• KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 25, 2017
    [Generation, Landing Page] 15 Audiences You Should Be Targeting with B2B Facebook Ads
    Generate knowledge and awareness of your offerings to these audiences: Job Title. If a website visitor has not signed up as a lead or made a purchase or a Facebook fan has shown interest by liking your business page but has not entered your sales funnel yet, re-engage these users with fresh copy or an enticing new offer via a lead generation landing page or a lead generation form specific ad.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Generation, Landing Page] 6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
    But in fact, many common business problems and challenges are actually fixable, from difficulty finding customers, generating leads, and building an email list, all the way to hiring the right people and balancing quality and growth. And if one of the challenges you're facing is growing your email lists and generating leads, then be sure to save your seat for our live workshop that's taking place on Thursday, April 27 at 1:00 P.M. 5) Lead Generation.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Generation, Landing Page] The Benefits of Retargeting for B2B
    The term “retargeting,” or “remarketing,” means a marketing tactic used to keep your brand in front of traffic that once visited your site but left before doing what you wanted them to do. So we decided to test out ABM retargeting to these accounts and built a landing page which showed the top three ways customers find the value in Act-On and achieve ROI more quickly, in addition to the ways they can get in contact with their rep to renew.
  • HUBSPOT  |  WEDNESDAY, APRIL 19, 2017
    [Generation, Landing Page] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    You’ll have another medium to accelerate brand awareness, generate more leads, and develop authority as an industry leader. You go into “rooms” (aka web pages) where you can watch speakers present their knowledge in the form of a recorded video. To generate leads. Plus, when you create assets for your event online, you continue reaping the benefits of long-tail keyword SEO and organic traffic from evergreen content for months to come. A page you want us to link to.
  • CONTENT STANDARD  |  TUESDAY, APRIL 18, 2017
    [Generation, Landing Page] 5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance
    Overall weekly social traffic is strong, but it isn’t trending upward the way it was a year ago, and while the content referral program has a conversion rate that is outperforming the baseline, the manager knows it could be accomplishing much more. And B2B marketers have to build effective CTAs at the bottom of each part of the story, redirecting to landing pages in hopes of generating leads and conversions.
  • BIZNOLOGY  |  MONDAY, APRIL 17, 2017
    [Generation, Landing Page] Social media employee advocacy is the heartbeat of your company
    You follow the 10:4:1 Rule on your social channels (For every 15 social shares: 10 links to third party content, four links to your own blog articles, and one link to an offer/landing page.). Forget about all the advice from the lead generation and website traffic gurus about how to push people to your website and get them to sign up for your newsletter. Employee advocacy is the heartbeat of your company. Why are we talking about heartbeats and business?
  • HUBSPOT  |  FRIDAY, APRIL 7, 2017
    [Generation, Landing Page] The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals
    Special note: One ad type, Facebook Lead Ads, is increasingly useful for inbound marketers because it allows Facebook users to fill out lead generation forms directly within the Facebook app. Want to dive deeper into Facebook lead generation ads? App engagement ads are meant to generate activity within an app among your current users, or highlight app features before asking a new user to download. For traffic-oriented campaigns, use the clicks to website ad type.
  • HUBSPOT  |  THURSDAY, APRIL 6, 2017
    [Generation, Landing Page] The Beginner's Guide to Conversion Rate Optimization (CRO)
    Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. Few marketing teams focus on getting more from existing traffic. We’ll explain how you can drive more results from your existing traffic so your content can work smarter, and not harder, for you.
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Generation, Landing Page] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. Some marketers use MA solely for demand generation purposes and have not fully realized how to leverage their existing technology to extend to branding and customer marketing needs. The same tactics used for demand generation can also be applied to other marketing disciplines. Demand Generation. Schedule social promotions of your pages, content, and forms.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Generation, Landing Page] The 17 Best Social Media Management Tools
    Generate relevant content recommendations for postings, quickly publish to the top social networks, manage multiple social media accounts, follow and curate updates from any feed, and set key posts on repeat schedules. In other words, it does all the heavy lifting so you can focus on what matters – building relationships, driving traffic and making sales. One thing that places Oktopost above other tools is its ability to monitor LinkedIn Groups as well as company pages.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Generation, Landing Page] The 10 Digital Fundraising KPIs Your Non-Profit Must Track
    Take the cost of a campaign, e.g. you spent $8,000 on a PPC ad campaign driving traffic to your donations' landing page. Then divide that cost by the number of people who arrived at the landing page via the ads and donated. For example, you may find that people donating through a dedicated donation landing page have a higher average gift than those who donate via the "donate" button on your organization's website.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Generation, Landing Page] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. How many webinar attendees do you need to generate the desired ROI? The challenge is to demonstrate the reality of how tough it is to generate a good ROI from your webinar efforts, unless you find enough new people to attend your webinars. Create a beautiful, professional webinar registration page.
