Smart Strategies that Give Your SMB Marketing a Boost

Act-On

Don’t miss these killer strategies that will surely give your SMB marketing a major advantage. Lead Generation Lead Management Marketing Strategy marketing strategy SMB Lead Generation SMB marketing SMB Marketing Strategy

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The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

Leads are the name of the game. More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source. Quality of incoming traffic converting into leads. Lack of an effective lead nurturing strategy.

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Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? A member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. They said it is possible to generate hot leads in a few minutes a day.

Best Tools for SMB Online Lead Generation

Leadfeeder

No single tool can answer to all your needs in online lead generation. Best performing channels for B2B lead generation. Choosing the best CRM or best lead generation tool for you is a decision that you’ll probably have to live with for years. The first priority is a tool that generates as many actionable sales leads as possible. There are marketing tools that are great, but these are meant for something other than lead generation.

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7 Best SMB CRM Tools For Sales Teams

Visitor Queue

The post 7 Best SMB CRM Tools For Sales Teams appeared first on Blog Visitor Queue. Business Strategy Lead Generation Marketing Automation Uncategorized marketing automationThe biggest challenge for small to medium-sized businesses is without a doubt growth. In order to get the growth these businesses desire, they need to gain exposure. This translates to more customers, more employees and definitely more revenue.

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Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.

Tony Zambito

Lead generation today is becoming the art and science of targeting. Nearly 30% expressed dissatisfaction with lead conversion to sales. If you are off-target with the buyer – you will be off-target on your lead generation tactics. Marketing and sales leaders today are looking to increase their percentage of being on target when it comes to lead generation. The area of lead generation is where marketing and sales are usually out of alignment.

4 Steps for Better Lead Generation

Marketing Action

If you answered “lead generation,” welcome to the club; the majority of us marketers are here with you. The number-one problem for both years was “Generating more leads,” given by 61% and 60% of marketers respectively. A Deeper Look into Lead Generation. BtoB then did a study (sponsored by Act-On) that drilled down into the nitty-gritty of that problematic lead generation. The most common lead gen tactic (60%) is content marketing.

SMB Owners: Should You Hire a Freelancer or an Agency?

BenchmarkONE

Both options have the potential to bring more leads and keen brand awareness to your business, but how do you know which one is right for you? Marketing agencies go under a lot of different names these days: digital marketing agency, lead generation agency , branding agency, or inbound marketing agency. The post SMB Owners: Should You Hire a Freelancer or an Agency? Navigating the marketing landscape can be a real hassle. Do you focus on digital ads or print?

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Here are the Top-5 Trends in B2B Lead Generation (for more details download the report ): The number one challenge for B2B marketers: Generating high quality leads.

MindMatrix: A Unique Marketing Automation Platform for SMB

NuSpark

T here are many marketing automation systems out there that can help firms manage and nurture leads into sales. Andy Carlton is a leading expert in digital, Saas, and marketing technologies for over the past 20 years. At the end of the day, it is marketing’s job to produce the kind of qualified leads that sales people can properly be expected to close. Sales wants leads but more importantly, they want good leads and MindMatrix is set up to deliver them.

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Email Campaign or Essay Question? You Decide.

The Point

The email campaign below from Integra , a regional provider of business voice and data solutions based in Vancouver, Washington, gets high marks for promoting content – in this case, a “buyer’s guide” – but on all other counts, the email reads like the opening to a term paper, not the hard-hitting, action-oriented lead generation campaign it should be.

How Demand Generation is Limiting Your Business Growth

ActiveDEMAND

Factors Limiting Business Growth: Demand Generation. While there are many factors that limit business growth, demand generation issues are one of the most common bottlenecks small and medium businesses face. Many businesses focus on generating large volumes of traffic. What are Some of the Most Common Demand Generation Issues? The first common problem businesses face is the lack of leads. The second common problem is focusing too much on generating leads.

How to turn your website into a B2B lead generation machine

Leadfeeder

Making website visitors interested enough to fill in your contact form is one of the hardest things to achieve when designing your SMB website for lead generation. Consider this: how will people find you if you don’t have any roads leading to your showroom, signs or lights guiding the way? These same problems occur in today’s digital era when it comes to generating leads with your B2B website. “Knock knock…” Silence.

