[Generation, Landing Page] Nonprofits and Marketing Automation: Omni-Channel Fundraising
    In this series , we are talking about the ways that nonprofits and marketing automation can work together to generate more giving. You’ll use this strategy to optimize your landing pages and forms, and to include a call to action that’s easily searchable. Pay-per-click (PPC) marketing is a tool you can use to quickly drive traffic to your nonprofit site. You can build and track campaigns, constantly optimizing them to generate the best results.
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [Generation, Landing Page] Only B2B - Untitled Article
    The idea is to drive more engagement with your content by wiring it into related digital contexts, either to boost traffic to your owned property or just get exposure for your brand or your key personalities or products. Read more about content syndication on our blog “How content syndication can be more than just a traffic boost.”. Adding links helps you increase your page rank on Google. Weighing the pros and cons of content Syndication. What is Content Syndication?
    [Generation, Landing Page] Layer increased inbound leads by 2000%, but here’s why they wouldn’t do it again
    At the time, it was an increase of 2,000% over our previous lead-generation efforts. A big spike in website traffic: The social engagements: More love on Product Hunt than we knew what to do with: And not to mention the publication pickups, numerous backlinks, and referrals. Lesson #1: If your marketing goal is to track leads generated, it’s time to rethink your metrics. A 100%+ increase in Layer’s web traffic during the first 30 days after launch.
    [Generation, Landing Page] How to Generate Leads with Webinars
    They want to know what was implemented and the results they generated. The post with the story had 300% more people finish the entire post and average time on page was five times higher than the version without the story. Setting up a landing page. You’ll need a landing page to drive traffic and convert registrations. Tools like Unbounce and Leadpages come with webinar registration pages out of the box. How to Generate Registrations.
  • PUREB2B  |  SUNDAY, JANUARY 7, 2018
    [Generation, Landing Page] 8 Principles of High-Converting Landing Pages
    Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In other words, your landing page is a way for you to compel your target audience to convert. That being said, optimizing conversion rates on your landing pages becomes much easier if you keep these fundamental principles in mind: 1.
    [Generation, Landing Page] Cost Per Lead Calculator: Easily Calculate Paid, Inbound, and Blended CPL
    Cost per lead (or CPL) is the total cost of generating one lead. This is in contrast to cost per acquisition (CPA) which is the total cost of generating one paying customer or closed deal. So what “costs” does a business usually have to generate one lead? Doing that underestimates your true CPL because in reality, for most businesses, there are additional costs required to generate a lead (for example, building and optimizing landing pages to capture the lead).
    [Generation, Landing Page] 9 Proven Tactics of a Successful Local Facebook Marketing Strategy
    Here are nine proven Facebook marketing tactics you can use to drive foot traffic, build brand awareness, and increase revenue potential. Screenshot positive reviews on sites like Yelp and Google+, and then share them on your Facebook page. Facebook events are a great way to notify your followers and generate some buzz for your business. Creating an event on your Facebook page is easy. In addition to page tags, groups can also be tagged. Encourage Foot Traffic.
    [Generation, Landing Page] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    Multivariate testing — where campaigns are generated based on combinations of multiple variables — is seeing growing support in popular tools like MailChimp, Pardot, and Marketo. Multi-variant testing - While many marketers already A/B test email headlines, marketing automation is making it easier to test out a wide variety of factors, including landing page copy or design, article headlines, and more. Landing pages for capturing leads. .
    [Generation, Landing Page] Mode Analytics Has a Microsite That Drives 500+ Leads a Month. Here’s How They Did It
    Mode’s blog—for example—is excellent and drives a regular flow of qualified traffic and leads to the site. That award goes to SQL School, a microsite Mode built at the same time as Mode’s initial analytics product—a site that today generates 500+ leads a month. Why it works so well as a lead generating machine. Note: Also doing inbound marketing to generate leads for your sales team? The changes began driving meaningful traffic increases.
    [Generation, Landing Page] How to Measure Digital Marketing Metrics and ROI
    In this blog, I’ll cover how to measure digital marketing metrics and ROI for email, social media, and website landing pages. . You might need to make some adjustments to your email and/or your landing page. If your campaign’s goal is to bring in pipeline (expected future business) and revenue (dollar dollar bills), the success of these metrics depends on bringing in as many conversions as you can to generate a monetary return. Website Landing Pages.
    [Generation, Landing Page] How to Get Started With LinkedIn's New Website Demographics
    Generate your Insight Tag and add it to your Website. If you haven't previously set up Website Demographics, you'll receive this message prompting you to set up an Insight Tag: The Insight Tag is essentially a short blurb of JavaScript code that allows Website Demographics to track visitors to a page, as well as conversion and analytics that are crucial when evaluating the performance of a LinkedIn ad campaign. Copy and paste this code, and it to every page on your domain.
    [Generation, Landing Page] For AdWords In ABM, Add the Right AI
    Snazzy copy and a captivating landing page. Don’t ever just send your AdWords traffic to your home page, unless you want to watch your ad budget frittered away: landing pages are a must-do for any PPC campaign. Only a purpose-built artificial intelligence platform, designed expressly for ABM, can sort through those mountains of data to generate those 360º profiles. Guest post from Venkat Nagaswamy.