  • LEAD LIAISON  |  WEDNESDAY, MARCH 22, 2017
    [Generation, Landing Page] How to Start Generating Leads for Your B2B Company
    The impact of this “how-to” post can go either way — you resolve to “suspend” ties with your lead generation partner, or you stick to buying your sales leads from outside sources. While the former would be the more ideal action response, ultimately, your choice will depend on whether or not you are sold on the idea of generating leads on your own. But, just like anything else, there’s a simpler and easier way to running a lead generation quest if you have the proper know-how.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Generation, Landing Page] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Conversion Technology - these tools are used to convert traffic into leads and customers. Common options include platforms like unbounce (quickly build high-converting campaign landing pages with zero coding) and Crazy Egg (track on-site behavior to identify conversion leads). Search Engine Optimization (SEO) - a strategy most companies use to drive organic (unpaid) traffic to a website.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Generation, Landing Page] 50+ Video Marketing Stats that Prove You’re Doing it Right
    82% of all global consumer internet traffic will come from video by 2020 – Cisco ( Tweet This ). Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). Landing pages with video convert up to 80% better than those without – Vidyard ( Tweet This ). The average cost per marketing-generated lead is 19% lower for companies that are using video – Aberdeen ( Tweet This ).
  • WEBBIQUITY  |  THURSDAY, MARCH 16, 2017
    [Generation, Landing Page] Six SEO Tips for UX Designers
    During a redesign, there’s a lot that can go wrong from technical issues and audience reaction to traffic loss and falling revenue. Below are six simple tips your design team can follow today to ensure your site stays on page one after you throw the switch. So, before you litter your page with “Learn more” or “View details” links consider, providing more context. Every link on a page dilutes the link equity that can be spread to the linked pages.
  • MODERN MARKETING  |  TUESDAY, MARCH 14, 2017
    [Generation, Landing Page] Let’s Celebrate the 2017 Markie Awards Finalists!
    Western Union - Western Union Business Solutions’ results include 40K unique visitors to the websites, over 230K social reaches, 5K content downloads, over 2K unique visitors to the landing pages and assessments, over 300 content views and over 3K unique opens from the email nurture. Philips (Black Friday Campaign) - Philips was able to generate significant impact and additional bottom line revenue with campaigns seeing open rates as high as 53%.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Generation, Landing Page] How to Use Wistia: A Step-by-Step Guide
    At Wistia, we like to capitalize on this idea by including videos on our landing pages for upcoming webinars. These videos lead to higher sign-up rates -- and according to EyeView, a video on a landing page can increase conversion rates by up to 80%. Every online business wants to drive more traffic from search, and quality videos on your site can help you achieve this goal. We learned that visitors to our site spent more time on pages with video -- about 2.6
  • BIZNOLOGY  |  MONDAY, MARCH 13, 2017
    [Generation, Landing Page] How to use Instagram marketing to get new leads for your business
    Couple this with the growing popularity of photo-sharing platforms such as Instagram and the result is a lead generation process that has undergone a fundamental shift. Successful lead generation on Instagram relies on driving traffic to your page to build a following that will eventually click-through to a targeted landing page. A photo-sharing site may not be the first thought that comes to mind when lead generation is mentioned.
  • BIZIBLE  |  FRIDAY, MARCH 10, 2017
    [Generation, Landing Page] 9 Ways B2B Analytics Can Optimize Marketing Strategies
    B2B ANALYTICS 02 -- Use landing page conversion rates to prioritize content offers. Landing page conversion rates are far more than just fancy numbers -- they have the ability to reveal strengths and weaknesses and to infer additional needs for optimization. Let’s say you send 100 prospects each to two landing pages, and one page converts at 5% and the other converts at 10%.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 7, 2017
    [Generation, Landing Page] 20+ Benchmarks for Measuring B2B SEO Performance
    SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. Organic search also came in a close second for lead generation, trailing only email (70 percent versus 73 percent, respectively). In fact, a recent survey from Ascend2 found that traffic generation and search rankings are the most important goals for an effective SEO strategy. Organic search engine traffic. Percentage of traffic from organic search.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Generation, Landing Page] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    If you are getting good traffic but poor conversion you can test out different pages on your website to see which gets better conversion. Create virtually any type of social media campaign: giveaways, coupons, photo/video/hashtag contests, polls, quizzes, games, landing pages for downloads, Facebook page apps, and more. Collect leads, boost engagement and drive sales using landing pages, contests, and forms.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Generation, Landing Page] YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
    In-display YouTube ads show up on the YouTube homepage, search results pages, and as related videos on YouTube video watch pages. These ads appeared after performing a YouTube search: This display ad appears as a related video on the right-hand video sidebar: Once a user clicks on the ad, the destination video page features a spot on the right-hand column where a companion banner display ad will appear. Include a quality video transcription you've generated and approved.
  • NUSPARK  |  SUNDAY, MARCH 5, 2017
    [Generation, Landing Page] Cost Per Click Reduction Strategy in Google AdWords
    As an experienced marketing executive, you understand the importance of being visible on search engines; whether it’s via 1 st page organic listings, or as an ad that serves based on a prospect’s query. The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal. Here are some reasons to test bottom of page positioning.