SMB Marketing Automation: Getting Started with Content Strategy

NuSpark

I’ve been hired my firms past and current with the challenge to generate quality leads and manage marketing automation drip campaigns. The chicken and egg concept occurs when these platforms are in place, but not enough leads to support its use effectively until a steady stream of leads begin happening. . Leads don’t happen overnight, especially if your marketing budget is moderate. Lead Generation/Demand Generation Assessment.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. B2B marketing teams will be held accountable for more of the lead-to-revenue process. Partnering with sales not only to define and generate leads, but also move them through the funnel, is imperative. Lead quality > lead quantity? But the best companies are generating results worth highlighting.

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Inbound Marketing Strategies For Your Small Business

Sharpspring

Let’s delve into the specifics of inbound marketing strategies for small businesses: Generate leads. These are people that can easily turn to leads. Generate more sales. As we stated earlier, inbound marketing generates more qualified leads, which is great.

Six Shortcuts to Grow Your Online Business Fast

Webbiquity

If you calculate how much value 30% of your time can generate if it’s allocated solely to management, negotiations, lead generation, relationship building, and thought leadership, you’ll see how worthwhile an investment in assistant can be for your company. More traffic means more opportunities to convert leads into paying customers. In a worst-case scenario, non-compliance which lead to workplace accidents can get your company sued.

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How to turn your website into a B2B lead generation machine

Leadfeeder

Making website visitors interested enough to fill in your contact form is one of the hardest things to achieve when designing your SMB website for lead generation. Consider this: how will people find you if you don’t have any roads leading to your showroom, signs or lights guiding the way? These same problems occur in today’s digital era when it comes to generating leads with your B2B website. “Knock knock…” Silence.

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How to turn your website into a B2B lead generation machine

Leadfeeder

Making website visitors interested enough to fill in your contact form is one of the hardest things to achieve when designing your SMB website for lead generation. Consider this: how will people find you if you don’t have any roads leading to your showroom, signs or lights guiding the way? These same problems occur in today’s digital era when it comes to generating leads with your B2B website. “Knock knock…” Silence.

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Marketing Automation and SMBs – an Overview

B2B Lead Generation

The interview covered a range of ideas within that topic area and I wanted to share some of my extended answers with the B2B Lead Roundtable Blog audience. A major factor is how marketing automation can help optimize the SMB marketers time. The marketing department at an SMB is typically small just based on the size of the business, but at the same time the customer base – the database – can still be very large and automation software can help with activities such as lead nurturing.

Demand Generation Blogs Continued

LeadSloth

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. This is an leading online magazine for Marketing Automaton, which features vendor information, news articles a job board and more. This blog provides a strategic perspective on the demand generation process.

7 Marketing Habits of Today’s Highly Successful SMBs

Marketing Action

Could your SMB’s marketing be more effective? Act-On surveyed about 200 SMB marketers with the goal of understanding what they are currently doing, how they are learning, what they are changing, and whether (and how) they’re evolving. 2) Look to new business leads and lifetime value over acquisition costs – Top performers focus on getting new customers and generating business by bringing in new leads, while bottom performers focus on cutting costs.

How to Build a Winning Lead Gen Strategy, From Your Database Up

Leadspace

Building an effective, end-to-end lead generation strategy is far from simple. But if there’s anything I’ve learned in more than a decade leading B2B sales teams, it’s that lead generation strategies live and die by the quality of the data they are built upon. Reassessing our lead generation strategy, from the bottom up. Every effective lead generation strategy starts with one thing: data.

Are Your Marketing and Sales Systems Broken?

Tony Zambito

Whether they relate to demand generation, content marketing, sales enablement, and more, efforts are being made to make adaptations to changing buying behaviors. Use Buyer-Based Selling To Engage The New SMB Buyer (buyerology.com). Boost Demand Generation Using Target Ready Buyer Models (buyerology.com). Everything Is Broken (Photo credit: Wikipedia).

First-Party Content Consumption Research for the No-Nonsense, Data-Minded Marketer

NetLine

It’s all based upon NetLine’s unique position in the martech space as the largest B2B buyer engagement platform, via content-centric lead generation. While it might seem discouraging that users are taking longer to come back for more, marketers and sales orgs benefit from less repetition to achieve a marketing qualified lead. Every year, we spend weeks scanning a year’s worth of data from millions of downloads across our network.

