• MEASURE UP MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Generation, Linkedin] How to Save a Year of Research for Your Account-Based Marketing
    As many of you begin to deploy ABM, we thought our processes and lessons learned might serve you well as you embark on your 2018 ABM efforts. During this time frame, we selected 533 companies along with their C-level and Marketing executive members that we believed could benefit the most from our expertise in customer insights, competitive intelligence, marketing analytics, marketing alignment, marketing accountability, and marketing processes.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 18, 2018
    [Generation, Linkedin] Modern White Paper Marketing: How to Create Readable, Shareable, and Successful White Papers
    Gating content is a tried and true way to generate warm leads and get actionable data about your white paper. Alternatively, your team can find ways to ease the process of filling out information. For B2B content marketing applications, a third-party login service like Sign In with LinkedIn can give your users an easy way to pass your gate while still providing most if not all of the information your brand needs. ?. Thank you for your interest in white paper marketing!
  • ONALYTICA B2B  |  THURSDAY, JANUARY 18, 2018
    [Generation, Linkedin] Interview with Moni Oloyede
    She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. I’ve learned through over my 10 years of experience in digital marketing and the Martech space, that campaigns and tactics without process and procedures are destine to fail. I am very passionate about data management, lead management, sales qualification processes and marketing analytics.
  • HEINZ MARKETING  |  MONDAY, JANUARY 15, 2018
    [Generation, Linkedin] Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer
    Jen Spencer is Vice President, Sales & Marketing for SmartBug Media, a leading intelligent inbound marketing agency that assists businesses in generating leads; increasing awareness; and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and PR. She was responsible for developing and executing an inbound demand generation strategy, raising brand and market awareness for Allbound, and channel sales and marketing.
  • STRATEGIC-IC  |  FRIDAY, JANUARY 12, 2018
    [Generation, Linkedin] Account-Based Marketing - New Concept or Not?
    As Account-Based Marketing (ABM) is increasingly adopted by B2B marketing and sales teams, you may wonder how ABM differs from a traditional sales process. While key account marketing was previously used by larger companies to target a handful of major accounts, developments in technology and strategy have refined the process, allowing for the emergence of ABM. So how does all this work in a modern ABM process?
  • SNAPAPP  |  THURSDAY, JANUARY 11, 2018
    [Generation, Linkedin] A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
    And, prospects are much more educated — 90% of the buying process is over before a prospect ever speaks to a salesperson. . At no point in this process did that customer do their own research, get nurtured by a number of dealerships, interact with different salespeople, read reviews… . . For example, this manual recruiting cost savings calculator crunches the numbers for you to find out whether you could be saving money on this very costly process: . . . .
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Generation, Linkedin] How to Generate Leads with Webinars
    They want to know what was implemented and the results they generated. Therefore, case studies are the best way to convince and persuade before beginning the sales process. How to Generate Registrations. Consider promoting these blogs using content amplification or use paid advertising , such as Twitter, LinkedIn or Facebook Ads. The post How to Generate Leads with Webinars appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 5, 2018
    [Generation, Linkedin] How Demand Generation is Limiting Your Business Growth
    Factors Limiting Business Growth: Demand Generation. While there are many factors that limit business growth, demand generation issues are one of the most common bottlenecks small and medium businesses face. Many businesses focus on generating large volumes of traffic. What are Some of the Most Common Demand Generation Issues? The second common problem is focusing too much on generating leads. How to Address These Demand Generation Issues.
  • NUDGE.AI  |  THURSDAY, JANUARY 4, 2018
    [Generation, Linkedin] 1 Key Lesson For Sales in 2018
    It is this: now that buyers are in control, we have created a sales process that focuses on building relationships rather than simply hustling to close deals. That core is providing value and, in doing so, generating deals. While at Nudge.ai we’re wary of the typical ‘delusions of grandeur’ that seems to surround New Year’s resolutions, we do think this time of year is a good opportunity to reflect on a lesson or two from the past year and then to set achievable goals.
  • HEINZ MARKETING  |  MONDAY, JANUARY 1, 2018
    [Generation, Linkedin] Sales Pipeline Radio, Episode 98: Q&A with Henry Schuck
    More about Henry : Henry Schuck is a leading entrepreneur in sales intelligence and lead generation. Like what worked with 4 SDRs just doesn’t work at 32 SDRs from a process and a system and a go-to-market perspective. Tell us a little bit more about the whole process to get to that demo stage, to get to that interview stage, that the person eventually says yes. Data comes in, it goes into Front Spin, it goes into Outreach, and sort of feeds through a process.
  • CIRCLE STUDIO  |  THURSDAY, DECEMBER 28, 2017
    [Generation, Linkedin] A Look Back at Our Top 10 Marketing Blog Posts of 2017
    Many of the traditional sources of competitive advantage, like capabilities, processes or technology, are easily replicable. A recent study by Edelman and LinkedIn revealed that thought leadership content containing valuable insights plays an important role throughout the entire B2B buyer’s journey—from firm awareness to consideration and selection. As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017.
  • EMEDIA  |  WEDNESDAY, DECEMBER 27, 2017
    [Generation, Linkedin] How Paycor Hit Pay Dirt: Align Sales and Marketing (Part 2)
    Rarely do we come across a company whose demand generation and sales organizations are as productively aligned as Paycor’s. Vass’s comments and ideas corroborated emedia’s own 20 year experience serving demand generation clients, and there are a number of valuable takeaways: 1. Work to become a partner with Sales through the entire process, not just through acquisition of Marketing-Qualified Leads. To align sales and marketing get set for an evolving process.
