• MODERN B2B MARKETING  |  MONDAY, JULY 24, 2017
    [Generation, Landing Page] Content and the Knowledge Economy
    The evidence proves it, organizations that share valuable knowledge via content marketing experience nearly 8x the site traffic of organizations that do not. It is also a great way to reduce your marketing costs and allows the talent in your business to focus on generating leads and sales, rather than carrying out tedious processes that are easily automated. Landing Pages. How many people are visiting your website or your newly designed landing pages?
  • HUBSPOT  |  FRIDAY, JULY 21, 2017
    [Generation, Landing Page] What Happens When You Make Gated Content Free?
    We’ve looked at the topic through various lenses, from SEO, to lead generation, to channel-specific implications. But at the same time, it turned out that we had a lot of landing pages for our offers -- the gates, if you will, that weren’t getting much organic search traffic. We might have been optimizing the landing pages for search, but we weren’t doing the same for the juicy, valuable, in-depth content inside the offer itself. Organic Traffic.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 20, 2017
    [Generation, Landing Page] When and Why to Use Landing Pages
    Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing Page Technology: Top Marketers’ Favorite New Tool. The tool allows businesses to do two things: Create targeted landing pages aimed specifically at turning traffic into leads and customers.
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Generation, Landing Page] Tracking and Tweaking the Critical KPIs of Marketing Agency Performance
    Factors such as cost-per-lead, customer value, traffic-to-lead ratio, and others let marketing agencies know how they're doing—and how to tweak their performance to become fine-tuned revenue generating machines. Converting Leads with Your Site and Landing Pages. If it takes a lot of time to generate leads relative to the number of people visiting your website - that can be a sign of a problem.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Generation, Landing Page] Just Getting Started With Video Marketing? Here’s the First Video You Should Make
    If you're having trouble generating leads at the very top of your funnel (TOFU), you might want to make an explainer or animated video to attract visitors to your website via organic search and social media. An eye-catching animated video, or a comprehensive breakdown of a trending topic in your industry will draw people to your social media platforms and blog pages. One of the most controversial phrases in the marketing today is, "pivot to video.".
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Generation, Landing Page] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    How can you better qualify leads to free your sales team up to spend more time on revenue-generating activities? We reached out 42 VPs, CMOs and Content Strategists and asked the following question: What interactive content types have you used to generate more "qualified" leads (and how)? This is because it is less visually overwhelming than a page long form and they typically start with an easy question to start. It sat on a page at the beginning of the category.
  • HUBSPOT  |  THURSDAY, JULY 6, 2017
    [Generation, Landing Page] Should Writers Fear the Rise of Video?
    Just take a look at these numbers: Global venture firm KPCB estimates that by the end of this year, video will account for nearly three-fourths of all online traffic. In late 2015, a Gartner report predicting that 20% of all business content would be machine-generated by 2018 led to a string of articles proclaiming the death of writing jobs. Few things in human history have been as influential as the written word.
  • MODERN B2B MARKETING  |  MONDAY, JULY 3, 2017
    [Generation, Landing Page] The Paid Marketing Metrics You Must Measure
    Traffic-Driven Metrics. It all starts with what I categorize as “traffic-driven metrics.” Factors include CTR, landing page quality and relevance of the keyword to the ad and search query. You can also track visits to key pages such as your “Contact” page. This model is only available if you generate at least 20,000 clicks and 800 conversions per action. Check out the full list from Google on this page. Optimizing your landing pages.
  • SHARPSPRING  |  THURSDAY, JUNE 22, 2017
    [Generation, Landing Page] Sample Post | Omni-Channel Marketing
    Research shows companies that prioritize the customer experience generate 60% higher profits than their competitors. Where is traffic coming from? Order a product from a landing page. 7 Ways to Implement an Effective Omni-Channel Strategy. . . Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 22, 2017
    [Generation, Landing Page] Behind the scenes at VerticalResponse: Building Landing Pages to help businesses build revenue
    In case you haven’t heard, VerticalResponse has just launched one of its most exciting new features: the ability to easily create and publish landing pages to help your business generate leads and sales. Much as we did with our inside look at our easy-to-use email editor , we’re pulling back the curtain with a behind-the-scenes look at the development of VerticalResponse’s Landing Page creator, from vision to launch.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Generation, Landing Page] What We Learned From Spending $100k On Facebook Ads
    On one hand this was an advantage -- since we could make changes to the program in seconds rather than days -- on the other hand, we were on our own for creative, landing pages, and analytics. Our commitment to the business: generate trials at a cost-effective rate of $50/trial. We generated trials at an acceptable rate. One morning, we logged into our marketing dashboard and saw that we were generating trials at twice our target CPA of $50/trial.
  • HUBSPOT  |  WEDNESDAY, JUNE 21, 2017
    [Generation, Landing Page] The Simple Test That Doubled Leads in One Week
    Let’s say you have a post explaining different types of commercial cooling systems that gets a steady amount of organic traffic each month. On the other hand, an ebook on ventilation best practices probably wouldn’t convert traffic as well, since it’s not as well-aligned with the topic of the blog post. A few years back, we did an audit of our highest organic traffic posts on the HubSpot Blog to see if our offers were as optimized for conversion as they could be.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 20, 2017
    [Generation, Landing Page] Your Complete B2B Content Strategy Checklist
    It’s now a detrimental factor to drive search visibility, social media engagement, as well as traffic and conversions. Apply these steps and best practices, and I bet you’ll start seeing better results from your content marketing initiatives – everything from keyword rankings to traffic, and conversions. This keyword roadmap will be different from the phrases you’re targeting on products, solutions and services landing pages.