    [Generation, Landing Page] 54 Content Marketing Stats to Guide Your 2018 Strategy
    Long-form blog posts generate 9x more leads than short-form blog posts. If your popular content starts slipping down the ranks, a simple update could increase organic traffic 402% month-over-month, as detailed in step #3 of this tutorial. . In fact, this is part of the SEO strategy we have used to steadily grow our organic traffic over the last 12 months here at SnapApp : . . . #3. Those days are long gone, and now the first page of Google is wildly competitive.
    [Generation, Landing Page] 9 Core Components of an Inbound Marketing Campaign
    To generate relevant, quality leads, you must produce relevant, quality content. Landing Pages. Landing pages are your prospect’s gateway to your more in-depth content (such as eBooks or webinars) - and your opportunity to turn visitors into leads. Good CTAs should: Relate to the topic of the page they are placed on. On landing pages for example, you’ll want a clear ‘Download Now’ CTA immediately visible above the fold.
    [Generation, Landing Page] 5 HubSpot Workflow Recipes for Inbound + Account-Based Marketing
    If multiple people from an account are spending time on high-value webpages — for example, your product, pricing, or solutions pages — you can use that data to quantify the account’s engagement. Terminus allows you to see which accounts are visiting your website, how many individuals from each account are visiting, how much content they’re consuming, and precisely which pages they’re visiting. Generate More Pipeline and Revenue from Inbound Leads.
    [Generation, Landing Page] Google Analytics Part 2: Digging Deeper into Key Metrics
    Careful analysis of user traffic, performance, and engagement is critical to understanding the true ROI of a B2B website design and marketing campaign. While Real-Time data has relevant applications, we find that taking a holistic look at website traffic and activity provides better information, so we’ll be focusing on the other four main reports in this article. Acquisition: Channels Driving Traffic. Conversions: Lead Generation.
    [Generation, Landing Page] Easiest Ways to Boost Conversion Rates
    Whilst there is a lot of focus on getting sites to the top of Google search results pages and gaining traffic to the site, conversions are the most important part. A lot of website traffic is good but it is worthless if it isn’t contributing to conversions. Conversions are what get people moving in the sales pipeline and help to generate business for the organisation. Improve Page Load Times. Create Dedicated Landing Pages.
    [Generation, Landing Page] Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try
    For the record, he notes that artificial intelligence is an umbrella term for lots of related terms, including machine learning , deep learning, natural-language processing, natural-language generation, computer vision, and image recognition. ” From the set of generated questions, Paul picked, “What is the breakdown of total_shares by author_name?” – a question he hadn’t even considered asking. “Same house, right?”
    [Generation, Landing Page] How to Create a Professional Promo Video on a Shoestring Budget
    And these numbers continue to grow exponentially with the increase in new online sites all competing for the same precious site visits especially when the benefits of organic traffic has become more and more of common knowledge for online marketing. In turn, content marketing in the form of blogging has become the norm for driving organic, inbound traffic. More organic traffic? Even for landing pages, videos have shown to convert better than text.
    [Generation, Landing Page] When Should You Gate Your Content? 3 Questions to Help You Decide
    Though perhaps obnoxious, it’s perfectly understandable given that lead generation has become the top content marketing priority for most businesses. The main advantage to gating content is that it allows you to collect information about your visitors, thus generating inbound leads. They are precisely the type of content that is likely to do well on search engine result pages. Are the leads you’re generating worth it?
    [Generation, Landing Page] A Quick-Start Guide to Paid Content Promotion
    How to work it: To benefit from native advertising’s traffic-boosting effect, select the content and the sites where you place it carefully. What it is: Search engine marketing (SEM) or paid search involves purchasing ads or sponsored listings that appear on search engine results pages ( SERP ) when consumers search for information relevant to your content. 75% of users never scroll past the first page of @Google results via @HubSpot #research. No brand can exist in a vacuum.
    [Generation, Landing Page] How to Get More Targeted Leads (a B2B Playbook)
    However, no goal is more important for B2B companies than lead generation. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . To improve B2B lead generation , your organization needs a strategy for producing and promoting content. So, how do you build targeted personas for your lead generation campaigns? . Drive targeted referral traffic. .
    [Generation, Landing Page] 5 Ways B2B Organizations Can Leverage User-Generated Content
    User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. In addition, it’s a great way to generate additional audience interaction. User-generated content, in whatever form, provides a wealth of benefits to B2B companies.
  • PUREB2B  |  SUNDAY, OCTOBER 29, 2017
    [Generation, Landing Page] 10 Types of Online Forms (and How to Use Them)
    The reason form design is so important is because it can make the difference between generating a new sales lead and causing a visitor to bounce. In line with this, online forms are an incredible tool for B2B lead generation. Newsletters are one of the best ways to generate and nudge leads towards loyalty and advocacy. Do keep in mind that a sales contact form is NOT the same as a form on your “contact us” page.
    [Generation, Landing Page] Heatmaps: B2B marketers’ secret weapon for conversion optimization
    B2B marketing is tough: leads are expensive and traffic is (let's admit it) low. To really make the most of your company’s inbound marketing efforts and ensure the success of your B2B marketing campaigns, each page on your website needs to be fully-optimized to help you maximize lead conversions and increase revenue. B2B VS B2C Landing Page and Website Optimization. Not only the traffic is lower, but also client behavior is fundamentally different.