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Best Practices to Plan and Promote a Webinar

Launch Marketing

ON24, a leading webinar marketing platform, recently published their 2017 Webinar Benchmarks Report that provides great information for marketing professionals that are involved with webinar planning and promotion. The organization studied nearly 16,500 webinars from over 1,000 companies ranging from SMB to enterprise across all verticals. blog lead generation webinars

Business Blogging as an Equalizer for Small and Medium Businesses

Marketing Action

It’s great that so many folks are bought into the idea of blogging; however, after a quick look at the business blogs out there, it quickly becomes evident that marketers are struggling to tap into the real power of a blog to engage their audience and drive leads. These leading bloggers are identified in the study as the “ 10K Business Blogging Club ”, a group of bloggers who attract more than ten thousand visitors to their blogs every month.

Avoid the Carnival Barker Approach to Publicity

Marketing Craftmanship

Although they may succeed in generating some media exposure over a 6-month or one-year period, many companies eventually drop the tactic altogether. Other than a pile of press clippings or some online content for their website’s “In the News” section, business owners are hard-pressed to draw a connection between their publicity campaign and tangible business results, such as lead generation or increased revenue. Publicity Must Be More Than Noise.

How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website

Hubspot

People’s guards go up when it comes to marketing and sales, simply because there have been too many cases of high-pressure, exploitative tactics over the generations. A quick perusal of Alignable's SMB Trust Index -- a report based on 7,500 ratings across 45 different SMB brands according to local business owners -- reveals some interesting patterns. Lead Generation Design Content Marketing Daily Canonical

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Social Intelligence: The New Imperative in Demand Generation

Sales Intelligence View

The traditional approach to demand generation focuses primarily on outbound offers and campaigns to drive new leads into the funnel. However, the shift in buyer behavior forces companies to rethink their approach to demand generation. Because the buyer relies more on peers and independent research in the early stages of engagement, it has become even more imperative that B2B firms bring sales and marketing together with a shared approach to revenue generation.

Small Business, Big Impact: Why Small and Mid-Size Companies Adopt Marketing Automation

Marketing Action

Many studies show that marketing automation technology can provide significant advantages for generating new leads, nurturing prospects, and closing deals. The Lenskold and Pedowitz Groups , in a study on lead generation effectiveness, found that: 54% of companies with marketing automation capture intelligence for the sales team, compared to 25% without. Lead generation is obviously important, but is it the main driving force for adopting marketing technology?

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). And email messages that include at least one social sharing option generate a more than 30 percent higher click-through rate (CTR) than emails with no social sharing options. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Marketers Put More Lead Gen Budgets Online by eMarketer.

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Predictions for B2B Marketing in 2011

Customer Experience Matrix

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. This will eventually lead to a backlash against marketing automation, although that might not happen until after 2011. Growing complexity will lead them to seek integrated solutions that provide a unified dashboard to view and manage all these media. SMB systems will lead the way.

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Are SMBs Slowing Down on Social Media Usage?

Biznology

Of the most interest to me was the drop in usage of blogs by the SMB crowd. It's a drain on time and just about every other resource at the SMB's disposal. Here is my quick list of recommendations to the SMB's that want to win at the Internet marketing and social media game. Social media is not necessarily the lead generation panacea that many tout it to be. No better advice for social media and the SMB. Image by fredcavazza via Flickr. by Frank Reed.

5 Companies that are Rocking Revenue with SDRs

Televerde

Be honest, is your strategy for generating revenue more of a one-hit wonder or a legendary rock prodigy? You may have had success with the execution of a previous sales/marketing plan, but jumping into an account-based marketing (ABM) approach without the right talent could lead to a total flop. The initial six-month pilot quickly transformed to 37 full-time SDRs supporting Enterprise (ENT) and Small-Medium Business (SMB) markets. Results: Pulse Secure generated $27.8

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2013 Year in Review: Top 6 focus areas for B2B marketers this year

B2B Lead Generation

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Use social media to generate leads and connect with prospects. This post was the most tweeted B2B Lead Roundtable Blog post in 2013 with, at the time of this writing, 199 shares. Capitalizing on email for lead gen.

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Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)

Crimson Marketing

From display banners to textual search ads to the constellation of techniques, media and marketing technology (martech) that we have today have lead digital marketing solutions to greatly evolve. He explains the 14 channels of their lead generation machine and reveals the adopted martech and internal predictive system that powers that extraordinary precision. It meets the needs of modern, distributed and mobile workforces spanning SMB to Enterprises globally.

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