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Direct Response Coach
JUNE 21, 2015
When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A
ViewPoint
JULY 16, 2013
Top performing B2B sales organizations rarely employ just one lead generation tactic. According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Build it and they will come.”
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ViewPoint
DECEMBER 16, 2010
” In this seven-part series, we’ve taken an in-depth look at the “processes, practices and systems” that are widely recognized as “improving an organization’s performance and efficiency” in the area of sales and marketing lead generation. Part 1: Agree on Lead Definition.
Biznology
FEBRUARY 9, 2016
Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail). The 4 Elements of a B2B Lead Generation Campaign: Much like a golf swing – if you don’t know the basics (stance, backswing, and downswing) you won’t hit the ball, and even if you do, it won’t go straight or far.
Industrial Marketing Today
OCTOBER 2, 2010
Go beyond the high-level demographics of SIC/NAICS codes and company size. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. WHY : Why are you sending out this email campaign?
Industrial Marketing Today
MAY 11, 2010
A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. Company news and industry SIC codes tied for third. This one caught me by surprise. An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this.
Hubspot
SEPTEMBER 23, 2015
In the case of email, our mind learns that if we do something (open our email tab, for example) then we get something else (new mail, and the excitement that brings). Nancy Colier wrote this in Psychology Today: It seems that the urge to check it is disproportionally [sic] high and out of sync with reality and well-being.".
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