[Generation, Linkedin] Trends in Outbound and Inbound Marketing for 2017
    The most successful companies today are utilizing outbound and inbound marketing to generate higher quality sales leads and faster sales results. If you own a B2B company, you are familiar with outbound marketing , or the process of pushing your sales messages out to as many prospects as possible. In 2017, marketing automation is going to save you time and increase the effectiveness of your company’s sales process.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Generation, Linkedin] Welcome to the Business-to-Human (B2H) Movement
    People are emotion-generating machines. People are emotion-generating machines. Customers want someone to listen to them and care about their unique struggles—not make broad assumptions based on their LinkedIn job title. When we started Gainsight, our market was so new that we couldn’t just build technology and products to go sell; we had to first help people define their strategy and processes and discover how Customer Success would fit within their organization.
    [Generation, Linkedin] 4 landing pages every smart retailer uses
    As we recently discussed with our associate product manager, Landing Pages generate more leads, which means more growth opportunities. Build a landing page to generate awareness about an event at your retail location. Use your Facebook, Twitter, LinkedIn and other social media platforms to spread the word about a limited-time offer, and link to a landing page for more details. Email marketing is a powerful tool for driving customers to your website.
  • THE POINT  |  MONDAY, JULY 17, 2017
    [Generation, Linkedin] Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content
    Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes.
    [Generation, Linkedin] What is Outbound Marketing?
    Outbound marketing is the process of pushing marketing messages to people where they are, as opposed to Inbound marketing which is about creating content to pull prospects towards you. ABM may involve sending outbound emails, LinkedIn messages and sales calls to specific decision makers at companies.
    [Generation, Linkedin] 6 Employee Productivity Boosting Tips Your Company Needs
    The internet is a vast resource, which employees could solve an issue or improve a process by having access to internet and social. With the popularity of networks like LinkedIn, Twitter, and Facebook, your employees have an opportunity to be a voice for your company. This “favoritism” or providing special treatment to a select few will cause a divide within the company and can generate disgruntled employees. Does Your Employee Productivity Need a Boost?
  • NUSPARK  |  THURSDAY, JULY 13, 2017
    [Generation, Linkedin] Is Programmatic Display Good for B2B advertisers?
    This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. Programmatic display helps you “automate” the advertising process by using artificial intelligence (AI) to target specific audiences and market segments with suitable ads during their browsing.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Generation, Linkedin] How to Do ABM Without Selling Your Soul
    Generating five thousand leads doesn’t matter much if those leads aren’t within the businesses you want to sell to. You generate accounts (rather than leads). While, in the end, it’s the people that make the buying decisions, their company dynamics play a big role in the purchasing process. Sales and marketing should be in lockstep throughout the inbound process; that’s especially important in the creation of personas. Mayo on a sandwich. Hot sauce on a taco.
    [Generation, Linkedin] How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere
    When it comes to LinkedIn marketing and social selling, where do you think everyone’s focus is? How sales, marketing professionals, and social media lead generation companies are focused on only 3% of the target market. LinkedIn marketing and social selling has become a volume play. They’re focused on lead generation even though most leads go nowhere—when the focus should be on prospect development. Marketing needs to become a sales enabler on LinkedIn.
  • HUBSPOT  |  TUESDAY, JULY 11, 2017
    [Generation, Linkedin] Speakers | Grow with HubSpot Sydney 2017
    With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. Elissa has a background in SEO, PR, influencer marketing and content creation to drive traffic, and now runs demand generation for HubSpot in Australia and New Zealand. BEN EATWELL, LINKEDIN.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Generation, Linkedin] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. How can you better qualify leads to free your sales team up to spend more time on revenue-generating activities? We reached out 42 VPs, CMOs and Content Strategists and asked the following question: What interactive content types have you used to generate more "qualified" leads (and how)?
    [Generation, Linkedin] A Resource Guide to Marketing Content Success
    In addition, reading about what has worked for others isn’t a one-time process. Additionally, LinkedIn put together The Sophisticated Marketer’s Guide to Content Marketing , which tackles the difficult issue of content over-saturation online. Tackling Content Process and Technology Challenges. If your organization is struggling with getting a good content marketing process going, check out this white paper from IBM titled The Content Marketing Challenge.
    [Generation, Linkedin] Learn How To Use Quora Ads for B2B User Acquisition
    And then, of course, for a longer term analysis, I analyze revenue generating events that occur down funnel. This is just a preview that they’re generating. Let’s say, on the right hand of this spectrum, targeting business users — LinkedIn targeting parameters and sponsored update ad network — seems to be very squarely on targeting business users.
    [Generation, Linkedin] Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?
    So, how do you—or others—use article content to influence leads in the B2B process? LinkedIn is more expensive, but delivers content in an environment where folks are looking for work-related content. How do I convince the relevant stakeholders that article content has value in the process? Voices B2B Marketing lead generation
    [Generation, Linkedin] How to Qualify Opportunities with Lead Scoring
    All businesses need leads, but one of the primary problems is the pressure to generate qualified leads and route the right ones to sales. Perhaps your inbound marketing strategy has helped generate a database full of leads, through varying campaigns. It is certainly obvious that not all of your new leads are a the same stage in the buying process. The reason why manual processes are set up for failure is because humans eventually make mistakes. LinkedIn click.