  • HUBSPOT  |  TUESDAY, JUNE 20, 2017
    [Generation, Landing Page] Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views
    The site receives 159 million page views per month, and has more than 70 million users. And it’s one of the most underutilized lead generation tools we marketers have in our quiver. That helps drive a considerable amount of visibility and referral traffic. The icing on the cake, perhaps, is that incoming traffic from a CTA slide can convert at incredible rates -- much higher than any other social media platform. Social Media Lead Generation Daily
  • PUREB2B  |  TUESDAY, JUNE 13, 2017
    [Generation, Landing Page] 5 Types of Marketing Automation for Businesses to Consider
    From managing your day-to-day content to creating landing pages for your website, marketing automation platforms are your all-in-one tool. If you want to drive traffic to your website, set up marketing campaigns, or inbound marketing strategies these kinds of software have the function for you. Once you’ve set up your marketing automation, you’re going to want to know how to create a lead generation machine. Marketing has been around for a very long time.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 12, 2017
    [Generation, Landing Page] Four Unique Features Found In Baidu Paid Search Management
    Bid of exact match= the original CPC *2: it means the CPC will be doubled and the traffic is more qualified if the search term is the exact match of your target phrase. Similar to AdWords, B2B marketers can create sitelink extensions to add more links to the ads, which leads people to specific pages, such as a page of particular product, a form to submit, a whitepaper to download, or more. No matter what information an advertiser would like to get, the form can be generated.
  • SHARPSPRING  |  FRIDAY, JUNE 9, 2017
    [Generation, Landing Page] 7 Ways to Implement an Effective Omni-Channel Strategy
    Research shows companies that prioritize the customer experience generate 60% higher profits than their competitors. Where is traffic coming from? Order a product from a landing page. Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel.
  • ABERDEEN CMO ESSENTIALS  |  FRIDAY, JUNE 9, 2017
    [Generation, Landing Page] Flooded with Data but Lacking Insight? Consider Usage Analytics
    Page views, visits, bounce rate, time spent, referral traffic, and more tell you a lot about the health of your websites and can even give you a decent view of your audiences. She is responsible for driving marketing innovation and execution across branding, demand generation, new market penetration, sales enablement, and pipeline acceleration.
  • HUBSPOT  |  THURSDAY, JUNE 8, 2017
    [Generation, Landing Page] Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul
    Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. Step 2: HubSpot generates an RSS email of our latest content. Well, considering that we're acquiring a sizable number of new subscribers each month, keeping them engaged for a longer period of time means: More traffic from new subscribers. 2) New subscribers receive a welcome email once they sign up with a link to a subscription preferences page. ↓.
  • ACT-ON  |  MONDAY, MAY 29, 2017
    [Generation, Landing Page] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    That’s the challenge for today’s businesses and the marketers tasked with making them gloriously conspicuous by establishing brand presence, generating demand, and enticing leads to come hither. The net:net of the new normal is that marketers must change the way they approach lead generation; they must figure out how to be highly visible and valuable during that 70-plus percent of the buying process. Lead Generation
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Generation, Landing Page] 8 of the Top Marketing Challenges Marketers Face Today [New Data]
    In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator. According to our report , generating traffic and leads and p roving ROI are the leading challenges marketers face. 1) Generating Traffic and Leads. Generating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report.
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Generation, Landing Page] How to Get Started With Paid Search [Free Guide]
    Landing Page Testing. One great way to use paid search is for testing and optimizing your landing pages. So, for instance, here's the search engine results page for "cat food for older cats", and you see some paid results for this specific search query: You can take that one ad and actually set it to go to two different destination URLs, and therefore, to two different landing pages.
  • ACT-ON  |  TUESDAY, MAY 23, 2017
    [Generation, Landing Page] 5 Assumptions That Sabotage Your Marketing
    They assume their coffee maker will always work, their traffic light will always change, and their cellphone will always operate seamlessly. Generate leads. B2B social media should include some element of lead generation. Include calls to action and lead-generating landing pages and forms that draw those who engage on social media into your sales funnel through offering gated assets, such as high-value reports, white papers, and e-books.
  • EMEDIA  |  THURSDAY, MAY 18, 2017
    [Generation, Landing Page] Channel Campaign Timing: The 4th Dimension of Demand Generation
    Though many marketers have not thought about that since high school physics class, we can think of timing as the 4th dimension of demand generation. Put a call-to-action on your LinkedIn or Facebook pages and offer clear benefits for receiving your emails. You can also put a carrot out there to your Twitter followers to come to a landing page and sign up for email updates or access valuable content. The 4th dimension, according to theoretical physicists, is time.