  • BIZIBLE  |  THURSDAY, FEBRUARY 23, 2017
    [Generation, Landing Page] Matrix of 31 Marketing Funnel Metrics [Infographic]
    The matrix also shows which buyer journey stages the metrics measure, the type of data the metric produces, and the martech solution(s) responsible for generating the metric. Metrics at the top of the funnel measure prospect behavior, such as impressions, bounce rates, average time on site, and volumes of various types of web traffic. However, these metrics can quickly outlive their usefulness when marketers begin asking questions like, “How much revenue did this channel generate?”
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [Generation, Landing Page] Why You Should Always Have an Active Branded Campaign
    As a paid search consultant, you should be prepared to answer a few questions to the skeptical client who thinks that branded conversion volume can just be acquired for free through organic traffic based on brand loyalty alone. However, apart from a few additional highlighter links below the headline, that spot is generally reserved to drive to the home page. Brand loyalty clearly goes a long way in the lead generation space.
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Generation, Landing Page] Seven Best Practices for Building and Growing a Subscriber List
    These experts are: Anthony Carraturo, VP of Lead Generation & Data Services, MeritDirect. If you’re a marketer for the global coffee chain, that foot traffic to your retail stores might be a good thing (if, for example, you’re enticing a new customer segment to try your coffee, have good fraud/abuse controls in place, and have a plan to up-sell those ‘free-lattes’ once they set foot in the store). So after they subscribed, ask for some more preferences on the thank you page.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 14, 2017
    [Generation, Landing Page] How to evaluate a B2B Inbound Marketing Agency
    Organic Traffic – The goal of any business using inbound marketing is to have most of their traffic come from organic search. High organic traffic means that people are finding your website on their own, which lowers the cost of attracting them to your site. Landing Page Conversion Rates – A landing page that does not generate leads is useless, no matter how much traffic it gets or how beautifully designed it is.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Generation, Landing Page] Return on Marketing Investment: A Professional Services Primer
    And it’s not always clear which revenues were generated specifically due to marketing. If anything, marketers may become overwhelmed by the masses of data they are generating. You can track the number of downloads, as well as keep an eye on what types of content are generating the most interest. 3) Google indexes the page and ranks it (note that there is more than blind luck involved in achieving a high search rank).
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Generation, Landing Page] How to Build a Process for Growth Experiments
    Increase our traffic! Increase the conversion rate of my lowest-converting lead generation campaign. Increase conversions on one landing page by >5% and find statistically significant results. A/B test the title of the lead generation offer. And tying a metric to your experiment -- in this case, increasing conversions by greater than 5% on one landing page -- is what makes it actionable.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Generation, Landing Page] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.". That said, Sponsored Content is still highly valuable -- to learn more about it, check out this page. Decide where you want visitors to be directed when they click on your ad -- either to a specific LinkedIn page, or to a website. Is it generating customers?
  • SNAPAPP  |  WEDNESDAY, JANUARY 25, 2017
    [Generation, Landing Page] Snackable Content: How To Drive Big Leads With Bite-Sized Content
    But the real kicker, and the #1 reason you NEED to read this article, is that mobile users are now responsible for well over 50% of all traffic. . The ad with the quiz headline saw a 54% increased click-through rate, and within 30 days the SnapApp had generated an additional $200,000 in sales pipeline for the company. . . . This type of video gives companies the ability to incorporate a range of different elements, including hot spots, questions, lead generation and more. .
  • THE POINT  |  TUESDAY, JANUARY 24, 2017
    [Generation, Landing Page] 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
    Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy. Here are 7 ideas for increasing booth traffic and lead volume at the show: 1. channel to generate awareness for an upcoming show, particular to your customer base and current prospects.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Generation, Landing Page] 30 SEO Best Practices for B2B Organizations in 2017
    Create High-Quality Landing Pages. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic. However, you shouldn’t overlook the importance of a well-constructed landing page to improve conversions and generate leads. How do you know if your landing pages are high quality? Sure, the homepage is important, but your landing page is where you initiate a relationship.
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Generation, Landing Page] 4 of the Best Growth Hacking Experiments to Try in 2017
    Do a full audit that determines your best sources of leads, traffic, and page views. Have you ever noticed that a certain landing page converts much high than another? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content.
  • ACT-ON  |  WEDNESDAY, JANUARY 18, 2017
    [Generation, Landing Page] 5 Content Marketing Predictions for 2017
    Forecasts predict that 74 percent of all traffic in this year will be generated by video. Landing pages. Unbounce reports that including video on a landing page increases conversions by as much as 80 percent. Does your company’s website have a resources page featuring white papers, case studies, and other types of educational content? Marketers will use an increasing amount of user-generated content.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Generation, Landing Page] 5 Insane Advantages of an Inbound Website Redesign
    My website isn't really benefiting my marketing/lead generation strategy. Gone are the days when static brochure websites fit the bill: You know the type, with basic information and a "contact us" page? Your website is the hub for your marketing and sales strategy — a complete lead generation platform, with marketing strategy baked right in. When you attract attention online, where do you drive traffic?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Generation, Landing Page] 7 Ways to Generate Leads on Social Media
    Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. Companies employing lead generation strategies on social media are able to achieve better results throughout the funnel—building brand awareness and generating conversions, achieving better sales productivity, producing higher revenue growth, and creating a sense of community for advocates and followers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Generation, Landing Page] What Is Content Marketing Development?
