• CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 11, 2011
    [Generation, Manticore] B2B Marketing Automation Growth Slowed In First Half of 2011
    Here’s the actual data: As of: Client Count Year-Earlier Client Count Change in Client Count Growth Rate June 2011 17,215 11,098 6,117 55% December 2011 14,177 7,212 6,965 97% These figures come from eight vendors including all the industry heavyweights: Infusionsoft , OfficeAutoPilot , HubSpot , Pardot , Marketo , Eloqua , Manticore Technology , and Genius. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 8, 2011
    [Generation, Manticore] The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
    Despite this background, yesterday’s announcement positioned the firm’s competitors as the mid-to-large company B2B marketing automation vendors, listing Eloqua , Marketo , Genius , Manticore , and Neolane by name. hubspot demand generation marketing automation inbound marketingSummary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. This could be a real game-changer in the small business marketing automation landscape.
  • WEBBIQUITY  |  THURSDAY, JANUARY 27, 2011
    [Generation, Manticore] Is Salesforce.com a Player in Marketing Automation Software?
    In this case, we suggest seeking out a best-of-breed vendor, such as Marketo , Eloqua , Genius , Manticore Technology , Genoo or the wide variety of other systems. Marketing Automation and Demand Generation CRM software demand generation software Eloqua Genius Genoo Lauren Carlson Manticore Technology marketing automation software Marketing Automation Software Guide Marketo MASG Sales Cloud 2 Salesforce.com Marketing and Leads Software Advice
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 11, 2011
    [Generation, Manticore] Another Estimate of B2B Marketing Automation Revenue
    The survey for my up-coming report has employee counts, client counts and minimum prices for quite a few: OfficeAutoPilot, True Influence, Pardot, LoopFuse, Net Results, Manticore, Silverpop, Genius, LeadFormix,TreeHouse Interactive, SalesFUSION, and Marketbright. b2b marketing automation revenues industry size demand generationSummary: Here's a closer look at revenue per employee and marketing automation revenue in general.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 27, 2010
    [Generation, Manticore] Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)
    The heaviest weight goes to lead generation and nurturing campaigns – a combined 40% across all buyer types. vendor rankings demand generation marketing automation software selectionSummary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Generation, Manticore] Demand Gen Cloud: Funnels and Pipelines are Old School
    Get the eBook and read what these other experts had to say about Pipelines and Funnels: Ardath Albee , CEO and B2B Marketing Strategist at Marketing Interactions Michael Brenner , Director of Online/Social Media at SAP North America Michael Damphousse , CEO/CMO of Green Leads LLC Christopher Doran , VP of Marketing at Manticore Technology Barbra Gago , Social Media Manager of Cloud9 Analytics Steve Gershik , CEO of 28Marketing Sue Hay , CEO of BeWhys Marketing Inc.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 16, 2010
    [Generation, Manticore] 150+ Questions for Your Marketing Automation RFP
    Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua , Genius.com , Manticore Technology , Marketbright , Marketo , Neolane and Silverpop ). Tags: marketing automation request for proposal system requirements software selection raab guide demand generation Summary: I've posted a list of nearly 200 RFP questions that I hope many people will adopt to their own needs.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Generation, Manticore] Top 37 B2B Marketing Posts and Hot Topics August 2010
    5 Ways for B2B Companies to Engage on Twitter - Social Media B2B , August 25, 2010 Just as B2B sales relationships aren’t built over night, sustained B2B Twitter relationships – often the basis for industry insight, lead generation and media coverage – require a commitment to engagement. 0160; That’s why I jumped at the chance to write a chapter in Manticore ’s new ebook, “The Quintessential Marketing Automation Guide.