  • BIZNOLOGY  |  TUESDAY, JUNE 20, 2017
    [Generation, Linkedin] Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
    The more quality content that you generate across all of your online platforms, the more in control you are of your online reputation. But, if you want a reputation in online reputation management, you need to write about ORM, if you want a reputation on SEO you need to write about SEO, and if you want a reputation on marketing, you really need to stop just doing marketing and keeping all your processes and techniques black-boxed and secret.
  • HUBSPOT  |  WEDNESDAY, JUNE 14, 2017
    [Generation, Linkedin] Does Influencer Marketing Actually Work? A HubSpot Blog Experiment
    I also asked each influencer to commit to promoting the post on LinkedIn and Facebook, as well as their email newsletter if they had one. The influencers were responsible for 4,143 of those views -- each sharing their link on Facebook and Twitter within three days of the launch date, with several sharing the link on LinkedIn as well. What if I started with content that already existed, cutting out the creation process entirely?
    [Generation, Linkedin] Who should own lead generation for a complex sale?
    So, who should own B2B lead generation: sales, marketing or both? Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. Companies don’t typically call what salespeople do “lead generation” or “demand generation.” Marketing rarely generates a sufficient volume of qualified leads. And they leverage their social network via LinkedIn and Twitter, and monitor news feeds about key accounts.
    [Generation, Linkedin] B2C Marketing: What No One is Talking About 
    Let’s take a look at some areas that we’ve traditionally thought of as B2B marketing and examine at the process through a B2C lens. The process Lucas outlined for success in this new era is to listen, learn and engage. Although this might seem like an obvious way of operating, it hasn’t always been as easy as 1-2-3 for businesses to follow this process. Using rich data is commonplace in the B2B world.
    [Generation, Linkedin] New B2B Persona Research From Salesforce and LinkedIn Study
    Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. Brian: Wow, I’m still processing the cost of an email address is $150, and then along with that the size of the data, this is something marketers don’t think about, from my own experience. The post New B2B Persona Research From Salesforce and LinkedIn Study appeared first on B2B Lead Blog.
  • CONTENTLY  |  FRIDAY, MAY 26, 2017
    [Generation, Linkedin] Why Marketers Abandon Their Content Strategies Too Soon
    When you commission a 50-page e-book, don’t expect to generate your first draft in a week and then go through two revisions before you can publish. More often than not, however, you won’t be able to determine the best tools and process for your team until you’ve created content for a few months. So aim to set up a structure that simplifies the approval process and keeps the client happy. Salespeople prematurely pressure them to generate conversions.
  • KEO MARKETING  |  FRIDAY, MAY 26, 2017
    [Generation, Linkedin] Getting Started with ABM Marketing
    ABM marketing , or account based marketing , is an effective strategy for generating highly qualified sales leads. Email LinkedIn, Twitter, direct mail, and conferences are common channels for communicating with targeted prospects. If you are a mid-market or enterprise business, ABM marketing can revolutionize your marketing and sales processes.
    [Generation, Linkedin] Effective Marketing Strategies for B2B Companies
    As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. Successful lead generations campaigns leverage effective marketing strategies that will draw prospects in and keep them interested in your offerings. When reporting the best social media platforms for launching a product, 81% of technology B2B marketers said they use LinkedIn, while 71% said Twitter and 54% each said Facebook and YouTube.
  • RADIUS  |  WEDNESDAY, MAY 24, 2017
    [Generation, Linkedin] Future Of B2B Marketing And Sales: 20 Experts Share Their 2017 Predictions
    Success comes down to the right people, processes, and technologies. Lead generation and a ‘net-new’ effort alone won’t cut it. Working with sales, marketing’s focus is also extending beyond MQLs shifting resources down funnel on revenue generation, including post-sell advocacy, cross-sell and upsell.”. LinkedIn and its new parent in Microsoft further this initiative by creating an intelligent rolodex to better communicate with customers, partners, and prospects.”.
    [Generation, Linkedin] 1 Awesome Way To Create Great Content
    So you created an awesome program that’s going to generate a crazy-amazing amount of content for your organization, but that’s only true if you share your program with your organization and get people excited. Talk your HR team to see how you can get your program incorporated into the onboarding process. Maybe it’s a shout-out from their boss, or from your boss, or it might be a certificate you create that they can add to their LinkedIn profile.
  • EMEDIA  |  THURSDAY, MAY 18, 2017
    [Generation, Linkedin] Channel Campaign Timing: The 4th Dimension of Demand Generation
    Though many marketers have not thought about that since high school physics class, we can think of timing as the 4th dimension of demand generation. Put a call-to-action on your LinkedIn or Facebook pages and offer clear benefits for receiving your emails. Push your offer by email to your list, then have an inside sales or business development rep (BDR) follow-up by phone as part of the overall nurture process. The 4th dimension, according to theoretical physicists, is time.
