Sales Engine

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Finding the Hidden Money in Your Content Strategy

Sales Engine

Demand generation requires a complete marketing program that not only attracts prospects to your website, but also converts them into leads, nurtures them over time through their own buying journey, and assists the consultative sales person to close. All of our leads are either referrals, or generated through our content marketing outreach.

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Content Marketing Is No Longer a Choice

Sales Engine

When asked about why they were not driving traffic to their website, their response was “that’s just not how our industry works—people aren’t going to websites and I don’t think they want to go to our website—everything happens on Linkedin and we have a great presence there.” Sales can’t control this whole process anymore.

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Redefining sales prospecting in an era where no one wants to talk to you

Sales Engine

Companies still need to sell to generate more revenue, right? In-person networking, online (LinkedIn) prospecting, market positioning, content marketing , and value messaging are now the ways to go. LinkedIn is the new business standard, and YouTube has become the third most visited website on the Internet.