Media Managers
    Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature.
    [Generation, Marketing] The Data Driven Marketer: Leveraging Data To Engage Your Prospects
    As more and more marketers are becoming interested in ABM (or Account Based Marketing), it is getting important to make sure that the required tools are surfaced to help make their decisions easier and target accounts correctly. In this article, we focus on a crucial piece of account based marketing, which is to develop a framework for content strategy to pursue and target a prospect. However, setting up marketing automation rules is a non-trivial proposition.
    [Generation, Marketing] How to Make B2B More Exciting: Experts Weigh In
    After a recent industry news post about whether or not marketing is an art or a science, we wondered if the trick to a successful B2B marketing campaign is to think of marketing as a blend between the two. We asked some of our favorite digital marketing experts their thoughts on how creativity has influenced their campaigns and what they have done to make B2B marketing more engaging with their audience. Research is a very compelling content for B2B marketers.
    [Generation, Marketing] What Does Success Look Like On LinkedIn Ads? A Close Look At Our Best And Worst Performing LinkedIn Ads
    LinkedIn Ads, while appealing in concept, has a lot of B2B marketers confused. But according to the LinkedIn Ads Benchmark Report 2016 , marketers have yet to make up their mind about LinkedIn. Nearly half of marketers surveyed said that they are spending less than 10% of their marketing budget on LinkedIn and 37% are unsure if their current efforts are successful. Definitive Guide to Pipeline Marketing v.2. Definitive Guide to Pipeline Marketing v.1.
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Generation, Marketing] The Guide to a Successful Employee Advocacy Plan
    From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. With content being published around-the-clock, marketers expect to see results quickly, even though establishing a company’s presence and credibility online requires time and patience. In the world of B2B marketing, employees can be a company’s most valuable marketing asset. And that’s great branding – and great marketing.
    [Generation, Marketing] How Factoring Visible Expertise Into Your Next Marketing Budget Can Stimulate Growth in 2016
    It’s December, and, while some of us may have our 2016 marketing budget buttoned up and others may be asking “Budget? percent of firms listed “generating more referrals” as their primary marketing objective. So, growth through new business is on our minds, and our marketing plans can make or break that initiative. Precision is needed here – along with knowledge of your firm’s marketing targets.
    [Generation, Marketing] 6 Twitter Tips for Building Relationships and Generating Media Coverage
    For marketers, using Twitter can be a great way to introduce yourself and your company to the media. Tweet Grader: Tweet Grader is one of HubSpot’s free marketing tools that can help you find the top Twitter users by location and also measure the online authority of a particular user. PR coverage and the buzz it generates can be a rewarding and beneficial asset for a business, adding credibility and providing third-party validation for your company and brand.
    [Generation, Marketing] Renewable Energy: Top 100 Influencers and Brands
    Governments around the world are investing heavily in developing technologies to harness the power of clean, renewable energy sources due to their potential to produce large quantities of energy without generating greenhouse gases, which can contribute to climate change. “Renewable energy is transforming our economy—creating jobs, generating wealth and reducing carbon pollution. Renewable energy is more popular than carbon markets and thus more powerful politically.
    [Generation, Marketing] How to Coax Content Out of Engineers
    Engineers are known to be passive participants when it comes to generating marketing and social media content of any kind. If you are a marketing department of one, I suggest you do whatever you can to hone your journalistic skills. Read my earlier post 3 Business Blogs with Proven ROI from Industrial Companies to learn how these companies have convinced engineers to actively participate and contribute to their content marketing programs.
    [Generation, Marketing] Interactive Marketing Agencies Find Video Effective But Challenging
    A new survey indicates that while many interactive marketing agencies realize the tremendous potential value that video can offer as a marketing tool, this tactic is still proving difficult for many of them to master. A new Video Marketing Strategy Survey Summary Report looked at the ways in which marketers are using video content, as well as the challenges they face in utilizing this form of content effectively.
  • ANNUITAS  |  TUESDAY, APRIL 23, 2013
    [Generation, Marketing] Adopt an Operational Mindset
    Blog B2B Marketing Demand Generation Demand Process Transformation operational mindset I have a new hobby. I have a new hobby because the old ones weren’t working for me anymore.
    [Generation, Marketing] This Week in Growth Marketing: Twitter Roundup
    We get it: It’s impossible to stay on top of every growth marketing story throughout the week. Read on for the stories digital marketers can’t afford to miss: The biggest news this week? Google’s new AdWords game: What the Removal of #AdWords Sidebar Ads May Mean for Digital Marketers. WordStream pulls some interesting — albeit initial — data on how the changes may (and may not) affect digital marketers’ paid and social strategies.
