• SHARPSPRING  |  FRIDAY, JULY 21, 2017
    [Generation, Landing Page] The Marketing Automation Terms You Need to Know
    These features help agencies create higher-value relationships, generate monthly recurring revenue and prove value to clients. Rebrandable automation software allows agencies to rebrand their management console’s interface (including the logo and colors) and client notifications. The process of comparing two versions of marketing copy, typically a web page or an email, to determine which version produces better results. – L – Landing Page.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 20, 2017
    [Generation, Landing Page] When and Why to Use Landing Pages
    Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing Page Technology: Top Marketers’ Favorite New Tool. The tool allows businesses to do two things: Create targeted landing pages aimed specifically at turning traffic into leads and customers.
  • SNAPAPP  |  WEDNESDAY, JULY 19, 2017
    [Generation, Landing Page] 27 Seriously Impactful Event Hacks Every B2B Marketer Should Know
    Do you want to generate leads? You can make this robust and have a developer create a dedicated page with an embedded session selector on your website – or you can keep things simple and use interactive content software like SnapApp to create a brief assessment. Instead of giving the audience a shortened URL at the end of her talk so people had to go to a landing page to opt-in for her bonus content, she gave them a phone number. .
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Generation, Landing Page] Just Getting Started With Video Marketing? Here’s the First Video You Should Make
    Or to purchase equipment and software to create and edit the video yourself? If you don't know the first thing about producing videos, do you have the time (and patience) to take courses, or teach yourself how to use filming equipment and editing software? If you're having trouble generating leads at the very top of your funnel (TOFU), you might want to make an explainer or animated video to attract visitors to your website via organic search and social media.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Generation, Landing Page] How to Do ABM Without Selling Your Soul
    Generating five thousand leads doesn’t matter much if those leads aren’t within the businesses you want to sell to. You generate accounts (rather than leads). Then "land and expand" into other parts of the business using similar tactics. It demonstrates the land and expand practice of branching off of a colleague of mine's interest. Turn interest in your content into truly engaged leads using your conversion method of choice: landing pages, pop-up forms, or live chat.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Generation, Landing Page] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    How can you better qualify leads to free your sales team up to spend more time on revenue-generating activities? We reached out 42 VPs, CMOs and Content Strategists and asked the following question: What interactive content types have you used to generate more "qualified" leads (and how)? This is because it is less visually overwhelming than a page long form and they typically start with an easy question to start. It sat on a page at the beginning of the category.
  • LISTENLOOP  |  MONDAY, JULY 3, 2017
    [Generation, Landing Page] Learn How To Use Quora Ads for B2B User Acquisition
    And then, of course, for a longer term analysis, I analyze revenue generating events that occur down funnel. What’s pretty cool is that when you’re selecting a topic on Quora, let’s say, Software Engineering, it will show your potential weekly impressions. Like does that mean they liked the page or followed someone that had that interest? This is just a preview that they’re generating.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Generation, Landing Page] What We Learned From Spending $100k On Facebook Ads
    On one hand this was an advantage -- since we could make changes to the program in seconds rather than days -- on the other hand, we were on our own for creative, landing pages, and analytics. Our commitment to the business: generate trials at a cost-effective rate of $50/trial. We generated trials at an acceptable rate. One morning, we logged into our marketing dashboard and saw that we were generating trials at twice our target CPA of $50/trial.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 20, 2017
    [Generation, Landing Page] Your Complete B2B Content Strategy Checklist
    Whether your goals are around building thought leadership and brand awareness, generating new leads, nurturing existing leads, or even reaching a broader audience, consider these goals to help guide your B2B content strategy. This keyword roadmap will be different from the phrases you’re targeting on products, solutions and services landing pages. Content marketing has transitioned from a competitive advantage to an absolute necessity for successful B2B marketers.