  • LEADSLOTH  |  WEDNESDAY, AUGUST 25, 2010
    [Generation, Manticore] Finding Untapped Revenue in Your Marketing Database
    In Manticore’s Quintessential Marketing Automation GuideBook I’ve written a chapter on how to find untapped revenue in your marketing database. Sue Hay & Cari Baldwin : Supercharge Your Demand Generation with Marketing Automation. Tags: lead management marketing automation manticore technology It’s sort-of like living on top of a goldmine, but you have to dig to get to the gold.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 28, 2010
    [Generation, Manticore] Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor
    Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Manticore Technology today released the latest version of its marketing automation system. Each of these makes Manticore a bit more useful but none breaks new ground for the industry. Manticore launched its B2B marketing automation system in 2003, making it one of the older vendors in the industry. Manticore doesn’t see it this way.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MARCH 17, 2010
    [Generation, Manticore] B2B Email Design – Gallery 2 « The Effective Marketer
    Design #15 Email Sender: Manticore Email Title: 23 Questions Marketing Automation Vendors Don’t Want You to Ask What I Like : Big attractive header graphic with compelling title and nice “hero shot&# of the buyer’s guide being offered.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 14, 2010
    [Generation, Manticore] Manticore VII Marketing Automation and Lead Generation Released
    Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.
  • WEBBIQUITY  |  SATURDAY, FEBRUARY 13, 2010
    [Generation, Manticore] Book Review: eMarketing Strategies for the Complex Sale
    Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale.
  • LEADSLOTH  |  TUESDAY, JANUARY 12, 2010
    [Generation, Manticore] Marketing Automation Trends for 2010
    Christoper Doran , CMO, Manticore Technology. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Demand Generation? Manticore Technology wishes you a full-funnel in 2010. David Raab, Raab Associates & Author, Raab Guide to Demand Generation Systems ( @draab ).
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 5, 2010
    [Generation, Manticore] Marketing Automation System Trends: What We Found in the Raab Guide
    Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 18, 2009
    [Generation, Manticore] My List of Demand Generation Vendors, and Who They Sell To
    One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. The table below presents a reasonably comprehensive list of demand generation (a.k.a. Tags: demand generation marketing automation software selection demand generation
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 17, 2009
    [Generation, Manticore] Marketing Automation Update: Manticore VII Released
    Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.
  • LEADSLOTH  |  SUNDAY, OCTOBER 4, 2009
    [Generation, Manticore] MarketingSherpa B2B Marketing Summit Boston
    Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Manticore Technology (booth 2). Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Manticore Technology (booth 2). Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Generation, Manticore] B2B Lead Management Market Heats Up
    Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Generation, Manticore] Demandbase: A New Twist In The Lead Management Automation Market
    B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 8, 2009
    [Generation, Manticore] Demand Generation Vendor Traffic Rankings
    Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2009
    [Generation, Manticore] Multi-Step Campaign Interfaces: A Quick Vendor Survey
    you know that I see a lot of demand generation systems. But the vast majority of demand generation systems are installed in much smaller marketing departments, where setting up campaigns is just a fraction of the user's job. So I thought I'd take a little scan of the demand generation systems I've looked at to see how the vendors themselves had voted. Tags: software usability measurement marketing automation lead management software selection demand generation
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 5, 2009
    [Generation, Manticore] Demand Generation Usability Scores - Part 4
    I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Tags: software usability measurement demand generation marketing automation lead management software selection As a result, I've made a number of small adjustments which have been retroactively edited into the previous posts.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 4, 2009
    [Generation, Manticore] Demand Generation Usability Scores - Part 3
    This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Linear campaigns embedded in larger campaign flows Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 0 0 1 Integrated a/b testing.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 3, 2009
    [Generation, Manticore] Demand Generation Usability Scores - Part 2
    Build a campaign as a list of stages Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 1 Build linear campaigns outside of a larger campaign structure. Build linear campaigns outside of a larger campaign structure Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 1 0 0 Define campaign schedules only at the campaign level, not for individual steps.
