Marketing Insider Group

MAY 1, 2023

92% of marketers now say that videos are a very important part of their marketing strategy as of 2023 Source: Demand Sage In fact, 78% of marketers say that videos have made a positive impact on sales, while 86% say that video marketing has increased traffic to their website. Benefits of Video Marketing 6.

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Statistics Video Marketing High Quality Lead Stats 316

Marketing Insider Group

SEPTEMBER 12, 2023

In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% The Power of Human-Generated Content The art of storytelling is inherently human. We’ve been sharing stories around campfires, through books, and across generations for centuries.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

FEBRUARY 20, 2023

An effective strategy optimized for conversion is guaranteed to not only increase your business’s content conversion rate, but also gain more traffic, prospects, loyal customers and sales revenue. These rates represent the percentage of converted users among the total number of visitors to your content page.

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

Marketing Insider Group

NOVEMBER 22, 2021

As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. 9 percent?! Quick Takeaways.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Marketing Insider Group

MARCH 1, 2021

Around 92% of people don’t go past the first page of Google results upon making a query. But how can you ensure that your webpage gets the traffic that it deserves? Read on to learn how to get your business on Google’s top search results pages and attract the most relevant traffic to your business.

Google 326

Google Mobile Advertising Business Work Management 326

Marketing Insider Group

SEPTEMBER 7, 2020

Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. Yes, properly optimizing your website landing page with a clear offer, keeping the “important” information above the fold, and implementing strong calls to action (CTAs) can work wonders. Quick Takeaways.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. The purpose of content marketing is to create brand awareness and generate quality leads. Knowing your business is a key part of driving traffic to your site. Quick Takeaways. Image Source: Sprout Social.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Marketing Insider Group

NOVEMBER 6, 2023

Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely. Landing Page Builders and Optimization Tools A compelling landing page can make all the difference.

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Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Marketing Insider Group

MARCH 13, 2023

From: How Oberer Homes Earned More Traffic, Rankings, and Leads with Our Content Marketing Service ] Check out: 5 House Construction Mistakes to Avoid When Building a Home in Dayton, OH 2. Not to mention, the conversions from their “Contact Us” page also saw an impressive 65% jump.

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

JULY 13, 2020

How do more leads, a steady flow of website traffic, stronger customer relationships, and higher revenue sound to you? Businesses that blog regularly benefit from: More web traffic. More web traffic. Once you reach 21 to 54 posts, you can see your traffic go up by as much as 30 percent. Appealing, right? Not only that.

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

Marketing Insider Group

JULY 11, 2023

Fine-tune your landing pages, remarket to people who visit your site, and improve your ads through analytics. Refining Your Landing Pages Your advertising is worthless if your landing page sucks. Don’t forget about technical SEO concerns that will bounce viewers from your page. Image Source 6.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Marketing Insider Group

AUGUST 15, 2023

Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. times the traffic compared to companies publishing only once per week. This consistent engagement can lead to higher traffic, more time spent on your site, and more shares on social media.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Marketing Insider Group

JUNE 8, 2021

Common objectives include: Driving more traffic to your website. For example, if your goal is to increase website traffic, you’ll need to: Publish high-quality content that’s relevant to your audience consistently. Track the metrics associated with it, such as pageviews, time on page, conversion on page, and backlinks.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Marketing Insider Group

JANUARY 25, 2021

percent of all search traffic in the U.S. Most website traffic comes from organic search, at 53.3 It has a critical role in SERPs (search engine results pages). SEO optimization is not solely for blogging or website pages. There are lots of strategic elements that go into SEO, including on-page, technical, and off-page.

Paid Search Agency 346

Paid Search Agency Advertising Agencies Ad Agencies SEO 346

Marketing Insider Group

APRIL 12, 2021

They actually all work together to drive traffic and conversions. Each type of media has its place in the lead generation process. Fast lead generation and traffic to owned media. Once people land on your website from either paid or earned sources, you want them to stay. Quick Takeaways. What Is Paid Media?

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are. For example: “ Jumpstart [action word] your web traffic with these 3 strategies!”

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Marketing Insider Group

DECEMBER 5, 2022

Content Performance: Finally, content marketing ROI needs to define the business value of the outcomes it generates. Generally, our marketing should be focused on generating and then managing demand. Unbranded Search traffic on your website – how many of your early-stage prospects are finding your company website.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Marketing Insider Group

APRIL 6, 2020

Create a landing page specific to the current crisis so that people can find everything they need in one place. Create a Landing Page Specific to the Crisis. In addition to timely blog posts, articles, and press releases, create a landing page that‘s a hub for all things crisis-related – and link to it on your home page.