    [Generation, Landing Page] How To Capitalize On ‘How To’ Searches
    What’s more, Sam Warren, manager of marketing and partnerships at SEO service RankPay, said these searches not only get brands in front of new audiences, but, with good content, the answers can generate immediate trust. In addition, Caleb Ulku, principal at SEO firm Ulku Logistics, said to estimate competitiveness of the search by looking to see if a wikiHow page has already ranked for your “how to” search. Warren agreed bullets are key to landing the feature.
    [Generation, Landing Page] You're doing ABM wrong, this is how Salesloft does it
    In contrast to the advice you might have read, SalesLoft’s marketing team hasn’t stopped its lead generation efforts. Inbound lead gen directly supports ABM Second—and more importantly—the way SalesLoft’s marketing team generates leads is not in conflict with the overall ABM approach. That’s because SalesLoft’s marketing team generates plenty of inbound traffic and leads from companies already on its target list. They can create custom landing pages, for example.
    [Generation, Landing Page] Advanced SEO Analytics Reports that Even Beginner SEOs Can Use
    One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block. Examine Visitor Behavior to Identify Landing Pages that Need Improvement. Hover over subsequent page sections to see through-traffic and drop-off data.
    [Generation, Landing Page] Important Marketing Terms that Every B2B Executive Should Know
    E.g. testing two versions of a landing page or email and choosing the version that leads to more conversions. Banner ad – An online ad on a webpage, typically at the top or to the side of the page, that links to the advertiser’s website. Bounce rate – The percentage of visitors that navigate to a website and view only one page before “bouncing” away. Landing page – A single web page designed to promote a specific content offer (e.g.
    [Generation, Landing Page] How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]
    Depending on the topics they're discussing, this content may help you hone in on their lead generating strategies. Who is referring traffic to your competitor's site? Are they more focused on driving people to landing pages, resulting in new leads? After you collect this data, generate an overall grade for the quality of your competitor's content. When was the last time you ran a competitive analysis for your brand?
  • EXO B2B  |  THURSDAY, OCTOBER 5, 2017
    [Generation, Landing Page] Which Adwords KPI should I analyze to optimize my marketing campaign’s performance?
    I want to be 1 st in search engine results, I want to increase traffic on my website, I want to generate leads, I want to double my web sales, I urgently need to recruit staff … Do you ever find yourself thinking these things out loud? In a lead generation strategy, Google Adwords is an unavoidable lever. Don’t waste budget unnecessarily for searches that wot generate conversion! Yes, if your campaign goal is to fill out contact forms and generate sales.
    [Generation, Landing Page] Lead Forensics vs Hubspot vs Leadfeeder
    Cost Starts at $59/Month Pricing is not listed an is generated on a per company basis. Page Tracking Yes Yes Yes. However, Lead Forensics’ pricing is not publicly published and is generated on a per company basis. The first option will allow you to discover up to 200 companies that have visited your site, while the most expensive option gives you access to up to 3,000 companies (best suited for sites that receive a significant amount of traffic).
    [Generation, Landing Page] 7 Social Media Marketing Pitfalls Your Business Should Avoid
    It’s one of the best ways to increase awareness and connect with an audience, but it can also help you grow your business and generate leads—if you do it right. People will quickly leave your page and unfollow you if you solely trying to sell. So be sure to keep a close eye on your social media analytics such as Facebook Insights, LinkedIn Page Statistics and Pinterest Analytics. Social media marketing has become a necessary and valuable marketing tool for businesses today.
    [Generation, Landing Page] A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel
    A lead generation funnel. . . What is a lead generation funnel? . A lead generation funnel is no different. The lead gen funnel is a tool for defining who your best leads are, understanding where they are in the lead generation process, and outlining how your business will move leads down the funnel and have them come out at the end as paying customers. . . Because planning and building a successful lead generation funnel comes with a lot of moving pieces.
    [Generation, Landing Page] Balancing SEO and PPC to Maximize Search Results
    Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for. They will inevitably cut into the click-through rates of top-ranking pages. Drive additional traffic and eyes to your page.
  • HUBSPOT  |  MONDAY, AUGUST 28, 2017
    [Generation, Landing Page] 5 Myths About Video Marketing, Debunked
    By now, you've probably heard video marketing is a powerful tool for generating leads and capturing new customers. This craving for authenticity is why we’re seeing such an explosion in micro-influencer marketing and user-generated content. One need only look at the numbers for a reminder: 82 percent of all internet traffic will be video by 2021, up from 73 percent in 2016.
    [Generation, Landing Page] Why Your Law Firm Marketing Plan Must Include Call Tracking
    When most people build a landing page and send Adwords or Facebook traffic to it, they’re only thinking about form submissions. If your phone number isn’t prominently displayed on the page you will lose dozens of leads. Tracking numbers aren’t just for landing pages either. Obviously your ad and landing page is appealing to women. and traffic costs money.
    [Generation, Landing Page] Have You Exhausted The Low Hanging Fruit in Your B2B SEO Strategy?
    The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. When we reviewed our findings with this prospect, they acknowledged that they were hoping we would find “low hanging fruit”, missing from existing tactics, that could provide a quick boost in traffic and sales. Evaluate, test, and refine landing pages.
