Anything Goes Marketing

MARCH 24, 2009

These marketers are not focusing on programs that are strictly lead generation campaigns but rather geared to existing clients and deals in the pipeline. Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

DECEMBER 21, 2009

The key to sending relevant communication is to automate the process. You can also look at services like Fresh Address ( [link] ) that can clean up your email addresses or providers such as ReachForce or MarketOne that can generate leads based on your specific needs. Ask and answer questions on LinkedIn.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

FEBRUARY 21, 2009

CompanyX address Autoresponder Email The Next Generation Looking at the examples above, there really isn't anything wrong with the autoresponder 1.5. This type of personalization leads to a much stronger and smoother hand-0ff process between the marketing and sales teams which I described in my last post " Lead Management and Football ".

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100