  • ONLY B2B  |  WEDNESDAY, DECEMBER 27, 2017
    [Generation, Linkedin] Only B2B - Untitled Article
    18 Best 2018 B2B Lead Generation Strategies For Marketers. Have you yet planned your best 2018 B2B lead generation strategies? Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process. We know these lead generation strategies WILL come handy for you. 79% of B2B marketers say that social media is an effective source for lead generation.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, DECEMBER 27, 2017
    [Generation, Linkedin] KoMarketing Year In Review: Top Posts & Milestones from 2017
    It has been an incredible team effort in generating over 200 content marketing assets throughout 2017. KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. If your organization is tackling a similar endeavor, I recommend taking a look at Aleyda Solis’ Checklist for HTTP to HTTPs Migrations to help guide you through the process.
  • NAVIGATE THE CHANNEL  |  THURSDAY, DECEMBER 21, 2017
    [Generation, Linkedin] 10 Interesting Digital Marketing Stats to Ring in 2018
    Senior-level managers are looking to the younger generation when considering B2B buying decisions—and the majority of those influencers are non-C-Suite employees. In the B2B marketing space, LinkedIn is the most effective social media platform. While it’s true 94% of B2B marketers use LinkedIn, more than 66% regard the platform as the most effective social media tool in the B2B marketing space. Facebook pulls up second place at 5.99, with LinkedIn following behind at 1.09.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 21, 2017
    [Generation, Linkedin] How to Craft an Effective Social Media Strategy
    Just because Twitter, Facebook, LinkedIn, and Instagram have a combined audience of nearly 2.85 To help with the process, below are four steps you can take to build a sound social media strategy. ” While you might not need to create SMART goals for a visual identity, there needs to be a similar process in place. · 1/3 of your social content promotes your business, converts readers, and generates profit.
  • ACT-ON  |  THURSDAY, DECEMBER 21, 2017
    [Generation, Linkedin] How to Lose Your Best Referral Sources
    I wrote to him through LinkedIn. In the process, he lost valuable information and qualified sales leads. Account based sales reps tell me their greatest challenge is how to generate leads, and yet they haven’t followed up with referrals sitting on their desks. That’s how to generate leads that help sales teams land and expand. Want to help your team nurture their networks and generate sales leads? The fortune is in the follow-up for account based sales teams.
  • LEAD LIAISON  |  WEDNESDAY, DECEMBER 20, 2017
    [Generation, Linkedin] Should I Write Business Blog Posts?
    If it wasn’t within the last year (give or take), and didn’t generate a lot of traffic right off the bat, it’s basically irrelevant. It’s a relevant excuse to post to social media (Facebook, LinkedIn, etc.) Decide how many posts you’d like to do per week, when you plan to post, and where you plan on sharing (Facebook, LinkedIn, etc.). Make it a part of your weekly process.
  • LEADFEEDER  |  MONDAY, DECEMBER 18, 2017
    [Generation, Linkedin] Cost Per Lead Calculator: Easily Calculate Paid, Inbound, and Blended CPL
    Cost per lead (or CPL) is the total cost of generating one lead. This is in contrast to cost per acquisition (CPA) which is the total cost of generating one paying customer or closed deal. So what “costs” does a business usually have to generate one lead? Doing that underestimates your true CPL because in reality, for most businesses, there are additional costs required to generate a lead (for example, building and optimizing landing pages to capture the lead).
  • BUZZSUMO  |  MONDAY, DECEMBER 18, 2017
    [Generation, Linkedin] How To Engage Business Audiences: 10 Lessons From The Top B2B Content of 2017
    It has to satisfy various needs such as raising awareness, driving traffic, generating leads and ultimately converting customers. Bonus Tip: LinkedIn Pulse articles. If you want to gain more attention on LinkedIn, then you need to be publishing on Pulse. Nineteen of the top twenty most shared articles on LinkedIn this year were published on the platform itself. However, the LinkedIn article was then shared more times on Facebook than the original post.
  • MARKETING ENVY  |  TUESDAY, DECEMBER 12, 2017
    [Generation, Linkedin] Inbound Marketing Vs. Growth Hacking; Choosing the Right Strategy
    As defined in our previous article , growth hacking is “the process of acquiring and engaging users, combining traditional marketing and analytical skills with product development skills.”. Another definition calls it “a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.” Focus on generating higher-quality, qualified leads. Reading time: 5 refreshing minutes.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 12, 2017
    [Generation, Linkedin] The Increasing Investment in Account-Based Marketing [Interview]
    In 2017, nearly half of B2B marketers said that their primary goal was to generate revenue. The main reasons for this increase can be attributed to the realization of B2B marketers that lead generation just doesn’t work as effectively as it seems. ABM is an ever-changing industry and as new technologies, tools and processes are born, marketers may have to revamp their approaches to stay abreast.”. Connect with Brianna on Twitter and LinkedIn.
  • SNAPAPP  |  TUESDAY, DECEMBER 12, 2017
    [Generation, Linkedin] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    Enrichment data collection and improvements in natural language processing will make chatbots a more targeted and convenient resource for lead education than even knowledge bases or static content. . LinkedIn account-based marketing will make it easy to automate highly-targeted campaigns. LinkedIn has a ton of data on vital metrics like company size, employee count, and industry. Video usage has become mainstream and several of our customers are using video to generate leads.
  • ALTITUDE BRANDING  |  MONDAY, DECEMBER 11, 2017
    [Generation, Linkedin] Big Data: 70 Amazing Free Data Sources You Should Know for 2018
    Social Mention : Social Mention is a social media search and analysis platform that aggregates user-generated content from across the universe into a single stream of information. Realestate.com : RealEstate.com serves as the ultimate resource for first-time home buyers, offering easy-to-understand tools and expert advice at every stage in the process. LinkedIn : LinkedIn is a business- and employment-oriented social networking service that operates via websites and mobile apps.
  • NUDGE.AI  |  FRIDAY, DECEMBER 8, 2017
    [Generation, Linkedin] The Ultimate 126 B2B Sales Tools Rankings For 2018
    Base: Next-generation CRM software for leading B2B sales teams. LinkedIn Sales Navigator: Get closer to the right people to find leads and close deals. Growlabs: Combine targeted B2B lead generation with powerful automation. Datanyze: B2B Sales Intelligence & Lead Generation Software. Bant.io: Automated B2B Lead Generation. Growbots: AI-powered bots that handle lead generation for you.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 5, 2017
    [Generation, Linkedin] What Are Experts Prioritizing in 2018 B2B Marketing Budgets?
