3 Marketing Automation Tools That Cut the Noise and Signal Performance

The digital marketing world is an often crowded space, and today, there are more than enough tools and solutions out there to choose from. Whether you’re a small mom-and-pop shop, a new startup looking to take over an untapped market, or a seasoned marketing pro, it can be overwhelming to find the best tools out there.

But what’s a better use of your time: Selecting the right tool that can help optimize and improve your performance? Or spending hours on end tracking down information, manually sending out emails, and following up with leads?

We’ll take a look at some of the top digital marketing tools out there today and key features they include. But first, it’s important to consider your overall marketing goals. You may just be looking for an automation solution to help follow up after an event or your needs might require in-depth lead nurturing campaigns with complex integrations. Regardless, one overarching goal all marketers can benefit from achieving is finding ways to improve overall performance.

Let’s get started!

A Look into the “Big Three” of Marketing Automation Tools

HubSpot, Marketo, and Pardot (in no particular order) are three of the main providers in the marketing automation world. They each provide a variety of solutions and key features that can be helpful in implementing an effective inbound marketing strategy. 

Now that you have an idea of who the “Big Three” are in the digital marketing and automation world, we’ll break down the benefits they each provide in a few important areas that can help your overall marketing performance:

• Email marketing
• Lead nurturing
• Social media
  
  

Email Marketing

Email marketing is one of the foundational elements of a successful digital marketing strategy and where automation can really shine.

Implementing automation into your email campaigns can help eliminate a lot of the typical manual work. Looking to track which leads engaged with specific pieces of content and customize follow-ups to them with the touch of a button? Well, it’s not quite that simple, but these platforms can sure make it easier!

Key Features

Lead Nurturing

When a lead comes to your site and expresses their interest by downloading a content offer, they are signaling that they want to learn more. It’s your job as a successful marketer to make sure that happens, because if not nurtured properly, they can often lose interest in you, or worse, look to your competitors for insight.

Each platform offers unique capabilities for lead nurturing so it's important to look at your overall performance goals and align with what best suits your needs.

Key Features

Social Media

Let’s face it. It’s 2019, and whether you like it or not, social media is here to stay. These features make it simple for you to utilize social platforms to your benefit and play an important role in keeping you top of mind with your current customers. 

Some are more advanced than others, but each tool offers benefits to help your social performance and overall strategy.

Key Features

But Isn’t There More?

Yes, indeed! Find out more about the great capabilities and features that each platform can provide by checking out our free download, The Ultimate Marketing Automation Smackdown. We expand upon and explore eight additional core features that each platform provides to help you select which is best for your company.