Unbounce

JANUARY 14, 2020

And after all that work, the landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate. Bottom line: Failing to match the messaging in your email with the copy and visuals on your landing page will hurt your conversion rate. Your storefront product page isn’t enough.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Webbiquity

MARCH 19, 2024

Guest post by Val Razo. Bliss: Implement Short and Simple Lead Gen Forms Bliss is a B2B coffee company that has been using Instagram for lead generation. It would be great to add a contact number on a landing page so that interested users can get fast assistance. What is more, the ad showed a person working on the laptop.

Paid Search Agency 185

Paid Search Agency VALS Ads Practices 185

Unbounce

JULY 30, 2019

Due to heavy discounting, your sales might not even be profitable, even if you generate an above-average volume of sales. With that in mind, Unbounce has teamed up with a few heavy-hitters of marketing to give you the rundown on how you can start with your holiday campaigns and landing pages today. (So, That’s a mistake.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Litmus

JANUARY 23, 2024

Unlike the retail industry, it’s not like an email promoting an ESP is going to naturally land in my personal inbox. You can bounce ideas off of generative AI tools like ChatGPT or use an AI coding tool like Github Copilot to get a quick mockup of a design idea. Cue the Pink Panther soundtrack.) Goosebumps.

Examples 87

Examples VALS Newsletter Design 87

Litmus

NOVEMBER 1, 2018

In this webinar, onboarding email expert Val Geisler and the Litmus team review welcome emails from your peers and provide hands-on copywriting suggestions, design feedback, and strategic takeaways that you can apply to your own campaign. Val Geisler: Real time is best. Jason: Totally agree with Val here. That would be awkward.

VALS 56

VALS Webinar Metrics Peer-to-peer Advertising Benchmark 56

Convert

NOVEMBER 17, 2021

In this article, Jakub Linowski of GoodUI shares that the power of experimentation lies not only in its ability as a useful method but also for generating powerful insights that can inform better decisions. We ran our first leap a/b test back in May of 2014 on a quote landing page for a major insurance company.

VALS 52

VALS Aggregators Validation Sample 52