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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.

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Five Ways to Use Colors to Create Effective Landing Pages

Webbiquity

Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. However, there are certain aspects of it that are generally established. One is that the colors you choose for your landing pages can have a profound effect on your conversion rates. Guest post by Natasha Lane.

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Six Lead Generation Trends to Watch in 2021

Webbiquity

This crisis response led them to identify several short- and long-term trends. To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Personalized Outreach with User Data.

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Fire Up Demand Gen and Sales: Best Practices for SaaS Landing Pages 2024

FunnelEnvy

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

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4 Calls-to-Action Proven to Increase Lead Generation

Marketing Insider Group

Design: The CTA button or text must stand out from other elements on a webpage, landing page, or ad through eye-catching design. If it’s a webpage or landing page, you’ll want your CTA above the fold (meaning, it’s visible without the visitor having to scroll down). Use colors, fonts, and imagery that draw attention.

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12 Demand Generation Trends for 2024

DealSignal

It’s likely to be another challenging year for Demand Generation professionals, so need to plan for the year and more importantly plan to pivot in the middle of the year. Read about Demand Generation trends for this year and be ready to act. This trend will continue as efficiency is paramount.

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6 Simple Background Examples to Use on Your Landing Page

Unbounce

Unless you’re doing a weird bit, you don’t want your landing page to look like this. Fortunately, today you have better tools to create simple backgrounds that manage to be aesthetically pleasing without distracting from the rest of your landing page. How Important is Your Landing Page Background?