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What to Do After a Website Launch to Boost Traffic and Lead Generation

Launch Marketing

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation.

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5 Tips for Creating Lead-Generating Marketing Campaigns

Marketing Insider Group

Once you’ve outlined yours, here are some other helpful tips you can while implementing it to ensure an effective, lead-generating campaign. Here are 5 of our best tips for creating lead-generating marketing campaigns: 1. Create a Landing Page. Think of the landing page as the hub of your marketing campaign.

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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

In today’s environment, your digital presence offers the best opportunities for generating leads. If that’s still your strategy, that’s one reason why you aren’t generating leads. So are URLs, meta titles, descriptions, and headings. If yours isn’t generating a substantial number of leads, you need to take a look under the hood.

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Powering On-Page SEO and PPC to Boost SaaS Website Traffic

FunnelEnvy

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

UA reported what users did; GA4 generates predictive insights. Many SEOs use Search Console to measure organic search traffic. Organic search is responsible for 53% of all website traffic, while paid search is responsible for 15%, per a BrightEdge study. This brings us to direct traffic, also known as “dark traffic.”

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How to Optimize Content for Generative AI

Convert

What are generative AI engines? Generative AI engines generate accurate and personalized answers to any search query. Instead of providing you with a list of resources for you to go and find answers to your questions (like traditional search engines do), generative AI provides an instant answer.

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The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Focusing on four key areas—traffic, navigation, organic search, and conversions—is imperative to find meaningful insights. A central objective of content marketing is to generate more traffic to your website. So, looking at traffic analytics is critical to carrying out a successful content marketing strategy.