  • BIZNOLOGY  |  THURSDAY, MAY 18, 2017
    [Generation, Linkedin] Why most B2B social media programs fail to generate real leads
    You’re ahead of many B2B companies and right in there with > 80% of those companies that have organized LinkedIn programs. Here’s some reality: you’re not going to generate many leads this way , and you’re missing a big opportunity–especially on LinkedIn. Why brand maintenance doesn’t generate leads. In most cases, unless you already have an enormous following and probably don’t need a social media lead generation program, this just isn’t true.
  • HUBSPOT  |  TUESDAY, MAY 16, 2017
    [Generation, Linkedin] How to Leverage Social Intent Data in Your Next Nurturing Campaign
    You can start this process by gathering intent data from the broader web. Intent data is generated from actions that tells you what a potential buyer is interested in. If the only actions you're tracking are email clicks, webpage visits and other engagements with your company , you are only tracking leads that are "in-market", or actively in the buying process. On LinkedIn, we could find potential buyers by looking at people's group affiliations (i.e.,
    [Generation, Linkedin] Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives
    But if you focus on the process of getting there — taking one small step at a time — you’ll find yourself looking down with amazement at the world you left behind. Whether you are a solopreneur or work at a Fortune 100 firm, the process I lay out is the same. In some cases, clients will seek out an expert — cutting out the competitive proposal process entirely. To get the most from your blogging and SEO investments, you’ll need to generate outside links to your posts.
  • ENGAGIO  |  MONDAY, MAY 15, 2017
    [Generation, Linkedin] Regardless of Your Strategy, Why Marketing Orchestration is the Way to Go
    We call this marketing orchestration, an ongoing and coordinated process throughout the entire customer journey. For example, many marketing organizations generate MQLs, MQAs, or in some case meetings, then they pass them over to Sales. They run effective programs that generate MQLs or MQAs , and those engaged people or accounts are passed to Sales Development Reps (SDRs) (or, as we like to call them, Account Development Reps / ADRs).
  • ACT-ON  |  MONDAY, MAY 15, 2017
    [Generation, Linkedin] Optimize Your Content for Inbound Marketing: Part 2
    This is because specialized (long) search queries tend to be from individuals who are further along in their decision-making process and, by extension, farther down the sales funnel. This is a pretty prescriptive edict, but if lead generation is your goal, it’s hard to beat the response rates from a free guide. “The best place to hide a dead body is Page 2 of Google’s search results.”. Now that I have your attention ….
  • PUREB2B  |  WEDNESDAY, MAY 10, 2017
    [Generation, Linkedin] What Demand Marketing Really Means
    There are numerous B2B marketing concepts that we’re all saturated with and engrossed in—from lead generation to lead nurturing to conversion acquisition and the actual sales process. Demand marketing is the process by which marketers get people excited about a new brand or product to generate demand. Driving awareness and generating interest are the key focal points of demand marketing. Demand Creation vs. Demand Generation vs. Lead Generation.
  • SNAPAPP  |  WEDNESDAY, MAY 10, 2017
    [Generation, Linkedin] Unsung Marketing Hero of the Day: The Data Analyst
    The Account Executive and the BDR/SDR involved in the process usually receive applause and congratulations from their co-workers. . Image Source: Fennel Aurora/Linkedin. . Any inaccurate data means one less email being delivered and one less MQL potentially generated. . If you think about the typical sales cycle, who usually gets credit when the deal is won?
  • BIZIBLE  |  TUESDAY, MAY 9, 2017
    [Generation, Linkedin] The Dangers of a Marketing Team Disconnected from Revenue
    This process is a continuous optimization loop, but problems arise when each of these steps is disconnected from the other, with all of them optimizing for different success metrics. For example, say your team ran a paid media campaign on LinkedIn that received 1,000 impressions and stayed under budget. So, although you created engagement and stayed under budget, your efforts generated zero ROI for the company.
    [Generation, Linkedin] Why purpose matters to marketing: growth, revenue, and profit
    All of those layers have brought us to where we are now which is primarily teaching companies how to use these concepts, frameworks, and the processes that we’ve tested and know really work to grow their companies. Not to say that they don’t generate significant profits from this path; it’s just a different way to it. Purpose at Work – LinkedIn/Imperative. Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should.
    [Generation, Linkedin] The Eight Best Online Tools for Sales Professionals
    Sample review: “These top sales tools will help you grow…(use) ToutApp for automating and scaling your lead nurturing and sales processes.” Sales pros can present right from the app, generate leads and automatically push them to your CRM or marketing automation system. Sample review: “Businesses with sales teams rely on presentations and App Data Room can help streamline the process.”
  • IKO-SYSTEMS  |  TUESDAY, MAY 9, 2017
    [Generation, Linkedin] When life gives you lemons, make lemonade!