    This includes investing in data quality processes against internal data sets but also acquiring and integrating third-party data. That’s why we’re developing brand storylines that will drive powerful engagement across our website, events, product launches, and demand generation efforts. All photos provided by experts or LinkedIn. As we wrap up 2017, it’s time to think about top priorities for the new year.
  • VIDYARD  |  TUESDAY, DECEMBER 5, 2017
    [Generation, Linkedin] Vidyard Expands Leading Video Platform to Help Marketers Generate More Leads with Video
    Industry-first new approach to interactive video , automated video transcriptions, and new social video capabilities help marketers extend the value of their existing content and generate more leads with video. KITCHENER, Ontario – December 5, 2017 – Vidyard , the new generation video platform for business, is making it easier than ever for B2B marketers to attract, engage and convert more leads with online video content.
  • SNAPAPP  |  MONDAY, DECEMBER 4, 2017
    [Generation, Linkedin] 54 Content Marketing Stats to Guide Your 2018 Strategy
    Long-form blog posts generate 9x more leads than short-form blog posts. The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . It may be time to consider how you can better participate on these channels and get the most out of the opportunities presented by mediums like Twitter, LinkedIn, Instagram, and Facebook (to name a few.). . . #13.
  • STRATEGIC-IC  |  MONDAY, DECEMBER 4, 2017
    [Generation, Linkedin] 9 Core Components of an Inbound Marketing Campaign
    To generate relevant, quality leads, you must produce relevant, quality content. You will then be able to use this data later in the nurture process. Publishing is not the end of the content process; you need to spread the word across a range of channels (such as via social) for it to be found. A well designed site - with clearly accessible content and the right conversion tools in place , is a powerful lead generation tool. Inbound Marketing is a Continuous Process.
  • BOUND  |  MONDAY, DECEMBER 4, 2017
    [Generation, Linkedin] Getting Started with Website Personalization: 3 Things You Need to Know
    Amy is the Director of Demand Generation at Siemens— where she acts as a change agent for driving campaign alignment around strategic markets. She’s the Director of Demand Generation at Siemens. For us, our Demand Generation team, we provide Demand Generation support for all of our divisions here that are US-based. We were building a new team focused around Demand Generation, which was kind of a new concept for Siemens. Think about internal work processes.
  • SCRIBBLELIVE  |  MONDAY, DECEMBER 4, 2017
    [Generation, Linkedin] How To Launch An Employee Advocacy & Social Selling Program
    Generate more leads. Here are a few tips on how to go about starting your recruiting process: 1. These employees are the ones who bring up Twitter and LinkedIn during meetings. It provides step-by-step instructions, and has easy-to-use worksheets so you can kick-start your planning process.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 4, 2017
    [Generation, Linkedin] The Case Against Thought Leadership (Mostly, Anyway)
    A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. There are many, many types of content that bring enormous value to their intended audience and benefit the brand behind it by say, building a knowledgeable market, increasing brand awareness, generating leads, or nurturing prospects and clients.
  • ABERDEEN CMO ESSENTIALS  |  FRIDAY, DECEMBER 1, 2017
    [Generation, Linkedin] Marketing in 2018: Here’s What Prognosticators Predict!
    At the same time he sees new life being breathed into live events, LinkedIn (at least from B2B marketers), and cold calling (in the form of “cold outreach”). He also sees, somewhat to my dismay, AI taking over more of the content creation process. ” Will AI-generated content end up outperforming, or even just running neck and neck, with “human” generated content?
  • KEO MARKETING  |  THURSDAY, NOVEMBER 30, 2017
    [Generation, Linkedin] Top B2B Marketing Services for 2018
    But before outlining the top marketing services for B2B companies, you first need to understand some significant trends: Your buyers will turn to online tools at an increasing rate – You can expect a greater reliance on tools such as Google and LinkedIn. Lead Generation – Spend your marketing budget on what works. With limited people to manage these B2B lead generation efforts, you can usually only reach a few prospects and influencers at one time.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 30, 2017
    [Generation, Linkedin] Five Situations Where Marketers Should NOT Use Automation
    While it’s acceptable for you to take selfies and videos of yourself on Snapchat, it would be very difficult to find anyone uploading such media on Linkedin. When it comes to the final decision making process; every costumer’s needs, doubts and concerns may be different and unique. Lesson : Say no to machine-like responses in the final stage of a user or buyer opt-in process. Guest post by Godwin Adoga. Automation has been a big win for small and large businesses alike.
  • SCRIBBLELIVE  |  WEDNESDAY, NOVEMBER 29, 2017
    [Generation, Linkedin] Why Using Employee Advocacy & Social Selling Will Help You Attract Buyers
    They’re able to interact with them throughout the buying process, which then allows for relationships to be fostered by providing thought leadership and answering questions. It’s about enabling sellers to maintain relationships and add value – no matter where buyers find themselves in the buying process. That way, you can improve your sales process, saving your reps time and boosting the effectiveness of your conversations with buyers.
  • EVERYONESOCIAL  |  TUESDAY, NOVEMBER 28, 2017
    [Generation, Linkedin] 6 Ways to Get All Employees Active in Social Media Marketing
    Many of these platforms (Facebook, Twitter, Linkedin, Pinterest, etc) are not going anywhere anytime soon and provide you access to the people that matter most for what your company does or sells. LinkedIn boasts more than 450 million user profiles. Not informing your fellow employees hinders the company culture and could generate a mistrust in the overall brand. Making this process seem like another job duty or in a sense a “chore” will only harm participation.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Generation, Linkedin] 41 Top Lead Generation Tools of 2017
    There are a lot of different ways to generate leads for your company. Email marketing, cold outreach, and content marketing are all viable options to generate leads. That’s why we’ve broken this list of tools into categories that will best fit your lead generation strategy (with a detailed explanation of how you can use each tool). Process Automation. Email Lookup Tools These tools help to automate the process of finding someone’s email address.
