Two-Thirds of B2B Marketers Say Lead Gen is High Priority for 2018

KoMarketing Associates

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. The “2018 B2B Marketing Mix Report” from the SageFrog Marketing Group discovered that the majority of B2B marketers (67 percent) have made generating leads for their sales teams a “high priority” for the coming year.

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

B2B Lead-Gen: Top tactics for a crisis-proof strategy

B2B Lead Generation

Most lead-generation marketers are not in crisis, but many could use an orderly process to help combat challenges. Battle a harsh market flooded with skeptical buyers. Marketers need to know their own best practices. Email marketing.

31 Tips for Improving Sales and Marketing Lead Generation Alignment

B2B Lead Generation

Tweet More often than not, there seems to be a disconnect between Marketing and Sales. How does your sales team perceive the leads Marketing produces? They complain about lead quality. They complain about lead volume. The say leads, what leads?

How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. Marketing.

The Lead Gen Mistakes Marketers Are Making

Kapost

When it comes to lead generation, you may be unknowingly sabotaging your sales pipeline with these seven common lead generation mistakes. However, lead conversions suffer when tactics aren’t anchored into a bigger, long-term and purpose-driven marketing strategy. .

Lead Generation Tips - Take 3 Hour Lunches

Smashmouth Marketing

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. More Lead Generation Tips.

Building Your Strategic Lead Generation Portfolio

B2B Lead Generation

Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. The best marketers approach their work like a portfolio manager would run a mutual fund. I’ve updated it to include more content marketing and social media channels.

Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development.

The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. Facebook Lead Ad.

How to Eliminate Waste in Your B2B Lead Generation Efforts

NetLine

Despite the fact that this is only a slight increase from Google’s Zero Moment of Truth Macro Study ( 10.4 ), these figures underscore a truth we’ve come to know in modern business: quality leads are tied to quality content. . Your method of generating leads. Lead Sourcing.

How B2B Brands Can Drive More Leads This Year

Webbiquity

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue.

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Lead Qualification: Webinar marketing strategy boosts conversion 500%

B2B Lead Generation

There really was no strategy,” Shelby Britton, Senior Product Marketing Manager, Adobe, explained. The results of this transformation in webinar marketing led to a 75% increase in open rate and 120% clickthrough rate increase in emails promoting the webinars.

2018 Martech 5000 Supergraphic: 5 Tips on How to Choose a Lead Gen Vendor

NetLine

With newcomers constantly looking for a footprint in the space, and the big guys diversifying their product lineup, it can be a bit confusing for marketers to stay on top of who’s who (and what’s what). NetLine is located under the Data column – Audience/Marketing Data & Data Enhancement.

Do You Want to Improve Lead Gen? Personalize Your B2B Marketing.

Navigate the Channel

Marketing as a whole is not a numbers game, but lead generation certainly is. By the same token, our prospects only know what our marketing tells them until they try our products. The best way to personalize your marketing is to start with your own key metrics.

Content Marketing: How a technology company used its employees to generate quality content [Video]

B2B Lead Generation

Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Developing a content marketing strategy remains a big undertaking.

Content Marketing: 4 stages to mapping your content strategy

B2B Lead Generation

Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire. The third step requires marketers to “map the content to the cognitive process of each persona.”.

PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations

ViewPoint

Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. ” BANT and the Value of Warm Leads.

7 Lead Gen Techniques I Learned From My Junk Mail

The Point

What do fishing licenses have to do with B2B demand generation? But the very fundamental direct marketing principles on display here [.]. Tags: B2B Marketing Creative Demand Generation Direct Mail direct marketing lead generation b2b lead generation Sometimes it pays to look outside your normal circle of peers for inspiration. Here’s a postcard I received recently from the Washington State Department of Fish & Wildlife.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue.

GoBeyond SEO is a 5-Star PPC & SEO Agency on Clutch

Go Beyond SEO

Mobile traffic drives most markets , and many companies are resistant to this change, lacking an understanding of how important it really is to have a strong SEO and online strategy. Clutch conducts in depth research on firms, considering factors such as marketing presence, social media efforts, and verified client reviews to identify top service providers around the world.

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The Difference Between B2B Demand Gen & B2B Lead Gen (Don’t Put the Cart Before the Horse)

Directive Agency

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. In this post, I will focus on the individual value of each tactic and how striking a balance between them can empower your B2B marketing strategy.