Paid Search Agency 263

Paid Search Agency Enterprise Management Work Management Content Marketing 263

Marketing Insider Group

JANUARY 31, 2023

7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic. Image Source: Indeed A marketing agency that can confidently share insights about the history of your users, site content and traffic sources is a good sign.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Marketing Insider Group

NOVEMBER 9, 2020

On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. But we can’t take traffic to the CFO. Without a content marketing strategy , it’s impossible to follow the tenets of the discipline and expect to drive traffic and convert leads. Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Marketing Insider Group

MARCH 1, 2021

According to an October 2020 Statista report , global web traffic and time per session increased by 1.5 Instead of giving top ranking to pages that contain keyphrases like “elon musk tesla,” they give priority to pages that answer questions like “Who is Elon Musk?”. Then the pandemic hit. percent) and conversions (24.7

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Marketing Insider Group

JANUARY 12, 2021

You can use special links that personalize where the clicker lands. Think about post-click landing pages. It doesn’t make sense for the thank-you page to ask them to book a demo or consultation immediately. Get started today and generate more traffic and leads for your business. Link-Based Personalization.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Marketing Insider Group

AUGUST 17, 2015

Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? It’s no secret that the nature of lead generation and sales is changing. For a long time, salespeople could generate a lot of their own leads and then guide prospects through the buyer’s journey before closing the sale.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Marketing Insider Group

FEBRUARY 23, 2021

Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Generate quality leads. Your business is also more likely to generate 62% more revenue per visitor. You could create a dedicated case study page with a library of content for visitors to browse.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

SEPTEMBER 9, 2020

The end goal of marketing remains consistent even if the processes are continually evolving – generate leads, boost conversion rates, and increase sales pipelines in the shortest time and most cost-effective manner. . Website Traffic. Low traffic can indicate a website technical problem, a Google algorithm penalty, or broken links.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Marketing Insider Group

AUGUST 11, 2020

Lead generation and nurturing often take center stage for digital marketers. As a result of excessive focus on lead generation or lead nurturing, marketers might be ignoring an important factor that is hurting conversions further down the funnel: Call-to-Actions or CTAs. Reduce the Number of Options and Simplify Them.

Sales Management 269

Sales Management Top of Funnel Conversion Process 269

Marketing Insider Group

NOVEMBER 7, 2022

These campaigns typically came at the direction of the VP of Sales for those segments: let’s get a full page in an industry trade publication. With reach, you can actually count the hard number in terms of visitors to your website or landing pages. If you delete those pages Google may penalize your website.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Marketing Insider Group

AUGUST 27, 2019

As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Just look at the hype that was generated around the teasers for each season of Game of Thrones before it started.

Planning 100

Planning Content Marketing Generation Content 100

Marketing Insider Group

MARCH 10, 2021

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. Any result that is not a traditional organic result on a Google Search Engine Results Page (SERP) is considered a SERP feature. What Are Google SERP Features? Featured Snippet.

SERP 273

SERP Paid Search Agency Features Companies 273

Marketing Insider Group

MARCH 31, 2021

Look at your content and social media analytics to see which keyword searches drive local traffic to your content. It pays to find out what they are and use them in your content, along with local place names, to land near the top of local search results. Get started today – and generate more traffic and leads for your business.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Marketing Insider Group

APRIL 28, 2021

And if you didn’t stuff your content full of them, the divine bots wouldn’t grace your posts and web pages with the number one position in the search results. While several back-end factors help you rank better, such as page loading speed and mobile optimization, content has taken on new importance in an effective SEO strategy.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Marketing Insider Group

AUGUST 30, 2019

”, the company did not appear on the first 10-20 search results pages. Given the low amount of early-stage traffic and poor search engine ranking for important keywords, I built a business case to get sales to pressure my peers in marketing to move ahead with the content marketing program.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Marketing Insider Group

MARCH 6, 2023

And lucky for you, we’re giving our readers the scoop on creating video content that generates conversions. You Can Amp Up Your SEO By Creating Video Content Have you ever noticed that Google often features YouTube videos at the top of Page 1? If you haven’t already, this is your sign to hop on the video content bandwagon.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

AUGUST 3, 2020

Automation helps eliminate this issue with machine learning technology – changes that break the UX can quickly be reversed and the page can be restored to its previous version in real-time. If you are ready to get more traffic to your site with quality content that’s published consistently, check out our Content Builder Service.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

Marketing Insider Group

JULY 16, 2020

If you ask most sales and marketing teams what their ultimate goal is, you can pretty much guarantee that they will say it is generating more leads and conversions. If you are ready to get more traffic to your site with quality content that’s published consistently, check out our Content Builder Service.

Lead Ranking 272

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 272

Marketing Insider Group

FEBRUARY 18, 2020

If you already have a website for your event or you’re running an event related to your company blog, take a look at your web analytics and see what keywords users typed in to land on your page. Get started today and generate more traffic and leads for your business. Get a Head Start with Event Content Marketing.

Best Practices 269

Best Practices Content Social Media Planning 269

Marketing Insider Group

SEPTEMBER 16, 2019

Before you get started with the intricacies of email and social media marketing, make sure you’ve got a dedicated site up for your event, even if it’s just a basic landing page with an email capture form. Get started today and generate more traffic and leads for your business. However, this can come with time.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224