  • LEADFEEDER  |  SUNDAY, NOVEMBER 26, 2017
    [Generation, Linkedin] 41 top lead generation tools 2017
    There are a lot of different ways to generate leads for your company. Email marketing, cold outreach, and content marketing are all viable options to generate leads. That’s why we’ve broken this list of tools into categories that will best fit your lead generation strategy (with a detailed explanation of how you can use each tool). Process Automation. Email Lookup Tools These tools help to automate the process of finding someone’s email address.
  • MARKETING CONVERTS  |  THURSDAY, NOVEMBER 23, 2017
    [Generation, Linkedin] Challenges in Not Using Leads in Your CRM: Data and Process
    Broadly they fit into two categories: data and process. Data is focused on how an organization manages and structures its CRM data and process is focused on how people use and interact with a CRM. Time to convert: There needs to be a process for converting net new leads into contacts associated with an account. As an example, let’s say you’re a small company that generates 200 form submissions a week and of those, 150 are from new people. Process.
  • MARKETING CONVERTS  |  THURSDAY, NOVEMBER 23, 2017
    [Generation, Linkedin] Challenges in Not Using Leads in Your CRM: Data and Process
    Broadly they fit into two categories: data and process. Data is focused on how an organization manages and structures its CRM data and process is focused on how people use and interact with a CRM. Time to convert: There needs to be a process for converting net new leads into contacts associated with an account. As an example, let’s say you’re a small company that generates 200 form submissions a week and of those, 150 are from new people. Process.
  • MARKETING CONVERTS  |  THURSDAY, NOVEMBER 23, 2017
    [Generation, Linkedin] Challenges in Not Using Leads in Your CRM: Data and Process
    Broadly they fit into two categories: data and process. Data is focused on how an organization manages and structures its CRM data and process is focused on how people use and interact with a CRM. Time to convert: There needs to be a process for converting net new leads into contacts associated with an account. As an example, let’s say you’re a small company that generates 200 form submissions a week and of those, 150 are from new people. Facebook Twitter LinkedIn.
  • CIRCLE STUDIO  |  WEDNESDAY, NOVEMBER 22, 2017
    [Generation, Linkedin] 7 B2B Marketing Trends to Watch in 2018
    As more firms launch formal client experience (CX) initiatives, marketing teams will be asked to play a significant role in the cross-functional process (see #2). For B2B firms with long, complex sales cycles that often involve many stakeholders and transactions that are typically high-value in nature, ABM represents a more effective way to generate new business than solely relying on “inbound” approaches to lead generation.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 21, 2017
    [Generation, Linkedin] 11 Tactics B2B Marketers Should Be Thankful for
    Findings from our recent report show B2B marketers responsible for marketing in a complex sales environment were divided in the tactics that were most successful in generating quality leads for their organizations. Despite ABM strategies not being in place for very long, it’s quickly become an all-encompassing phrase for highly targeted marketing programs – whether technology or process focused. LinkedIn came in second place (14 percent), and Twitter in third place (7 percent).
  • PUREB2B  |  MONDAY, NOVEMBER 13, 2017
    [Generation, Linkedin] What Channels are You Using for B2B Lead Generation?
    However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. Every business has specific dynamics and unique requirements in terms of their sales and marketing processes. Here are the top B2B lead generation channels and what these channels can best be used for: #1 Email Marketing. Visit our resources page for exclusive insights on B2B marketing and lead generation.
  • HUBSPOT  |  FRIDAY, NOVEMBER 10, 2017
    [Generation, Linkedin] 5 Departments of Your Company That Need a Content Strategy
    It’s the center of the action when it comes to generating high-quality, engaging, educational material and finding creative ways to distribute that content to external and internal audiences -- including (and especially) your various departments. Generating your own content helps boost SEO, rankings, and online visibility.
  • BOUND  |  THURSDAY, NOVEMBER 9, 2017
    [Generation, Linkedin] How Hewlett Packard Enterprise Personalizes Their Website Experience
    Bill Mitchell, Manager of Digital Demand Generation at Hewlett Packard Enterprise, has over two decades of experience in digital marketing. He is the manager of Digital Demand Generation at Hewlett Packard Enterprise. Chat was something that we made available, but had included now as one of those content elements, and we’re seeing outstanding results for it, which kind of triggered the next generation of our approach where we took chat and started to run with it.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, NOVEMBER 9, 2017
    [Generation, Linkedin] Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs
    While I don’t think titles should matter, I know they do, so possible job titles are offered to help you not only think about how to classify people on your team but also to help you mine job listings (think Monster, Indeed, LinkedIn ) for ideas if you do need to hire. What is our internal process or workflow for creating this content? Of course, if you have people on your team who have these skills, bring them in earlier in the process.
  • VIEWPOINT  |  WEDNESDAY, NOVEMBER 8, 2017
    [Generation, Linkedin] 6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)
    There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or teleprospecting) is not rocket science, there are a lot of moving parts in a well-run lead generation machine. ESTABLISH CADENCE: Do you have a multi-touch, multi-media, multi-cycle strategy in place to multiply your lead-generation efforts?
  • LEAD LIAISON  |  WEDNESDAY, NOVEMBER 8, 2017
    [Generation, Linkedin] Converting More Online Leads: Sales Team & Marketing Team Coordination
    Marketing teams utilize online marketing activities to directly impact lead generation. Many companies find communication between departments to be difficult, so identifying the communication “pain points” is the first step in the process. Follow-ups : To be certain that no lead falls through the cracks, both departments should create a plan of action to follow-up with any lost leads identified throughout the online lead generation process.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, NOVEMBER 7, 2017
    [Generation, Linkedin] A Quick-Start Guide to Paid Content Promotion
    This means it’s critical that content marketers do the homework before venturing into the wonderful world of the AdWords auction process (or the similar ad-buying processes offered by Bing and other search engines). Here’s a rundown of the basic process: Become familiar with the notable voices in your industry and related social communities to identify influencers who may be well positioned to speak on your content’s behalf. No brand can exist in a vacuum.
