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Navigate the Channel

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The Best Ways To Drive Traffic To Your Construction Company’s Website

Navigate the Channel

What served your construction company website a few years ago (hello, online brochure) won’t cut it today—if you want to drive traffic and generate leads. Update your construction website for better traffic and lead generation. Today, mobile internet traffic accounts for almost 60 percent of total web traffic.”

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What Are Content KPIs and Why Do They Matter?

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KPIs can be sales-focused, including the average number of leads generated per quarter and deal conversion rates. Common content KPIs include traffic, engagement, conversions, search engine optimization (SEO) performance, social media metrics, lead generation, brand awareness and audience feedback. No second page.

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5 Tips to Boost Sales and Make Connections Through Content Marketing

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Hubspot research shows that video is expected to attract more than 80 percent of all web traffic by 2019, and simply posting a video on your landing page can increase your conversion rate by 80 percent. Video is also an excellent shareable type of content that can become viral if it is particularly useful to its audience.

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Must-Knows When Using Paid Advertising for Architecture Firms

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After all, your prospective clients usually turn to you with a very specific need, which makes lead generation a little trickier. However, the downside is that it takes quite a bit of time to achieve those first-page rankings. Why You Still Need a Good Landing Page for Lead Generation.

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The Top Platforms for eCommerce

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With numbers that inviting, eCommerce lands in the win bin, but before you choose your online selling platform, ask how your platform addresses these two issues: How user-friendly is it? While we’re on user-friendly aspects of your eCommerce site, consider page load times. The B2B U.S. market in 2022 is more than $6.7 No, thank you.

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Content Your Audience Wants But Isn’t Getting

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It increases engagement, raises conversion rates and lifts lead generation. Just because a type of interactive content is fun and cool doesn’t mean it will land with your audience. If you have something akin to a “find a dealer” or “find a professional” page on your website, you need an interactive map.

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10 YouTube Strategy Tips for Contractors in the Building Industry

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However, one of the most useful and often overlooked facets of lead generation is YouTube. By consistently adding content to a channel dedicated to your profession, you can easily drive traffic to your website and attract potential clients. Use Video on Your Landing Pages.

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