Zoominfo

OCTOBER 5, 2021

What’s the difference between demand generation and lead generation? Definition: Demand Generation vs. Lead Generation The difference between demand generation and lead generation is simple. Lead Generation The difference between demand generation and lead generation is simple.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Lead Generation Demand 130

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Zoominfo

MARCH 9, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Does demand generation sound similar to lead generation ?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

JANUARY 8, 2021

Welcome to lead generation marketing. What is Lead Generation Marketing? Let’s take a look at the ins and outs of lead generation marketing, including: Identifying the right-fit customers When to turn your marketing leads over to sales Generating leads with content. Did they: Visit a product page multiple times?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. The Lead Generation Process.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 1, 2018

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Ready to learn more about the state of B2B lead generation? B2B Lead Generation Statistics: Successful Tactics.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). Keep reading.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What Is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. What does a “good lead” look like anyway?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

ClearVoice

APRIL 30, 2020

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. What is a lead generation tool?

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Zoominfo

FEBRUARY 25, 2021

The goal of your webinar is to generate leads and get them into your sales funnel. The email will direct recipients to your landing page. Build an Engaging Landing Page. To create a killer marketing landing page , keep the design simple and the copy concise. How Do I Create a Sales Webinar?

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Zoominfo

FEBRUARY 28, 2022

They deployed automated dynamic chat interactions based on who was visiting their site and how those visitors were engaging with the pages. This generated a tenfold increase in website conversions. ChurnZero uses A/B testing capabilities in their chatbot to surface which conversations are generating the best results.

Zoominfo 130

Zoominfo Customer Satisfaction Click Rate Lead Scoring 130

Zoominfo

MARCH 15, 2022

So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. You can also test landing pages.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

Zoominfo

JULY 17, 2018

Yet, many tried-and-true marketing strategies continue to generate results. 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). Webinar landing page to registrant conversion rate. These ads generate a lot of traffic but very few registrants.

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

Zoominfo

MAY 31, 2018

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Most marketers are (or should be) well on their way to GDPR compliance when it comes to website and landing-page form language, data transfer procedures, and documentation.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

Zoominfo

MAY 5, 2019

But first, the experts at ZoomInfo put together the following questions to get you thinking about the strategy behind your spending: What is the ultimate goal of your email marketing program? For example, if you’re focused on lead generation, your email marketing goal may be to increase click-through rates.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Zoominfo

DECEMBER 20, 2021

When a prospect finally lands on your website, those efforts have reached a critical moment: you have their attention, and it’s time to build a relationship. ZoomInfo MarketingOS Finally, ABM with data you can trust. ZoomInfo Chat allows you to do all this with seamless integration and centralized tech stack abilities.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Zoominfo

FEBRUARY 8, 2022

At ZoomInfo, we’re changing that. Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. Here are four ways our new platform empowers marketers to effectively and efficiently land their target accounts.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

FEBRUARY 3, 2023

Channels for Converting Leads Websites For most businesses, websites are a key lead-generation platform, especially when they’re set up with the right tools to attract, inform, and persuade visitors. Optimum website conversion rates vary depending on the type of website, the desired action, and the industry.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Zoominfo

OCTOBER 5, 2021

Websites are foundational to most B2B lead generation strategies. When someone lands on your site, a chatbot can automatically present them a timely, choose-your-own-adventure-style experience while also qualifying them based on your ideal customer profile (ICP ). This is where ZoomInfo WebSights comes into play.

Sales Qualified Leads 100

Sales Qualified Leads Ideal Customer Profiles Traffic Lead Scoring 100

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Let’s get into it! What is lead management?

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

DECEMBER 15, 2020

Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Check out our guide, “4 Ways to Get on the Approved Vendor List for IT Staffing,” to land on approved vendor lists for IT professionals. I don’t have the budget for that.”.