    Each piece of content produced must be tied to a certain goal (organic traffic, conversions, lead generation, brand awareness, etc.) – or else it’s just a waste of everyone’s time. I’ve done a number of content analyses over the past year (for both scenarios outlined above) and these are the key elements I’ll typically look at: Blog traffic (total & organic): How has the blog performed over a set timeframe? It’s that time of year again.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 22, 2016
    [Generation, Landing Page] What Is Content Marketing Development?
    Each piece of content produced must be tied to a certain goal (organic traffic, conversions, lead generation, brand awareness, etc.) – or else it’s just a waste of everyone’s time. I’ve done a number of content analyses over the past year (for both scenarios outlined above) and these are the key elements I’ll typically look at: Blog traffic (total & organic): How has the blog performed over a set timeframe? It’s that time of year again.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Generation, Landing Page] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. This is a content marketing blog that is filled to the brim with information about increasing conversion rates, boosting social media engagement, and driving more traffic to your business. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14.
  • THE POINT  |  THURSDAY, DECEMBER 15, 2016
    [Generation, Landing Page] Recapturing Lost Leads: Going After Form Abandoners
    What to do if a prospect comes to your landing page, starts to fill out the form, but doesn’t complete the task? However, “recapture” techniques such as retargeting and email can play a role in B2B – and generate real ROI – if the volume of traffic to a particular landing page, and thus the number of people who abandon that form, merit the investment.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Generation, Landing Page] 63 Digital Advertising Terms Every Marketer Should Know
    A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. This is because the goal of these tests is to determine which variables generate the best responses from the audience. It describes the area of a web page that’s visible before the website visitor scrolls down the page. Ad Inventory : Website publishers serve ads to visitors when they visit a web page.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 13, 2016
    [Generation, Landing Page] Search Engine Advertising in China Starts With Knowing the Market
    Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages. While form submissions are common practice for lead generation in the U.S.,
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 13, 2016
    [Generation, Landing Page] Search Engine Advertising in China Starts With Knowing the Market
    Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages. While form submissions are common practice for lead generation in the U.S.,
  • RADIUS  |  FRIDAY, DECEMBER 9, 2016
    [Generation, Landing Page] How To Integrate Direct Mail Into ABM (With Real-World Examples)
    One channel that doesn’t see a lot of traffic is direct mail. It’s also a great way to generate ideas for your DM campaigns. Our clients have seen a lot of success with this strategy too – with an average response rate of 14% and being able to land difficult meetings with top decision makers in their target accounts. Did you generate some influencer interest with a department-wide gift? Account Based Marketing is the buzzword of 2016 but isn’t a new idea.
  • RADIUS  |  FRIDAY, DECEMBER 9, 2016
    [Generation, Landing Page] How To Integrate Direct Mail Into ABM (With Real-World Examples)
    One channel that doesn’t see a lot of traffic is direct mail. It’s also a great way to generate ideas for your DM campaigns. Our clients have seen a lot of success with this strategy too – with an average response rate of 14% and being able to land difficult meetings with top decision makers in their target accounts. Did you generate some influencer interest with a department-wide gift? Account Based Marketing is the buzzword of 2016 but isn’t a new idea.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 23, 2016
    [Generation, Landing Page] An Introductory Guide to Google’s Search Console
    Crawl Errors: when a search engine navigates to your site and crawls your site/discovers new pages, there are cases when the search engine runs into problems while finding your pages. Crawl errors will include lists of pages which an error occurred. The Search Appearance section of Search Console will show you data to help you make decisions which improve clicks and overall performance in search results pages themselves. Do you have a direct line to Google?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Generation, Landing Page] 7 Ways to Improve Your Site’s SEO Game Today
    89% of worldwide marketers rated SEO successful at achieving objectives of improved search rankings, website traffic, and lead generation. In search results —The title and meta description that represent a landing page in search results is a search snippet. You should be able to dictate what appears in these fields, so include the keyword naturally in the SEO page title, URL, and meta description. Search snippet for Yoast’s SEO plugin landing page.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 14, 2016
    [Generation, Landing Page] Sober Up: Account-Based Marketing Can Work in an Inbound World
    Generating lots of leads—but not necessarily the right ones—is a limitation of inbound marketing as a client acquisition channel, and it’s pushed some forward-thinking marketers to turn their attentions toward account-based marketing. Success through inbound is predicated upon generating a high volume of leads—but not necessarily high- value leads. Get Sales and Marketing on the Same Page.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2016
    [Generation, Landing Page] The Anatomy of a Lead-Generating Website
    That's why it's so important to design your website with lead generation top-of-mind. Are you creating custom landing pages for every single campaign that you run? Do you have lead generation CTAs on each of your blog posts? (Do In this post, we'll cover the most critical components of a website optimized for lead generation. The Anatomy of a Lead-Generating Website. 1) Lead generation forms. 3) Primary and secondary calls-to-action on every page.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Generation, Landing Page] Top Marketing Blogs You Should Be Reading
    What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. They also feature real-world examples of companies doing interesting things with demand generation, all of which can be conveniently found in their weekly newsletter. What do they talk about: Landing page and conversion optimization. Why should I read it: Ever wonder how to build a high-converting landing page?
