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New B2B Persona Research From Salesforce and LinkedIn Study

markempa

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why?

Linkedin 297
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7 Steps To An Effective Lead Generation Process

Pam Didner

One of the biggest challenges B2B marketers face is how to generate qualified leads with the most effective marketing channels. But there are a few great tips and tricks to facilitate an effective lead generation process, and I’m here to share them with you. #1 So, what’s the secret?

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LinkedIn Sales Navigator Isn’t Just For Sales

Webbiquity

LinkedIn Sales Navigator can help. What Is Linkedin Sales Navigator? LinkedIn Sales Navigator is a premium account that lets you generate leads, keep track of their job changes, and contact them directly. LinkedIn has a huge user base, and you can focus in on the right audience using Sales Navigator. Company size.

Linkedin 242
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How Fake LinkedIn Profiles Can Cause Real Business Headaches

Zoominfo

But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn. The CEO of cryptocurrency exchange Binance tweeted that of the 7,000-plus LinkedIn profiles claiming to be Binance employees, only about 50 actually work there. How Many Fake LinkedIn Accounts Are There, Really?

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4 LinkedIn Lead Generation Tactics You’re Missing Out On

PureB2B

Using LinkedIn for lead generation has become a staple of B2B marketing. Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. Why You Need LinkedIn Lead Generation. It’s kind of a no-brainer, right?

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B2B Lead Generation: The Ultimate Guide

Zoominfo

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. Why Invest in B2B Lead Generation?

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them.

Linkedin 209