Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Choose a Webinar Software 4.6 Webinars generate leads. Choose a Webinar Software. You’ll need to use a software tool to deliver webinar to your audience.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Choose a Webinar Software 4.6 Webinars generate leads. Choose a Webinar Software You’ll need to use a software tool to deliver webinars to your audience.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

JANUARY 7, 2020

They’re like big flashing signs pointing viewers to your website or landing pages. Great promo videos are highly shareable and quickly summarize a product or service while creating buzz and generating leads. Consider featuring promo videos in places like: Website and Landing Pages: Wherever your product, event, or asset lives.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

OCTOBER 27, 2019

Demand Generation and Conversion —typically measured by lead count, impact on conversion rate, or influence on sales opportunity and pipeline generation. On average, most budgets for a polished production (the kind that comes equipped with a full production crew) usually land somewhere between $20,000 to $35,000. Lighting kit.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

JANUARY 7, 2020

They’re like big flashing signs pointing viewers to your website or landing pages. Great promo videos are highly shareable and quickly summarize a product or service while creating buzz and generating leads. Consider featuring promo videos in places like: Website and Landing Pages : Wherever your product, event, or asset lives.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Vidyard

JULY 27, 2015

If you choose a marketing automation platform that supports an open marketing ecosystem, you’ll have the flexibility to customize that platform to suit your own evolving needs as things change,” said Kevin Bobowski, VP of Demand Generation at Act-On Software. In other words, it plays nicely with others.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Work Management Marketing Management 52

Vidyard

JULY 26, 2016

USB enabled cameras like webcams can generally be plugged directly into your computer to work with your software encoder. Encoding software is where you preview and manage the stream as it’s being sent online, and where you’ll add all of the other fancy stuff like overlays, sound effects, and star wipes.

Work Management 65

Work Management Marketing Management Broadcasting Cable 65

Vidyard

MARCH 4, 2020

For example, showing how to use software, setting up a new device, or explaining a complex topic. If you sell something intangible like a service or software, you can use a screen recording tool to capture your computer or smartphone screen. Demo Video Best Practices 8. 9 of the Best Product Demo Videos 8.1 RouteThis Product Teaser 8.2

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Vidyard

MARCH 23, 2021

Lead Generation and Qualification 5. Goal: Generate Leads or Opportunities Why Do Video Marketing Metrics Matter? The best thing you can do to increase a video’s CTR is to make it the main focal point of your landing page or email. Metrics for Overall Video Performance 4.1 Measure Your Video Marketing ROI 6.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

JULY 19, 2018

So ensuring that we have the right hardware and software to be able to empower the rest of the company to join us in video creation!” “I would say email, e-learning, specific QA nurture program, whether that nurture program is a combo of email and landing page, or sales and support those would be the biggest.

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

Vidyard

NOVEMBER 11, 2020

Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? For example, if you sell marketing software you could say, “I’d love to show you a demo of the software that helped [company in your industry] raise their MQL conversion rate 67% in just six months.”.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Vidyard

FEBRUARY 25, 2016

In this episode , we discuss where the need for personalized video content arises, why it is important for marketers, whether marketers are underutilizing video for lead generation, MarketingSherpa Summit, and more! 5000 company looking to help buyers find marketing automation software , CRM systems, and more. Get the Guide.

Video Marketing 50

Video Marketing Personalization Click Rate Marketing Automation Services 50

Vidyard

JULY 28, 2016

USB enabled cameras like webcams can generally be plugged directly into your computer to work with your software encoder. Laptop/Desktop Computer with Encoding Software. Lastly, you’ll need a live stream enabled-player and CDN, which will host and display the final product from the encoding software. Video Capture Cards.

Work Management 50

Work Management Marketing Management Broadcasting Cable 50

Vidyard

JULY 26, 2016

USB enabled cameras like webcams can generally be plugged directly into your computer to work with your software encoder. Laptop/Desktop Computer with Encoding Software. Lastly, you’ll need a live stream enabled-player and CDN, which will host and display the final product from the encoding software. Video Capture Cards.

Work Management 50

Work Management Marketing Management Broadcasting Cable 50

Vidyard

JUNE 16, 2015

We aren’t talking through whitepapers or landing pages (although they help). Your team probably tracks things like page views, ebook and whitepaper downloads, and form submissions to qualify and score leads. 72% of B2B buyers and researchers are watching videos to help them make their buying decisions. How about video?

Marketing Automation Services 61

Marketing Automation Services Sales Management Top of Funnel B2B Marketing 61

Vidyard

FEBRUARY 2, 2021

Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? For example, if you sell marketing software you could say, “I’d love to show you a demo of the software that helped [company in your industry] raise their MQL conversion rate 67% in just six months.”

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

AUGUST 18, 2014

You could schedule using a combo of Trello and a Google Calendar, or even use content marketing software like Kapost. On it’s own dedicated landing page?). lead generation, brand awareness, etc.). For more info on what a dedicated video landing page should include, see this post. Your homepage?

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Vidyard

NOVEMBER 11, 2020

Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? For example, if you sell marketing software you could say, “I’d love to show you a demo of the software that helped [company in your industry] raise their MQL conversion rate 67% in just six months.”

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

JULY 29, 2014

While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. Can you gate videos for lead generation? 3 Questions You Gotta ask!

