KoMarketing Associates

JULY 12, 2018

Luckily, for SaaS (software as a service) products, B2B digital marketing has a lot of benefits. If 1-on-1 demos won’t work with your business model, another option is a landing page walk-through with screenshots instead of a video format. Scheduling or using an on-demand online demo can be a great lead generation tool.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

OCTOBER 23, 2018

Every landing page, every micro-conversion – all of it. The example above is extreme, but it illustrates the point: Faster pages convert better and pages that convert better are faster to test. You can find 80 percent of your site’s or app’s or software’s problems with just five testers. Speed up your site.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

AUGUST 7, 2018

What can you cut from: landing pages. It applies to elements on a landing page, and to editorial calendars. Which sections of this landing page would you try to cut? Usually, usability tests are done for software products or websites. Take one of your landing pages, for example.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization. Evaluate, test, and refine landing pages. Conversion Optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

APRIL 1, 2020

64 percent of B2B buyers want to see contact information on a vendor website home page and 52 percent expect to navigate quickly to company “about” information as well. For technology and software organizations in particular, third party review sites often rank prominently for brand-related search queries.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Software Solutions Used. Plans for 2015 Demand Generation Spending, by Channel.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

JANUARY 31, 2017

I wrote a Search Engine Land column a while back that detailed how to tackle competitive analysis in a typical client engagement. SEMRush is a software platform that provides insight into organic and paid search keywords, link building, and display advertising.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. This is an extremely important point – next year more than half of all digital ad spend is projected to be generated through mobile device accessibility. Generate App Downloads and Engagement.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

DECEMBER 8, 2015

Demand Generation. Ascend2’s “2015 Lead Generation Trends” report revealed that 70 percent of marketers believe improving the quality of leads is their most important lead generation objective, followed by increasing sales revenue (58 percent) and boosting the overall number of leads (54 percent). source ). >. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

JULY 28, 2016

Today, search engine optimization goes far beyond simply optimizing existing landing pages based on search volume. Web crawlers, like Google bots, look at webpages and follow links on those pages, similar to how you and I browse sites. Have you ever googled ‘SEO software’? Indexing is another reason. Not exactly.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

KoMarketing Associates

MARCH 24, 2014

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Standout Tactic: . Standout Tactic: . Constant Contact. Followers: 57.5K.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Work Management 120

KoMarketing Associates

JANUARY 6, 2015

Do you find vendor solution pages, research reports, or blog posts and articles? Lost visibility for a specific set of keyword phrases or web pages. The Periodic Table Of SEO Success Factors via Search Engine Land. Lead generation will always be a top priority for B2B marketers. International Site Deployment.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Landing page elements in summary: The Offer.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

KoMarketing Associates

MAY 3, 2022

B2B content marketing goes beyond copy on a web page, and includes audio and video, social media communication, and the vast array of assets used for demand generation. On-page optimization and website SEO helps your content show up for relevant searches. Time On Page. . Lead Generation. SEO Success .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

JUNE 21, 2018

This why you almost certainly use CRM software or some 3 rd party tool to track and evaluate leads. This is derivative of the earlier point, but because Google’s tracking system is probably not sophisticated enough to know which clicks are genuinely generating business for you, it’s not smart enough to pick your winning ads.

Adwords 131

Adwords Paid Search Agency Ads B2B Marketing 131

KoMarketing Associates

MAY 8, 2018

Because many B2B offerings are complex and are not easily explained in a landing page or e-commerce product pages, live demos are key to getting more regular sales. In addition to traditional live demos, there are several different software options available that allow you to reduce the time from interest to demo.

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159

KoMarketing Associates

JANUARY 25, 2018

While B2B SEO campaigns aim to increase brand exposure and generate quality leads that will eventually turn into sales through actions like demo requests, whitepaper download, newsletter sign ups, etc., The goal of both B2B and B2C search campaigns is to generate sales and increase revenue. On-Page Content.

SEO 219

SEO Top of Funnel B2B B2B Thought Leadership 219

KoMarketing Associates

NOVEMBER 26, 2019

After the user submits their information, they then have access to the desired landing page. If your main objection is just lead generation, then I recommend this ad format because the user will not get easily distracted by multiple options. Source: LinkedIn. Video Ads: This format allows you to utilize embedded videos.

Lead Gen 157

Lead Gen Linkedin B2B Marketing Sales Qualified Leads 157

KoMarketing Associates

JANUARY 15, 2019

Then, focus on building a strategic review program with a site the focuses on content rather than lead generation. This will ensure you are developing the type of content buyers are looking for on reviews sites, plus you can use that customer-generated content in your own marketing and sales channels. So what are you trying to hide?

Consulting 121

Consulting B2B Marketing B2B Case Studies 121

KoMarketing Associates

SEPTEMBER 25, 2018

They’re trying to figure out the best way to generate leads for the business. Your page shows up wherever it shows up, and it’s up to you to figure out why. The SEO professional must reverse engineer the search result page and come up with a hypothesis about why the page is ranking where it is. They are not SEO experts.

Lead Ranking 124

Lead Ranking Lead Scoring Paid Content SEO 124

KoMarketing Associates

JUNE 20, 2017

Whether your goals are around building thought leadership and brand awareness, generating new leads, nurturing existing leads, or even reaching a broader audience, consider these goals to help guide your B2B content strategy. What are your broader business goals and how can they tie back to content marketing specifically? Consider Events.

Marketing & Strategy 176

Marketing & Strategy Top of Funnel B2B Marketing Automation Services 176

KoMarketing Associates

MARCH 29, 2016

Simply put, SlideShare helps to strengthen your off-page SEO. Off-page SEO refers to the initiatives that you, your co-workers, stakeholders, and anyone else do off of your site that could affect your search rankings. Initially, we tend to think that off-page SEO is just links (and lots of them). Lead Generation.

SEO 84

SEO Lead Scoring Lead Ranking Marketing Automation Services 84

KoMarketing Associates

AUGUST 5, 2020

Production is only one piece of the puzzle—you need to consider costs related to creating the strategy, distributing and promoting the final product, and associated software as well. I like to keep an eye on the following metrics in Google Analytics: Time on Page. Pages/Session. Lead Generation. Bounce Rate.

Lead Ranking 185

Lead Ranking Top of Funnel Budget Programs Marketing Analytics Tools 185