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Generation, Landing Page] Top Marketing Blogs You Should Be Reading
    What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. They also feature real-world examples of companies doing interesting things with demand generation, all of which can be conveniently found in their weekly newsletter. What do they talk about: Landing page and conversion optimization. Why should I read it: Ever wonder how to build a high-converting landing page?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 8, 2016
    [Generation, Landing Page] How to Leverage Baidu Analytics to Grow Your Digital Presence in China
    A site will become very slow when there is Google Analytics code inserted on the page. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site. When you finish setting up a new account and sign in for the first time, go to the management center to get a tracking code and add it to every page of your website.
  • ACT-ON  |  THURSDAY, NOVEMBER 3, 2016
    [Generation, Landing Page] How to Create Social Media and Content Marketing Synergy
    His goal is to generate 10% more followers on Twitter this quarter, and his plan is to create and promote the content that will make that happen. While increasing traffic is good, a strong strategy can do much better than simply generate followers. Her company’s goal is to generate 10% more leads this quarter. Jane’s plan is to use social to promote the content with the goal of driving people to the landing page where they can fill out a lead form to get the content.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Generation, Landing Page] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    Clients often prefer being able to make smaller, monthly payments, while investors like businesses that generate predictable recurring revenue, which makes it easier to forecast and understand the business’ health. That's why we've put together a roundup of strategies SaaS businesses can use to ramp up their lead generation efforts. Businesses around the globe are leveraging content marketing to build their brand, attract visitors to their website and generate leads.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Generation, Landing Page] 9 Lead Generation Mistakes Marketers Need to Stop Making
    For many businesses, the key to making sales is to first generate leads. Some marketers have trouble generating enough leads to feed their sales team. Others generate plenty of leads, but they're not good leads , and your sales team is having trouble closing them into customers. These are all common problems marketers have with lead generation. 9 Lead Generation Mistakes Marketers Need to Stop Making. 1) You're buying leads, not generating them organically.
  • COMPUTER MARKET RESEARCH  |  TUESDAY, OCTOBER 18, 2016
    [Generation, Landing Page] Inbound in the Channel: 3 Ways to Help Channel Partners Make Money
    Generate quality web traffic and leads. Everyone knows that social media is vital for generating leads and establishing brand awareness/influence. Creating High-Conversion Landing Page. Capturing emails and game-changing leads is best done thru an effective landing page. That’s because landing pages represent the “middleman” between consumer and the content they want.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2016
    [Generation, Landing Page] How to Generate Leads From the Most Popular Pages on Your Website
    From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts. Which Pages Get the Most Traffic?
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 13, 2016
    [Generation, Landing Page] 4 B2B Marketing Strategies for Lead Generation
    Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Increasing overall site traffic is good; generating leads from this traffic is great. Below I’ve outlined a few B2B marketing strategies to increase lead generation. I’ve seen tremendous success by adding easily accessible CTAs to landing pages. B2B Online Marketing Blog Demand Generation lead generation Search Engine Optimizatio
  • BIZIBLE  |  WEDNESDAY, OCTOBER 12, 2016
    [Generation, Landing Page] How To Create A Revenue Generating B2B Marketing Strategy
    How To Generate Pipeline. How Scale Pipeline and Revenue Generation. Generating And Managing Pipeline. After knowing where to reach your target audience and target market it’s time to generate pipeline and revenue. We’ve written about the core marketing technologies needed to sustain a healthy demand generation or account-based marketing program. There are a variety of tactics for generating qualified leads or converting existing leads into opportunities.
  • ACT-ON  |  WEDNESDAY, OCTOBER 12, 2016
    [Generation, Landing Page] 5 Powerful Tips to Create an Amazing Call to Action
    For example, scaling back to a single, unified call to action (from a landing page with two) boosted email click rates for one company by 371 percent and sales by 1,617 percent. So here’s the question: What single change could you make that would generate serious results? An effective call to action must generate excitement and compel the reader to act right away. One answer is simple: Use words that are proven to generate results.
  • ACT-ON  |  WEDNESDAY, OCTOBER 12, 2016
    [Generation, Landing Page] 5 Powerful Tips to Create an Amazing Call to Action
    For example, scaling back to a single, unified call to action (from a landing page with two) boosted email click rates for one company by 371 percent and sales by 1,617 percent. So here’s the question: What single change could you make that would generate serious results? An effective call to action must generate excitement and compel the reader to act right away. One answer is simple: Use words that are proven to generate results.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Generation, Landing Page] How to Write a Job Ad That Excites Candidates
    I write a variety of copy, including articles, landing pages , sales emails, and job advertisements. Will it help them beat traffic? That said, responsibilities can also generate excitement and promise in a passionate candidate. Crafting persuasive, laser-focused landing pages that compel your target audience to take one valuable action. Crafting persuasive, laser-focused landing pages that compel your target audience to take one valuable action.
  • NUSPARK  |  SATURDAY, OCTOBER 8, 2016
    [Generation, Landing Page] Integrating Google AdWords with Salesforce to Measure Your Sales Funnel
    This will help B2B firms with products that have longer buying cycles better measure how paid search investments are generating offline value. By understanding the data, you can then adjust your AdWords account to make sure you are driving the right kind of traffic. Here’s a simple scenario: You promote content or trials within AdWords ads and direct prospects to landing pages with forms.