  • VIDYARD  |  THURSDAY, MAY 18, 2017
    [Generation, Landing Page] Chalk Talks: Generate More Leads with Video
    Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. So let’s look at how video can help you in each one of these stages of the lead generation life cycle, to generate better results for your demand gen programs. There are lots of different ways in which video can help you drive more inbound traffic to your website.
  • TERMINUS  |  TUESDAY, MAY 16, 2017
    [Generation, Landing Page] Chronicles of an ABM Superhero: VersionOne Drives 2x More Sales Opportunities with Account-Based Marketing
    Historically, the bulk of their marketing efforts were focused on generating inbound leads, which proved to be neither effective nor scalable. They have found that Terminus helps with driving accounts through the marketing funnel to generate more high-quality sales opportunities as well as accelerating their sales cycle to close deals faster. Another indirect effect of Terminus campaigns was an increase in organic web traffic.
  • ACT-ON  |  TUESDAY, MAY 16, 2017
    [Generation, Landing Page] How to Get More Search Engine Traffic to Your Landing Pages
    Smart marketers use landing pages. Landing pages focus visitors’ attention, which makes them more likely to take the action you want them to take. It’s why you’re already using landing pages. You probably also know – all too well – that landing pages alone don’t generate business. You have to send traffic to them. You can pay for traffic to your landing pages. But what about search engine traffic?
  • PUREB2B  |  WEDNESDAY, MAY 10, 2017
    [Generation, Landing Page] What Demand Marketing Really Means
    There are numerous B2B marketing concepts that we’re all saturated with and engrossed in—from lead generation to lead nurturing to conversion acquisition and the actual sales process. Demand marketing is the process by which marketers get people excited about a new brand or product to generate demand. Driving awareness and generating interest are the key focal points of demand marketing. Demand Creation vs. Demand Generation vs. Lead Generation.
  • MODERN B2B MARKETING  |  MONDAY, MAY 8, 2017
    [Generation, Landing Page] 7 SEO Metrics that Reflect Revenue Growth and Prove Value
    If it doesn’t rank, it won’t drive traffic. Open Google Analytics, click on the “Acquisition” tab, expand “Search Console,” and click “Landing Pages”: Bounce Rate: Bounce rate is the percentage of users who arrived on your page from search and failed to perform any other action on your site. Time On Page: Time on page is an average of how long users view a page before performing a secondary action (clicking the back button, clicking a link, etc.).
  • PUREB2B  |  SUNDAY, MAY 7, 2017
    [Generation, Landing Page] 7 Creative Ways to Generate More B2B Leads
    Many businesses spend a great deal of time and resources on lead generation. SEO – We all want to be on the first page of Google. After all, here at PureB2B , we’re all about the pillars of lead generation. When we say new tactics, we’re not talking about re-inventing your current strategies or developing new lead generation channels per se. Creative Ideas for Lead Generation. It can link to your latest piece of content or to your primary landing page.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 2, 2017
    [Generation, Landing Page] 20 Extraordinary Content Marketing Insights
    Steve hates pop up forms and landing pages. “I hate landing pages,” Steve said. The number of internet users is growing, tools to create content are easier to use, and BuzzSumo is seeing significant growth in auto-generated content. Steve’s research suggests that as sites increase frequency of content publishing they actually get more traffic and more shares, not less, though often less per article on average. By Mark Schaefer.
  • MODERN B2B MARKETING  |  MONDAY, MAY 1, 2017
    [Generation, Landing Page] 4 Effective Google AdWords Tactics to Supercharge Your Lead Generation
    Generating more leads from Google AdWords can be tough once you reach a certain threshold. In this blog I will walk you through four tactics that will allow you to break through that plateau and scale your AdWords lead generation. Single keyword ad groups are one of the most effective strategies for generating more leads. The result is a poor match between what users are searching for and your ads, which yields lower CTRs, less traffic, and fewer leads.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Generation, Landing Page] 58 Best Marketing Tools to Build Your Strategy in 2017
    Not only will it help your sales team manage relationships, but a CRM will also give you a place to deliver those leads you generated to your sales team. Adobe Spark is a suite of three web or mobile apps - Spark Page, Spark Post, and Spark Video -- that allows marketers to easily create graphics, webpages, and videos in a variety of themes in minutes. For example, we use Spark Page at HubSpot to create some of our online guides and promote them with Spark Videos and Posts.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 25, 2017
    [Generation, Landing Page] 15 Audiences You Should Be Targeting with B2B Facebook Ads
    Generate knowledge and awareness of your offerings to these audiences: Job Title. If a website visitor has not signed up as a lead or made a purchase or a Facebook fan has shown interest by liking your business page but has not entered your sales funnel yet, re-engage these users with fresh copy or an enticing new offer via a lead generation landing page or a lead generation form specific ad.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Generation, Landing Page] 6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
    But in fact, many common business problems and challenges are actually fixable, from difficulty finding customers, generating leads, and building an email list, all the way to hiring the right people and balancing quality and growth. And if one of the challenges you're facing is growing your email lists and generating leads, then be sure to save your seat for our live workshop that's taking place on Thursday, April 27 at 1:00 P.M. 5) Lead Generation.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Generation, Landing Page] The Benefits of Retargeting for B2B
    The term “retargeting,” or “remarketing,” means a marketing tactic used to keep your brand in front of traffic that once visited your site but left before doing what you wanted them to do. So we decided to test out ABM retargeting to these accounts and built a landing page which showed the top three ways customers find the value in Act-On and achieve ROI more quickly, in addition to the ways they can get in contact with their rep to renew.