  • STRATEGIC-IC  |  MONDAY, NOVEMBER 6, 2017
    [Generation, Linkedin] Best Practice Tips For HubSpot Sequences
    If you can automate this with a tool like HubSpot’s Sequences, you’ll set your team up for success, with a more efficient process. Combining the benefits of highly targeted, personalised engagement with the process benefits of nurture automation; sequences can increase the efficiency of your sales process. If you’re reaching out to someone, but haven’t generated a response, recognise that it’s not the right time.
  • MARKETING ENVY  |  SUNDAY, NOVEMBER 5, 2017
    [Generation, Linkedin] Content Israel 2017 - Recap and Highlights
    Anni Bembegi , Content- Global Client Manager at Peach content talked about 'one minute video content', addressed the attention span issue we are witnessing in today's generation and presented ways to overcome this challenge. He showed how to drive value with analysis for strategy and ROI as well as optimize lead generation and costumer lifetime. Reading Time: Less than 3 minutes.
  • SNAPAPP  |  THURSDAY, NOVEMBER 2, 2017
    [Generation, Linkedin] How to Get More Targeted Leads (a B2B Playbook)
    However, no goal is more important for B2B companies than lead generation. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . To improve B2B lead generation , your organization needs a strategy for producing and promoting content. On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. .
  • VIDYARD  |  THURSDAY, NOVEMBER 2, 2017
    [Generation, Linkedin] New Research Finds Use of Video Accelerating in B2B with 71 Percent Reporting that Video Converts Better than Other Content Types
    KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. More companies today (37 percent) use video as part of their sales conversion process, up from 25 percent last year.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 1, 2017
    [Generation, Linkedin] Is Your Employer Brand Focused on the Wrong Things?
    The most important takeaway from this chart is that LinkedIn is the single most important marketing channel for recruiting, relied on even more often than networking and personal recommendations. LinkedIn is used by 86% of job seekers, but only 66% of firms are actively looking at LinkedIn for job candidates, a 20 percentage point gap. The largest gap of all can be seen in the role that published articles play in the recruiting process. A Generational Perspective.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 31, 2017
    [Generation, Linkedin] How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers
    The average Facebook feed generates hundreds of content from favorites companies to friends. For LinkedIn and Facebook, we ALWAYS look to change the message, despite having the same asset. For us, we’ve noticed videos generate a good amount of viewership, from comments to shares. All Pages will be part of this effort, and we will require that all ads be associated with a Page as part of the ad creation process.
  • THE LEAD AGENCY  |  MONDAY, OCTOBER 30, 2017
    [Generation, Linkedin] B2B Social Media Strategies and Best Practices
    In the process of researching your customers, you might also uncover some feedback that can strengthen your business. Advertising on Facebook, LinkedIn, Twitter and Instagram gets more sophisticated with each year. A strong call to action (CTA) is the key to generating higher CTRs. Groups and communities on Facebook, Google+ and LinkedIn provide an excellent opportunity to reach users interested in your industry. Social media can be a powerful B2B marketing tool.
  • BOUND  |  FRIDAY, OCTOBER 27, 2017
    [Generation, Linkedin] Moving from Product Centricity to Persona Centricity
    That’s the core, center of this thesis is really understanding the personas of who’s coming to your website is really a critical part in starting that whole process. We’ve got some partnerships with some folks like LinkedIn, where we can actually pull back their LinkedIn information and see, are you with … what role are you in? Let’s use these attributes from, for example, LinkedIn that represent their role.
  • LEAD LIAISON  |  WEDNESDAY, OCTOBER 25, 2017
    [Generation, Linkedin] 5 Reasons Sales Teams Benefit from Microsoft Dynamics CRM and Marketing Automation Integration
    We use the prospect’s email address to crawl social media websites like LinkedIn and Twitter. This is a two-step process to allow both teams to equally vet new prospects. You’ve got your deal, and marketing can move on to generating new leads. Marketing Automation Revenue Generation Blog Microsoft Dynamics SalesWe’ve talked about the 5 ways that marketing teams can benefit from Microsoft Dynamics CRM and Marketing Automation integration here.
  • PUREB2B  |  TUESDAY, OCTOBER 24, 2017
    [Generation, Linkedin] 5 Principles of Effective Social Selling
    As a relatively new sales strategy, social selling involves leveraging technology and data for social lead generation. Once a lead is generated, the goal of social selling is to nurture that lead through one on one interactions and to drive the prospect towards a purchase decision. For example, if you’re a B2B organization, you’ll probably want to take advantage of LinkedIn, since it’s the most effective platform for B2B lead generation.
  • MEASURE UP MARKETING  |  TUESDAY, OCTOBER 24, 2017
    [Generation, Linkedin] Are You Ready to Make The Shift to A.I.? (Part Two)
    on LinkedIn. Artificial Intelligence allows you to understand the data generated by customer and prospect interactions so you can develop and implement more effective Marketing strategies and programs, improve your Marketing performance, and outperform your competition. Intelligent tools enable you to swiftly react to market changes, optimize mix models, and improve your processes, especially those that affect customer buying patterns.
  • VIDYARD  |  TUESDAY, OCTOBER 24, 2017
    [Generation, Linkedin] Vidyard Helps Top B2B Sales Teams 3x Customer Engagement with Personalized Prospecting Videos
    KITCHENER, Ontario – October 24, 2017 – Vidyard , the new generation video platform for business, is helping leading B2B sales teams connect with more customers and generate more pipeline through the power of personal video messaging. PostBeyond , a leading employee advocacy platform, uses video in their sales process to build trust, establish authenticity, and strengthen relationships with their buyers which has led to accelerated sales cycles.