    For sales tools like ours, or quick alternatives like Email Hunter or Get Email, contacts’ emails are automatically generated 80% of the time. Here are some of the email response types and techniques that we apply in our SDRs process (Sales Development Reps or prospecting specialists). Add them to LinkedIn. How to react: Contact to say thanks, add them to LinkedIn, and ask for that new person’s name (or someone who may know it).
  • IKO-SYSTEMS  |  TUESDAY, MAY 9, 2017
    [Generation, Linkedin] When life gives you lemons, make lemonade!
    For sales tools like ours, or quick alternatives like Email Hunter or Get Email, contacts’ emails are automatically generated 80% of the time. Here are some of the email response types and techniques that we apply in our SDRs process (Sales Development Reps or prospecting specialists). Add them to LinkedIn. How to react: Contact to say thanks, add them to LinkedIn, and ask for that new person’s name (or someone who may know it).
    [Generation, Linkedin] 9 Questions SEO’s Should Ask In B2B Buyer Persona Development
    B2B buyer personas become critical in connecting the dots of this process. Tony Zambito : “We define buyer personas as the process of not only developing archetypal representations of buyers, but also the process of gathering insights, developing buyer scenarios, tapping into mental models, and mapping to the buying process.” ( source ). There are usually multiple decision makers involved in the process. B2B Buyer Personas & SEO Lead Generation.
  • ACT-ON  |  THURSDAY, MAY 4, 2017
    [Generation, Linkedin] Creating a Profit-Center Marketing Department – An Interview with Matt Heinz (Part 1)
    It’s that everyone should really understand their impact, not just on leads generated, but how they’re contributing to the business and to the revenue. I’m not saying that marketers need to be paid on a commission basis, but for you to have the same metrics, at a minimum for marketers to start believing their job is not done when the lead is generated and the sales collateral is created. What are the processes?
  • HUBSPOT  |  WEDNESDAY, MAY 3, 2017
    [Generation, Linkedin] 32 Free Online Marketing Classes to Master Your Marketing Skills
    Blogging: Generate 100s of Blog Topics and Headlines " by Udemy. Check out mine on LinkedIn: 1) HubSpot Inbound Marketing Certification. 7) Blogging: Generate 100s of Blog Topics and Headlines. You can even take a Google AdWords certification at the end of the process that helps you beef up your resume (and your Google+ profile). I don't know about you, but I miss going to school. I miss taking notes, studying, and most of all, learning a ton of new skills.
    [Generation, Linkedin] How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence
    There are three things you need to know about Aditi Karandikar , Director of Demand Generation and Marketing Ops at Panasas : She is on the cutting edge of B2B marketing process and technology, including account-based and lead-based marketing. Aditi has over a decade of experience in demand generation and operations at B2B technology companies. This process allowed marketing and sales to be on the same page because we agreed on our accounts before going to market.
  • BIZIBLE  |  TUESDAY, APRIL 25, 2017
    [Generation, Linkedin] 5 Signs the Gap Between Sales and Marketing is Closing
    The introduction of the internet and the digitalization of many businesses and their processes have also acted as a force of attraction between sales and marketing. Communication, data collection, customer overview, marketing campaigns, customer follow-up and many other processes have been modernized thanks to digital technologies. What about social media channels like LinkedIn, a channel that many marketers use to acquire high-quality leads.
    [Generation, Linkedin] Myth Busters: 3 Sales Intelligence Assumptions Dispelled
    The rest of the time, they’re hunting prospects LinkedIn; trying to get past gatekeepers on the phone, only to be transferred around phone trees … or dialing wrong numbers. Fact: Dynamically generated intelligence is fresh. What is the refresh process like? Historically lists have been static and prone to decay; however, a new generation of sales data includes subscription services to dynamic information, rather than a static one-and-done list.
    [Generation, Linkedin] Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
    T houghtful: In a give-to-get economy, we must be mindful of content that delivers value beyond demand generation. Sorry to break the news, but Joe shared that success is often an 18-24 month process. Attendees learned a framework for being #CustomerObsessed and #KnowingThyBuyer—and Jill also shared the five pillars of social selling: From resume to reputation— Do you market yourself on LinkedIn as a ‘quota crusher’ and ‘expert negotiator’?
    [Generation, Linkedin] SharpSpring Onboarding Part 4: Tracking Your Performance
    Keep track of which lead sources are generating ROI. Here are some common lead sources that you can track when executing your campaigns in SharpSpring: Social Media: Facebook, Linkedin, Twitter, Instagram. At the end of the year or quarter, you’ll be able to see which medium is providing the most traffic and which ones are generating profits for your company. How Effective Is My Sales Process? Keeping track of your sales processes is easy in SharpSpring.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Generation, Linkedin] 24 Growth Hacks to Try Today
    You can also create a campaign that targets your current customers to generate referrals -- another way of cross-pollinating your existing audience with a new one. There are some outlets where this type of discussion is encouraged, like Quora and Linkedin, so keep an eye out for those in the results. Tools like Share Link Generator can create mailto links, which webinar registrants can use to invite their teams to a webinar they signed up for.