    [Generation, Landing Page] Perfect your Post-Click Experience to Boost ROI
    That’s why 63% of all new web visitors bounce instantly according to Kissmetrics and why most landing page conversions are so low. (To To see how your landing page performance stacks up to your closest competitors, see the Unbounce Conversion Benchmark Report.) The closer the ad matches the page and terms of the offer, the greater chance of conversion,” says Finge, CEO of ConversionLab , a conversion rate optimization agency. What Makes a Good, Soft Landing?
    [Generation, Landing Page] How to show ROI with ABM advertising
    That means that the target accounts that are coming to your website should show more activity in terms of time, in terms of page views, and ideally also, in terms of their overall conversion rate for your assets and in form submissions that you might be tracking. If they click on it, they’ll go to your landing page. Hopefully you made it real nice and easy to convert, but we all know that your landing page at best will convert 1 to maybe 5% of your traffic.
    [Generation, Landing Page] Search Has Changed. Here’s How Your Content Needs to Evolve.
    Over the last ten years or so, it feels like we've figured out a pretty standard content formula: publish a large volume of content to target long-tail keywords, and convert that organic traffic into leads via gated content offers. This has natural consequences on how we think about our content to build an audience, brand, and ultimately generate leads. Focusing only on keywords means you're likely missing out on traffic from conversational search.
    [Generation, Landing Page] Top Five Content Marketing Strategies for Technology Companies
    Social media is a place for customer support, for cultivating and nurturing relationships with current and prospective customers, and it can bring in new traffic. LinkedIn and Facebook ads are an excellent way to enhance your subscriber base, direct people to a landing page, or simply create interest in your products and services. There are many options including targeting those who visited your home page, other website pages, or by using keywords.
  • BIZIBLE  |  MONDAY, AUGUST 14, 2017
    [Generation, Landing Page] 2017 AdWords Industry Benchmark Report: An Agency’s Perspective
    We’ve found that AdWords is great for driving high quality leads while social and display are great for brand awareness and generating demand. The more targeted a marketer can get, the more likely he will be able to drive good quality traffic. You need to test different landing pages, different assets, and see which one is driving higher quality leads and which is driving the CPL that we are trying to target.
    [Generation, Landing Page] Is the Free Consultation Dead?
    Over the years we’ve worked with dozens of attorneys and law firms and we’ve split tested nearly every conceivable item on a landing page. I’m going to call or schedule an appointment and we’re going to go over a strategy so I get custody, or win the divorce, or beat this traffic ticket” What should you do in this strategy session? Calls To Action Law Firm Marketing Lead Generation
  • EMEDIA  |  THURSDAY, AUGUST 10, 2017
    [Generation, Landing Page] Demand Generation’s Secret Weapon: Google Analytics
    As a B2B marketer focused on demand generation with a wide range of projects and responsibilities, are you maximizing all of the quality data sources you have on hand to hit your goals? Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or Enjoy: Why is Google Analytics essential for optimizing not only your B2B website’s own performance, but also that of your overall demand generation program?
    [Generation, Landing Page] Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)
    So what does the movie Back to the Future have to do with demand generation? . Demand generation strategies and teen dramas both want the same thing; to help you to stand out from the crowd and be noticed for who you are and the value you provide. . Demand generation strategies allow you to drive awareness and initiate customer relationships across all channels in the buyer journey. . Demand generation is such a broad topic. What is demand generation? .
    [Generation, Landing Page] Case Study: How Aqua Security Reached 24% Conversion to MQL
    The Challenges: Market Education and Lead Generation. As the ecosystem grew, so did Aqua’s organic traffic. Rani Osnat, Aqua CMO, is thrilled to be using HubSpot with strong content: “My favorite features are the landing pages and workflows - it’s so easy to get them up and running and change them around. Reading time: the best 7 mins you'll spend this week!
  • HUBSPOT  |  THURSDAY, JULY 27, 2017
    [Generation, Landing Page] July Social Media News: Snapchat Links, Instagram Photo Replies & More
    One of Instagram's biggest competitive advantages over Snapchat was the ability to drive traffic: Brands and verified users could add links to Instagram Stories to drive followers to landing pages, blog posts, and purchase pages. This feature made Instagram a more formidable traffic and lead generation tool -- and social media marketers could tie social media efforts directly to traffic generated.
    [Generation, Landing Page] New from Terminus: Measure Account Website Engagement with Visitor ID
    However, this disregards the behavior of key stakeholders in the buying committee who haven’t identified themselves by filling out a form on a landing page. Driving more of the buying committee to important pages on your site is a win for marketing, but how do you show it? Terminus is excited to announce the release of Account-Based Visitor ID, which provides visibility into account website engagement, enabling you to see if you’re driving the right traffic to your site.
    [Generation, Landing Page] The Ultimate Guide for Creating Powerful Landing Pages for Your Brand
    You need effective landing pages that convert as much as you need a worthwhile product or service. Without a great landing page, all your brilliant inbound work is generating website traffic for potential future buyers to visit, poke around, and leave. If you don’t want your hard earned web traffic to slip through your fingers […].