  • HUBSPOT  |  FRIDAY, OCTOBER 20, 2017
    [Generation, Linkedin] Are Amazon 'Sponsored Products' Ads Worth It?
    Need help getting started with inbound ads on Amazon, Google, LinkedIn, or Facebook? Google and Facebook still command the biggest slice of the pie in the online ad market, generating respective revenues of $80 billion and $27 billion in 2016. B2B companies, consulting firms, lawyers, others will still see better ad returns on more established properties like Google, LinkedIn, and Facebook at the moment.
  • CIRCLE STUDIO  |  THURSDAY, OCTOBER 19, 2017
    [Generation, Linkedin] The Role of Thought Leadership Content in the B2B Buyer’s Journey
    A recent study by Edelman and LinkedIn revealed that thought leadership content containing valuable insights plays an important role throughout the entire B2B buyer’s journey—from firm awareness to consideration and selection. More than 1,300 C-level executives and decision makers across a wide range of industries were surveyed for the study titled “ How Thought Leadership Impacts B2B Demand Generation.”
  • KEO MARKETING  |  TUESDAY, OCTOBER 17, 2017
    [Generation, Linkedin] Creating a B2B Digital Marketing Plan
    The planning process clarifies your target audience. Generating B2B Leads with Social Media. When it comes to producing results with social media , 57% of inbound marketers obtained leads from LinkedIn, 52% from Facebook, and 44% from Twitter. Learn about all the features LinkedIn has to offer and exploit them. When you generate leads, only 27% are ready to buy.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 17, 2017
    [Generation, Linkedin] How B2B Marketers Create and Promote White Papers That Convert
    From the report: “Among the content types, distribution formats, and social media platforms that respondents use, they rated ebooks/white papers, email, and LinkedIn as most effective at helping their organizations achieve specific objectives.” Now that you have a topic and title in place, it’s time to start the writing process. This will make it easier to connect website visitors directly to the sales process, and hopefully, dollars being earned.
  • THE FORWARD OBSERVER  |  MONDAY, OCTOBER 16, 2017
    [Generation, Linkedin] How to Use Social Selling to Connect With Barricaded Buyers
    But one addition to the sales process that high-performing sales people are adopting is social selling (sometimes called social prospecting). As soon as you meet a potential customer, a new contact at a prospect, and people who have the potential to become a core part of your professional network, you should send them a LinkedIn request. The social channels leveraged the right way can and should generate inbound leads.
  • VIDYARD  |  MONDAY, OCTOBER 16, 2017
    [Generation, Linkedin] Vidyard Extends Leadership in Powering the Video-Enabled Business
    KITCHENER, Ontario – Oct 16, 2017 – Vidyard , the new generation video platform, continues its impressive growth after hitting multiple milestones, including the launch of Vidyard GoVideo and its growing partner ecosystem, significant growth in enterprise customers across North America and Europe, and an expansion of its team, office locations and industry recognitions.
  • LEADFEEDER  |  SUNDAY, OCTOBER 15, 2017
    [Generation, Linkedin] You're doing ABM wrong, this is how Salesloft does it
    But, here’s the thing… SalesLoft’s real-life execution of ABM does NOT look like the ABM process you’ve probably seen in all those LinkedIn articles or trade magazines. In contrast to the advice you might have read, SalesLoft’s marketing team hasn’t stopped its lead generation efforts. Inbound lead gen directly supports ABM Second—and more importantly—the way SalesLoft’s marketing team generates leads is not in conflict with the overall ABM approach.
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 12, 2017
    [Generation, Linkedin] In the Future of Social Media, Will Every Platform Look the Same?
    No social network can ignore the opportunity to build a better experience and generate more revenue. That’s always a possibility, but it’s also a costly, time-consuming, and risky process. Just ask Twitter: Even though it has a killer user experience and an active user base of hundreds of millions of accounts, the company still can’t harness that engagement to generate solid revenues for the company. Facebook is stealing features from Snapchat.
  • HUBSPOT  |  THURSDAY, OCTOBER 12, 2017
    [Generation, Linkedin] How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]
    You'll want to track down the answers to questions such as: What does the sales process look like? How involved is a salesperson in the process? These helpful pieces of information will give you an idea of how competitive the sales process is, and what information you need to prepare your sales reps with to compete during the final buy stage. What's the prospect's impression of your sales process? LinkedIn.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Generation, Linkedin] 3 Steps to Applying Your Personas to Segmentation
    With all the setup processes behind you, it is time to start targeting and engaging your customers and prospects with relevant information. This enables marketers to increase relevance, drive more engagement, and ultimately generate more conversions. Display advertising: Targeting audiences through Facebook, LinkedIn, Google , and several other advertising channels have become more and more precise in the recent years. You have spent months creating your list of personas.
  • CONTENT MARKETING INSTITUTE  |  SUNDAY, OCTOBER 8, 2017
    [Generation, Linkedin] Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience
    GrowthHackers had How GrowandConvert Got 10k Hyper-Targeted Visitors in 3 Weeks, How Slack Generates 100,000,000 Website Visitors, and How Grammarly Quietly Grew its Way to 6.9 HANDPICKED RELATED CONTENT: LinkedIn Publishing Trends Every Marketer Must Know. As you proceed through the funnel – from ad or article to lead generation to email marketing to sales prompt, take screenshots. If your content is about a process, take screenshots at each step, advises @JDScherer.
  • VIDYARD  |  THURSDAY, OCTOBER 5, 2017
    [Generation, Linkedin] 5 Techniques For Successful Sales Prospecting
    Simply look at LinkedIn or scour job boards to see what positions organizations have hired for in the past. This helps you reach out to the decision-makers immediately, instead of wasting time speaking to people who don’t have any insight into the purchasing process. Generating inbound leads automatically improves your sales prospecting. In one month, HubSpot generated 1,200 leads and converted at an incredible rate.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 28, 2017
    [Generation, Linkedin] Strong Employer Brands Attract Talented Millennials in Professional Services
    An excellent Tableau data visualization from Emsi uses Pew Research Center labor statistics to analyze various occupations by generation. Nearly 90% of Millennials indicated they would search on LinkedIn, highlighting the importance of a firm’s visibility on this particular social channel. More than 70% would visit a firm’s website directly — a practice used more by Millennials than older generations.
