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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. But it doesn’t have to.

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Six Lead Generation Trends to Watch in 2021

Webbiquity

Unsurprisingly, the metric that clinched the first position was “quality of leads.” In the face of this shift, B2B leaders have moved on from being “forced into” the adoption of digital practices as a reaction to a general acceptance of them as the new way of doing things. Significantly edited from the original.

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How to Use Instagram Stories for B2B Lead Generation 

KoMarketing Associates

Once more B2B marketers discover how to use stories to generate leads, that statistic just might change. Use Question Stickers as opt-in forms in your stories. Use Question Stickers as opt-in forms in your stories. Ah, Instagram. The place your company posts…. Photos of your company’s events and community service events.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

But here’s just one example : 58% of marketers said their top priority was lead quality. Only 46% said it was lead quantity. Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. PPC Lead Generation Competitive Analysis Tools.

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

In this Webinar, you’ll hear practical, actionable tips and strategies to minimize your company’s GDPR exposure, including: Primary implications of GDPR for inbound and external lead generation. Options for letting Web visitors opt out of cookie tracking.

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Third-Party Lead Generation and GDPR Compliance

Zoominfo

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Less understood, though, are the ways in which the GDPR affects B2B marketers’ third-party lead generation campaigns. You likely use multiple sources to generate your leads.

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Demand Generation? What Is Lead Generation? How Do I Find Keyword Opportunities?