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JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials. Email marketing is a smart strategy.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

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JUNE 27, 2023

You can’t begin to understand every motivation or mental purchase process for your customers or prospects, but we have several things we suggest you consider. In general, your customers are likely to buy from you for one of three reasons. Show how your customer service follow up and expertise can help alleviate this pain point.

Buy 65

Buy B2B B2B Sales Trust Marketing 65

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JULY 21, 2023

With platforms like Facebook, Instagram, LinkedIn, and Twitter, companies can showcase their products, engage with customers, and build lasting relationships. Encouraging user-generated content through contests or hashtag campaigns can also help generate buzz and engagement around products.

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AUGUST 8, 2023

Most tradeshows now even offer their own mobile apps and encourage attendees to promote their events and connect with one another; take advantage of these opportunities and have an assigned social media team in place to manage the proper social media channels: Facebook, LinkedIn, Instagram, Twitter, others as necessary.

Trade Show 65

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SEPTEMBER 13, 2021

Social media platforms like LinkedIn and Facebook are always a good choice. Or do you simply want to complete the process for personal fulfillment? As a thought leader, your goal should always be to help improve the next generation of workers within your field. Social Media. And don’t forget about video platforms, too.

Ad Building 122

Ad Building Thought Leadership Social Media Trade Show 122

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DECEMBER 2, 2021

If you’re working on this process throughout the year, then you should always have those who want a quote or further information from your sales reps. While this is usually best for LinkedIn, you could find other platforms where these customers are posting regularly and use that to your advantage. Start an Email List.

Paid Content 65

Paid Content Paid Search Agency Marketing & Strategy Click Rate 65

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DECEMBER 21, 2017

Senior-level managers are looking to the younger generation when considering B2B buying decisions—and the majority of those influencers are non-C-Suite employees. In the B2B marketing space, LinkedIn is the most effective social media platform. Facebook pulls up second place at 5.99, with LinkedIn following behind at 1.09.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50