4 Elements that drive B2B direct marketing results
FEBRUARY 9, 2016
They range from marketing managers to sales managers, and even presidents of smaller firms. Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail). Targeting and List Selection – 50-70% of success. This is lead generation, not branding. Do You Know the Basics?