B2B Lead Generation

APRIL 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Positioning: How To Test, Validate, And Bring Your Idea To Market

ROMI 120

ROMI Lead Generation Marketing & Strategy Generation 120

B2B Lead Generation

AUGUST 1, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Do you ever wonder was the lead even contacted?

Lead Generation 120

Lead Generation Leads Lead ROMI 120

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Analytics 268

Analytics Planning Advertising Agency ROMI 268

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. It is a free tool that equips B2B marketers to unveil the statistics related to content consumption, not only on their primary website but across omnichannel.

ROMI 54

ROMI Psychographic Audience Intent Signal 54

Valasys

OCTOBER 10, 2019

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. Therefore, marketers must consider defining the social media KPIs for Reddit or the Reddit KPIs. Marketers can optimize their Social Media KPIs once they define & quantify them aptly to conclude the data points measured. Prologue.

Social Media 50

Social Media ROMI CPM Measurement 50

Valasys

MARCH 12, 2020

There are numerous advantages of incorporating Market basket analysis in B2B Marketing. The term ‘Market Basket’ arose from the shopping cart supermarket shoppers that fill up during a shopping trip. Thus, marketers can establish an association between diverse objects from a set.

Analysis 56

Analysis Marketing & Strategy ROMI Optimization 56

Pointclear

MAY 23, 2017

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. Those results factor in lead leakage of between 52% to 86% of the marketing qualified leads put into the top of the funnel. Sales isn’t qualifying down from 1000 marketing qualified leads to 14 sales qualified leads. Imagine Spending $208,350 on Marketing Leads That Are Trashed Immediately.

PointClear 56

PointClear Rate ROMI Lead Qualification 56

Valasys

MARCH 9, 2020

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Using personalization, to streamline sales cycle isn’t something new in a data-driven marketing world. Read more on How to Build Customer Loyalty with Content Marketing.

Sales Cycle 60

Sales Cycle Marketing AI WOMM Personalization 60

Valasys

OCTOBER 24, 2019

B2B marketing can be a bit boring if you have been doing it the same way for quite some while now. To revitalize a tired B2B Strategy, creative ideas are required or B2B marketing can lose its original essence & can become a bit lackluster if the strategies aren’t split-tested for a while. Marketing strategies may seem to look uninspiring & stagnate fatigued by the same old stuff. Ways to revamp your B2B Marketing Strategy. B2B Marketing

Marketing AI 40

Marketing AI ROMI Benchmark B2C 40

Valasys

OCTOBER 29, 2019

Democratizing creative B2B marketing ideas for small business success is a daunting, yet essential task. When the budget is limited & the marketers have lots of plans on their platter, they need to develop small business marketing plans that will not only set them apart from other businesses but will also help them develop a competitive benchmarking strategy, strong enough to thrive & stand out in the marketplace. Modern-day marketing isn’t cheap.

Small Business 46

Small Business WOMM Marketing & Strategy Creative 46

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). This ultimate list of B2B marketing software for ambitious brands has been articulated to help marketers become more efficient & to enable them to execute deliverables, meet deadlines, develop strategy & measure & optimize the results of their marketing endeavors.

Marketing & Strategy 47

Marketing & Strategy Software ROMI List 47

Valasys

SEPTEMBER 25, 2019

It’s too often that marketers are worried about increasing SEO or driving traffic that they don’t pay attention to finding sites that match their brand’s messaging and positioning.”. Cost syndication is a cost-effective approach to trigger your content marketing strategies to go further. Syndication is about accentuating your content marketing strategies. Marketers can benefit from both free as well as paid content syndication. Content MarketingPrologue.

WOMM 50

WOMM ROMI CPL Domain 50

Valasys

NOVEMBER 4, 2019

Benefits of Content personalization for B2B marketers are innumerable as it is the future-proof way for the marketers to attract, engage, convert as well as retain the customers in an era of digitization of everything. Furthermore, Gartner’s research shows that spending on ad & marketing technology is at the highest, amounting to a stunning 29% of the total marketing budget, thus, making it the single largest area of investment. B2B MarketingPrologue.