  • WEBMARKETCENTRAL  |  TUESDAY, MARCH 3, 2009
    [Generation, Manticore] Marketo Releases Marketo Lead Management 3.0
    Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. Companies seeking to improve the efficiency of their lead generation and lead management processes should first identify the gaps in their existing processes and most pressing needs before beginning a vendor evaluation process.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 2, 2009
    [Generation, Manticore] Demand Generation Usability Scores - Part 1
    To start back at the beginning, the objective has been to find a practical, objective way to evaluate the usability of different demand generation systems. Obviously these aren't very specific scenarios, but I think the ability to efficiently deliver many different treatments to different customers is ultimately what separates simple from complex in a demand generation context. For example, every demand generation system provides an editor to create emails.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 26, 2009
    [Generation, Manticore] Getting Closer to My Usability Ratings
    In case you're wondering about other vendors I track, Eloqua , Neolane and Manticore Technology all set up flow charts without embedding the small list-style campaigns. Tags: software usability measurement marketing automation lead management demand generation If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 13, 2009
    [Generation, Manticore] How Demand Generation Systems Handle Company Data: Diving into the Details
    Back in early January I posted a discussion on treatment of Company-Level Data in Demand Generation Systems. At that time, I posed a set of specific questions to the demand generation vendors in the Raab Guide. Here are the questions I asked, with summaries of answers from the five vendors in the current Raab Guide ( Eloqua , Manticore Technology , Market2Lead , Marketo , Vtrenz ) plus two I’ll be adding shortly ( Marketbright and Neolane.)
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 4, 2009
    [Generation, Manticore] Low Cost Systems for Demand Generation
    But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. The company has a low profile but has been selling its demand generation product for nearly ten years. So they offer not just demand generation but everything from contact management to e-commerce.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 3, 2008
    [Generation, Manticore] Pardot Offers Refined Demand Generation at a Small Business Price
    My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. This pricing is low even among SMB demand generation systems. Tags: marketing software marketing automation lead management software selection pardot crm software small business software demand generation
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 19, 2008
    [Generation, Manticore] Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)
    As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. But I’ve also been approached by some of the other demand generation specialists. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. Still, they are much larger firms and do much more marketing than Manticore or Market2Lead.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 1, 2008
    [Generation, Manticore] New Guide is Ready
    I've been distracted this week by an unrelated client deadline, but the new Raab Guide to Demand Generation Systems is indeed complete. Tags: marketing software marketing automation lead management demand generation
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2008
    [Generation, Manticore] LucidEra Takes a Shot at On-Demand Analytics
    Campaign analysis in demand generation systems. The question here is whether most demand generation systems ( Eloqua , Vtrenz , Marketo , Market2Lead , Manticore , etc.) Tags: hosted software software as a service business intelligence software on-demand software analysis systems demand generation Back in March, I wrote a fairly dismissive post about on-demand business intelligence systems.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 15, 2008
    [Generation, Manticore] Demand Generation Systems Shift Focus to Tracking Behavior
    Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). Like the demand generation systems, SAS and Speed-Trap can record anonymous visits and later connect them to personal profiles once the user is identified.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 23, 2007
    [Generation, Manticore] Online Marketing Systems Are Still Very Fragmented
    My diagram is divided into two main areas: traffic generation systems that lead visitors to a Web site, and visitor treatment systems that control what happens once people get there. Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics. What with all the recent acquisitions in the digital marketing industry, I thought I’d draw a little diagram of all the components needed for a complete solution.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 18, 2007
    [Generation, Manticore] Manticore Offers A Lower Cost Alternative For Online Lead Generation
    Somehow I received a copy of “ Increasing Revenue Through Automated Demand Generation ” (registration required), the kind of title that sends chills up my spine. The paper, from Manticore Technology , recommends five best practices for business marketing: (1) define a unified marketing and sales pipeline; (2) deploy an integrated marketing and sales platform; (3) measure pipeline activity; (4) automate lead nurturing; and (5) focus on the top of the funnel.