Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Gone are the days of complex opt-outs. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. The aim is to make inboxes safer and less cluttered. Desired delivery.

Outreach 112

Outreach Effectiveness CAN-SPAM Ideal Customer Profiles 112

eDataSource

NOVEMBER 14, 2019

We laughed, we cried, we pinky swore to clean our lists. At the time the EU didn’t have the regulations it has today; things were a lot looser, and one thing that was particularly loose was mailing lists, buying them and renting them (both B2B and B2C). List brokers we’re doing really good business there.

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

Industrial Marketing Today

SEPTEMBER 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. In this post, I’ve listed the major areas to focus on if you want to make your industrial e-mail marketing more relevant and productive.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Hubspot

MARCH 12, 2018

My theory is that someone applied some math to this whole prospecting sales funnel-y thing and realized that spam is actually a decent prospecting method. After all, why should SDRs spend time crafting 100 personalized emails when sending the same generic email to 1,000 people results in the same number of responses? What will happen?

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Content Marketing Institute

NOVEMBER 27, 2018

In other words, brands generate a 3,800% ROI on email marketing. Brands generate 3,800% ROI on #email marketing via @litmusapp #research. Email opt-in (permission marketing). Strong ROI in email marketing is based on the notion that the people on your email list want to hear from you. Click To Tweet.

Marketing Automation Services 96

Marketing Automation Services Marketing Automation Email Marketing Automation 96

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST. Best Software List for enterprise business Best Software List for mid-sized business. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . Ranked in order of highest review count in past year.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98