  • HUBSPOT  |  TUESDAY, JULY 25, 2017
    [Generation, Landing Page] The New Type of Landing Page That Increased Our Contacts by 69%
    If you're just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. Back in Part I, we saw significant increases in organic search traffic only on offers that already were performing well for search. Standing landing page/form. So when push comes to shove, it seems, the partially-gated template is simply not effective for lead generation.
    [Generation, Landing Page] Content and the Knowledge Economy
    The evidence proves it, organizations that share valuable knowledge via content marketing experience nearly 8x the site traffic of organizations that do not. It is also a great way to reduce your marketing costs and allows the talent in your business to focus on generating leads and sales, rather than carrying out tedious processes that are easily automated. Landing Pages. How many people are visiting your website or your newly designed landing pages?
  • PUREB2B  |  SUNDAY, JULY 23, 2017
    [Generation, Landing Page] 20 Signup Form Optimization Techniques for More Sales Leads
    Marketers and entrepreneurs focus much of their time and energy on growing their email list and generating leads. There’s a lot of emphasis placed on crafting seamless email sequences, valuable content, and a great landing page. When creating signup forms, be it for your landing page, homepage, or blog posts, keep in mind that the primary purpose of this offer is to provide value to your sales prospects.
  • HUBSPOT  |  FRIDAY, JULY 21, 2017
    [Generation, Landing Page] What Happens When You Make Gated Content Free?
    We’ve looked at the topic through various lenses, from SEO, to lead generation, to channel-specific implications. But at the same time, it turned out that we had a lot of landing pages for our offers -- the gates, if you will, that weren’t getting much organic search traffic. We might have been optimizing the landing pages for search, but we weren’t doing the same for the juicy, valuable, in-depth content inside the offer itself. Organic Traffic.
    [Generation, Landing Page] When and Why to Use Landing Pages
    Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing Page Technology: Top Marketers’ Favorite New Tool. The tool allows businesses to do two things: Create targeted landing pages aimed specifically at turning traffic into leads and customers.
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Generation, Landing Page] Tracking and Tweaking the Critical KPIs of Marketing Agency Performance
    Factors such as cost-per-lead, customer value, traffic-to-lead ratio, and others let marketing agencies know how they're doing—and how to tweak their performance to become fine-tuned revenue generating machines. Converting Leads with Your Site and Landing Pages. If it takes a lot of time to generate leads relative to the number of people visiting your website - that can be a sign of a problem.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Generation, Landing Page] Just Getting Started With Video Marketing? Here’s the First Video You Should Make
    If you're having trouble generating leads at the very top of your funnel (TOFU), you might want to make an explainer or animated video to attract visitors to your website via organic search and social media. An eye-catching animated video, or a comprehensive breakdown of a trending topic in your industry will draw people to your social media platforms and blog pages. One of the most controversial phrases in the marketing today is, "pivot to video.".
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Generation, Landing Page] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    How can you better qualify leads to free your sales team up to spend more time on revenue-generating activities? We reached out 42 VPs, CMOs and Content Strategists and asked the following question: What interactive content types have you used to generate more "qualified" leads (and how)? This is because it is less visually overwhelming than a page long form and they typically start with an easy question to start. It sat on a page at the beginning of the category.
  • HUBSPOT  |  THURSDAY, JULY 6, 2017
    [Generation, Landing Page] Should Writers Fear the Rise of Video?
    Just take a look at these numbers: Global venture firm KPCB estimates that by the end of this year, video will account for nearly three-fourths of all online traffic. In late 2015, a Gartner report predicting that 20% of all business content would be machine-generated by 2018 led to a string of articles proclaiming the death of writing jobs. Few things in human history have been as influential as the written word.
    [Generation, Landing Page] The Paid Marketing Metrics You Must Measure
    Traffic-Driven Metrics. It all starts with what I categorize as “traffic-driven metrics.” Factors include CTR, landing page quality and relevance of the keyword to the ad and search query. You can also track visits to key pages such as your “Contact” page. This model is only available if you generate at least 20,000 clicks and 800 conversions per action. Check out the full list from Google on this page. Optimizing your landing pages.
    [Generation, Landing Page] Sample Post | Omni-Channel Marketing
    Research shows companies that prioritize the customer experience generate 60% higher profits than their competitors. Where is traffic coming from? Order a product from a landing page. 7 Ways to Implement an Effective Omni-Channel Strategy. . . Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Generation, Landing Page] What We Learned From Spending $100k On Facebook Ads
    On one hand this was an advantage -- since we could make changes to the program in seconds rather than days -- on the other hand, we were on our own for creative, landing pages, and analytics. Our commitment to the business: generate trials at a cost-effective rate of $50/trial. We generated trials at an acceptable rate. One morning, we logged into our marketing dashboard and saw that we were generating trials at twice our target CPA of $50/trial.
  • HUBSPOT  |  WEDNESDAY, JUNE 21, 2017
    [Generation, Landing Page] The Simple Test That Doubled Leads in One Week
    Let’s say you have a post explaining different types of commercial cooling systems that gets a steady amount of organic traffic each month. On the other hand, an ebook on ventilation best practices probably wouldn’t convert traffic as well, since it’s not as well-aligned with the topic of the blog post. A few years back, we did an audit of our highest organic traffic posts on the HubSpot Blog to see if our offers were as optimized for conversion as they could be.
