Remove landing-page

Industrial Marketing Today

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How Landing Pages Can Make or Break Lead Generation Campaigns

Industrial Marketing Today

Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads. What is a landing page?

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You’ve Got Traffic. Now What?

Industrial Marketing Today

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. The other half is all about converting that traffic into leads and customers. What then is the solution for converting website traffic to leads? Congratulations!

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Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence

Industrial Marketing Today

My client wanted to gain a better understanding of Web site interactions that could be tied to a specific email and help him refine his landing pages to improve his lead generation efforts. Google will lump visitors to your site who clicked on a link in your email under Direct Traffic. Click on Traffic Sources.

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How Manufacturers can Resurrect Product Content from the Dead Zone

Industrial Marketing Today

In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. Manufacturers of industrial products struggle when it comes to generating a steady flow of fresh marketing content. Instead create optimized land pages and drive traffic to them.

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Don’t Let Lack of Content Stop You from Blogging

Industrial Marketing Today

For others, the bulk of your blog traffic, in some cases as much as 80%, will come from first-time visitors. It is not just your latest post that draws traffic. This is by far the most popular tactic for generating effective content as reported by almost 1,000 B2B marketers in a recent survey done by MarktingSherpa.

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Why Your Sales Funnel May Run Dry Without a Business Blog

Industrial Marketing Today

By not using every opportunity to generate high-quality leads, they may be leaving money on the table. A business blog is a powerful online marketing tool for inbound lead generation. To prove my point about business blogging for lead generation, here is an eye-opening statistic – marketers with blogs generate 67% more leads.

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How Blogs Help Manufacturers Enter New Markets

Industrial Marketing Today

Acquiring new readers (traffic) by using social media to announce your posts. Driving interested visitors to your corporate Website, product and landing pages by weaving in links within your blog posts. Before you jump on the blogging bandwagon, carefully consider these caveats: A blog is not a quick-fix for lead generation.