  • PUREB2B  |  TUESDAY, JUNE 13, 2017
    [Generation, Landing Page] 5 Types of Marketing Automation for Businesses to Consider
    It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Below are the different types of marketing automation your brand needs to consider: Customer Relationship Management Software. This software stores personal information such as names, job titles, company names, and email address.
  • ABERDEEN CMO ESSENTIALS  |  FRIDAY, JUNE 9, 2017
    [Generation, Landing Page] Flooded with Data but Lacking Insight? Consider Usage Analytics
    As CMOs take ownership of the crucial customer-facing software that powers digital transformation, marketing technology budgets have soared. Guest Post by Martha Stuart, VP, Software Analytics, Revulytics. Fewer than half of companies who have used marketing automation software for two years or more have seen revenue grow as a result, according to research from B2Bmarketing.net and Circle Research. With changes to the wizard’s usability, software conversions quickly spiked.
  • ACT-ON  |  FRIDAY, JUNE 9, 2017
    [Generation, Landing Page] You Need to Understand These 6 Things About What B2B Buyers Want
    Reliable data , organized in a useful way, can make a huge difference in the revenue you generate. Only one in three of us B2Bers are willing to put our phone numbers into lead generation forms when we download content. You can tell from the moment you land on their homepage that they get you and what you need. It’s easier on prospects if we just know up front, without hassle, that your company/service/software doesn’t do certain things.
  • TERMINUS  |  WEDNESDAY, JUNE 7, 2017
    [Generation, Landing Page] 3 Ways to Maximize Event ROI with Account-Based Marketing (ABM)
    This allows you to generate net-new contacts at the right types of companies as well as have valuable in-person interactions with key prospects and customers. Because these accounts were handpicked, we knew they fit our ICP, so it’s no surprise those few best-fit accounts drove more than 36% of the pipeline we generated from the event. Luckily, there’s a much more targeted approach to generating awareness about a B2B event that helps you reach your audience on their terms.
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Generation, Landing Page] 8 of the Top Marketing Challenges Marketers Face Today [New Data]
    In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator. According to our report , generating traffic and leads and p roving ROI are the leading challenges marketers face. 1) Generating Traffic and Leads. Generating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report. Ebook: How to Design and Optimize Landing Pages.
  • ACT-ON  |  TUESDAY, MAY 23, 2017
    [Generation, Landing Page] 5 Assumptions That Sabotage Your Marketing
    Generate leads. B2B social media should include some element of lead generation. Include calls to action and lead-generating landing pages and forms that draw those who engage on social media into your sales funnel through offering gated assets, such as high-value reports, white papers, and e-books. Use this information to drive social media updates, content, and lead generation. Most people make dozens of assumptions each day.
  • TERMINUS  |  TUESDAY, MAY 16, 2017
    [Generation, Landing Page] Chronicles of an ABM Superhero: VersionOne Drives 2x More Sales Opportunities with Account-Based Marketing
    VersionOne provides unified agile and DevOps software solutions for enterprise companies. Being an enterprise software provider, VersionOne competes with very large companies that have even larger marketing budgets. Historically, the bulk of their marketing efforts were focused on generating inbound leads, which proved to be neither effective nor scalable. 40% of new business pipeline generated from ABM target accounts.
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Generation, Landing Page] The 28 Best Miscellaneous Online Tools for Marketers
    Enter any URL to create a trackable shortened link or generate a QR code. 3) Share Link Generator. An open source link generator that lets you create Facebook share links, Twitter “tweet this” links, Google + share links, LinkedIn share links, Pinterest “pin this” links and email “mailto” links that will work anywhere online or inside emails. 3) Strong Password Generator. Generate a secure password. Random Number Generator.
  • WEBBIQUITY  |  TUESDAY, MAY 9, 2017
    [Generation, Landing Page] The Eight Best Online Tools for Sales Professionals
    It’s hardly news that B2B sales and marketing teams aren’t always on the same page. Sales software that provides prospect activity tracking across email, web, and documents; a high-deliverability email service; email sales campaign automation; calendaring/scheduling; integration with popular email programs and CRM systems; and reporting. Sales pros can present right from the app, generate leads and automatically push them to your CRM or marketing automation system.
