ViewPoint

MARCH 26, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. What this means is, those companies with the most marketing toys really do win! Have I given away the secrets to successful marketing?

Marketing Automation 120

Marketing Automation Automation Software Marketing 120

Customer Experience Matrix

OCTOBER 9, 2013

I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature. This also makes sense: it’s a relatively new application for marketing automation and many marketers don’t do it at all or use other tools.

Marketing Automation 120

Marketing Automation B2B Automation Features 120

ClearVoice

APRIL 30, 2020

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge.

Lead Generation 95

Lead Generation Marketing Lead Generation Leads 95

The Point

MAY 6, 2010

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk.

Marketing Automation 100

Marketing Automation Automation Question Marketing 100

ViewPoint

AUGUST 19, 2014

Should CMOs feel confident that these leads from marketing automation are ready for sales to close? Lead Qualification Inbound Marketing Lead Management'

High Quality Lead 120

High Quality Lead Lead Qualification Leads Lead 120

The Point

OCTOBER 26, 2010

Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “ Tailwinds for Marketing Automation Software ” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. The reason?

Marketing Automation 100

Marketing Automation Automation Buy Software 100

Zoominfo

FEBRUARY 1, 2018

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change.

Lead Generation 236

Lead Generation Statistics Generation Leads 236

Valasys

DECEMBER 23, 2020

Marketing automation relates to the system whose purpose is performing marketing actions by avoiding physical effort. The importance of marketing automation is vast in the present marketing industry. In other words, marketing automation refers to an umbrella phrase for every tool, outlet, or solution.

Marketing Automation 52

Marketing Automation Automation Software Marketing 52

ViewPoint

AUGUST 26, 2014

Should CMOs feel confident that these leads from marketing automation are ready for sales to close. Lead Qualification Inbound Marketing Lead Management'

High Quality Lead 120

High Quality Lead Leads Lead Lead Qualification 120

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. Anatomy of a Strategic Demand Marketing Plan.

Marketing Automation 130

Marketing Automation Analysis Eloqua Automation 130

LeadSloth

JANUARY 14, 2010

The main topic has been Marketing Automation , with several other online marketing topics blended in. Marketing Automation. These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Lead Management Features. Lead Scoring.

Marketing Automation 100

Marketing Automation Automation Lead Nurturing Marketing 100

The Point

MARCH 26, 2010

Published by the folks at marketing automation software company Genius.com , and authored by respected consultant, author, and blogger Ardath Albee , this is a valuable primer that would serve as a useful resource to anyone just getting started with a marketing automation system. But I’m glad I found the time.

Marketing Automation 100

Marketing Automation Automation Lead Nurturing Review 100

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. You need to rethink your business model first and fast.

Marketing Automation 150

Marketing Automation Automation Leads Lead 150

Customer Experience Matrix

AUGUST 13, 2013

As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. NitroMojo says about 60% of leads reply to the surveys, giving enough information for meaningful analysis of program, partner, and salesperson performance.

Marketing Automation 120

Marketing Automation Channel Automation Marketing 120

Martech Advisor

NOVEMBER 4, 2019

Lead management software track, manage and nurture prospective customers. And, there are new software innovations emerging every day to help you manage your leads better. In this article, we discuss: What is lead management, and how technology can help. 10 software systems to consider for 2020.

Lead Management 67

Lead Management Software Leads Lead 67

The Point

FEBRUARY 8, 2012

In a phone call this week I was swapping war stories with a well-known sales and marketing consultant, who, like us, works with B2B companies to improve their return on marketing automation. And that fact, I would propose, is a good sign for a maturing market. emphasis mine). No, not necessarily.

Marketing Automation 100

Marketing Automation Automation Campaign Process 100

The Point

FEBRUARY 13, 2013

Recently I was asked to contribute some thoughts to Marketo’s new ebook, “ The Definitive Guide to Marketing Automation.” What are the most important things to look for in a marketing automation vendor? How many FT employees (or equivalents) am I going to need to manage the system? Finance, ERP).

Marketing Automation 100

Marketing Automation Automation Question Marketing 100

Referral Rock

DECEMBER 5, 2019

It’s no wonder why many businesses struggle with picking marketing automation tools. Many businesses are compelled by the idea of automating their marketing. Yet they become overwhelmed with the amount of marketing automation tools available. How exactly can that tie in with automation software ?

Marketing Automation 74

Marketing Automation Automation Tools Marketing 74

Single Grain

SEPTEMBER 22, 2022

61% of marketers consider generating more traffic and new leads to be their biggest challenge. So what’s a marketer or sales rep to do? Use lead generation software — that’s what! TABLE OF CONTENTS: ↓ What Is a Lead-Generation Tool? Benefits of Using a Lead-Generation Tool.

Lead Generation 81

Lead Generation High Quality Lead Generation Traffic 81

LeadSloth

AUGUST 24, 2009

Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. And please share your Marketing Automation “horror&# scenarios in the comments below!

