Writing on the Web

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Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Writing on the Web

You can comment on blogs that publish similar content, and in the process reference your own blog in the hopes of piquing the interest of that blog’s followers. How will this generate traffic? Feed Your Blog Automatically to LinkedIn & Twitter. Seek out similar blogs. Invite – and write – guest posts.

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Social Networking for Business: What’s Right for Yours?

Writing on the Web

The big 3: Facebook , Twitter and LinkedIn. You HAVE to join LinkedIn and participate in groups. Nothing is more frustrating than spending your efforts pursuing a particular marketing strategy only to find that it generates ZERO results. Share this on LinkedIn. Everybody who’s anybody has a profile in each.

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What Drives Us? 4 Keys to Creating Compelling Content

Writing on the Web

The visual signal is processed through the limbic system, the emotional center of the brain where motivational drives operate. The emotionally loaded signals are next processed in the prefrontal cortex , the home of working memory and cognitive capacities that help individuals choose courses of action that would satisfy the drives.

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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

When was the last time you read a white paper that added real value to your research process? While many companies still access vendor white papers, the majority say that they are typically just glorified sales pitches and do not provide any actionable insight that can be used in the research process. Share this on LinkedIn.

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The Senior Brain: How to Market to Oldies but Goodies…

Writing on the Web

The 44 million baby boomers are maturing rapidly, and represent the richest generational cohort in history. But the right brain’s ability to process visual images holds steady. Share this on LinkedIn. Not only that, but we’ve got more of the money, honey. In the US, they control 77% of all financial assets.