    [Generation, Marketing] How to Avoid Turning Off Traditional Stakeholders in Higher Education Marketing
    The spectrum of stakeholders in even just one institution can make it difficult to change course in your marketing. But with research, testing, and a whole lot of strategy, you can keep your marketing fresh and customized and start involving more inbound in your approach. In this two part blog, we first take a look at three essential questions you must ask when evaluating risk in your inbound marketing. 3) What Marketing Channels Are Most Viable for Your Institution?
    [Generation, Marketing] How to reach content marketing’s Holy Grail: revenue
    So how can you maximize the chances that your content marketing efforts will provide a measurable return and actual revenue? Too often, the focus for content marketers is on content. Quite honestly, what attracted me to content marketing in the first place was the focus on content. If you want to see a positive return on your content marketing investment, the majority of your effort has to be in getting your content seen by a broader and broader audience.
    [Generation, Marketing] 5 Email Key Performance Indicators You Should be Tracking
    For many companies, email campaigns might not be measured primarily in terms of how much revenue they generate, or they might contribute to the profitability of the company in an indirect way. There are KPIs relevant to email marketing that you may want to track on a regular basis, including: New prospects. How many impressions as well as conversions did your email generate? New customers: How many new customers did you your email marketing help generate?
  • THE ROI GUY  |  MONDAY, MARCH 24, 2014
    [Generation, Marketing] Gartner: The Technology Sales Rep Has Lost Their Mojo!
    Gartner highlights the following opportunities for IT sales and marketing to address now in order to close the Value Gap : 1) Eliminate Death by PowerPoint presentations – Unfortunately, most sales presentations pitch their company and products using canned PowerPoint presentations – self-centered, with most information readily available to the customer with a little online research.
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Generation, Marketing] Getting ROI Out of your Email Lead Generation Campaigns – Il Commerciale – The Salesman
    Opentopic blog >> There are four elements you need to include in your email lead generation campaign strategy if you want to see your time and money come back to … Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Step up your digital marketing with. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Generation, Marketing] Getting ROI Out of your Email Lead Generation Campaigns – Il Commerciale – The Salesman
    Opentopic blog >> There are four elements you need to include in your email lead generation campaign strategy if you want to see your time and money come back to … Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Step up your digital marketing with. Marketing ROI Cmo marketing roi
    [Generation, Marketing] Getting ROI Out of your Email Lead Generation Campaigns – Il Commerciale – The Salesman
    Opentopic blog >> There are four elements you need to include in your email lead generation campaign strategy if you want to see your time and money come back to … Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Step up your digital marketing with. Marketing ROI Cmo marketing roi
    [Generation, Marketing] Inbound Marketing Goes Global
    More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. Netting it out, I realized that Inbound Marketing truly is globally relevant, because the way people research, interact and buy has changed the world over. Some of the topical takeaways that resonate regardless of where you practice marketing included: Buyer Behavior is Changing, So is Marketing.
    [Generation, Marketing] What is a Marketer?
    That was what marketing looked like to me before this. The post What is a Marketer? alignment B2B Marketing Lead Generation Marketing Automation B2B marketing Email Marketing Lead Nurturing(Notes as I complete my internship.) Coming into my internship with eTrigue, I figured I’d be sending out emails, managing social network accounts, and doing other slightly repetitive, mindless tasks. appeared first on eTrigue.
    [Generation, Marketing] My new-found appreciation for PURLs
    When they first came out, I thought they were a gimmick – a new and interesting twist to the landing page that might generate additional response if only out of curiosity. The post My new-found appreciation for PURLs appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing GeneralPURLs (Personalized URLs), better known as personalized landing pages, have been around for many years.
    [Generation, Marketing] Wayne Gretzky was an Inbound Marketer
    It was affectionately called the “Wayne Gretzky School of Marketing” slide and it was basically a photo and a single quote that said “Skate to where the puck is going not to where the puck has been”. Years later we have terms like Content Marketing (created by Junta 42 ) and Inbound Marketing (created by HubSpot ) that advocate the same type of approach. In reality Wayne Gretzky wasn’t a marketer but he was a very intuitive and successful hockey player.