How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

A lot of hard work and thought goes into converting someone into a lead -- from an irresistible offer , to an enticing CTA , and a killer landing page. The Relationship Between Lead Gen and B2B Content Marketing. Bury the Hatchet Between Marketing and Sales.

Lead Generation: How to speak the language of your prospects

B2B Lead Generation

Tweet At Lead Gen Summit 2013, Keith Lincoln, Vice President, SmartBear Software, discussed the importance of speaking the language of your customers, and, more importantly, when to say nothing at all. “If Why Empathetic Marketing Matters and 7 Steps to Achieve It [More from the blogs].

How the Answer to One Question Can Tell You How to Market Your Technology

The Point

Whether a company should predominantly use inbound or outbound marketing; 2. The type of content most likely to work best for demand generation. At its essence, marketing commodity products is simply about being in the right place at the right time.

Why Does Your Family Law Practice Need SEO?

Go Beyond SEO

Numerous leads are necessary for success. Their uncertainty leads to searching for answers on the internet. When potential clients are looking for any type of business or service, the first place they look is the internet.

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Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio.

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Lead Generation: 81% of marketers use email marketing

B2B Lead Generation

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Which of the following lead generation tactics does your organization currently use?

Why Your Law Firm Marketing Plan Must Include Call Tracking

Go Beyond SEO

If your law firm marketing plan doesn’t include tracking phone calls, you’re missing out on a ton of benefits. Measure Law Firm Marketing Campaign Effectiveness & Get True ROI. While that may be true, recording conversations is also a great tool for marketing.

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2013 Year in Review: Top 6 focus areas for B2B marketers this year

B2B Lead Generation

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media. Use social media to generate leads and connect with prospects. Content marketing is becoming more essential for success.

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Law Firm SEO – The Basics

Go Beyond SEO

Although the process takes time and is a long-term solution, the steady flow of quality leads traffic to your website is invaluable. The ultimate goal of SEO is to increase your ranking among search engines, thus generating more traffic, leads and business.

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Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

B2B Lead Generation

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason.

How to Use LinkedIn to Generate Leads

B2B Lead Generation

Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here. Here are some ways to make the most of LinkedIn for lead generation: 1. Check out the B2B Lead Gen Roundtable Group on LinkedIn. Tweet You need to rethink the way you use LinkedIn.

Why Does Your Family Law Practice Need SEO?

Go Beyond SEO

Numerous leads are necessary for success. Their uncertainty leads to searching for answers on the internet. When potential clients are looking for any type of business or service, the first place they look is the internet.

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5 Family Law Marketing Ideas That Won’t Break the Budget

Go Beyond SEO

Marketing can divert resources and costs for a family law firm. These five ideas will be marketing a much easier process. 70 percent of law firms generate new cases just from their website. Lawyer Video Marketing.

B2B Marketing Do’s and Don’ts for Attracting Leads

BOP Design

For many B2B marketers, attracting and generating leads is often the primary goal. However, how to attract leads varies widely from company to company. Here’s a quick look at what you should do and not do when attracting leads. Be Prepared to Handle Leads.

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Why Your Law Firm Marketing Plan Must Include Call Tracking

Go Beyond SEO

If your law firm marketing plan doesn’t include tracking phone calls, you’re missing out on a ton of benefits. Measure Law Firm Marketing Campaign Effectiveness & Get True ROI. While that may be true, recording conversations is also a great tool for marketing.

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How to Leverage Data-Driven Marketing to Generate Leads

PureB2B

“Measurement is the first step that leads to control and eventually to improvement. Among marketers, whether traditional or digital, data is king. In short, data-driven marketing is not a buzzword; it’s a necessity.

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5 Family Law Marketing Ideas That Won’t Break the Budget

Go Beyond SEO

Marketing can divert resources and costs for a family law firm. These five ideas will be marketing a much easier process. 70 percent of law firms generate new cases just from their website. Lawyer Video Marketing. Legal firms who use video content for marketing purposes increase web traffic from search engines by 41 percent. A hitsearch study found that law firms that publish poor quality marketing videos reflects negatively to 62 percent of users.

Law Firm SEO – The Basics

Go Beyond SEO

Although the process takes time and is a long-term solution, the steady flow of quality leads traffic to your website is invaluable. The ultimate goal of SEO is to increase your ranking among search engines, thus generating more traffic, leads and business.

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