Marketing Automation 100

Marketing Automation Automation Lead Nurturing Marketing 100

LeadSloth

JUNE 23, 2009

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. “Isn’t that Search Marketing?&#.

Inbound Marketing 100

Inbound Marketing Marketing Automation Automation Marketing 100

Adobe Experience Cloud Blog

FEBRUARY 19, 2013

Marketing automation technology can help. If you’re new to our blog, read on; if you’ve been around a while, consider checking out one of our more advanced posts such as The ROI of Marketing Automation. Marketing Automation Enables Modern Business Processes. What You Can Do with Marketing Automation.

Marketing Automation 48

Marketing Automation Automation Marketing Lead Generation 48

Rock Content

APRIL 20, 2020

Marketing automation tools are a trend among professionals who are constantly looking to find better ways to perform everyday tasks and increase ROI. After all, when it comes to Digital Marketing , tools are evolving at a fast pace and need to be leveraged to reach the ideal performance. CRM automation tools. Agorapulse.

Marketing Automation 52

Marketing Automation Automation Tools Marketing 52

SmartBug Media

OCTOBER 30, 2019

Regardless, one overarching goal all marketers can benefit from achieving is finding ways to improve overall performance. A Look into the “Big Three” of Marketing Automation Tools. HubSpot , Marketo , and Pardot (in no particular order) are three of the main providers in the marketing automation world. Yes, indeed!

Marketing Automation 42

Marketing Automation Automation Marketo Tools 42

SugarCRM

DECEMBER 11, 2013

Learning Management. You are here: Home Marketing Blog. Marketing Blog. Email Marketing. Learn Marketing Automation. Marketing Blog. Nurture Marketing. You’ve mastered the basics of your new marketing automation software. Drip Email Marketing. email marketing.

Marketing Automation 50

Marketing Automation Lead Generation Email Automation 50

B2B Lead Generation

AUGUST 26, 2013

Let’s start by creating a common language for lead qualification that makes more sense than BANT. Their critiques of marketing leads are much more fundamental. Yet far too often, marketers send every lead to Sales and very few of those leads ever convert. That is the point of reference for marketing leads.

High Quality Lead 120

High Quality Lead Leads Lead B2B 120

Customer Experience Matrix

OCTOBER 19, 2010

Summary: Alsa Marketing is a late entry to small business marketing automation. It’s harder every day for a new company to enter the business-to-business marketing automation industry. Multi-language might open a larger market, at least until competitors match it.

Marketing Automation 120

Marketing Automation Automation Marketing Landing Page 120

Customer Experience Matrix

JULY 1, 2012

I wrote last week about the difficulty of linking marketing leads to sales results. One reason the topic was on my mind is I’m also thinking a lot these days about lead scoring. But the ultimate goal is to identify the leads most likely to generate revenue.

Marketing Automation 120

Marketing Automation Leads Lead Automation 120

ViewPoint

APRIL 17, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Finally, it could be the communications manager who doesn’t manage and/or fails to report the ROI of every campaign. Marketing: lead generation.

Sales Lead 120

Sales Lead Spot Lead Generation CRM 120

NuSpark Consulting

JUNE 24, 2011

Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.

Lead Nurturing 100

Lead Nurturing Statistics B2B Leads 100

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away. In other companies lead nurture is a very formal and well-defined process. When they ask for better leads.

Marketing Lead 100

Marketing Lead Leads Lead Marketing 100

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Those are only a handful of the developments expected to impact B2B marketing this year. LinkedIn is gaining impressive traction as a B2B lead generation network.

Lead Generation 98

Lead Generation B2B Generation Leads 98

ViewPoint

MARCH 18, 2014

Everyone in sales recognizes that there is an unfortunate gap between marketing automation and customer relationship management (CRM). When 80 percent of marketing-qualified leads fail to convert into sales-qualified leads, it’s time for the industry to reconfigure its thinking. Stay Tuned. By Dan McDade.'

Sales 120

Sales CRM Sales Lead Marketing Automation 120

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. Generate increased digital visits to your website.

Lead Generation 100

Lead Generation Content Marketing Content Generation 100

The Point

FEBRUARY 5, 2010

A couple of months ago, in a respected marketing Webzine, there appeared a case study detailing a software company that had gone to impressive lengths to make the most of their investment in marketing automation. But is all that necessary? Not really. I doubt it. But 40 emails? Not so much.

Lead Nurturing 100

Lead Nurturing Leads Lead Rules 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. Generate increased digital visits to your website.

Lead Generation 100

Lead Generation Content Marketing Content Generation 100

Adobe Experience Cloud Blog

JANUARY 3, 2013

Rockefeller were a marketer today, there is no doubt that he would be finding success using marketing automation for lead scoring, lead management, lead nurturing, and so much more. We spend a lot of money on demand generation programs that give us very little return. If a young John D.

Marketing Automation 48

Marketing Automation Automation Tips Marketing 48