11 Proven Ways to Use Event Marketing for Lead Generation

Valasys

According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Event Marketing provides you with an opportunity to follow up the leads. Lead Generation

4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

To optimize your digital marketing strategies for generating high-quality leads and for withstanding your competitors you need to understand the modern digital landscape, it’s evolution, and transcendence. Understand Why Transcending your Lead Generation Tactics is Important.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation. Ways Businesses can effectively strategize & execute Word of Mouth Marketing (WOMM). Case studies can be made viral on diverse social platforms which optimizes WOMM. Prologue.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. It is capable of generating social media shares & inbound links.

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Why B2b marketers must leverage ratings and reviews for growth

Valasys

According to research by Entrepreneur, Word of Mouth Marketing (WOMM) helps in getting the right message delivered to the right audiences in today’s hi-tech & fast-paced world. Word-of-Mouth-Marketing (WOMM) marketing campaigns can be leveraged along with customer reviews helps marketers can optimize their sales revenues. Leveraging ratings & reviews ensure that user-generated content (UGC) is boiled down to essence & makes sense to the readers. Prologue.

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Creative B2B Marketing Ideas for Small Business Success

Valasys

Customer Retention & Word-of-Mouth-Marketing (WOMM): According to a report by MediaPost, the existing customers of a brand are 70% more likely to spend than the normal customers will. Word-of-Mouth-Marketing (WOMM) is amongst creative B2B marketing ideas for small business success. Also, customer loyalty programs materialize in the form of word-of-mouth marketing (WOMM). Generate positive exposure for the brands. Prologue.

5 Ways to Justify Content Syndication to Your Boss

TrueInfluence

Content syndication – distributing existing content via other venues and contexts — is an established lead generation strategy for many B2B enterprises. Helps your brand earn positive online word-of-mouth marketing (WOMM).

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How Retention Marketing Paves the Way to Business Growth

Valasys

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM).

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How to Use Content to Build Your Brand Voice

Valasys

Learn more 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). It is important for B2B companies to build an authentic personality, and develop a unique core set of values so that prospects feel uniformity and humanized touch-points in ways they are being treated.

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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Customer Experience Management (CXM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy.

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Three Ways to Optimize Your Email Marketing Campaigns

Valasys

Apart from generating sales conversions, email marketing campaigns allow you to effectively communicate with your customers through emails and play an important role in building long-lasting relationships with the customers.

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AI for B2B Marketing: Roadmap for 2020

Valasys

They also inspire positive Word of Mouth Marketing (WOMM) by reflecting on the customer-centric approach of the marketers rather than a sales-driven perspective. Employing Chatbots for B2B Lead Generation: Leveraging AI for B2B marketing has yet another advantage.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Focus on Building Strong Brand Equity & on Positive Word of Mouth Marketing (WOMM): The marketers can evoke positive sentiments in the minds of their prospects by positive word of mouth marketing (WOMM). WOMM & the perpetually positive brand resonance are important for marketers to optimize the CX & also lay the foundation for optimized sales conversions. Introduction.

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10 Powerful Ways to Scale-up your Email Marketing During Coronavirus

Valasys

The campaigns should be paired with relevant content in the form of blog articles or newsletters to generate maximum conversions. Not only the purchases will be expedited but you will also earn additional revenue through customer retention, and positive word-of-mouth marketing (WOMM).

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6 best Marketing and Advertising Campaigns for B2B Businesses

Valasys

Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM). The Use of Account-Based Marketing by Couchbase to generate a sales pipeline worth $1.5 The campaign achieved 220% of its lead generation target & delivered an initial ROI of 25:1.

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10 Benefits of Employing a Powerful Content Syndication Strategy

Valasys

The following are the proven benefits of having a sound content syndication strategy: 1) Magnify the ROI from Demand Generation Campaigns : Paid content syndication networks benefit demand generation campaigns. Most content syndication publishers have a range between $20 – $80 Cost Per Lead (CPL). The marketers need to assure that they allow the inline links and an author byline that leads back to the primary domain of a website. Prologue.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Artificial Intelligence (AI) helps to Scale-up personalization to streamline B2B Sales Cycle: AI & Machine Learning (ML) has revolutionized every aspect of B2B marketing including demand generation, digital marketing, marketing ops & customer experience (CX).

