Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Brian Carroll's book Lead Generation for the Complex Sale. Mapping Content to the Buying Process - Slidecast. B2B Lead Generation Benchmark Study 2009. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

FEBRUARY 18, 2010

There are also a lot of ways to spend time and resources without generating results. Sewell is president of Spear Marketing Group , a full-service agency with offices in Silicon Valley and Seattle that specializes in demand generation, lead management, and ROI-based marketing. Social Media (blogs, Twitter, Facebook, LinkedIn).

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

SEPTEMBER 10, 2009

LinkedIn Group – Success-Story Marketing Group. Jonathan Kranz's eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Steve Slaunwhite’s Cracking the Case Study Market. Casey Hibbard.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

APRIL 29, 2010

Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. Talk about it on Twitter, FB or LinkedIn. Ardath Albee's Tip.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

NOVEMBER 12, 2009

It covers the complete process of creating a story from start to finish to usage. Join LinkedIn Group – Success-Story Marketing Group for discussions about all things related to using customer stories in sales and marketing. LinkedIn Groups: Copywriting Success Summit and Success-Story Marketing. Sarah Mitchell.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

DECEMBER 8, 2009

My marketing group recognized that the individuals our organization had to target were business rather than technical professionals that played a significant role with the final decision and procurement process. I started the process in April, and finished the first draft by the end of September. My goal with Crafting White Paper 2.0

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. B2B Lead Generation Benchmark Study 2009. The act of using content to generate demand for a complex sale is a long-term proposition. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100