Not Using Landing Pages in Your Ecommerce Email Marketing? Here’s Why You Should
Unbounce
JANUARY 14, 2020
And after all that work, the landing page that your email directs folks to has a high bounce rate—or worse, a low conversion rate. Bottom line: Failing to match the messaging in your email with the copy and visuals on your landing page will hurt your conversion rate. Your storefront product page isn’t enough.
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