    [Generation, Landing Page] Your Complete B2B Content Strategy Checklist
    It’s now a detrimental factor to drive search visibility, social media engagement, as well as traffic and conversions. Apply these steps and best practices, and I bet you’ll start seeing better results from your content marketing initiatives – everything from keyword rankings to traffic, and conversions. This keyword roadmap will be different from the phrases you’re targeting on products, solutions and services landing pages.
  • HUBSPOT  |  TUESDAY, JUNE 20, 2017
    [Generation, Landing Page] Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views
    The site receives 159 million page views per month, and has more than 70 million users. And it’s one of the most underutilized lead generation tools we marketers have in our quiver. That helps drive a considerable amount of visibility and referral traffic. The icing on the cake, perhaps, is that incoming traffic from a CTA slide can convert at incredible rates -- much higher than any other social media platform. Social Media Lead Generation Daily
  • PUREB2B  |  TUESDAY, JUNE 13, 2017
    [Generation, Landing Page] 5 Types of Marketing Automation for Businesses to Consider
    From managing your day-to-day content to creating landing pages for your website, marketing automation platforms are your all-in-one tool. If you want to drive traffic to your website, set up marketing campaigns, or inbound marketing strategies these kinds of software have the function for you. Once you’ve set up your marketing automation, you’re going to want to know how to create a lead generation machine. Marketing has been around for a very long time.
    [Generation, Landing Page] Four Unique Features Found In Baidu Paid Search Management
    Bid of exact match= the original CPC *2: it means the CPC will be doubled and the traffic is more qualified if the search term is the exact match of your target phrase. Similar to AdWords, B2B marketers can create sitelink extensions to add more links to the ads, which leads people to specific pages, such as a page of particular product, a form to submit, a whitepaper to download, or more. No matter what information an advertiser would like to get, the form can be generated.
    [Generation, Landing Page] 7 Ways to Implement an Effective Omni-Channel Strategy
    Research shows companies that prioritize the customer experience generate 60% higher profits than their competitors. Where is traffic coming from? Order a product from a landing page. Imagine a bike wheel. What do you see? Rubber around the rim. Spokes that connect to the inner hub. Everything else rotates around and is supported by this central hub. If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel.
    [Generation, Landing Page] Flooded with Data but Lacking Insight? Consider Usage Analytics
    Page views, visits, bounce rate, time spent, referral traffic, and more tell you a lot about the health of your websites and can even give you a decent view of your audiences. She is responsible for driving marketing innovation and execution across branding, demand generation, new market penetration, sales enablement, and pipeline acceleration.
  • HUBSPOT  |  THURSDAY, JUNE 8, 2017
    [Generation, Landing Page] Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul
    Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. Step 2: HubSpot generates an RSS email of our latest content. Well, considering that we're acquiring a sizable number of new subscribers each month, keeping them engaged for a longer period of time means: More traffic from new subscribers. 2) New subscribers receive a welcome email once they sign up with a link to a subscription preferences page. ↓.
  • ACT-ON  |  MONDAY, MAY 29, 2017
    [Generation, Landing Page] 4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
    That’s the challenge for today’s businesses and the marketers tasked with making them gloriously conspicuous by establishing brand presence, generating demand, and enticing leads to come hither. The net:net of the new normal is that marketers must change the way they approach lead generation; they must figure out how to be highly visible and valuable during that 70-plus percent of the buying process. Lead Generation
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Generation, Landing Page] 8 of the Top Marketing Challenges Marketers Face Today [New Data]
    In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator. According to our report , generating traffic and leads and p roving ROI are the leading challenges marketers face. 1) Generating Traffic and Leads. Generating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report.
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Generation, Landing Page] How to Get Started With Paid Search [Free Guide]
    Landing Page Testing. One great way to use paid search is for testing and optimizing your landing pages. So, for instance, here's the search engine results page for "cat food for older cats", and you see some paid results for this specific search query: You can take that one ad and actually set it to go to two different destination URLs, and therefore, to two different landing pages.
  • ACT-ON  |  TUESDAY, MAY 23, 2017
    [Generation, Landing Page] 5 Assumptions That Sabotage Your Marketing
    They assume their coffee maker will always work, their traffic light will always change, and their cellphone will always operate seamlessly. Generate leads. B2B social media should include some element of lead generation. Include calls to action and lead-generating landing pages and forms that draw those who engage on social media into your sales funnel through offering gated assets, such as high-value reports, white papers, and e-books.
  • EMEDIA  |  THURSDAY, MAY 18, 2017
    [Generation, Landing Page] Channel Campaign Timing: The 4th Dimension of Demand Generation
    Though many marketers have not thought about that since high school physics class, we can think of timing as the 4th dimension of demand generation. Put a call-to-action on your LinkedIn or Facebook pages and offer clear benefits for receiving your emails. You can also put a carrot out there to your Twitter followers to come to a landing page and sign up for email updates or access valuable content. The 4th dimension, according to theoretical physicists, is time.