  • LEADFEEDER  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Generation, Linkedin] Lead Forensics vs Hubspot vs Leadfeeder
    Cost Starts at $59/Month Pricing is not listed an is generated on a per company basis. Setup Process 1-Click Google Analytics Integration Must Install Script on Website Must Install Script on Website. However, Lead Forensics’ pricing is not publicly published and is generated on a per company basis. Instead, they generate a price based on your company size, your specific needs, and more details they get during initial sales calls with you.
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Generation, Linkedin] Influencer Marketing: How to Nail Your Influencer Engagement
    ” Jason Miller , Global Content Marketing, LinkedIn. Influencer Generated Content. Yet a much easier way to engage and attract to your content is to physically include them in the process of creating it. Influencer generated content opens up opportunities for you to provide your target audience with more diverse content- this also aids your SEO strategy. 6) CONTENT GENERATION – roll out even more high value content generated from the event.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Generation, Linkedin] Meet more new clients with these 8 tactics
    Depending on who in an organization you are targeting, you can find valuable information on the company website and blog, in LinkedIn profiles and, if the company publicly owned, in government filings. It’s best to focus Partner involvement on current clients or strategic account efforts or until it’s really needed—later in the business development process.
  • MARKETING CONVERTS  |  TUESDAY, SEPTEMBER 26, 2017
    [Generation, Linkedin] Lead Management Methods: Point of Interest, Hybrid, and Unique
    It comes down to defining what a lead is and how it is represented and processed within an organization’s CRM. form submit) a new lead is generated in the CRM. Legacy marketing: Organizations that take a much more “old school” approach to marketing and have underinvested in marketing and sales infrastructure (technology and process). Facebook Twitter LinkedIn. This is likely one of the most inane, boring topics in B2B marketing, so please bear with me.
  • MARKETING CONVERTS  |  MONDAY, SEPTEMBER 25, 2017
    [Generation, Linkedin] 8 Challenges and 4 Benefits of Having 2+ Marketing Automation Platforms
    This can often be traced back to a handful of reasons including mergers and acquisitions, division or country level purchases, outsourced demand generation efforts, and/or the need to do transactional combinations alongside lifecycle nurturing. Opt-out management : Email opt-outs can occur in more than one application, which means that a process or integration between these applications needs to be implemented to share opt-outs for compliance with legal regulations.
  • MARKETING CONVERTS  |  MONDAY, SEPTEMBER 25, 2017
    [Generation, Linkedin] 8 Challenges and 4 Benefits of Having 2+ Marketing Automation Platforms
    This can often be traced back to a handful of reasons including mergers and acquisitions, division or country level purchases, outsourced demand generation efforts, and/or the need to do transactional combinations alongside lifecycle nurturing. Opt-out management : Email opt-outs can occur in more than one application, which means that a process or integration between these applications needs to be implemented to share opt-outs for compliance with legal regulations.
  • MARKETING CONVERTS  |  THURSDAY, SEPTEMBER 21, 2017
    [Generation, Linkedin] Lead Management: Lead Status Values
    Multi-product companies will have similar status values, but of course the lead management process, specifically as it relates to MQL and recycling, must be adjusted. What about channel or direct sales generated leads? We’d expect a channel generated opportunity to be entered as a potential deal and coded as being managed via the channel. Facebook Twitter LinkedIn.
  • MARKETING 261  |  TUESDAY, SEPTEMBER 19, 2017
    [Generation, Linkedin] When Your Content Isn’t Getting Any Love
    How many people are involved in the decision-making process? When you do this it’s much easier to generate ideas, define a purpose, and deliver content to the folks who will find it most valuable. Who will manage the content creation process? Who will manage the content publication and distributions process? To help organize the content creation process, use this content marketing management template. We’ve all been there.
  • CONTENTLY  |  MONDAY, SEPTEMBER 18, 2017
    [Generation, Linkedin] A Day in the Life of a Content Strategist
    As of today, 40,427 people have the title of content strategist on LinkedIn. We use data at every stage of the strategic development process, so we have a very particular way of collecting information before making recommendations. For example, if a client wants to prioritize revenue generation, I’d advise the marketing team to focus on lead generation. Another 1,389 open roles await the right candidate.
  • ENGAGIO  |  MONDAY, SEPTEMBER 11, 2017
    [Generation, Linkedin] Nailing Down Target Account Selection: How Chorus.ai Informs Their ABM Strategy
    For some, it’s simply an iteration of what they’re already doing in the area of demand generation. is a 40-person company with a lean team of 4 AE’s at the time of this writing, it’s particularly interesting to examine their account selection process , as it’s prototypical for smaller startups. Streamlining the Contact Mapping Process. If you ask five different people what Account Based Marketing (ABM) means to them, you’ll likely get five different answers.
  • NUDGE.AI  |  THURSDAY, SEPTEMBER 7, 2017
    [Generation, Linkedin] LinkedIn State of Sales 2017: Top 5 Social Selling Statistics
    From professional social networking sites like LinkedIn to CRM and productivity apps; sales teams are investing more every year on new technology and using it to grow their business. Technology helps them build trust with prospects and customers, which is a crucial ingredient to the sales process. Trust helps them build good relationships, which are the cornerstone of a successful sales process. More than 50% of sales pros use tech today to generate & manage accounts.