  • SHARPSPRING  |  THURSDAY, APRIL 20, 2017
    [Generation, Landing Page] SharpSpring Onboarding Part 4: Tracking Your Performance
    Your Onboarding Specialist will show you how to attach a UTM code to the end of your URLS, so you can: Understand which campaigns are driving the most traffic. Keep track of which lead sources are generating ROI. Organic campaigns already made for you: Google search, Bing, word of mouth, direct traffic, etc. At the end of the year or quarter, you’ll be able to see which medium is providing the most traffic and which ones are generating profits for your company.
  • HUBSPOT  |  WEDNESDAY, APRIL 19, 2017
    [Generation, Landing Page] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    You’ll have another medium to accelerate brand awareness, generate more leads, and develop authority as an industry leader. You go into “rooms” (aka web pages) where you can watch speakers present their knowledge in the form of a recorded video. To generate leads. Plus, when you create assets for your event online, you continue reaping the benefits of long-tail keyword SEO and organic traffic from evergreen content for months to come. A page you want us to link to.
  • CONTENT STANDARD  |  TUESDAY, APRIL 18, 2017
    [Generation, Landing Page] 5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance
    Overall weekly social traffic is strong, but it isn’t trending upward the way it was a year ago, and while the content referral program has a conversion rate that is outperforming the baseline, the manager knows it could be accomplishing much more. And B2B marketers have to build effective CTAs at the bottom of each part of the story, redirecting to landing pages in hopes of generating leads and conversions.
  • BIZNOLOGY  |  MONDAY, APRIL 17, 2017
    [Generation, Landing Page] Social media employee advocacy is the heartbeat of your company
    You follow the 10:4:1 Rule on your social channels (For every 15 social shares: 10 links to third party content, four links to your own blog articles, and one link to an offer/landing page.). Forget about all the advice from the lead generation and website traffic gurus about how to push people to your website and get them to sign up for your newsletter. Employee advocacy is the heartbeat of your company. Why are we talking about heartbeats and business?
  • SHARPSPRING  |  FRIDAY, APRIL 7, 2017
    [Generation, Landing Page] 14 Tips for a Hot Video Marketing Strategy
    Do you want to use video to generate more leads ? Add videos to landing pages to increase the opt-in rate. Landing pages are your first point of entry for leads. If you’re driving traffic to a landing page, you want to ensure that it converts at a high rate. The good news is that: Adding video to a landing page can increase conversions by up to 80%. Don’t rely solely on text in your landing pages.
  • HUBSPOT  |  FRIDAY, APRIL 7, 2017
    [Generation, Landing Page] The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
    Special note: One ad type, Facebook Lead Ads, is increasingly useful for inbound marketers because it allows Facebook users to fill out lead generation forms directly within the Facebook app. Want to dive deeper into Facebook lead generation ads? App engagement ads are meant to generate activity within an app among your current users, or highlight app features before asking a new user to download. For traffic-oriented campaigns, use the clicks to website ad type.
  • HUBSPOT  |  THURSDAY, APRIL 6, 2017
    [Generation, Landing Page] The Beginner's Guide to Conversion Rate Optimization (CRO)
    Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. Few marketing teams focus on getting more from existing traffic. We’ll explain how you can drive more results from your existing traffic so your content can work smarter, and not harder, for you.
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Generation, Landing Page] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. Some marketers use MA solely for demand generation purposes and have not fully realized how to leverage their existing technology to extend to branding and customer marketing needs. The same tactics used for demand generation can also be applied to other marketing disciplines. Demand Generation. Schedule social promotions of your pages, content, and forms.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Generation, Landing Page] The 17 Best Social Media Management Tools
    Generate relevant content recommendations for postings, quickly publish to the top social networks, manage multiple social media accounts, follow and curate updates from any feed, and set key posts on repeat schedules. In other words, it does all the heavy lifting so you can focus on what matters – building relationships, driving traffic and making sales. One thing that places Oktopost above other tools is its ability to monitor LinkedIn Groups as well as company pages.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Generation, Landing Page] The 10 Digital Fundraising KPIs Your Non-Profit Must Track
    Take the cost of a campaign, e.g. you spent $8,000 on a PPC ad campaign driving traffic to your donations' landing page. Then divide that cost by the number of people who arrived at the landing page via the ads and donated. For example, you may find that people donating through a dedicated donation landing page have a higher average gift than those who donate via the "donate" button on your organization's website.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Generation, Landing Page] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. How many webinar attendees do you need to generate the desired ROI? The challenge is to demonstrate the reality of how tough it is to generate a good ROI from your webinar efforts, unless you find enough new people to attend your webinars. Create a beautiful, professional webinar registration page.