    [Generation, Marketing] 37 facts on the future of Social Selling vs. Cold Calling
    80% of introductions generate a sale (source: DSWA ). 74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). 61% of US marketers use social media for lead generation (source: IBM). Marketers spend an average of 4-6 hours a week on social media (source: Social Media Examiner ). 2X higher ROI from email marketing than cold calling, networking or trade shows (source: MarketingSherpa ).
    [Generation, Marketing] Measuring Marketing ROI: Campaign Attribution and Campaign Influence
    GUEST POST: this is a guest post by Saad Hameed ( @KaizenSaad ), an experienced marketing operations manager and founder of the Marketing Automation Association LinkedIn Group. The CEO/CFO of your organization may be asking you to measure Marketing Campaign ROI to determine marketing’s contribution to revenue. The benefits of such a solution are: Highly accurate measurement of marketing contribution to revenue generation.
    [Generation, Marketing] How to Measure Email Success in 2015: A Call to ROI
    No matter what your marketing resolutions this year – more content, better creative, etc. – Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. The only way to really gauge email success is to measure the impact that leads generated by a campaign have on pipeline and revenue.
    [Generation, Marketing] Content Marketing Strategy: 8 Things to Write Down
    Having a content marketing strategy in your head isn’t enough. Now, answer this : Could you document your entire content marketing strategy for us? You can’t truly own a strategy—whether a business plan, a go-to-market plan, a content creation plan, or anything else—unless you can write it down, in detail, from start to finish. If you haven’t already, your team should set time aside to write down your content marketing strategy.
    [Generation, Marketing] What Questions Should you Ask your Visitor Tracking Provider when Evaluating a Solution?
    How do you integrate with 3 rd party email marketing programs like Mailchimp? 20 Ways you can Use Visitor Tracking to “Spice Up” Sales and Marketing. Revenue Generation Blog Visitor Tracking Website Visitor TrackingIt’s always hard to interview vendors when you’re not really certain what questions to ask them. In this case, suppose you have a goal to acquire a website visitor tracking solution that helps identify businesses and people that visit your website.
    [Generation, Marketing] What Percent of Leads Should Sales Close?
    The five main factors in lead close rate are: Market definition. Market definition : We once did work for a company that had two different views of the market. Marketing focused on $10,000 deals in small-to-medium sized companies. The fact that one competitor with a book value of $10 billion sold “point solutions” that ranged from $10,000 to $50,000 strongly indicated that the market was open to smaller point solutions and not elephant-hunter deals.
  • HUBSPOT  |  THURSDAY, APRIL 19, 2012
    [Generation, Marketing] Facebook Enhances Analytics to Enable Smarter Ad Targeting for Marketers
    Now that Timeline for brand pages and Premium Advertising is all rolled out, they've stepped up their game yet again with some brand new -- extremely robust -- analytics that I'm sure they hope will encourage marketers and business owners to spend more (and better targeted) dollars on their ad platform. In the past, Facebook's Ads API only allowed marketers to target their ads to users based on pretty basic things -- like clicks, likes, or checkins.
    [Generation, Marketing] Beyond Views and Downloads: Use More Advanced Content Analytics
    In terms of lead generation that is. For many marketers, these questions can feel hard to answer. Marketers often talk about the “value of content marketing” and rightfully praise its ability to bring in new business opportunities, but can’t actually measure its exact impact. But how can you identify specific high-performing content assets and their contribution to lead generation and nurturing? Starting with the Basics: Measuring Lead Generation.
    [Generation, Marketing] The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]
    by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”. That’s exactly how the Simple Marketing Blog and two others found their way onto this New Growth edition. Technically Marketing. Simple Marketing Blog.
    [Generation, Marketing] B2B Marketing Tests Webinar: How to Improve Your Results & Fight for Your Budget
    B2B marketers responsible for lead generation. A live webinar, B2B Marketing Tests: How to Improve Results & Fight for Your Budget , presented by Anne Holland with her special guest, B2B lead generation expert Mac McIntosh. Because getting better results from your B2B marketing and lead generation is your key to bigger budgets, more staff and maybe even a promotion and a raise! Tags: B2B marketing News Sales lead generation
    [Generation, Marketing] 11 B2B Website Mistakes and How to Avoid Them
    Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. You can’t market well if you don’t know your buyers, your brand and what you stand for, your competition, or your industry. Today the number one key to success in online marketing is an intimate understanding of your buyers. Web Site Projects b2b marketing SEO website
    [Generation, Marketing] B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet
    I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information. vendor rankings demand generation marketing automation marketing software evaluationSoon, I promise: the final data is all ready and only some light editing stands between you and a completed report. Well, that and the fact that the e-commerce features of the Website need some work.