Marketing AI 43

Marketing AI Marketing & Strategy ROMI Personalization 43

Valasys

DECEMBER 4, 2019

With 2020 right around the corner, the most obvious question in the minds of the B2B marketers remains what is the perfect time of the day to make a sales call in 2020? The key takeaway being if you get a sales lead – respond promptly. B2B Marketing

Cold Calling 60

Cold Calling ROMI Telemarketing Dwell 60

Valasys

OCTOBER 8, 2019

Email Marketing always has been the most effective means of communication for businesses. To aid the effectiveness of email marketing & maximize the ROI from the email marketing endeavors, several email marketing tools came into being & eventually evolved to simplify the vital tasks related to email marketing such as personalization, context & timely delivery. Undoubtedly email marketing is one of the best marketing options available.

Budget Program 47

Budget Program ROMI Planning Autoresponder 47

Valasys

SEPTEMBER 19, 2019

For the B2B brands quantifying the endeavors of their social media marketing endeavors ha always been an important pre-requisite to optimize their marketing endeavors. To analyze whether social media efforts have the right impact on the target market, marketers need to define the vital Social Media KPIs & align it with the short & long-term business objectives of their brands. Source: Sophisticated Marketer’s Guide to LinkedIn). Social Media Marketing

ROMI 40

ROMI CPA Linkedin Measurement 40

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. Account-based marketing (ABM), also known as key account marketing, is a highly orchestrated approach to business marketing. With ABM, marketers can manage who will see their marketing content.

Sales Qualified Lead 40

Sales Qualified Lead Custom Publishing Marketing & Strategy Marketing AI 40

Valasys

NOVEMBER 22, 2019

Well, the answer varies as per the different schools of thought and as per your operative niche, company size, industry & sales & marketing strategies. According to a study by the Content Marketing Institute, about 91% of the marketers are doing content marketing.

Custom Publishing 77

Custom Publishing Publisher ROMI Frequency 77

Valasys

OCTOBER 14, 2019

With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part. Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). B2B MarketingPrologue.

WOMM 52

WOMM ROMI Word of Mouth Classified 52

Valasys

AUGUST 28, 2019

Sep 2019, will mark the opening of one of the grandest marketing events in the Middle East which will help the marketers delve deeper into the concepts such as the modern scenario of digitized audience experiences & indulgence, intelligent & predictive content strategies & assimilation of data-driven insights into the critical business decisions of the brands. B2B events marketing is a central theme to B2B marketing. B2B Marketing

Marketing AI 40

Marketing AI Marketing & Strategy ROMI Planning 40

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Real-time personalization helps develop an excellent environment for lead acquisition, nurturing and finally lead conversions in the form of sales closures. B2B Marketing

Marketing & Strategy 43

Marketing & Strategy Event Marketing ROMI Prospect 43

Valasys

SEPTEMBER 26, 2019

Having omnipresence in an era of multi-channel marketing is essential for marketers to target the right set of audiences with the right pieces of information to streamline the sales’ conversion cycles. When it comes to social media marketing, marketers need to define social media KPIs to quantify their marketing endeavors. How to define social media KPIs is a question on the mind of every marketer today. Social Media MarketingPrologue.

Social Media 46

Social Media Youtube Measurement ROMI 46

Valasys

AUGUST 30, 2019

Several experts argue that the next generation is always smarter & probably we have enough reasons to believe that as well. For a major part of the last decade, the marketers invested numerous time & effort to attract the most inscrutable generation that ruled at our times – the Millennials. Nevertheless, after owning & dominating & some of them even playing the role of marketers in the B2B industry for over a decade, the millennials grew up.

Marketing & Strategy 46

Marketing & Strategy Lead Scoring Lead Rank Planning 46

Valasys

APRIL 3, 2020

To be successful in B2B eCommerce marketers need to run a B2B eCommerce channel which is inherently complicated as compared to B2C and involves the following challenges: Payment methods are vast including PO., Making the site launch and ongoing marketing a success. Time to market).