  • LEAD LIAISON  |  WEDNESDAY, MARCH 22, 2017
    [Generation, Landing Page] How to Start Generating Leads for Your B2B Company
    The impact of this “how-to” post can go either way — you resolve to “suspend” ties with your lead generation partner, or you stick to buying your sales leads from outside sources. While the former would be the more ideal action response, ultimately, your choice will depend on whether or not you are sold on the idea of generating leads on your own. But, just like anything else, there’s a simpler and easier way to running a lead generation quest if you have the proper know-how.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Generation, Landing Page] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Conversion Technology - these tools are used to convert traffic into leads and customers. Common options include platforms like unbounce (quickly build high-converting campaign landing pages with zero coding) and Crazy Egg (track on-site behavior to identify conversion leads). Search Engine Optimization (SEO) - a strategy most companies use to drive organic (unpaid) traffic to a website.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Generation, Landing Page] 50+ Video Marketing Stats that Prove You’re Doing it Right
    82% of all global consumer internet traffic will come from video by 2020 – Cisco ( Tweet This ). Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). Landing pages with video convert up to 80% better than those without – Vidyard ( Tweet This ). The average cost per marketing-generated lead is 19% lower for companies that are using video – Aberdeen ( Tweet This ).
  • WEBBIQUITY  |  THURSDAY, MARCH 16, 2017
    [Generation, Landing Page] Six SEO Tips for UX Designers
    During a redesign, there’s a lot that can go wrong from technical issues and audience reaction to traffic loss and falling revenue. Below are six simple tips your design team can follow today to ensure your site stays on page one after you throw the switch. So, before you litter your page with “Learn more” or “View details” links consider, providing more context. Every link on a page dilutes the link equity that can be spread to the linked pages.
  • MODERN MARKETING  |  TUESDAY, MARCH 14, 2017
    [Generation, Landing Page] Let’s Celebrate the 2017 Markie Awards Finalists!
    Western Union - Western Union Business Solutions’ results include 40K unique visitors to the websites, over 230K social reaches, 5K content downloads, over 2K unique visitors to the landing pages and assessments, over 300 content views and over 3K unique opens from the email nurture. Philips (Black Friday Campaign) - Philips was able to generate significant impact and additional bottom line revenue with campaigns seeing open rates as high as 53%.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Generation, Landing Page] How to Use Wistia: A Step-by-Step Guide
    At Wistia, we like to capitalize on this idea by including videos on our landing pages for upcoming webinars. These videos lead to higher sign-up rates -- and according to EyeView, a video on a landing page can increase conversion rates by up to 80%. Every online business wants to drive more traffic from search, and quality videos on your site can help you achieve this goal. We learned that visitors to our site spent more time on pages with video -- about 2.6
  • BIZNOLOGY  |  MONDAY, MARCH 13, 2017
    [Generation, Landing Page] How to use Instagram marketing to get new leads for your business
    Couple this with the growing popularity of photo-sharing platforms such as Instagram and the result is a lead generation process that has undergone a fundamental shift. Successful lead generation on Instagram relies on driving traffic to your page to build a following that will eventually click-through to a targeted landing page. A photo-sharing site may not be the first thought that comes to mind when lead generation is mentioned.
  • BIZIBLE  |  FRIDAY, MARCH 10, 2017
    [Generation, Landing Page] 9 Ways B2B Analytics Can Optimize Marketing Strategies
    B2B ANALYTICS 02 -- Use landing page conversion rates to prioritize content offers. Landing page conversion rates are far more than just fancy numbers -- they have the ability to reveal strengths and weaknesses and to infer additional needs for optimization. Let’s say you send 100 prospects each to two landing pages, and one page converts at 5% and the other converts at 10%.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 7, 2017
    [Generation, Landing Page] 20+ Benchmarks for Measuring B2B SEO Performance
    SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. Organic search also came in a close second for lead generation, trailing only email (70 percent versus 73 percent, respectively). In fact, a recent survey from Ascend2 found that traffic generation and search rankings are the most important goals for an effective SEO strategy. Organic search engine traffic. Percentage of traffic from organic search.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Generation, Landing Page] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    If you are getting good traffic but poor conversion you can test out different pages on your website to see which gets better conversion. Create virtually any type of social media campaign: giveaways, coupons, photo/video/hashtag contests, polls, quizzes, games, landing pages for downloads, Facebook page apps, and more. Collect leads, boost engagement and drive sales using landing pages, contests, and forms.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Generation, Landing Page] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    In-display YouTube ads show up on the YouTube homepage, search results pages, and as related videos on YouTube video watch pages. These ads appeared after performing a YouTube search: This display ad appears as a related video on the right-hand video sidebar: Once a user clicks on the ad, the destination video page features a spot on the right-hand column where a companion banner display ad will appear. Include a quality video transcription you've generated and approved.
  • NUSPARK  |  SUNDAY, MARCH 5, 2017
    [Generation, Landing Page] Cost Per Click Reduction Strategy in Google AdWords
    As an experienced marketing executive, you understand the importance of being visible on search engines; whether it’s via 1 st page organic listings, or as an ad that serves based on a prospect’s query. The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal. Here are some reasons to test bottom of page positioning.