  • GO BEYOND SEO  |  THURSDAY, MAY 18, 2017
    [Generation, Landing Page] 5 Essential Elements of Your Law Firm Marketing Landing Page
    When you’re running an online marketing campaign for your law firm it’s important to send qualified traffic to pages that will convert i.e landing pages. Traffic, whether it’s organic, from social media or coming from paid sources like Google Adwords or Facebook, needs to be sent to a page that will maximize the conversions. Take Advantage of this Opportunity & Send The Traffic to Landing Pages That Are Built to Convert.
  • VIDYARD  |  THURSDAY, MAY 18, 2017
    [Generation, Landing Page] Chalk Talks: Generate More Leads with Video
    Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. So let’s look at how video can help you in each one of these stages of the lead generation life cycle, to generate better results for your demand gen programs. There are lots of different ways in which video can help you drive more inbound traffic to your website.
  • TERMINUS  |  TUESDAY, MAY 16, 2017
    [Generation, Landing Page] Chronicles of an ABM Superhero: VersionOne Drives 2x More Sales Opportunities with Account-Based Marketing
    Historically, the bulk of their marketing efforts were focused on generating inbound leads, which proved to be neither effective nor scalable. They have found that Terminus helps with driving accounts through the marketing funnel to generate more high-quality sales opportunities as well as accelerating their sales cycle to close deals faster. Another indirect effect of Terminus campaigns was an increase in organic web traffic.
  • ACT-ON  |  TUESDAY, MAY 16, 2017
    [Generation, Landing Page] How to Get More Search Engine Traffic to Your Landing Pages
    Smart marketers use landing pages. Landing pages focus visitors’ attention, which makes them more likely to take the action you want them to take. It’s why you’re already using landing pages. You probably also know – all too well – that landing pages alone don’t generate business. You have to send traffic to them. You can pay for traffic to your landing pages. But what about search engine traffic?
  • PUREB2B  |  WEDNESDAY, MAY 10, 2017
    [Generation, Landing Page] What Demand Marketing Really Means
    There are numerous B2B marketing concepts that we’re all saturated with and engrossed in—from lead generation to lead nurturing to conversion acquisition and the actual sales process. Demand marketing is the process by which marketers get people excited about a new brand or product to generate demand. Driving awareness and generating interest are the key focal points of demand marketing. Demand Creation vs. Demand Generation vs. Lead Generation.
    [Generation, Landing Page] 7 SEO Metrics that Reflect Revenue Growth and Prove Value
    If it doesn’t rank, it won’t drive traffic. Open Google Analytics, click on the “Acquisition” tab, expand “Search Console,” and click “Landing Pages”: Bounce Rate: Bounce rate is the percentage of users who arrived on your page from search and failed to perform any other action on your site. Time On Page: Time on page is an average of how long users view a page before performing a secondary action (clicking the back button, clicking a link, etc.).
  • PUREB2B  |  SUNDAY, MAY 7, 2017
    [Generation, Landing Page] 7 Creative Ways to Generate More B2B Leads
    Many businesses spend a great deal of time and resources on lead generation. SEO – We all want to be on the first page of Google. After all, here at PureB2B , we’re all about the pillars of lead generation. When we say new tactics, we’re not talking about re-inventing your current strategies or developing new lead generation channels per se. Creative Ideas for Lead Generation. It can link to your latest piece of content or to your primary landing page.
    [Generation, Landing Page] 4 Effective Google AdWords Tactics to Supercharge Your Lead Generation
    Generating more leads from Google AdWords can be tough once you reach a certain threshold. In this blog I will walk you through four tactics that will allow you to break through that plateau and scale your AdWords lead generation. Single keyword ad groups are one of the most effective strategies for generating more leads. The result is a poor match between what users are searching for and your ads, which yields lower CTRs, less traffic, and fewer leads.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Generation, Landing Page] 58 Best Marketing Tools to Build Your Strategy in 2017
    Not only will it help your sales team manage relationships, but a CRM will also give you a place to deliver those leads you generated to your sales team. Adobe Spark is a suite of three web or mobile apps - Spark Page, Spark Post, and Spark Video -- that allows marketers to easily create graphics, webpages, and videos in a variety of themes in minutes. For example, we use Spark Page at HubSpot to create some of our online guides and promote them with Spark Videos and Posts.
    [Generation, Landing Page] 15 Audiences You Should Be Targeting with B2B Facebook Ads
    Generate knowledge and awareness of your offerings to these audiences: Job Title. If a website visitor has not signed up as a lead or made a purchase or a Facebook fan has shown interest by liking your business page but has not entered your sales funnel yet, re-engage these users with fresh copy or an enticing new offer via a lead generation landing page or a lead generation form specific ad.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Generation, Landing Page] 6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
    But in fact, many common business problems and challenges are actually fixable, from difficulty finding customers, generating leads, and building an email list, all the way to hiring the right people and balancing quality and growth. And if one of the challenges you're facing is growing your email lists and generating leads, then be sure to save your seat for our live workshop that's taking place on Thursday, April 27 at 1:00 P.M. 5) Lead Generation.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Generation, Landing Page] The Benefits of Retargeting for B2B
    The term “retargeting,” or “remarketing,” means a marketing tactic used to keep your brand in front of traffic that once visited your site but left before doing what you wanted them to do. So we decided to test out ABM retargeting to these accounts and built a landing page which showed the top three ways customers find the value in Act-On and achieve ROI more quickly, in addition to the ways they can get in contact with their rep to renew.