Ecommerce 52

Ecommerce ROMI Psychographic Fulfillment 52

Televerde

NOVEMBER 3, 2020

Fred Isbell, Research Director at Dresner Advisory Services, High Technology Veteran, and former Senior Director at SAP Global Marketing. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Marketing & Strategy 56

Marketing & Strategy Planning Analytics ROMI 56

Valasys

SEPTEMBER 6, 2019

For B2B marketers the social KPIs are paramount to measuring the successes of their social media advertising campaigns. According to Hootsuite, 75% of the B2B businesses market on Twitter. Twitter is one of the most vibrant channels for marketers to run their ad campaigns & for promoting their brands. To turn the brand followers into customers & further into brand advocates, the marketers need to analyze the type of engagement of the audiences on Twitter.

Measurement 40

Measurement Twitter ROMI Hashtag 40

Pointclear

JUNE 28, 2018

Companies with optimized sales and marketing organization achieve results by doing three things well. Just three: Agree on your market, media and message. Deliver fewer, but better, leads to sales. Here is what you must do to fix it: Agree on market, lead definition, message. Walk out of your office and ask the first three marketers and the first three sales executives you see these three questions: How do you define our market?

PointClear 43

PointClear ROMI Cost Leads 43

Valasys

OCTOBER 3, 2019

Social Media KPIs form an important part of the marketing endeavors for the brands worldwide. KPIs are the lifelines for social media marketers. Along with the in-built analytics sections for the popular social media platforms, companies also do extensive research to define and measure the Social Media KPIs as parts of their marketing strategies. “How to set Social Media KPIs” remains a vital question at the back of the head of every marketer. Prologue.

Social Media 47

Social Media Measurement ROMI Landing Page 47

Valasys

SEPTEMBER 16, 2019

Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. Therefore, the content marketers need to have high-quality & well-synchronized content strategies in place to attract, engage & convert an increased number of audiences on the platform. The B2B marketers need to have a comprehensive B2B marketing strategy particularly when it comes to content. Prologue.

Paid Content 40

Paid Content Linkedin ROMI Optimization 40

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. 58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). Often the marketers on social media prefer to pay for impressions.

CTR 40

CTR CPM Paid Content Measurement 40

Valasys

JULY 8, 2019

Beyond technology, rationality & facts & figures, B2B marketing is also about establishing genuine connections with the prospects & the existing customers alike. People prefer to purchase from people, rather than brands; hence, in order to expedite the journeys of the prospects through the conventional sales funnel, it is extremely important for the marketers to optimize personalization & users’ experiences (UX). Visual Storytelling Assistances B2B Marketers.

Storytelling 50

Storytelling Marketing & Strategy WOMM Word of Mouth 50

Valasys

SEPTEMBER 10, 2019

B2B marketers think that if they are providing spectacular products or services, it’s more than enough as the services will speak for themselves. Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Ways Businesses can effectively strategize & execute Word of Mouth Marketing (WOMM).

WOMM 40

WOMM Word of Mouth Marketing & Strategy Marketing AI 40

Valasys

NOVEMBER 20, 2019

When it comes to generating the B2B blog post ideas, the marketers must understand that blogs are not only important to drive additional traffic on the business websites of the brands but also assist in reputation management. Marketers can use several tools for B2B blog ideas such as HubSpot’s Blog Topic Generator, BuzzSumo, Moz, Alltop, UberSuggest, Google Trends, Portent’s Content Idea Generator & Content Row’s Link Bait Title Generator. Prologue.

ROMI 43

ROMI Keyword Case Study Marketing & Strategy 43

Valasys

NOVEMBER 20, 2019

When it comes to generating the B2B blog post ideas, the marketers must understand that blogs are not only important to drive additional traffic on the business websites of the brands but also assist in reputation management. Marketers can use several tools for B2B blog ideas such as HubSpot’s Blog Topic Generator, BuzzSumo, Moz, Alltop, UberSuggest, Google Trends, Portent’s Content Idea Generator & Content Row’s Link Bait Title Generator. Prologue.

ROMI 40

ROMI Keyword Case Study Marketing & Strategy 40

B2B Lead Generation

AUGUST 8, 2016

Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs lament, “Why can’t I see clear measures and ROI from our marketing?” They expect their marketing leaders to provide clear metrics and be accountable to meeting their numbers just like their sales leaders. The State of B2B Marketing Metrics. For example, I read this chart in via MarketingCharts about the State of B2B marketing metrics.

Lead Generation 0

Lead Generation Generation Leads Lead 0