    [Generation, Marketing] 48 Ways to Measure Social Media Success
    Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Similarly, in social media marketing, there are numerous intermediate “process” measures that don’t fit into an ROI equation, but which are vital in optimizing social media efforts in order to minimize “I” and maximize “R.” Total social media-generated visits to the company website.
    [Generation, Marketing] 6 Signs You Need to Evaluate Your SEO Strategy
    The digital marketing industry can somehow be likened to the reality show. SEO Lead GenerationIn the Survivor series, contestants have said over and over again, “It is a game of strategy.” From the very first day on the island up to the last tribal council (if ever they reach that part), they strategize how to outwit, outplay, and outlast each other. However, a strategy is only as good as it lasts.
    [Generation, Marketing] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Through the strategic allocation of advertising resources, we reduced our cost per lead to almost half the industry average ($35 per acquisition versus the industry average of $60 per acquisition) with a very lean marketing team. Bizible , a marketing attribution software.
  • BIZNOLOGY  |  FRIDAY, MARCH 14, 2014
    [Generation, Marketing] New, undeniable evidence supporting emotional branding and advertising
    This type of emotional advertising is pretty new for P&G–as Jim Stengel, former chief marketing officer at P&G pointed out, “there was not a whole lot of recognition of the emotional connection with a brand or company” until recent years. . Marketing is essentially about influencing human behavior, ultimately a purchase decision. Internet Marketing brand marketing Daniel Kahneman Ellen DeGeneres emotional marketing Paul MacLean Thinking Fast and Slow twitter
    [Generation, Marketing] B2B Marketing needs a stronger Why
    Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content. So I have been thinking a lot this summer about the effectiveness of our demand generation efforts this year. The unvarnished truth is I believe it’s getting harder and harder to make your demand generation efforts stand out. Last year I wrote about how the balance of content has shifted.
    [Generation, Marketing] Don't Count on Marketing Automation to Solve All Your Lead.
    Home Marketing Matters About Contact B2B Marketing Store Company Website Don’t Count on Marketing Automation to Solve All Your Lead Generation Problems by Achinta Mitra on July 9, 2010 in B2B E-Mail Marketing , B2B Lead Generation , Industrial Marketing Automation , Industrial Marketing Strategies Some B2B marketers tend to think of Marketing Automation as the silver bullet that will solve their lead generation crisis.
    [Generation, Marketing] Brand and Demand Convergence Required
    by Rick Siegfried I had the pleasure of attending TechTarget’s Online ROI Summit last week and discovered a marketing mentality that is incredibly obvious, yet I had never thought of it before. Marilou Barsam, TechTarget’s SVP of Client Consulting & Corporate Marketing, spoke to the concept of “convergence.” Specifically the convergence of branding and demand generation. The evolution of online marketing has proven that having a consistent brand convergence is essential.
    [Generation, Marketing] Demand Gen: Three things your sales teams want for Christmas
    There’s a complicated dynamic between B2B sales and demand generation teams. Marketing Marketing Automation Sales and Marketing Alignment Sales EnablementEach can’t do their jobs without the other, yet each thinks the other has work to do to adapt to today’s buyers. With the […]. The post Demand Gen: Three things your sales teams want for Christmas appeared first on Dev-CalldiusCloud.
    [Generation, Marketing] What Is Thought Leadership and Why Do B2B Companies Need It?
    As marketers serving B2B professional service firms, we often find ourselves explaining the importance of establishing thought leadership to our clients. Either way, as you begin to create and share helpful content with your audience, they will start to view you as a leader and expert on these topics and this will help generate credibility with your audience. Content Marketing Google Reader Thought Leadership Favorite Marketing Tools Marketing Strategy
    [Generation, Marketing] 150+ Questions for Your Marketing Automation RFP
    Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua , , Manticore Technology , Marketbright , Marketo , Neolane and Silverpop ). Here’s a typical example: share assets across campaigns: marketing materials such as templates, emails, Web pages and forms, content blocks and links can be shared across campaigns.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2012
    [Generation, Marketing] The 7 Slides You Need for an Epic Monthly Marketing Report
    Here's a challenge for all you marketers who are on top of your game: How do you make sure your marketing team is taken seriously within your own company? One important step you should take is publishing a thorough, thoughtful, quantitative monthly report on your marketing team's impact. For as long as there’s been marketing, marketers have struggled to show their impact. This data gives you a great overall sense of your marketing team's performance.