  • HUBSPOT  |  FRIDAY, OCTOBER 7, 2016
    [Generation, Landing Page] How to Detect, Repair & Profit From Underperforming Content
    There are millions of blog posts being published every day , and many of those posts will never see a lick of traffic. To prevent that, I'm going to walk you through how to identify, reposition , and optimize that lackluster content to help your business start generating more views and leads. Vaughan's analysis was intended to determine which of their posts were the most influential in generating leads, and which posts weren’t pulling their weight. No organic traffic.
  • RADIUS  |  TUESDAY, OCTOBER 4, 2016
    [Generation, Landing Page] Mastering Direct Mail Marketing: How To Build A High-Converting Campaign
    Direct mail marketing campaigns can lead to a number of beneficial outcomes, such as increased lead volume, site traffic, demo signups, sales, and more. Here are some examples to help you get started: To generate 200 new sales leads over 8 weeks. To get 300 prospects to my landing page and sign up for a webinar. Free reports or eBooks to generate leads. Revenue generated. Profit generated. Revenue generated = $6,500.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 29, 2016
    [Generation, Landing Page] What You Gain (and Lose) With Ungated Content
    Eighty-five percent of B2B content marketers report> that lead generation is the most important KPI for their organization. Marketers got fat on free traffic from Facebook and Twitter, only to see the organic reach of those platforms collapse as social networks began to monetize their user base. After all, “lead generation” isn’t a measure of content quality. “If Brands ROI brand awareness gated content lead form lead generation
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Generation, Landing Page] How B2B Vendors Can Generate Trust and Credibility With Their Website
    Design your website page templates with a built-in header and footer to feature your company’s physical address, contact information, quick links to your products and services page, and a summary of your About section. Hire a professional photographer for a day, but don’t stop at head shots for your about page. A simple experiment can settle the issue: Add pricing information to your website for a trial period to compare the number of leads generated in both scenarios.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Generation, Landing Page] Creating a Cohesive Healthcare Strategy with SEO, Social, and Paid Search
    Which blog posts are bringing in the most organic traffic? Messages submitted from a PPC landing page lead form? By using a process similar to the one outlined by Marketing Land , free tools like word cloud generators can then help extract commonly used terms throughout these gathered conversations. Search #2, “what is my risk for diabetes” leads to a second organic page that encourages the same prospective patient to take a basic risk level assessment.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 27, 2016
    [Generation, Landing Page] How To Decide Whether Marketo RCA Is Right For You
    Marketo RCA reporting uses data generated from Marketo’s Javascript tracking technology, called Munchkin. landing page, form URL), which means you can easily analyze your marketing data at any level, without needing to define these levels beforehand. For example, let’s say a piece of content performed well and the traffic came from a referral source.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation, Landing Page] Tips on how to use LinkedIn for Better Lead Generation
    Have you ever wondered about how can you use LinkedIn for better lead generation and business. By then I had my own marketing company and at first, I spent a lot of time explaining to my clients – who were all B2B companies – why they didn’t need to run out and get a Facebook page. For example, company pages that don’t reflect the brand or are just another place to post social media updates – the same as you would on Facebook.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation, Landing Page] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    The majority of sites generate between 40% and two-thirds of their total traffic from search. 4) How do you approach on-page SEO? On-page SEO functions much like those elements in a book, helping your visitors (and search engines) make sense of the structure of the site, and determining which subjects are most important on each page. Visits to top pages from search. Total keyword phrases driving traffic. Total traffic from organic search.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Generation, Landing Page] A Cold, Hard Lead Conversion Case for Low-Volume Keywords
    The rationale seems sound: We'll attract more traffic, generate more leads, and close more customers. We dug into one client's keyword strategy and found that a forgotten low-volume keyword was generating some of their most highly converting leads. Download the free eBook, "Inbound Marketing: Blueprint to Your Success," to learn how keywords generate qualified leads in an inbound marketing strategy. Traffic. 4) Optimize your landing page.