    [Generation, Linkedin] 8 Questions to Help You Decide if Your Content is Good Enough
    The best demand generation campaigns start with content that your prospects want. The best demand generation content does more than attract a crowd; it generates engagement from, and dialogue with, prospects who at the very least have the specific pain or problem that your product or solution can solve. Is it aligned with where your audience is in the purchase process? Clients often ask: “What’s the maximum shelf life for demand generation content?”
    [Generation, Linkedin] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    You’ll have another medium to accelerate brand awareness, generate more leads, and develop authority as an industry leader. To generate leads. Generate leads for our sales products. I’ll also give you the project management and email templates I created that kept me organized throughout the whole process. [Go This is why I suggest you begin the process at least two months before your launch date. Here was my process for each format: Live Q&A.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Generation, Linkedin] How to Use Canva: An 8-Step Guide to Creating Visual Content
    While we don't think you have to go through the whole process of creating Gantt charts and editorial calendars -- though they can keep you organized -- it's important to identify your content goals, and the platforms that will best suit them. Plus, each one is already optimized in the right dimensions for things like banners, headers, and cover photos for specific sites like Facebook, Twitter or LinkedIn.
  • BIZNOLOGY  |  MONDAY, APRIL 17, 2017
    [Generation, Linkedin] Social media employee advocacy is the heartbeat of your company
    Take the time to process how you feel while thinking about what they do well. Forget about all the advice from the lead generation and website traffic gurus about how to push people to your website and get them to sign up for your newsletter. According to LinkedIn , when employees share content, it’s perceived as three times more authentic than company messages and typically see a click-through rate (CTR) that is two times higher than company shares of the same content.
  • PROSPECTR  |  FRIDAY, APRIL 14, 2017
    [Generation, Linkedin] How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)
    LinkedIn is Dead!” ” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. LinkedIn may be getting a little long in the tooth, but, it’s still the leading platform for qualified B2B leads on the web. In fact, we get 10-15 leads and 200+ new connections on LinkedIn every week. They’re consistently tired and frustrated with LinkedIn.
    [Generation, Linkedin] THE HACKIES: How a marketing automation company hacked their own marketing org
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Marketing automation, we understood from this, clearly had value to offer beyond demand generation, and indeed a bigger role to play in the customer experience overall. Since their creation, marketing automation [latforms have been engines for demand generation. But modern marketers must do more than generate leads and opportunities.
    [Generation, Linkedin] The Beginner's Guide to Conversion Rate Optimization (CRO)
    Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. The process of optimizing those conversions is exactly what CRO entails. Leads generated ÷ website traffic X100 = % conversion rate. If your website has 10,000 visitors per month that generate 100 leads and subsequently, 10 customers each month, the website visitor to lead conversion rate would be 1%. Leads generated.
    [Generation, Linkedin] The Eight Best Social CRM Tools
    ” Here are eight of the best social CRM tools for capturing and scoring leads, facilitating prospect and customer social media engagement, and managing sales processes, customer relationships, and marketing programs. It’s helpful for organizing customer relationship management, marketing, lead generation, sales, and all manner of automation.” When you add a contact from LinkedIn into Nimble, it automatically checks to see what other networks it is on.
    [Generation, Linkedin] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. To understand how each advertising channel, campaign, or content contributes to lead generation and revenue, we added multi-channel marketing attribution (i.e., Accelerate the sales process by engaging buyers at the right moment. Refine our marketing processes by measuring and analyzing the impact of all the above.
    [Generation, Linkedin] The 4 Things Standing Between You and Your Best Customers
    B2B marketers all share the same basic goals: consistently generating pipeline and passing qualified leads to sales. What message will generate the desired engagement or action? The question is how to access it, process it into accurate intelligence, and then use it to generate qualified leads and guide them through the sales funnel (simple, right?).
    [Generation, Linkedin] A B2B SEO Strategy to Attract the Right Prospects
    These are usually the same folks that are in some way involved in the business development process. Like “SEO for lead generation” or “targeting the right audience.”. Here are a few popular methods for promoting your content: LinkedIn Groups. We all know LinkedIn is great for B2B marketing, but many firms fail to use LinkedIn Groups. Which LinkedIn Groups are you getting the most engagement in? Comments Thank you…good luck in your LinkedIn Groups.
  • CONTENTLY  |  FRIDAY, MARCH 31, 2017
    [Generation, Linkedin] How Personalization Is Changing Content Marketing
    Digital services like Amazon and Netflix are famous for placing personalization at the center of their products—programmatically generated “Recommendations for You” are everywhere. ” Publishers and brands alike have been creating content based on audience profiles for years; the difference today is the technology behind the process.
  • KAON  |  THURSDAY, MARCH 30, 2017
    [Generation, Linkedin] Virtual Reality is NOT the same as Augmented Reality
    When users are “placed” into a digital/virtual representation of a physical environment (from the real word or computer generated, or a combination of both) so that they can look at, and even explore this digital world much the same as they would in the real world, this experience is known as Virtual Reality. Original article published on LinkedIn. . Contrary to some recent assertions , there is a significant difference between Virtual Reality and Augmented Reality.