    [Generation, Marketing] Filling the Page (Purposefully): Great Ideas for Content Creation
    Imagine my delight when I found a blog post from a wonderful marketer named Heidi Cohen that not only provided a healthy list of ideas for content creation, but also threw in a few nuggets of wisdom Chris Brogan – just for fun. You can find the full post ( 29 Sure-fire Content Marketing Idea Generators ) here , but a few of the ideas that caught my attention were: Offer your perspective on current events. B2B Marketing Ideas content creation
    [Generation, Marketing] How is Mobile Changing Business? [INFOGRAPHIC]
    Mobile marketing and social media are closely linked — find out how to harness social media to generate real business leads The mobile world is where we all live now. Globally, more people own a mobile phone than own a toothbrush. And over 20% of these 5 billion phones are smartphones - with advanced capabilities to connect to the Internet, browse and buy. Check out the impact of mobile phone ownership on business in this KissMetrics infographic.
  • ACT-ON  |  WEDNESDAY, JUNE 29, 2016
    [Generation, Marketing] Unengaged Email Recipients, Misunderstood and Mismanaged
    As email marketers, we face problems that closely resemble hurdles seen in the dating world. The hardest decision to make as an email marketer is when to stop trying and give up on these particular recipients. Too many email marketers never do; they continue this fruitless endeavor indefinitely, harming their email sending reputation in the process. The art of successful email marketing depends first and last upon proactive deliverability management.
    [Generation, Marketing] Demand Generation In the Face of Frugalnomics and Internet Fueled Decisions
    Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns. This shift in B2B buying cycles and requirements has significant impacts on marketing and demand-gen success.
    [Generation, Marketing] MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies
    MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management. Since then it has expanded steadily to encompass the full range of marketing resource management and then gone ahead to add marketing database management and campaign execution. marketing automation marketing resource management marketingpilot demand generation
    [Generation, Marketing] How to Make Money Blogging:Yes – You Can Still Make Money Blogging!
    Establish yourself as a subject matter expert in a very specific niche market and acquire a loyal group of followers who will click on the advertisements on your blog pages. In my next post, I’ll cover indirect methods of generating income from your business blog. How to.Tips Profit blog marketing Online Marketing profitable blogsCan you still make money blogging ? Or is it too late to get in to the game?
    [Generation, Marketing] 4 Changes to Make to Your LinkedIn Profile to Drive Qualified Leads
    But, an associate of mine does a nice job of marketing in his name like so: This is also an opportunity to get your keywords in. Dan does a nice job of explaining the value his market gets from his services: Everyone in his niche (tech/B2B) wants more leads. Of course, this isn’t the end of how you generate leads through LinkedIn. The next trick from here is getting your target market to view your profile. LinkedIn Marketing
    [Generation, Marketing] Dismantling The Brick Wall: 3 Things That Separate Sales & Marketing & Hinder Sales Effectiveness
    by Carol Fox There’s nothing more frustrating than struggling to put a top-notch B2B marketing effort together, only to hit a brick wall of poor sales results. Often the wall exists as a function of poor sales and marketing alignment. This isn’t a new dilemma; companies have been dealing with the successful transition of leads from marketing to sales for what seems like forever. Sales and marketing aren’t on the same page.
  • THE POINT  |  TUESDAY, JULY 28, 2009
    [Generation, Marketing] Why Free Trial Offers Aren’t Always the Best Choice
    There’s a great article (and not just because I’m quoted) in this week’s Demand Generation Report describing how marketers are actively seeking alternatives to the free trial offer. Tags: B2B Marketing Landing Pages Lead Management Lead Nurturing Marketing Automation Offer Strategy SEM b2b demand generation b2b lead generation marketing offers search engine marketing
    [Generation, Marketing] Dating and B2B – Swipe Left and Move on from Marketing Campaigns
    By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales. So how does this ineffective dating mentality map to methods too commonly used in demand generation? of companies polled in the 2016 ANNUITAS B2B Demand Generation Survey. The post Dating and B2B – Swipe Left and Move on from Marketing Campaigns appeared first on Annuitas.
    [Generation, Marketing] How to Double Lead Conversion In Half the Time: Spigit Case Study
    Well, generating leads is great. Marketing needs to be intelligent; to increase pipeline and optimize conversion. Particularly in B2B marketing, you should never be sacrificing quality for sheer quantity. Spigit’s marketing team wanted to increase their ROI and cut back on countless wasted hours chasing dead-end leads. They found their solution in account-based marketing (ABM), powered by predictive analytics from Leadspace.