Work Management 237

Work Management Marketing Management Cold Calling Tips 237

Zoominfo

OCTOBER 8, 2019

But, it’s not enough to just slap a few form fields on your landing pages and call it a day. Believe it or not, only 52% of companies that use landing pages run tests on their forms to find ways to improve conversions ( source ). Simply making your landing page compatible with mobile devices isn’t enough.

Optimization 157

Optimization Conversion Privacy Policies Tips 157

Zoominfo

JUNE 14, 2022

Here are some common B2B display advertising mistakes: Remarketing: Just because someone landed on your website doesn’t mean they’re a good-fit prospect. Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo.

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Zoominfo

FEBRUARY 20, 2018

The newest AI technologies can elevate and transform your business website to improve the customer experience and generate more conversions. Think topic analysis, trending subject matter, user-generated content, influencer marketing, and more. 9. Lead Generation/Data Collection. Here’s where artificial intelligence can help.

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

Zoominfo

OCTOBER 23, 2018

Sometimes, bad email marketing metrics aren’t a result of the email itself, but of the landing page. Landing page abandonment can easily compromise the success of your email campaign. 7 Ways to Optimize Your Lead Generation Landing Pages. 7 Ways to Optimize Your Lead Generation Landing Pages.

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Featured Video: Landing Pages That Convert- 10 Optimization Hacks. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page). Marketing TV.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

OCTOBER 27, 2021

When deal cycles shrink, account executives can meet with more prospects, generate more leads for account managers, and ultimately, close more sales. Ryan Hart, a principal product manager at ZoomInfo, offers these eight actionable techniques for reducing sales cycles while delivering a superior experience. I can become a fan.

Zoominfo 100

Zoominfo Terms and Conditions Lead Scoring Lead Ranking 100

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. Consider these statistics: On average, segmented and targeted emails generate 58% of a company’s revenue ( source ). Contact ZoomInfo today to learn more about email lists and segmentation. Don’t wait!

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Zoominfo

AUGUST 14, 2018

Lead generation. Lead generation is tied to metrics like website visits from your social accounts, clicks to landing pages, and form completions. For more information about getting more from your B2B marketing , contact ZoomInfo today. Some sample goals to get you thinking: Brand awareness. Customer retention.

Social Media 133

Social Media ROI Media Marketing Analytics Tools 133

Zoominfo

FEBRUARY 7, 2019

The average landing page conversion rate is 2.35%. of all worldwide online traffic was generated through mobile phones, up from 50.3% Think about it, rather than navigating a page from form field to form field, most chatbots leverage an interface similar to that of a text message. In fact, in 2018, 52.2%

Conversion 174

Conversion Planning Zoominfo Paid Search Agency 174

Zoominfo

AUGUST 7, 2018

This searcher who lands on this page has now learned something of value and familiarized themselves with your brand—potentially moving them to the next stage in the sales funnel. This last phrase should be mapped to the bottom of the funnel content—a product demo, a free trial, or a targeted landing page. .

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

Zoominfo

AUGUST 11, 2019

Yet, many tried-and-true marketing strategies continue to generate results. This virtual event format allows companies to engage with prospects and customers, receive feedback in real-time, and ultimately generate leads. 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ).

Webinar Metrics 100

Webinar Metrics Paid Content Paid Search Agency B2B Marketing 100

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Featured Video: Landing Pages That Convert- 10 Optimization Hacks. Featured Video: How to Rank on Google for Thousands of Keywords (With One Page).

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

The Point

AUGUST 25, 2020

Which of the following do you have in place: CRM, Marketing Automation, Programmatic, ABM (Demandbase, Engagio, 6Sense, Terminus), Sales Enablement (SalesLoft, Outreach), Data Enrichment/CDP (ZoomInfo, DiscoverOrg, Leadspace), Conversational Marketing (Drift), Content Experience (Uberflip), Website Personalization, Attribution.

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. Let’s get into it! What is lead management?

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. A recruiting analytics platform can streamline this process and generate actionable reports you can use to improve your recruitment program. So, which page will convince the visitor to fill out a form?

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150