    [Generation, Linkedin] 5 Website Best Practices that Produce More Leads and Faster Growth
    You can track likes and shares in the Twitter, Facebook, LinkedIn and YouTube apps. Tools like Optimizely make this process relatively simple, even for non-technical marketers. Additional Resources: Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Any Industry Lead Generation WebsitesWhat separates a professional services website that builds your business from one that simply describes it?
    [Generation, Linkedin] What Is B2B Social Media Marketing?
    While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Increased Website Traffic: Sharing content on social should be a part of your content distribution process – not just to give your brand a chance to gain exposure, but to drive clicks back to your website.
    [Generation, Linkedin] Is inbound vs. outbound antiquated in an ABM world?
    The point is: there are thousands of tools to measure the success of your marketing efforts, web traffic, number of leads generated — you name it, you can probably find some piece of software to help measure it. At my own company, our B2B marketing and sales team recently went through the process of switching to allbound. Other martech in our allbound stack includes Pardot, PFL, Sigstr, Uberflip, LinkedIn, and our own account-based marketing platform at Terminus.
  • ACT-ON  |  WEDNESDAY, MARCH 29, 2017
    [Generation, Linkedin] 5 Powerful Lessons Content Marketers Can Learn from Journalism
    Content marketing costs 62 percent less than traditional marketing and generates about three times as many leads. For example, let’s say you decide to generate a blog post series on sales and marketing alignment, a known pain point for your target audience and a problem your software offering resolves. If so, seek IoT influencers through the social media channels in which your audience engages, such as Twitter and LinkedIn. Are you planning to create more content this year?
    [Generation, Linkedin] Adapting an ABM Approach for Account-Based EVERYTHING
    You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn. Our interview with Brandon Redlinger, Engagio’s Director of Growth, simplifies the details of how to implement ABE from account-based metrics to processes and team alignment. Q: What specific metrics can marketers track to prove the impact of ABE outside of leads generated? Review processes, metrics, and progress weekly.
    [Generation, Linkedin] THE HACKIES: How leading marketing executives tackle martech
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Strategy shapes the decision-making process. Rather than having one vetting process for all solutions, they vary their approaches by solution and purpose. A consumer products company similarly bucketed technologies into enterprise platforms, tactical tools, and innovation — and they had a different decision process and time horizon for each.
    [Generation, Linkedin] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. A typical show rate for webinars is between 30-50%, depending on the quality of your registration process and periodical reminders as well as how compelling your webinar topic is. How many webinar attendees do you need to generate the desired ROI? Defining your target audience is a critical part of this process.
    [Generation, Linkedin] Storytelling Is Not a Strategy
    Technology exists to automate and streamline the process of content creation. There are over 4,000 open content marketing jobs on LinkedIn. Through Contently’s analytics platform, our clients can measure how their stories influence and generate leads , and keep track of how much each lead costs. At the start of 2017, I made the shift from ad tech to martech.
    [Generation, Linkedin] 5 steps to wrangling your most important social media channels
    For those of you linear thinkers, checklists take the stress and guesswork out of the process. You could even spend 15 minutes on Twitter on Monday and then 15 minutes on LinkedIn on Tuesday. Spend five or ten minutes reviewing your checklists to pinpoint which activities are most meaningful and generate results. Social media gurus make social media management sound so darn difficult.
    [Generation, Linkedin] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. A lot has changed in the B2B buying process over the years. The B2B buying process is broken. So, you shell out for a suite of new marketing tools, hire the smartest content experts, and flood the web with a cadence of content to generate awareness, drip campaigns to nurture prospects, and customer evidence materials to seal the deal.
    [Generation, Linkedin] Mastering modern marketing technology leadership over 2 intense days
    They’ll reveal real use cases examples of how to marry your CRM data (first-party data) with targeted ads to connect with those same people on social platforms like Facebook, Twitter, and LinkedIn — delivering personalized individual-level advertising that can done with existing marketing automation campaigns. Start with structured content first and let MarTech generate the content that you actually need.
    [Generation, Linkedin] The 17 Best Photo Editing Tools
    Photos of faces even more so, generating 38% more likes and comments. Sample review: “Sumo Paint opens up to a Photoshop fascimile that provides a clean, non-distracting gray background complete with the most important palettes photo editors need to process their images…Sumo Paint has vast potential to be your image editor of choice in the cloud.” Facebook cover photo, Twitter header, Twitter image display, LinkedIn profile photo, etc.).
    [Generation, Linkedin] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. You can expect to walk away with a new outlook that will help you guide innovation in your marketing efforts and change course for how your brand earns relevance with a new generation of customers.
    [Generation, Linkedin] Marketing Talk: Launch Plans, Analytics, and Targeted Content for ABM
    One of the things we spend several months working on before we launched the product and even after is setting up the analytics that will let us measure every step of the process from submitting your email, to creating a team, to inviting more users, and finally, to sending messages and sharing files. Because we wanna make sure that people are using it and they’re not dropping off at different parts, and that process was really a lot harder than we expected. What is Amium?
