Vidyard

OCTOBER 27, 2019

And everyone’s creating user-generated content, sharing it, and—most importantly—watching it. Video has been proven to increase traffic, engagement, and conversions—but that’s not all. How do videos fit into your other marketing campaigns, account-based marketing strategy, and/or demand generation tactics? Contents 1.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. It’s a win for visitors and page owners alike. Go Short 4.5

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Vidyard

OCTOBER 27, 2019

Rank Higher in Search Video can help improve your website’s ranking on search engine results pages (SERPs). The amount of time a visitor spends on your page after arriving from a Google search can impact how high you appear in results. Plus, using video on a landing page can increase conversion by 86%, according to EyeView Digital.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

JANUARY 7, 2020

Promo videos drive traffic. They’re like big flashing signs pointing viewers to your website or landing pages. Great promo videos are highly shareable and quickly summarize a product or service while creating buzz and generating leads. Breaking Through the Hype. Use promo videos for top-of-funnel marketing efforts.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

DECEMBER 10, 2013

Campaign Goals The goal of any conference is to generate leads We took this a step further and split it into two sub-goals: First, we drive traffic to our booth at conferences so we can convert visitors into leads in person. Reaching out in advance allows you to generate leads outside of the conference itself.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

Vidyard

MARCH 23, 2021

Lead Generation and Qualification 5. Goal: Drive More Traffic 7.2 Goal: Generate Leads or Opportunities Why Do Video Marketing Metrics Matter? The best thing you can do to increase a video’s CTR is to make it the main focal point of your landing page or email. Metrics for Overall Video Performance 4.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

MARCH 23, 2021

Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords. While this may sound intimidating, it’s usually a simple, one-page form. An example of a S.M.A.R.T.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

JANUARY 7, 2020

Promo videos drive traffic. They’re like big flashing signs pointing viewers to your website or landing pages. Great promo videos are highly shareable and quickly summarize a product or service while creating buzz and generating leads. Where to Use Promo Videos Use promo videos for top-of-funnel marketing efforts.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Vidyard

AUGUST 10, 2017

Search engine optimization is all about publishing the right content on your website to ensure you rank highly for internet search queries that match your business or topics and keywords that you want to generate inbound traffic from. The video can be played in-line alongside the rest of your awesome content on the page.

SEO 70

SEO Video Marketing Domain Lead Scoring 70

Vidyard

OCTOBER 21, 2013

When it comes to measuring your success, there are a few essential metrics you’ll need: Impressions Clicks: total and on a particular ad unit Number of people who visited your designated landing page (this will give you unique clicks) Number of people who completed the desired action (started trial, visited white paper, etc.)

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

Vidyard

OCTOBER 27, 2019

Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords. While this may sound intimidating, it’s usually a simple, one-page form. An example of a S.M.A.R.T.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

MARCH 31, 2020

Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. Consider this: 20% of people will read the text on a page, but 80% will watch a video.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65

Vidyard

NOVEMBER 11, 2014

Situational overviews (or the “what’s in it for me” videos) Perfect for: The discovery phase, a campaign for generating interest in your niche market, lead generation, and nurturing emails. Here are four videos you can add to your video strategy based on which part of the funnel they address: 1.

Top of Funnel 54

Top of Funnel Video Marketing Marketing & Strategy B2B 54

Vidyard

JUNE 4, 2015

But if you don’t have the luxury of a clean slate, try some of these approaches to get an understanding of what visitors have consumed before getting to a certain page so you can tailor content accordingly. You can set the flow to start at some segment that makes sense for your audience like geography, landing page, source, etc.

Video Marketing 50

Video Marketing Planning Marketing Websites Marketing Analytics Tools 50

Vidyard

OCTOBER 9, 2014

Account Based Marketing Might Just Save the Day Account based marketing (ABM) is a B2B targeting strategy that focuses on those accounts most likely to generate revenue. Best Practices for Implementation The customized content journey can happen through your: microsite, landing pages, images, or calls-to-action.

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Vidyard

SEPTEMBER 24, 2014

By 2017, online video will make up nearly 70% of consumer internet traffic. Video Analytics Phones have come along way from the Snake playing, t9 texting days of old. Smartphones have become the consumers all-in-one device for work and play. Marketers need to be seen where their customers are already looking.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Vidyard

MARCH 31, 2020

Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. . Consider this: 20% of people will read the text on a page, but 80% will watch a video. .

Video Marketing 28

Video Marketing Personalization B2B Paid Search Agency 28

Vidyard

OCTOBER 27, 2019

Good for: The early, discovery stages of the buyer’s journey to educate buyers about your product or service and illustrate why they need it, generating leads, and nurturing prospective customers. Good for: Brand awareness, increasing traffic to your blog or asset-specific landing pages, and lead generation.

Top of Funnel 110

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 110

Vidyard

SEPTEMBER 18, 2020

The key is to generate excitement. Don’t forget to pair your video with a strong call to action (CTA) and an effective event landing page to drive those registrations. Hype generation and individual outreach are powerful ways to draw in attendees, but it’s even more effective to personally invite people through video.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Vidyard

OCTOBER 27, 2019

Explainer Videos Good for: The early, discovery stages of the buyer’s journey to educate buyers about your product or service and illustrate why they need it, generating leads, and nurturing prospective customers. Get the Guide 1. This guides people to the next stage of the funnel where they’ll learn more about the Kapost solution.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 65

Vidyard

SEPTEMBER 23, 2021

This type of gear is great for creating user-generated sales videos , videos for a blog, and videos on a budget. If it’s for lead generation, you can get to a pretty accurate number by determining the return on investment (ROI) you’d like to get—in terms of leads or pipeline—and working back. Total cost around $200.