    [Generation, Marketing] 8 Tips to Get Started with Marketing Automation
    is the question I get asked most by attendees of the MarketingSherpa B2B Marketing Summit in San Francisco. Marketing Automation is still very new for many companies, and it’s not immediately obvious how you can get started step-by-step. If you start doing marketing automation or lead nurturing, first focus on the most attractive subset of your prospects. For example, focus on a particular product or market segment with a high value. “Where do I start?”
    [Generation, Marketing] 5 Examples of Brands Using Cross-Channel Tactics to Drive Real Results
    The goal of your cross-marketing strategy should be to tell all your audience and customers a similar brand story across multiple channels. Figure what works well where and you've got a winning cross-channel marketing strategy. Mercedes-Benz has a cross-selling strategy that includes digital and social media channels, including paid media, owned media, earned media and content marketing. Cross Channel Marketing
    [Generation, Marketing] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    Clients often prefer being able to make smaller, monthly payments, while investors like businesses that generate predictable recurring revenue, which makes it easier to forecast and understand the business’ health. That's why we've put together a roundup of strategies SaaS businesses can use to ramp up their lead generation efforts. 1) Content Marketing. This distinction is important for SaaS marketers to consider. Looking for content marketing inspiration?
  • ANNUITAS  |  MONDAY, MARCH 11, 2013
    [Generation, Marketing] Email Deliverability Drives Revenue Part II
    When B2B marketers are successful in getting to the Inbox, the percentages of conversion increase and that means more revenue. Industry News B2B Marketing demand Demand Generation Demand Process Transformation Email DeliverabilityList hygiene. I know, it’s a very sexy topic, right? Well, get ready to dive in because list hygiene is an essential piece of your overall email deliverability strategy that will help drive revenue.
    [Generation, Marketing] 7 Pro Tips for Expert LinkedIn Marketing
    LinkedIn has rolled out some great improvements over the past few weeks, making it more and more valuable as a lead generation channel. We always knew it was where business-focused folks hung out, and now LinkedIn is giving marketers some great tools to reach them properly and more effectively. Here Are 7 Pro Tips for Using LinkedIn for Inbound Marketing: 1. Use LinkedIn Ads to generate company page followers.
    [Generation, Marketing] How RingCentral Overcame the Greatest Limitation of AI for B2B Marketing
    While it was dramatically titled “ Will Content Marketing Die To Robotic AI? ”, the article’s conclusion was that, no, it wouldn’t. It requires imagination, intuition and instinct – and if Hollywood has taught us anything it’s that if computers ever gain those traits, unemployed content marketers will be the least of our worries. For B2B marketers, predictive analytics provides a vital layer of intelligence, of the type we take for granted in most other aspects of life.
    [Generation, Marketing] 6 Compelling Social Media Stats Marketers Should Know [Data]
    Here were 6 of the most interesting facts from the report and what each means for marketers as they look ahead to Q4. As a marketer, this means that any landing pages, blog posts, or ebooks you link to on Facebook or Twitter accounts should be optimized for mobile devices. Video content is a great way to bolster your inbound marketing efforts. In May alone, Tumblr generated over 21,000 messages and links a day to the site.
    [Generation, Marketing] Online Marketing Strategy Gone Wrong: The Case of the Frozen Marketing Director
    Marketers have used this knowledge of human psychology for decades. This is especially true when the topic is one that generates fear or anxiety because it is unfamiliar. ” I was reminded of this tendency recently when responding to questions following a webinar on the topic of online marketing strategy. Our research on 500 professional services firms (see Figure 1) shows that 77% of firms already generate new business leads online.
    [Generation, Marketing] 4 Secrets to Selling Professional Services
    Selling professional services requires planning on multiple levels: Generating discussions for the first time with prospective clients. The post 4 Secrets to Selling Professional Services appeared first on Hinge Marketing. Related Stories How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms How to Increase Brand Awareness and Visibility Why Every Law Firm Needs Market Research. Any Industry Lead Generation
    [Generation, Marketing] 32 Percent of Marketers Investing in Inbound Marketing in 2011 [Data]
    Marketing isn't free. One of the core challenges for marketers is understanding how to allocate limited marketing funds for maximum return on investment. New data released by , a website that connects business thought leaders, paints an interesting picture about the future of marketing investment. In its Focus Research Study Marketers' Benchmarks 2011 , Focus uncovers some interesting data around present and future best performing marketing tactics.
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