    [Generation, Linkedin] 3 Simple Ways to Validate Your Content Ideas
    A scenario is outlined where a team had an awesome idea they thought would do wonders but when they embarked on the process and published the content, the target audience showed complete disinterest. The first part of an idea should involve validation, which is a step that most people fail to take seriously in their content creation process, as explained by Moz guru Rand Fishkin in his reply. And on LinkedIn, where your target audience is… 1 share?
    [Generation, Linkedin] How to Build Brand Recognition at your Professional Services Firm
    Even if every client were to refer you once, that wouldn’t generate enough business to fuel strong growth. Here are three low-performing techniques you may want to minimize or avoid: Sponsorships — Other than generating a small amount of visibility for a short amount of time, sponsorships don’t really move the needle. If you are a typical professional services firm with a limited budget, however, online and print ads usually do little to generate brand recognition or new business.
    [Generation, Linkedin] Marketing Ops: How to Prepare for an Email Nurturing Campaign
    Whatever segmentation methods you chose, be sure to have content in place to message against that segment, and processes in place to support any campaign response or follow-up. In other words: Do: Have follow-up processes in place that match your current BDR/MDR structure. Visualizing your segments, understanding your current content streams, and aligning with your current outreach processes leads to the most efficient nurture campaigns.
    [Generation, Linkedin] 6 of 14 rules for marketing like a billion-dollar martech unicorn
    As a former mentor said to me, “marketing is less about the sexy part and more just rhythm and process.” While it does work (a bit) and generates some meetings, it doesn’t consider the number of people who now think less highly of your company. We looked at their Twitter profile, LinkedIn, blog posts, etc., The following is a guest post by Jeremy Epstein , CEO of Never Stop Marketing.
    [Generation, Linkedin] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    SumAll enables agencies and consultants to connect unlimited Facebook, Instagram, Twitter, LinkedIn, YouTube and Google Analytics accounts for their own accounts and client reporting. Run multiple social demand generation campaigns concurrently to reach each of your audience segments and promote multiple products. Generate traffic and leads from social media.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Generation, Linkedin] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    Jill’s LinkedIn profile. Marketing plays a role in the entire process. Usually, I go to LinkedIn. I don’t hear a name without wanting to go to LinkedIn to get context of who Michelle Huff is. So I go and I look at LinkedIn. So I do all the LinkedIn scanning. And that means process and technology to transform the sales organization. We call it from brand, through demand generation, all the way through expand.
    [Generation, Linkedin] Marketing Research to Bookmark for Your Next Blog Post
    In fact, an analysis of over one million articles from Moz and BuzzSumo revealed that research-backed content generates more shares and more backlinks than other content types. Chute helps brands publish user-generated content (UGC), and its research dives into UGC on different social media platforms and how consumers use and create content about the brands they interact with. How User-Generated Content Shapes Millennial Habits.
    [Generation, Linkedin] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As marketing technology becomes more and more complex, marketers are faced with an increasing amount of data generated by the campaigns they’re running. Without the insights of data analysis and channel experts, it is easy to misinterpret or misplace proper attribution from data generated by marketing automation and CRM systems.
    [Generation, Linkedin] Orchestrating Customer Success at Engagio: How I Use PlayMaker to Delight Our Customers
    A personalized reply from the CSM follows immediately after, along with information about the onboarding process and a meeting invitation to kick things off. My CAM (Customer Advocacy Manager) Leslie Barrett , runs the NPS survey process (we currently use Delighted ) and also runs the post-survey plays. The plays I’ve mentioned here are just a small sample – we’re constantly making improvements and tweaking our processes.
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Generation, Linkedin] The Silent Marketing Roadblock – Choice
    Why Choice Generates Attention … But Not More Sales. The answer resides in the human brain and how it processes all that choice. One would think the process is complete after you make the choice, but unfortunately, your brain is still back there at the counter, thinking about the flavors you passed up. This quickly generates excitement and engagement. Ice cream parlors feature dozens of beautifully displayed flavors waiting to be tasted, purchased, and consumed.
  • ACT-ON  |  MONDAY, FEBRUARY 27, 2017
    [Generation, Linkedin] What is Brand Marketing?
    Too often, today’s marketer is defined as a demand marketer, or the function of generating the demand that sales then takes and closes. It’s more than just generating the end results of new business.”. Act-On’s social and advanced social publishing tools integrate with Facebook, Twitter, and LinkedIn so you can post, listen, and measure social engagement from a single interface. There is a lot of confusion around brand.
    [Generation, Linkedin] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Concentrating their campaign efforts on SEO (or SEM) and Facebook (or LinkedIn) ads may deliver better returns than working on every channel.
    [Generation, Linkedin] The 26 Best WordPress Plugins
    A lead generation plugin for WordPress featuring A/B testing, customized targeting, and analytics. Use the process of A/B Testing to try different variations of your post titles to get a higher click through rate. Use this plugin to make sure your posts look great when shared on Facebook, Twitter, Google+, Pinterest, LinkedIn, and others. WordPress is far and away the most popular content management system (CMS) for websites.