  • KEO MARKETING  |  MONDAY, SEPTEMBER 4, 2017
    [Generation, Linkedin] Marketing Strategies for Technology Companies
    Every company must market itself to build brand awareness, generate leads, and secure new customers. The following three strategies have generated the best results for tech companies on a tight budget and helped them reach their performance goals. Anticipate their questions, provide useful information, and help them through the decision-making process. Many B2B technology decision-makers use LinkedIn as a primary social media platform. Do tech firms need marketing?
  • KEO MARKETING  |  FRIDAY, SEPTEMBER 1, 2017
    [Generation, Linkedin] Best Practices for Technology Marketing
    Like other businesses, they strive to build their brand and generate demand for it. It simplifies processes involving email marketing, CRM, lead nurturing, lead scoring, and contact management. Most importantly, marketing automation helps you generate leads. Another Forrester study concluded companies that excel in lead nurturing generated 50% more sales-ready leads at 33% lower cost per lead. Leverage LinkedIn for sharing business content.
  • THE POINT  |  TUESDAY, AUGUST 29, 2017
    [Generation, Linkedin] 22 Potential Touchpoints for Your Next ABM Sales Play
    Just as with integrated demand generation programs , a combination of different channels, deployed in a prescribed sequence, is more likely to bring about success compared to relying on one channel alone (for example, email). It’s important to stress that 1) not all channels make sense for all types of plays (or types of accounts), 2) that any play needs to be designed in the context of a larger ABM strategy, and 3) that simply selecting touchpoints is only part of the process.
  • ENGAGIO  |  MONDAY, AUGUST 28, 2017
    [Generation, Linkedin] Introducing Deal Nurturing: The Next Big Idea in B2B Nurturing
    Ten years ago, Marketing would generate an inquiry and pass it to Sales. Things get sticky when deals don’t move smoothly down the sales funnel — and we’ve all seen deals that get stuck in the early stages of the process. Research from Altify (formerly the TAS Group) revealed that it takes 150% longer to lose a deal than it does to win one, as many deals get “stuck” in the sales process funnel.
  • PUREB2B  |  SUNDAY, AUGUST 27, 2017
    [Generation, Linkedin] The Importance of B2B Storytelling
    Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. Brands can take advantage of this by transforming their sales process into an attractive visual experience. In reality, successful B2B marketing strategies are not just about logic, technical processes, and facts. Make sure that you don’t offend them in the process. LinkedIn.
  • HUBSPOT  |  THURSDAY, AUGUST 24, 2017
    [Generation, Linkedin] How and When to Use Direct Mail as Part of Your Inbound Marketing Strategy
    Any piece of mail you send must direct prospects online to help you track them throughout the process -- whether that’s including a link to a landing page or a code they can enter on your website. If they found a blog post through organic search or because they saw a headline that looked interesting on LinkedIn, they’re not going to appreciate receiving any type of content that attempts to make a hard sell, let alone a postcard explaining your pricing.
  • DISCOVERORG  |  THURSDAY, AUGUST 24, 2017
    [Generation, Linkedin] B2B is Dead – Long Live B2P
    For the past 25 years, such denominations have ruled business and professional thought processes. The Millennial generation in the workforce – the largest generation since the Baby Boomers – has never lived without this framework. LinkedIn. LinkedIn. B2B companies with brands that are perceived as strong generate a higher EBIT margin than others. Focused in other areas like lead generation (even though these are completely related).
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 23, 2017
    [Generation, Linkedin] More LinkedIn leads can destroy your revenue performance: an interview with Ian Addison from GetLinkedInHelp.com
    Because we find that sales and marketing leaders focus on lead generation instead of demand generation and full funnel marketing, I have interviewed our resident challenger social selling expert, Ian Addison , on how more LinkedIn leads can be bad for your organization. Why do you say that organizations should shift their LinkedIn Marketing and social selling focus from lead gen to demand gen? But how does focusing on LinkedIn lead gen hurt revenue performance?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 22, 2017
    [Generation, Linkedin] Have You Exhausted The Low Hanging Fruit in Your B2B SEO Strategy?
    As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. That said, it is the more challenging, ongoing work of acquiring quality links, generating relevant content, and analyzing / making good assessments via site metrics, that will bring success in competitive markets over time. What are some of the key issues sales personnel encounter during the buying process?
  • TELEVERDE  |  TUESDAY, AUGUST 22, 2017
    [Generation, Linkedin] Ann Handley in the Spotlight
    While we’re experts in our own right in terms of helping clients with everything from marketing technology to demand generation and integrated teleservices, we like to get a gut check every once in a while from other industry experts. You posted something on LinkedIn recently that talked about the value of rewarding productivity, t business. How do you manage marketing processes without an over-investment in software?
  • MARKETING ENVY  |  TUESDAY, AUGUST 22, 2017
    [Generation, Linkedin] Social Media Monitoring: The B2B Process
    Whether you're gauging your own social media performance, competitors' or opinion leaders', better monitoring can help you leverage your social marketing activities and optimize your social media strategy to generate MQLs effectively. Social Media Marketing - The B2B process. You may find that Facebook works well for some segments of your audience and LinkedIn for others. Reading Time: 10 unfelt mins.
  • PUREB2B  |  SUNDAY, AUGUST 20, 2017
    [Generation, Linkedin] Will Social Selling Work for My Business?
    In today’s socially-connected world, buyer trust in traditional advertising is dropping fast while trust in organic, user-generated content is growing by leaps and bounds. Social selling is when salespeople use their social networks (often via social media platforms like Facebook and LinkedIn) to find and engage potential customers. Consider why sales people in fashion and lifestyle industries are excelling on Pinterest and B2B sellers are generating quality leads from LinkedIn.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, AUGUST 20, 2017
    [Generation, Linkedin] Say What? Producers of Thought Leadership Undervalue Its Impact
    Business buyers broadly agree that thought leadership content has a significant impact on their purchase decisions at every stage of the buying process. That is one of the more ironic findings of a recent study by Edelman and LinkedIn. How Thought Leadership Impacts B2B Demand Generation was based on a survey of 1,329 business decision makers representing a wide range of industries and company sizes.
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