  • BIZIBLE  |  THURSDAY, FEBRUARY 23, 2017
    [Generation, Landing Page] Matrix of 31 Marketing Funnel Metrics [Infographic]
    The matrix also shows which buyer journey stages the metrics measure, the type of data the metric produces, and the martech solution(s) responsible for generating the metric. Metrics at the top of the funnel measure prospect behavior, such as impressions, bounce rates, average time on site, and volumes of various types of web traffic. However, these metrics can quickly outlive their usefulness when marketers begin asking questions like, “How much revenue did this channel generate?”
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [Generation, Landing Page] Why You Should Always Have an Active Branded Campaign
    As a paid search consultant, you should be prepared to answer a few questions to the skeptical client who thinks that branded conversion volume can just be acquired for free through organic traffic based on brand loyalty alone. However, apart from a few additional highlighter links below the headline, that spot is generally reserved to drive to the home page. Brand loyalty clearly goes a long way in the lead generation space.
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Generation, Landing Page] Seven Best Practices for Building and Growing a Subscriber List
    These experts are: Anthony Carraturo, VP of Lead Generation & Data Services, MeritDirect. If you’re a marketer for the global coffee chain, that foot traffic to your retail stores might be a good thing (if, for example, you’re enticing a new customer segment to try your coffee, have good fraud/abuse controls in place, and have a plan to up-sell those ‘free-lattes’ once they set foot in the store). So after they subscribed, ask for some more preferences on the thank you page.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 14, 2017
    [Generation, Landing Page] How to evaluate a B2B Inbound Marketing Agency
    Organic Traffic – The goal of any business using inbound marketing is to have most of their traffic come from organic search. High organic traffic means that people are finding your website on their own, which lowers the cost of attracting them to your site. Landing Page Conversion Rates – A landing page that does not generate leads is useless, no matter how much traffic it gets or how beautifully designed it is.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Generation, Landing Page] Return on Marketing Investment: A Professional Services Primer
    And it’s not always clear which revenues were generated specifically due to marketing. If anything, marketers may become overwhelmed by the masses of data they are generating. You can track the number of downloads, as well as keep an eye on what types of content are generating the most interest. 3) Google indexes the page and ranks it (note that there is more than blind luck involved in achieving a high search rank).
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Generation, Landing Page] How to Build a Process for Growth Experiments
    Increase our traffic! Increase the conversion rate of my lowest-converting lead generation campaign. Increase conversions on one landing page by >5% and find statistically significant results. A/B test the title of the lead generation offer. And tying a metric to your experiment -- in this case, increasing conversions by greater than 5% on one landing page -- is what makes it actionable.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Generation, Landing Page] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.". That said, Sponsored Content is still highly valuable -- to learn more about it, check out this page. Decide where you want visitors to be directed when they click on your ad -- either to a specific LinkedIn page, or to a website. Is it generating customers?
  • SNAPAPP  |  WEDNESDAY, JANUARY 25, 2017
    [Generation, Landing Page] Snackable Content: How To Drive Big Leads With Bite-Sized Content
    But the real kicker, and the #1 reason you NEED to read this article, is that mobile users are now responsible for well over 50% of all traffic. . The ad with the quiz headline saw a 54% increased click-through rate, and within 30 days the SnapApp had generated an additional $200,000 in sales pipeline for the company. . . . This type of video gives companies the ability to incorporate a range of different elements, including hot spots, questions, lead generation and more. .
  • THE POINT  |  TUESDAY, JANUARY 24, 2017
    [Generation, Landing Page] 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
    Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. Here are 7 ideas for increasing booth traffic and lead volume at the show: 1. channel to generate awareness for an upcoming show, particular to your customer base and current prospects.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Generation, Landing Page] 30 SEO Best Practices for B2B Organizations in 2017
    Create High-Quality Landing Pages. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic. However, you shouldn’t overlook the importance of a well-constructed landing page to improve conversions and generate leads. How do you know if your landing pages are high quality? Sure, the homepage is important, but your landing page is where you initiate a relationship.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Generation, Landing Page] 4 of the Best Growth Hacking Experiments to Try in 2017
    Do a full audit that determines your best sources of leads, traffic, and page views. Have you ever noticed that a certain landing page converts much high than another? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content.
  • ACT-ON  |  WEDNESDAY, JANUARY 18, 2017
    [Generation, Landing Page] 5 Content Marketing Predictions for 2017
    Forecasts predict that 74 percent of all traffic in this year will be generated by video. Landing pages. Unbounce reports that including video on a landing page increases conversions by as much as 80 percent. Does your company’s website have a resources page featuring white papers, case studies, and other types of educational content? Marketers will use an increasing amount of user-generated content.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Generation, Landing Page] 5 Insane Advantages of an Inbound Website Redesign
    My website isn't really benefiting my marketing/lead generation strategy. Gone are the days when static brochure websites fit the bill: You know the type, with basic information and a "contact us" page? Your website is the hub for your marketing and sales strategy — a complete lead generation platform, with marketing strategy baked right in. When you attract attention online, where do you drive traffic?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Generation, Landing Page] 7 Ways to Generate Leads on Social Media
    Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. Companies employing lead generation strategies on social media are able to achieve better results throughout the funnel—building brand awareness and generating conversions, achieving better sales productivity, producing higher revenue growth, and creating a sense of community for advocates and followers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Generation, Landing Page] What Is Content Marketing Development?