    [Generation, Linkedin] Pitfalls of Poor Content Design in B2B – Part 2 of 2
    Just in case you were looking for more reasons to avoid poor content design, here are 10 quick stats from Reuters on the impact design can have on your bottom line: -Our brains process images 60,000 times faster than text. -90% Pinterest generates more referral traffic than Google+, YouTube and LinkedIn combined. Poor Design-. In our earlier post ( The Importance of B2B Content Design ), we focused on good design and what can come out of it.
    [Generation, Linkedin] How to Get More Leads From Social Media
    What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. Effectiveness vs. Difficulty for Lead Generation. Goals vs. Barriers for Lead Generation. This suggests that marketers are having an easier time with lead generation. So there’s good news in lead generation these days. eMarketer Effective Lead Generation Tactics.
    [Generation, Linkedin] 75 Interactive Infographic Examples to Inspire 2017
    Will this generation change the ways we buy and sell? A great example of how to use interactive content to better engage your audience and generate qualified business leads. LinkedIn has delivered hands-on interactive experience highlights trends and stats that show how important employee referrals in the recruiting process. Infographics saw the the biggest increase in use of any content type among B2B marketers in 2016, increasing from 50% to 58%.
    [Generation, Linkedin] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. While the process is involved and complex, it’s incredibly rewarding and highly effective if done properly. There are two categories of hacks involved in the process — technical and strategic. Decide which new report types you’ll want to generate, as well as which types of data from which martech solutions are necessary to assemble those reports.
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Generation, Linkedin] Tips for Using Video to Increase Social Media ROI
    For those reasons and more, B2B marketers need to employ video marketing if they want to stay on the cutting edge of lead generation and brand evangelism. Whichever route you take, the following types of videos are likely to do well when distributed via social channels: Processes and procedures. For C-level executives, you’d produce videos that provide a global view of how your services can improve the processes of a company as a whole, ultimately supporting a healthy bottom line.
    [Generation, Linkedin] This is the week that was in B2B: from Jetson’s reboot to buyer journey revelations
    comes courtesy of a recent Nielson survey that showed Generation X is even more addicted to social media than millennials. So 86% of buyers start with a preference for one supplier even before the review process. According to a new LinkedIn survey looking at how younger generations influence tech buying decisions in the workplace, 61% of younger millennials (aged 19-25) play a part in their company’s tech purchases.
    [Generation, Linkedin] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. How to Run LinkedIn Ad Campaigns. LinkedIn Ad Reporting.
    [Generation, Linkedin] How to Write a Case Study: The Ultimate Guide & Template
    Kick off the process with an email that runs through exactly what they can expect from you, as well as what is expected of them. As noted in the sample email, this document serves as an outline for the entire case study process. What did your decision-making process look like? The goal of this section is to generate a better understanding of the company's current challenges and goals, and how they fit into the landscape of their industry. The Decision Process.
    [Generation, Linkedin] How to Build a Better Lead Form
    “I think the perfect ideal scenario is to start with an email address,” said Jason Miller, global content marketing leader at LinkedIn. It’s in your best interest to make the process as simple as possible for anyone who comes across your lead form. This is an excerpt from “ The Content Marketer’s Guide to Lead Generation.” ROI Email lead form lead generation Marketo
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Generation, Linkedin] The Goldfish Conundrum: How to Create Content for Short Attention Spans
    In this post, we’ll discuss strategies and resources marketers can use to create content that will generate clicks, shares, and most importantly, more readers. It attracts visitors to your blog, cultivates brand awareness, and helps you generate leads for your organization. And it could also be costing your organization if you’re generating content that isn’t driving any results. The creation of mobile devices has made multitasking close to ubiquitous in the modern world.
    [Generation, Linkedin] Client-Created Content is Key – Wise Words from Stephanie Totty
    Not the most fun process, was it? As the Senior Content Strategy Manager at ExamSoft Worldwide, Totty works tirelessly to generate interest for ExamSoft across their blog, social channels, webinars, and a host of other platforms. “I Which is great, because I find that a lot more interesting than just creating social posts — this way I get to be hands-on in the process.” Blog Demand Generation Marketing Marketing Communications
  • INFER  |  THURSDAY, JANUARY 26, 2017
    [Generation, Linkedin] Why Atlassian will be a $50+ billion company in 10 years
    I’ve used LinkedIn data to run some numbers about Atlassian’s engineering retention, and computed how long it would take for the company to churn through all of its current software engineers (a “wipeout” period *). It’s currently at an impressive 29 years, which makes Atlassian’s development team more sustainable than those at buzzier companies like LinkedIn, Facebook, Twilio, and Dropbox.
    [Generation, Linkedin] 5 reasons B2B firms should invest in social media
    In most B2B industries today buyers will check providers out on social media as part of their decision-making process. This is especially true of LinkedIn , where buyers look at personal profiles and company pages to get a feel for the people and the firm.This most basic reason for investing in social media is defensive. Over the last ten years, there has been a profound change in the way business people make buying decisions, and social media is at the heart of this.
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