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Vidyard

JULY 31, 2020

Trying to generate a lead, drive a sale, or get a new user? Chances are, your business is using landing pages to do it. That’s where video landing pages come in. What is a Video Landing Page? Why Should I Use Landing Page Videos? How Do I Create a Video Landing Page That Works?

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Vidyard

SEPTEMBER 23, 2021

Video Equipment and Software 1.1 Video Editing Software 2. Video Equipment and Software You don’t need much when it comes to video equipment to get started. This type of gear is great for creating user-generated sales videos , videos for a blog, and videos on a budget. Contents 1. Beginner Video Kit 1.2 Audio for Video 3.5

Video Marketing 95

Video Marketing Product Enterprise Management Work Management 95

Vidyard

OCTOBER 27, 2019

Good for: The early, discovery stages of the buyer’s journey to educate buyers about your product or service and illustrate why they need it, generating leads, and nurturing prospective customers. Good for: Brand awareness, increasing traffic to your blog or asset-specific landing pages, and lead generation.

Top of Funnel 110

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 110

Vidyard

JANUARY 6, 2022

Enterprise sales tools and sales enablement platforms allow salespeople to understand their prospects, track real-time data to make better decisions, and build an all-star team to streamline lead generation. The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 About Page Videos 3.4.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Vidyard

NOVEMBER 11, 2016

Breakout Video Marketer of the Year – Jonas Construction Software. Jonas Construction Software started out 12 months ago with no video content, whatsoever. Jonas Construction Software saw a huge increase in the number of leads and opportunities since implementing video. Not bad for an IT solutions provider!

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Vidyard

OCTOBER 27, 2019

Explainer Videos Good for: The early, discovery stages of the buyer’s journey to educate buyers about your product or service and illustrate why they need it, generating leads, and nurturing prospective customers. Learn From the Pros Marketing automation software Marketo created a video to promote their conference, Marketing Nation Summit.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Budget Marketing Automation Services 65

Vidyard

SEPTEMBER 24, 2019

The best video hosting software goes even further: It integrates into your existing applications to make the business run better. Are you generating leads and pipeline? What other software will your videos need to work with? Upside: Great for generating ad revenue or connecting an eCommerce system. Supporting customers?

Paid Content 93

Paid Content Enterprise Management Marketing Automation Services Work Management 93

Vidyard

OCTOBER 27, 2019

Lead Generation and Qualification 5. Goal: Generate Leads or Opportunities. It’s only through tracking views, attention spans, click-through rates (CTR), and more that we can identify which videos work, and whether they help to generate leads, crack key accounts, add pipeline, retain customers, or realize revenue.

Video Marketing 63

Video Marketing ROI Analytics CTR 63

Vidyard

JUNE 6, 2019

New enhancements to the solution; including a free mobile app, do-it-yourself video customization tools, and an expanded partner ecosystem; offer new ways for sales professionals in any industry to connect with buyers on a more personal level and generate more business.

Work Management 65

Work Management Video Marketing Marketing Management Personalization 65

Vidyard

JUNE 6, 2019

New enhancements to the solution; including a free mobile app, do-it-yourself video customization tools, and an expanded partner ecosystem; offer new ways for sales professionals in any industry to connect with buyers on a more personal level and generate more business.

Work Management 51

Work Management Video Marketing Marketing Management Personalization 51

Vidyard

JUNE 6, 2019

New enhancements to the solution; including a free mobile app, do-it-yourself video customization tools, and an expanded partner ecosystem; offer new ways for sales professionals in any industry to connect with buyers on a more personal level and generate more business.

Work Management 50

Work Management Video Marketing Marketing Management Personalization 50

Vidyard

SEPTEMBER 14, 2020

There are a few simple things you can do to ensure your messages land successfully. Igloo Software Boosted Email CTR 189% 8.4 Then, when they click, they go to the video (or, more commonly, the page it’s hosted on) to watch. Create a new email in your email software. Wondering just how to use video in email marketing?

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Vidyard

FEBRUARY 2, 2021

The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 User-Generated Video Creation Trends by Industry 1.3.1 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of User-Generated vs. Produced Videos 1.2 Landing Page Videos 3.3.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

MAY 1, 2020

One study found that videos generate 12x as many shares as text and images combined. In addition to posting other video types on their Facebook page , marketing automation software company Marketo broadcast the opening general session from Adobe Summi t using Facebook Live Video. YouTube Video 2.2 Facebook Video 2.3

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Vidyard

MAY 13, 2020

Generate leads for direct sales or follow-up? YouTube is as good a home for the hit kids song “Baby Shark” (it’s so catchy we won’t link to it) as it is for how-to videos on setting up your company’s HR software. Genesys makes call center software human and relatable on their YouTube channel. Learn From the Pros.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Vidyard

MAY 13, 2020

Generate leads for direct sales or follow-up? YouTube is as good a home for the hit kids song “Baby Shark” (it’s so catchy we won’t link to it) as it is for how-to videos on setting up your company’s HR software. Learn From the Pros Genesys makes call center software human and relatable on their YouTube channel.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Vidyard

JULY 9, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Landing Page Optimization 3.6.4 It suggests if you only have the right combination of keywords, you can “trick” Google and rank high on the first page. And of those, few buy. Content Marketing for Startups 3.1.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

They launch a Twitter account, a LinkedIn company page, a website, and start running ads—and nothing happens. Landing Page Optimization 3.6.4 It suggests if you only have the right combination of keywords, you can “trick” Google and rank high on the first page. And of those, few buy. Content Marketing for Startups 3.1.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65