Tony Zambito

MAY 18, 2011

  We are seeing the births of new technologies and processes, such as content marketing, inbound marketing, marketing automation, and social media technologies attempting to address the voids created as B2B businesses shift their own buying processes and cycles.    Next:  The Methods of Social Buyerology.

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

MARCH 23, 2011

  Without belaboring the points that became more prominent the last few years, we all know that buyers are off doing their own thing in the early stages of the buying process.    I think using the word social networking is actually too limiting and refers to just a few digital platforms such as LinkedIn and Twitter. 

Peer-to-peer 100

Peer-to-peer Network Marketing Buy Education 100

Tony Zambito

JUNE 1, 2011

  While it is easy and quick to think of social interaction in terms of technology and platforms such as Facebook and LinkedIn , savvy B2B social marketing means focusing on how these interactions are changed and what potential exists to create new ways of interacting with social buyers.    Social Buyer Persona Listening.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

MAY 1, 2011

  For starters, businesses using Twitter, Facebook, LinkedIn , and other social networking platforms are expected to grow at a rate of 20%-30% this year and even at a greater rate next year (CIO Insight, 2010).  .  Don’t worry, you are in good company as 85% of business phone calls go into voice mail and are never returned.

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Planning Buyer Personas Buying Cycle Marketing Automation Services 100