  • MODERN B2B MARKETING  |  MONDAY, MAY 8, 2017
    [Generation, Landing Page] 7 SEO Metrics that Reflect Revenue Growth and Prove Value
    Open Google Analytics, click on the “Acquisition” tab, expand “Search Console,” and click “Landing Pages”: Bounce Rate: Bounce rate is the percentage of users who arrived on your page from search and failed to perform any other action on your site. Time On Page: Time on page is an average of how long users view a page before performing a secondary action (clicking the back button, clicking a link, etc.). Review the outranking pages.
  • JACKIE WALTS  |  WEDNESDAY, MAY 3, 2017
    [Generation, Landing Page] Offers that work – 10 hints for success
    In demand generation, the two things that make the most impact are list and offer. Unbreakable rule – every demand generation execution needs an offer – that’s how you generate the demand! Don’t get me started on “awareness demand generation”.). If you’ve developed a great white paper, use it to frame a webinar and then break it down into a couple of one page “cheat sheets”. Uncategorized analytics demand generation lead generation offers
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Generation, Landing Page] 58 Best Marketing Tools to Build Your Strategy in 2017
    Not only will it help your sales team manage relationships, but a CRM will also give you a place to deliver those leads you generated to your sales team. Adobe Spark is a suite of three web or mobile apps - Spark Page, Spark Post, and Spark Video -- that allows marketers to easily create graphics, webpages, and videos in a variety of themes in minutes. For example, we use Spark Page at HubSpot to create some of our online guides and promote them with Spark Videos and Posts.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Generation, Landing Page] 6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
    But in fact, many common business problems and challenges are actually fixable, from difficulty finding customers, generating leads, and building an email list, all the way to hiring the right people and balancing quality and growth. And if one of the challenges you're facing is growing your email lists and generating leads, then be sure to save your seat for our live workshop that's taking place on Thursday, April 27 at 1:00 P.M. 5) Lead Generation.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Generation, Landing Page] The Benefits of Retargeting for B2B
    An Interview with Act-On Software Marketers. Expert marketing pros Rachel Rosin and Jahvita Rastafari are here to help us see how Act-On Software is able to show the benefits of their software solutions daily. What are some other examples of ways you’re using retargeting in your marketing mix for Act-On Software? We had ads created which matched the style of the page, and now we’re actively targeting these accounts to try to reduce churn.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Generation, Landing Page] 24 Growth Hacks to Try Today
    If not, consider building easy sharing tools like “tweet this” buttons directly into your website content, so that readers can share items they find particularly valuable without leaving the page. If you’re not sure where your leads are most likely to convert -- on a product page, versus a pricing page, for example -- you can use a non-intrusive exit intent popup to test different conversion points. 23) Customize landing pages for different channels.
  • HUBSPOT  |  WEDNESDAY, APRIL 19, 2017
    [Generation, Landing Page] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    You’ll have another medium to accelerate brand awareness, generate more leads, and develop authority as an industry leader. You go into “rooms” (aka web pages) where you can watch speakers present their knowledge in the form of a recorded video. To generate leads. In fact, all of the software I used to organize everything was free: Trello for project management (check out my free template below). Generate leads for our sales products. Landing Pages.
  • ACT-ON  |  TUESDAY, APRIL 18, 2017
    [Generation, Landing Page] Maximize Success by Optimizing the Customer Lifecycle
    Act-On’s integrated marketing workspace is built to enable marketers to address the needs of the customer experience, from brand awareness and demand generation to customer loyalty. For best results, you’ll need to first thoroughly understand your opportunity for engagement at each stage of the customer lifecycle ‒ and Act-On’s software makes that not only possible, but easy. As marketers, we want to maximize our results at every step of the customer journey.
