New B2B Persona Research From Salesforce and LinkedIn Study
markempa
MAY 30, 2017
Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why?
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