    Each piece of content produced must be tied to a certain goal (organic traffic, conversions, lead generation, brand awareness, etc.) – or else it’s just a waste of everyone’s time. I’ve done a number of content analyses over the past year (for both scenarios outlined above) and these are the key elements I’ll typically look at: Blog traffic (total & organic): How has the blog performed over a set timeframe? It’s that time of year again.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Generation, Landing Page] What Is Content Marketing Development?
    Each piece of content produced must be tied to a certain goal (organic traffic, conversions, lead generation, brand awareness, etc.) – or else it’s just a waste of everyone’s time. I’ve done a number of content analyses over the past year (for both scenarios outlined above) and these are the key elements I’ll typically look at: Blog traffic (total & organic): How has the blog performed over a set timeframe? It’s that time of year again.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Generation, Landing Page] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. This is a content marketing blog that is filled to the brim with information about increasing conversion rates, boosting social media engagement, and driving more traffic to your business. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14.
  • LISTENLOOP  |  WEDNESDAY, DECEMBER 21, 2016
    [Generation, Landing Page] B2B Social Media and Account Based Marketing (ABM)
    It’s hard to remember that by building brand awareness, you ultimately make your lead generation easier on your team — all the way from your SDRs to capturing form fills on your website. It’s, “Hey let’s people do a landing page to download a guide, they know enough to like actually go and download that guide right away?
  • THE POINT  |  THURSDAY, DECEMBER 15, 2016
    [Generation, Landing Page] Recapturing Lost Leads: Going After Form Abandoners
    What to do if a prospect comes to your landing page, starts to fill out the form, but doesn’t complete the task? However, “recapture” techniques such as retargeting and email can play a role in B2B – and generate real ROI – if the volume of traffic to a particular landing page, and thus the number of people who abandon that form, merit the investment.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Generation, Landing Page] 63 Digital Advertising Terms Every Marketer Should Know
    A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. This is because the goal of these tests is to determine which variables generate the best responses from the audience. It describes the area of a web page that’s visible before the website visitor scrolls down the page. Ad Inventory : Website publishers serve ads to visitors when they visit a web page.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 13, 2016
    [Generation, Landing Page] Search Engine Advertising in China Starts With Knowing the Market
    Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages. While form submissions are common practice for lead generation in the U.S.,
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 13, 2016
    [Generation, Landing Page] Search Engine Advertising in China Starts With Knowing the Market
    Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages. While form submissions are common practice for lead generation in the U.S.,
  • RADIUS  |  FRIDAY, DECEMBER 9, 2016
    [Generation, Landing Page] How To Integrate Direct Mail Into ABM (With Real-World Examples)
    One channel that doesn’t see a lot of traffic is direct mail. It’s also a great way to generate ideas for your DM campaigns. Our clients have seen a lot of success with this strategy too – with an average response rate of 14% and being able to land difficult meetings with top decision makers in their target accounts. Did you generate some influencer interest with a department-wide gift? Account Based Marketing is the buzzword of 2016 but isn’t a new idea.
  • RADIUS  |  FRIDAY, DECEMBER 9, 2016
    [Generation, Landing Page] How To Integrate Direct Mail Into ABM (With Real-World Examples)
    One channel that doesn’t see a lot of traffic is direct mail. It’s also a great way to generate ideas for your DM campaigns. Our clients have seen a lot of success with this strategy too – with an average response rate of 14% and being able to land difficult meetings with top decision makers in their target accounts. Did you generate some influencer interest with a department-wide gift? Account Based Marketing is the buzzword of 2016 but isn’t a new idea.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 23, 2016
    [Generation, Landing Page] An Introductory Guide to Google’s Search Console
    Crawl Errors: when a search engine navigates to your site and crawls your site/discovers new pages, there are cases when the search engine runs into problems while finding your pages. Crawl errors will include lists of pages which an error occurred. The Search Appearance section of Search Console will show you data to help you make decisions which improve clicks and overall performance in search results pages themselves. Do you have a direct line to Google?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Generation, Landing Page] 7 Ways to Improve Your Site’s SEO Game Today
    89% of worldwide marketers rated SEO successful at achieving objectives of improved search rankings, website traffic, and lead generation. In search results —The title and meta description that represent a landing page in search results is a search snippet. You should be able to dictate what appears in these fields, so include the keyword naturally in the SEO page title, URL, and meta description. Search snippet for Yoast’s SEO plugin landing page.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 14, 2016
    [Generation, Landing Page] Sober Up: Account-Based Marketing Can Work in an Inbound World
    Generating lots of leads—but not necessarily the right ones—is a limitation of inbound marketing as a client acquisition channel, and it’s pushed some forward-thinking marketers to turn their attentions toward account-based marketing. Success through inbound is predicated upon generating a high volume of leads—but not necessarily high- value leads. Get Sales and Marketing on the Same Page.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Generation, Landing Page] The Anatomy of a Lead-Generating Website
    That's why it's so important to design your website with lead generation top-of-mind. Are you creating custom landing pages for every single campaign that you run? Do you have lead generation CTAs on each of your blog posts? (Do In this post, we'll cover the most critical components of a website optimized for lead generation. The Anatomy of a Lead-Generating Website. 1) Lead generation forms. 3) Primary and secondary calls-to-action on every page.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Generation, Landing Page] Top Marketing Blogs You Should Be Reading
    What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. They also feature real-world examples of companies doing interesting things with demand generation, all of which can be conveniently found in their weekly newsletter. What do they talk about: Landing page and conversion optimization. Why should I read it: Ever wonder how to build a high-converting landing page?