  • PUREB2B  |  SUNDAY, SEPTEMBER 11, 2016
    [Generation, Landing Page] 30 Terms Every Sales and Marketing Professional Should Know
    A/B testing is most prominent when optimizing email marketing , CTAs, landing pages, forms, and content in general. When talking about website visits, bounce rate refers to the proportion of visitors that land on your page and leave without clicking on anything. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads. Evergreen content helps websites increase their traffic and build brand awareness.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Generation, Landing Page] How to Build a Social Media Marketing Strategy That Balances Story and Budget
    This is primarily useful because each of these areas offer their own form of value to your company: building your audience improves visibility and reduces costs for disseminating content, interesting your audience helps drive traffic and encourage specific actions, and serving your audience affects customer retention and can ease the cost of your other customer service efforts. In 1848, James W.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Generation, Landing Page] Why Nonprofits Should Start Inbound Now
    Internal HubSpot research has found that companies that blog at least 15 times each month see 5 times more traffic than those that don't. Some MIT smarties studied HubSpot's ROI specifically and found that users generated 4.1 Consider the first phase in inbound marketing methodology – attracting traffic and prospects. Of course, your great content will only get shared by the organic traffic if it gets found in the first place.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Generation, Landing Page] 6 Experiments You Should Be Running On Your B2B Website/Blog
    Simplified Landing Pages. CTA copy on high volume, high impact pages. For B2B marketers who are focused on converting visitors and generating demand, it can be tempting to want to put multiple offers on every page. Or, if a visitor navigated to the product page, they might be interested in watching a demo video of how the product works. We want to optimize for the best reading experience, which means text on a white page. Simplified Landing Pages.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Generation, Landing Page] Discover Where Your Competitors Are Beating You Online
    This is where you want to attract them with relevant content for their challenge through blog articles, web pages, and social media. You need to expand your view of your competitors to include those who are ranking on page 1 in the search engine results pages (SERP) for the most relevant keywords to your business. that rank on page 1 of the search results for your top keywords. The companies that you see ranked on page 1 are your primary competitors.
  • ACT-ON  |  TUESDAY, SEPTEMBER 6, 2016
    [Generation, Landing Page] 5 Ways Outbound and Inbound Marketing Complement Each Other
    For example, say you write a blog post (inbound) and get some SEO traffic from it as a result (inbound again). We’ve used Facebook and Google to generate more leads, but now, once a potential student fills out a form from that inbound activity, we can put them into an automated program that leads them through the recruiting process.”. But when prospects click the “Contact Us” button on their Facebook page, the outbound process begins. That’s where lead generation begins.
  • BIZIBLE  |  WEDNESDAY, AUGUST 31, 2016
    [Generation, Landing Page] Everything You Need To Know About Marketing Attribution
    Whether that’s proving the ROI of the new marketing technology that the team invested in or proving that the search ads are generating revenue, businesses want to know that their investments are paying off. Each touchpoint should also have several pieces of information: a marketing channel, a landing page URL, a touchpoint position, and potentially more. Lauren didn’t visit the site directly, but instead searched for it on Google, which linked her to the product page.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Generation, Landing Page] Google is Cracking Down on Intrusive Mobile Pop-Ups: Here's What Marketers Need to Know
    And now, pages with mobile pop-ups -- or what Google is calling “interstitials” -- probably won’t be ranking as highly when these algorithmic changes take effect on January 10, 2017. Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible,” Google’s official announcement states. But losing SEO traffic can "crush" these companies, says HubSpot's Senior Product Marketing Manager, Marcus Andrews.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 19, 2016
    [Generation, Landing Page] 2016 Content Marketing Trends Reveal How Story Can Save Your Brand
    We don’t step into oncoming traffic because of what we were told the first time we encountered a street, what we reinforced in our minds with every subsequent crossing, and the grisly end we can easily imagine if we were to act against that internal narrative. No more one-off pieces that you just dump into a landing page and hope for the best. The digital world is at war these days, and content marketing trends suggest marketers are caught in the middle.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Generation, Landing Page] 114+ Copywriting Formulas to Get Traffic & Leads
    2 Formulas for Web Pages and Blog Posts. #3 Headlines for High-Converting Landing Pages. A great place to start is with these 5 proven headline formulas for high-converting landing pages from WordStream. Example: How to Use Online Tools to Generate Headlines. Example: 5 Best Ways to Increase Your Blog Traffic. Example: 10 Little-Known Factors That Could Affect Your Blog Traffic. Unbounce’s 5 Landing Page Headline Formulas.
  • VIDYARD  |  WEDNESDAY, AUGUST 17, 2016
    [Generation, Landing Page] 5 of the Best Ways to Generate Leads with Video [SlideShare]
    by 2018, video will account for more than 80% of all web traffic. Not to mention that by you using video, you can actually improve other great marketing targets like SEO, engagement, retention, and conversion (landing pages with video see 80% higher conversion rates, according to KissMetrics). In other words: use video to generate leads! Of course there are many different ways to generate leads with video (like with any lead capture initiative).
  • BIZIBLE  |  WEDNESDAY, AUGUST 10, 2016
    [Generation, Landing Page] Bizible’s Ultimate List of Paid Media Resources
    Paid search marketing is a strong, cost-effective lead generation tool for many marketers. They explain the keys to success for B2B paid search, including how to discover the correct long tail keywords, convert on landing pages, and optimize efforts based on revenue data. This guide explains an approach to LinkedIn Ads that is focused on generating revenue. You're generating leads. Paid media plays a role in almost every business.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Generation, Landing Page] 12 of the Best Facebook Post Ideas for Facebook Lead Generation
    But what about using Facebook for lead generation? And even if you are generating leads on Facebook, we all could probably use a little boost in our lead generation efforts. To make sure we're all on the same page, let's start with what a lead is (and isn't), and the two types of leads you can generate on Facebook. Unfortunately, simply Liking a status update, photo, or video on your Page doesn't make someone a lead.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Generation, Landing Page] Turn Your School's Website into an Application Generating Machine
    Even as you sleep, your offers are generating leads and keeping your application funnel working. Where do your "APPLY NOW" buttons convert well – on program pages, but not the home page or campus life pages? Now you know your home and campus life pages need a different kind of CTA to engage visitors. Looking more closely, you see that report CTAs on topics and pages geared towards parents convert, but those targeting young students don't.