  • WEBBIQUITY  |  TUESDAY, APRIL 18, 2017
    [Generation, Landing Page] The 15 Best Screencasting and Online Presentation Tools
    Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Some are designed primarily for creating software demos and tutorial videos, while others offer more sophisticated functionality for developing graphically rich marketing content. Sample review: “CamStudio is a free software solution for creating on screen tutorials and other types of screencasts.
  • PROSPECTR  |  FRIDAY, APRIL 14, 2017
    [Generation, Landing Page] How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)
    ” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. They’ve spent hours, days, weeks, and months with little success generating leads from LinkedIn. LinkedIn still rocks all other social media networks for B2B lead generation. In fact, 80% of all leads generated on social media come from LinkedIn, data from Kissmetrics shows. “LinkedIn is Dead!”
  • SNAPAPP  |  THURSDAY, APRIL 13, 2017
    [Generation, Landing Page] 15 Amazing B2B Examples of Interactive Content
    Multinational software company Citrix took product comparison content to a whole new level with their “GoToMeeting MVPs” campaign. . . Video software company Vidyard knows a thing or two about engaging audiences with creative video. You’ll notice that much of their content also includes a call-to-action asking viewers to fill out a form – turning this interactive content into a series of lead-generation machines. . Vidyard example 2: Animated landing page. . .
  • ACTIVEDEMAND  |  TUESDAY, APRIL 11, 2017
    [Generation, Landing Page] Five Ways Marketing Agencies Can Benefit from Live Chat
    When paired with a strong personalization platform, live chat empowers agencies to engage with prospects and trigger targeted conversations based on what page or pages a user is currently viewing. Chat invitations can be triggered based on visitor data and behavior metrics such as current page, geographic location, time on website, referral page, visit times, chat times and more. Lead Generation. In short: Using live chat is a great tool for lead generation.
  • EXO B2B  |  TUESDAY, APRIL 11, 2017
    [Generation, Landing Page] What type of landing page should be used to generate leads?
    In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In this second of a three-part series, you’ll learn about several types of landing pages. You’ll also learn how to choose the one that will correspond to your lead generation objectives. The « Clickthrough landing page ». Here’s an example from MOZ, offering a free trial of their software.
  • WEBBIQUITY  |  THURSDAY, APRIL 6, 2017
    [Generation, Landing Page] The Eight Best Social CRM Tools
    It’s helpful for organizing customer relationship management, marketing, lead generation, sales, and all manner of automation.” Showcase reviews: ArCompany, RazorSocial (Software), RazorSocial (Tools). Sample review: “Insightly is a tool that combines CRM and project management software into one. RazorSocial (Software). 32: The 12 Best Landing Page and Form Builders for Conversion Rate Optimization. #33:
  • PUREB2B  |  SUNDAY, APRIL 2, 2017
    [Generation, Landing Page] 5 Ways to Build a Highly-Engaged Email List
    Email signup forms can (and should) be optimized on every page of your website. Include a link to your landing page or blog that leads them to sign up and provide their email address. You can also build a microsite with landing pages that capture lead data. Offering freebies or incentives to encourage advocacy will work to enhance customer loyalty and generate more leads. An email list with relevant, high-quality contacts is a company’s best asset.
  • KAPOST  |  FRIDAY, MARCH 31, 2017
    [Generation, Landing Page] Must-Knows for Building Your 2017 Content Marketing Budget
    For one, content is an investment that often takes time to generate a return. Let’s say you’re a marketer at a software company, and you notice your sales team answering the same questions over and over. At this point, your organization needs to create an educational one-sheet or landing page. For many companies, the topic of a content marketing budget leaves a huge question mark. Business storytelling is a creative discipline, too.