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Generation, Landing Page] Top Marketing Blogs You Should Be Reading
    What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. They also feature real-world examples of companies doing interesting things with demand generation, all of which can be conveniently found in their weekly newsletter. What do they talk about: Landing page and conversion optimization. Why should I read it: Ever wonder how to build a high-converting landing page?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 8, 2016
    [Generation, Landing Page] How to Leverage Baidu Analytics to Grow Your Digital Presence in China
    A site will become very slow when there is Google Analytics code inserted on the page. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site. When you finish setting up a new account and sign in for the first time, go to the management center to get a tracking code and add it to every page of your website.
  • ACT-ON  |  THURSDAY, NOVEMBER 3, 2016
    [Generation, Landing Page] How to Create Social Media and Content Marketing Synergy
    His goal is to generate 10% more followers on Twitter this quarter, and his plan is to create and promote the content that will make that happen. While increasing traffic is good, a strong strategy can do much better than simply generate followers. Her company’s goal is to generate 10% more leads this quarter. Jane’s plan is to use social to promote the content with the goal of driving people to the landing page where they can fill out a lead form to get the content.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Generation, Landing Page] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    Clients often prefer being able to make smaller, monthly payments, while investors like businesses that generate predictable recurring revenue, which makes it easier to forecast and understand the business’ health. That's why we've put together a roundup of strategies SaaS businesses can use to ramp up their lead generation efforts. Businesses around the globe are leveraging content marketing to build their brand, attract visitors to their website and generate leads.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Generation, Landing Page] 9 Lead Generation Mistakes Marketers Need to Stop Making
    For many businesses, the key to making sales is to first generate leads. Some marketers have trouble generating enough leads to feed their sales team. Others generate plenty of leads, but they're not good leads , and your sales team is having trouble closing them into customers. These are all common problems marketers have with lead generation. 9 Lead Generation Mistakes Marketers Need to Stop Making. 1) You're buying leads, not generating them organically.
  • COMPUTER MARKET RESEARCH  |  TUESDAY, OCTOBER 18, 2016
    [Generation, Landing Page] Inbound in the Channel: 3 Ways to Help Channel Partners Make Money
    Generate quality web traffic and leads. Everyone knows that social media is vital for generating leads and establishing brand awareness/influence. Creating High-Conversion Landing Page. Capturing emails and game-changing leads is best done thru an effective landing page. That’s because landing pages represent the “middleman” between consumer and the content they want.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2016
    [Generation, Landing Page] How to Generate Leads From the Most Popular Pages on Your Website
    From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts. Which Pages Get the Most Traffic?
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 13, 2016
    [Generation, Landing Page] 4 B2B Marketing Strategies for Lead Generation
    Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Increasing overall site traffic is good; generating leads from this traffic is great. Below I’ve outlined a few B2B marketing strategies to increase lead generation. I’ve seen tremendous success by adding easily accessible CTAs to landing pages. B2B Online Marketing Blog Demand Generation lead generation Search Engine Optimizatio
  • BIZIBLE  |  WEDNESDAY, OCTOBER 12, 2016
    [Generation, Landing Page] How To Create A Revenue Generating B2B Marketing Strategy
    How To Generate Pipeline. How Scale Pipeline and Revenue Generation. Generating And Managing Pipeline. After knowing where to reach your target audience and target market it’s time to generate pipeline and revenue. We’ve written about the core marketing technologies needed to sustain a healthy demand generation or account-based marketing program. There are a variety of tactics for generating qualified leads or converting existing leads into opportunities.
  • ACT-ON  |  WEDNESDAY, OCTOBER 12, 2016
    [Generation, Landing Page] 5 Powerful Tips to Create an Amazing Call to Action
    For example, scaling back to a single, unified call to action (from a landing page with two) boosted email click rates for one company by 371 percent and sales by 1,617 percent. So here’s the question: What single change could you make that would generate serious results? An effective call to action must generate excitement and compel the reader to act right away. One answer is simple: Use words that are proven to generate results.
  • ACT-ON  |  WEDNESDAY, OCTOBER 12, 2016
    [Generation, Landing Page] 5 Powerful Tips to Create an Amazing Call to Action
    For example, scaling back to a single, unified call to action (from a landing page with two) boosted email click rates for one company by 371 percent and sales by 1,617 percent. So here’s the question: What single change could you make that would generate serious results? An effective call to action must generate excitement and compel the reader to act right away. One answer is simple: Use words that are proven to generate results.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Generation, Landing Page] How to Write a Job Ad That Excites Candidates
    I write a variety of copy, including articles, landing pages , sales emails, and job advertisements. Will it help them beat traffic? That said, responsibilities can also generate excitement and promise in a passionate candidate. Crafting persuasive, laser-focused landing pages that compel your target audience to take one valuable action. Crafting persuasive, laser-focused landing pages that compel your target audience to take one valuable action.
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