  • LEADERSHIP  |  FRIDAY, AUGUST 5, 2016
    [Generation, Landing Page] How to Build a Cash Converting Marketing Funnel
    Choose Your Traffic Source. Paid ads, targeted traffic through sites like Google or Facebook, SEO, email marketing, content marketing, local search – there is no shortage of options. Traffic is the easy part, the real trick is to make sure that the rest of your funnel is in place once your audience sees your advertising. A great way to do this is to build an eye-catching landing page – this is also helpful in capturing cold traffic.
  • KAPOST  |  FRIDAY, AUGUST 5, 2016
    [Generation, Landing Page] How to Increase Your Database with Qualified New Leads
    Whether it’s the dog days of summer, the post-event lull, or drowning in deadlines, the best marketers know how to overcome slow traffic and stretch capacity to grow their database creatively. The first being that, for whatever reason, a known lead/contact uses a new email address when they submit a landing page form linked in an email. The second reason is that a known lead/contact forwards the email or tracked landing page to a colleague.
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Generation, Landing Page] 5 Smart Ways Marketers Can Prepare for Unexpected Changes
    Using a marginal gains approach you can and should run a number of small tests to see which variants -- from website copy to landing page design -- perform better. A series of technical SEO updates which increased organic traffic by over 50% in just one month. Stripe spells out exactly what its product is, who it is aimed at, and the value it generates. 3) Invest in predictable lead generation. But what’s the most effective way to generate leads and customers?
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Generation, Landing Page] How to Turn Your Blog into a Lead Generating Machine
    Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. To drive the point home further, take a look at the business gains you’ll get from blogging: How Blogging Helps Generate Leads. The more valuable pages you put out there, the more favorable your ranking will become. Generate Quality Leads. 10 Ways to Optimize Your Blog for Lead Generation.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Generation, Landing Page] 62 Experts Share Their #1 Actionable SEO Technique
    Their responses cover a vast range of techniques, such as writing quality content, on-page SEO optimization, influencer marketing, guest blogging, networking, analyzing competition, outreach to bloggers, and optimizing for keywords you are already ranking for, as well as optimizing for searcher intent, for user experience, for semantically related terms, for CTR from search engines, for location, and much more. 9 Do Topical Analysis for Key Pages. #10 Do On-Page SEO Optimization.
  • MODERN MARKETING  |  TUESDAY, AUGUST 2, 2016
    [Generation, Landing Page] What B2B Marketers Need To Know About Video
    Cisco projects that video will comprise 79 percent of all Internet traffic by 2020. As part of our multichannel marketing strategy, we’ve produced more than 1,000 videos, which now generate roughly 2 million viewing minutes per year. By integrating this data into Oracle Eloqua, we could generate new insights on which content was resonating with which segments, and which videos were influencing the most pipeline. Using video is a great way to generate leads.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Generation, Landing Page] CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
    In 2016, there’s really no excuse for running an inbound program without also running heat mapping software on your site’s core conversion pages. A heatmap delivers an aggregate picture of the click activity on a page, giving you insight into the elements of the page design that are attracting attention and driving action. Here are a few examples of what to look for as you conduct your first visitor heatmap tests: Confusing Page Elements.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Generation, Landing Page] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    UTM (Urchin Traffic Monitor) codes are query string parameter/value pairs you can attach to the end of a custom URL in order to track a source, medium and campaign name. The most common way to capture this information is to have hidden fields in a form on the landing page, and pass the values of these parameters into those fields. In conclusion, reporting on your inbound results based on the pipeline and revenue generated is possible.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Generation, Landing Page] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    Use landing pages. According to the marketers who contributed to Ascend2’s latest Email List Strategy Survey, landing pages are the most effective list-building tactic. Why do landing pages work so well? Not so if you send them to a landing page. It’s a good idea to create a separate landing page for every distinct traffic source you’ve got. So, for instance: A landing page for people coming from your Facebook page.
  • PUREB2B  |  MONDAY, JULY 25, 2016
    [Generation, Landing Page] The Importance of Offline Lead Generation
    With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. In addition, online media giants often give the impression that traditional lead generation methods are now passé. Here’s why offline lead generation is still important.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Generation, Landing Page] Rethink Marketing Automation – for the CASL-Compliant Marketer
    Check out these proven ways to leverage marketing automation beyond traditional demand generation email marketing. Influencer relations – Score the actions of press, analysts, and bloggers so you can see who your most engaged and interested influencers Be aware of the pages they visit on your site, what they’re interested in, and the emails (pitches, press releases, events) that they’re engaging with.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Generation, Landing Page] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    Though Red Bull actually uses Instagram the least out of all of its platforms, the platform brings in the most engaged following, generating the most likes and comments. Fill your Feedly with feeds rich in new technology and marketing trends like Search Engine Land , Marketing Land , Moz , and TechCrunch. SaaS companies offer a simplified or temporary version of their service (for free) in order to generate leads, kindle interest, and build credibility.
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