Top 10 Essential Triggered Email Marketing Campaigns for 2020

Valasys

Thus, triggered email marketing campaigns help convert more leads into customers by delighting the customers, ensuring better customer experience, and customer success. The real-time triggered email campaigns, when done right are capable of generating instantaneous conversions.

10 Tips for Building B2B Marketing Campaigns

Valasys

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. According to a research by Deloitte in 2019, about 90% of the world’s data has been generated in the past two years, bringing us in an era termed the Fourth Industrial Revolution by many experts. Prologue.

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How B2B Marketers can stay close to their Customers

Valasys

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. Effective marketing is difficult to get right.

10 Best B2B Marketing blogs for Entrepreneurs

Valasys

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. Drift is the world’s leading conversational marketing platform.

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4 Perils of Decoupled Data Regulation & Customer Experience

Valasys

For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency. In turn, customer advocacy & positive Word-of-Mouth-Marketing (WOMM) brings a lot more customers.

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Top Facebook Ad ideas for B2B SaaS Businesses

Valasys

Invest in Visual Storytelling using Facebook Ads: For generating the top Facebook Ad ideas for B2B businesses, the companies will require to think outside the box. WOMM) are effective stimulators of conversions & also assist in omnichannel reputation building & management.

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How to Build Customer Loyalty with Content Marketing

Valasys

Well, this operates on the simple philosophy of optimizing the omnichannel experiences of the customers, even after generating sales conversions. According to Cintell , Companies that exceed the lead & revenue goals were 2.2

How Omnichannel Reputation Management Assists in B2B Branding

Valasys

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). Consequently, having a well-strategized approach for omnichannel reputation management helps the brands optimize their pieces of content & other marketing campaigns & lead to an increased number of sales conversions & improved returns on marketing investment (ROMI). Prologue.

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How to Optimize the Cost of B2B Marketing

Valasys

While optimizing the conversion rates ( Conversion Rate Optimization ) lies at the heart of any B2B marketing strategy, that not only leads to the increase in the Return on Marketing Investment (ROMI) made, but also leads to an increase in the total sales revenue of the organizations; deciding on the pennies to be invested in separate marketing strategies across omnichannel can be a real challenge.

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Content Marketing to Acquire Precious External Business Information

Valasys

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel.

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Why Content Distribution is the Perfect Marketing Strategy

Valasys

The process of sharing, publishing & promoting your pieces of content is called Content Distribution.

Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both

Valasys

Modern B2B marketers need to have omnichannel marketing strategies- to attract, engage & convert buyers and also require staying focused on demand generation technics & on building growing lead pools. While integrating the inbound marketing endeavors across the various departments in a company is important, it is also important for businesses to have growth hackers to enhance their lead generation efforts. Prologue.

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. It attracts & engages a higher quantity of customers & helps in creating quality leads which expedite the conversions. The “end-game” of B2B marketing focuses on optimizing for leads & sales revenue.

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). He added that because of the customers switching on to the cloud-based platforms, piles of transactional data is generated. Prelude.

Why Visual Storytelling is Imperative for B2B Content Marketing

Valasys

Word of Mouth Marketing (WOMM) is an indispensable advertising tool for optimizing conversions. In a research report published by Demand metric, 70% of the marketers acceded to the fact that videos generate better conversions than other types of content & about 90% of the marketers create at least some form of visual content in-house.

5 Imperatives of B2B Content Marketing

Valasys

The marketers need to optimize the return on their marketing investments (ROMI) to generate maximum business profitability. At the end of the day, the content marketing endeavors of the B2B marketers should be highly focused on targeting the relevant personas so that they generate an ample amount of website conversions. Influencer marketing can be an impactful way for brands to optimize their Returns on Investment (ROI) through positive Word-of-Mouth Marketing (WOMM). .

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How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers

Valasys

Highly qualified leads can be generated using a viral content strategy. The pieces of content that help people to stay in touch with each other & lead to mutual growth or prosperity (on an intellectual level for example). Influencer marketing is a strong source for driving positive word of mouth referrals (word of Mouth Marketing, WOMM) which can be the ultimate answer to “how to go viral”. How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers.

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