Video Marketing 95

Video Marketing Product Enterprise Management Work Management 95

Vidyard

JANUARY 6, 2022

Enterprise sales tools and sales enablement platforms allow salespeople to understand their prospects, track real-time data to make better decisions, and build an all-star team to streamline lead generation. The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 About Page Videos 3.4.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Vidyard

SEPTEMBER 18, 2020

The key is to generate excitement. Don’t forget to pair your video with a strong call to action (CTA) and an effective event landing page to drive those registrations. This helped make the Summit one of Marketo’s top pipeline generation programs. Start Using Video for Events Why Event Video? Because they’re exciting.

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

Vidyard

APRIL 22, 2019

The video can be played in-line alongside the rest of your awesome content on the page. But, you can get the revenue-generating benefits of a video marketing platform like Vidyard and a social network like YouTube by using them together. Many of Vimeo’s features cater to influencers while Vidyard focuses on businesses.

Youtube 112

Youtube Enterprise Management Marketing Automation Services Marketing Management 112

Vidyard

SEPTEMBER 24, 2019

Videos as a whole will soon account for 82% of all internet traffic and the average business’s video library is swelling. Are you generating leads and pipeline? It connects with Vidyard’s chrome extension , so you can capture videos on most devices, and you can embed up to five videos on your website, blog, or landing pages.

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Vidyard

MARCH 16, 2017

82% of all global consumer internet traffic will come from video by 2020 – Cisco ( Tweet This ). Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). Landing pages with video convert up to 80% better than those without – Vidyard ( Tweet This ).

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Vidyard

OCTOBER 27, 2019

Lead Generation and Qualification 5. Goal: Drive More Traffic 7.2 Goal: Generate Leads or Opportunities. The best thing you can do to increase a video’s CTR is to make it the main focal point of your landing page or email. Lead Generation and Qualification. Goal: Drive More Traffic.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Vidyard

SEPTEMBER 5, 2014

Not only are people watching more than 6 hours of video online per day, but by 2017 video will make up 69% of all Internet traffic. If you’re not embedding videos on your own website and landing pages, you run the risk that your new, impressionable leads will be distracted by Vimeo or YouTube’s “recommended” content.

Marketing Automation Services 51

Marketing Automation Services Video Marketing Planning Work Management 51

Vidyard

MAY 3, 2015

After all, video on a landing page can increase conversion by 80% ! There are many characteristics about your site visitors you can get insights on, including things like: The traffic source that referred the visitor to your page (Social? Don’t you want an obscene number of customers? Ya, you do! Paid banner?

Video Marketing 51

Video Marketing Marketing Websites Top of Funnel Marketing Analytics Tools 51

Vidyard

MAY 8, 2014

Fans of the show will recognize the music immediately, and HootSuite did a fantastic job re-creating the opening scenes depicting each social network as a clockwork kingdom rising from the land, with HootSuite as the continent connecting them all. One of the more subtle points about why this video was so successful is all about distribution.

Television marketing 50

Television marketing Landing Pages Youtube Social Networks 50

Vidyard

OCTOBER 19, 2016

By the 1950s, presidential addresses were delivered over television, and wide-eyed children watched incredible footage of the moon landing, beamed back from the furthest any human being had ever gone in our galactic front door. Moving pictures became personal. Funnily enough, it all began with a pot of coffee. And people did.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Vidyard

SEPTEMBER 14, 2020

There are a few simple things you can do to ensure your messages land successfully. Then, when they click, they go to the video (or, more commonly, the page it’s hosted on) to watch. Wondering just how to use video in email marketing? Don’t worry, boosting your sends with video is easier than you might think.

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Vidyard

JULY 7, 2015

Lesson #3 : Being able to show positive returns is as important as generating those results. This includes user-generated videos for B2C companies and even curated third-party videos that may be relevant to your audience. Re-purpose these videos for your emails and nurture campaigns!

Top of Funnel 51

Top of Funnel Video Marketing Viral Marketing Webinar Metrics 51

Vidyard

FEBRUARY 2, 2021

The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 User-Generated Video Creation Trends by Industry 1.3.1 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of User-Generated vs. Produced Videos 1.2 Landing Page Videos 3.3.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

MAY 13, 2020

of the internet’s video traffic and boasts 2 billion users. Drive traffic back to videos on your site? Generate leads for direct sales or follow-up? Traffic to your full-length videos? Copy the code into the site or landing page you want the video to live on. It’s the gateway for 11.4% Subscribers?

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

of the internet’s video traffic and boasts 2 billion users. Drive traffic back to videos on your site? Generate leads for direct sales or follow-up? Traffic to your full-length videos? Copy the code into the site or landing page you want the video to live on. It’s the gateway for 11.4% Subscribers?

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Landing Page Optimization 3.6.4 Your biggest traffic driver here will probably be from search engines like Google, known as organic traffic. And of those, few buy. Specific Marketing Tips for Startups 3.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148