    [Generation, Landing Page] SharpSpring Onboarding Part 4: Tracking Your Performance
    Your Onboarding Specialist will show you how to attach a UTM code to the end of your URLS, so you can: Understand which campaigns are driving the most traffic. Keep track of which lead sources are generating ROI. Organic campaigns already made for you: Google search, Bing, word of mouth, direct traffic, etc. At the end of the year or quarter, you’ll be able to see which medium is providing the most traffic and which ones are generating profits for your company.
    [Generation, Landing Page] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    You’ll have another medium to accelerate brand awareness, generate more leads, and develop authority as an industry leader. You go into “rooms” (aka web pages) where you can watch speakers present their knowledge in the form of a recorded video. To generate leads. Plus, when you create assets for your event online, you continue reaping the benefits of long-tail keyword SEO and organic traffic from evergreen content for months to come. A page you want us to link to.
    [Generation, Landing Page] 5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance
    Overall weekly social traffic is strong, but it isn’t trending upward the way it was a year ago, and while the content referral program has a conversion rate that is outperforming the baseline, the manager knows it could be accomplishing much more. And B2B marketers have to build effective CTAs at the bottom of each part of the story, redirecting to landing pages in hopes of generating leads and conversions.
  • BIZNOLOGY  |  MONDAY, APRIL 17, 2017
    [Generation, Landing Page] Social media employee advocacy is the heartbeat of your company
    You follow the 10:4:1 Rule on your social channels (For every 15 social shares: 10 links to third party content, four links to your own blog articles, and one link to an offer/landing page.). Forget about all the advice from the lead generation and website traffic gurus about how to push people to your website and get them to sign up for your newsletter. Employee advocacy is the heartbeat of your company. Why are we talking about heartbeats and business?
    [Generation, Landing Page] 14 Tips for a Hot Video Marketing Strategy
    Do you want to use video to generate more leads ? Add videos to landing pages to increase the opt-in rate. Landing pages are your first point of entry for leads. If you’re driving traffic to a landing page, you want to ensure that it converts at a high rate. The good news is that: Adding video to a landing page can increase conversions by up to 80%. Don’t rely solely on text in your landing pages.
  • HUBSPOT  |  FRIDAY, APRIL 7, 2017
    [Generation, Landing Page] The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
    Special note: One ad type, Facebook Lead Ads, is increasingly useful for inbound marketers because it allows Facebook users to fill out lead generation forms directly within the Facebook app. Want to dive deeper into Facebook lead generation ads? App engagement ads are meant to generate activity within an app among your current users, or highlight app features before asking a new user to download. For traffic-oriented campaigns, use the clicks to website ad type.
    [Generation, Landing Page] The Beginner's Guide to Conversion Rate Optimization (CRO)
    Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. Few marketing teams focus on getting more from existing traffic. We’ll explain how you can drive more results from your existing traffic so your content can work smarter, and not harder, for you.
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Generation, Landing Page] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. Some marketers use MA solely for demand generation purposes and have not fully realized how to leverage their existing technology to extend to branding and customer marketing needs. The same tactics used for demand generation can also be applied to other marketing disciplines. Demand Generation. Schedule social promotions of your pages, content, and forms.
    [Generation, Landing Page] The 17 Best Social Media Management Tools
    Generate relevant content recommendations for postings, quickly publish to the top social networks, manage multiple social media accounts, follow and curate updates from any feed, and set key posts on repeat schedules. In other words, it does all the heavy lifting so you can focus on what matters – building relationships, driving traffic and making sales. One thing that places Oktopost above other tools is its ability to monitor LinkedIn Groups as well as company pages.
    [Generation, Landing Page] What do bounce, user, session and other Google Analytics terms mean?
    Behavior Flow: Behavior Flow is a Google Analytics feature that shows users visit path from landing page to exit page in a visual presentation. Bounce: Bounce is a visitor who only sees one page before leaving your page. For example if a visitor types “leadfeeder pricing” to Google, ends up to our pricing page, finds the information and leaves, it’s a bounce but it can still be a quality visit. Impression is the Page view of ad world.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Generation, Landing Page] The 10 Digital Fundraising KPIs Your Non-Profit Must Track
    Take the cost of a campaign, e.g. you spent $8,000 on a PPC ad campaign driving traffic to your donations' landing page. Then divide that cost by the number of people who arrived at the landing page via the ads and donated. For example, you may find that people donating through a dedicated donation landing page have a higher average gift than those who donate via the "donate" button on your organization's website.
    [Generation, Landing Page] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. How many webinar attendees do you need to generate the desired ROI? The challenge is to demonstrate the reality of how tough it is to generate a good ROI from your webinar efforts, unless you find enough new people to attend your webinars. Create a beautiful, professional webinar registration page.
    [Generation, Landing Page] How to Start Generating Leads for Your B2B Company
    The impact of this “how-to” post can go either way — you resolve to “suspend” ties with your lead generation partner, or you stick to buying your sales leads from outside sources. While the former would be the more ideal action response, ultimately, your choice will depend on whether or not you are sold on the idea of generating leads on your own. But, just like anything else, there’s a simpler and easier way to running a lead generation quest if you have the proper know-how.
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