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Generation, Landing Page] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. Some marketers use MA solely for demand generation purposes and have not fully realized how to leverage their existing technology to extend to branding and customer marketing needs. The same tactics used for demand generation can also be applied to other marketing disciplines. Demand Generation. Schedule social promotions of your pages, content, and forms.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Generation, Landing Page] The 17 Best Social Media Management Tools
    Generate relevant content recommendations for postings, quickly publish to the top social networks, manage multiple social media accounts, follow and curate updates from any feed, and set key posts on repeat schedules. One thing that places Oktopost above other tools is its ability to monitor LinkedIn Groups as well as company pages. You’re able to view a breakdown of their following, fans, people talking about them, fan posts, page posts, interactions and engagement.”
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Generation, Landing Page] How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
    The product team gave us a better perspective on the evolution of the HubSpot software into the Growth Stack, so we could write about the product as it is now instead of how it was in the past. The HubSpot Growth Stack consists of HubSpot's marketing, sales, and CRM software. Preferences We asked how they liked to learn about software -- whether by watching videos, reading landing pages, calling support, chatting online or reading reviews. Lead Generation
  • WEBBIQUITY  |  TUESDAY, MARCH 21, 2017
    [Generation, Landing Page] The Six Best Accounting and Finance Tools for Small Business
    Accounting Software. Online accounting software with functionality for invoicing and quoting, inventory tracking, purchase orders, billing and expenses, and payroll, plus integration with more than 500 apps for timesheets, ecommerce, expense management and more. Web-based small business accounting software that handles invoicing, expenses and receipts, project management, time tracking, online payments, and financial reporting. Invoicing Software.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Generation, Landing Page] How Redesigning HubSpot.com Doubled Conversion Rates
    An initial audit indicated that this would require a refactoring or redesign of around 70 critical pages on HubSpot.com. Our learning here was simple: we needed to consolidate our conversion flows and drastically reduce the steps from landing on HubSpot.com to being inside of the product. When evaluating software, how do you prefer to learn about it? With this new conversion flow mapped out, we focused our attention on 39 core HubSpot.com pages. Lead Generation Desig
  • PUREB2B  |  MONDAY, MARCH 20, 2017
    [Generation, Landing Page] 7 Benefits of Closed-Loop Reporting
    It means to “close the loop” between data collected from marketing analytics software and customer relationship management (CRM) systems or sales teams. Marketing automation or analytics software provides one piece of the puzzle with data about how many leads you get from a specific channel, how you got those leads, and how you’ve engaged with them. It’s a good start to know that a particular channel or strategy is generating leads, but it’s even better to know why it’s working.
  • WEBBIQUITY  |  FRIDAY, MARCH 17, 2017
    [Generation, Landing Page] How to Create the Three Parts for Any Sales Funnel
    The tools available for creating a sales funnel are almost unlimited, with a wide range of apps available for creating content , running campaigns and ads , and designing landing pages. Others use ads with effective landing pages that generate leads and jumpstart sales. The Lead Generator. Getting people involved is lead generation. Generating leads and qualifying them is always a step needed in creating a sales funnel that converts.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Generation, Landing Page] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) CRM software like Salesforce or HubSpot. Marketing software spending is projected reach $32B+ by 2018. Common options include platforms like unbounce (quickly build high-converting campaign landing pages with zero coding) and Crazy Egg (track on-site behavior to identify conversion leads).
  • WEBBIQUITY  |  THURSDAY, MARCH 16, 2017
    [Generation, Landing Page] Six SEO Tips for UX Designers
    Below are six simple tips your design team can follow today to ensure your site stays on page one after you throw the switch. So, before you litter your page with “Learn more” or “View details” links consider, providing more context. Every link on a page dilutes the link equity that can be spread to the linked pages. For example, a link from a page with only 50 links on it is more powerful than a page with 200 links on it.
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Generation, Landing Page] 5 Lead Generation Strategies You Probably Never Thought Of
    So is gathering email addresses from visitors at your trade show booth, or putting a link to a landing page in your email signature …. Ideas that can help you generate leads while getting ahead of the curve. Read on for 5 unusual lead generation strategies you probably haven’t tried yet. Remove the Header and Footer from Your Opt-in Landing Pages. Give the viewer one single action they can take on the page.
  • TERMINUS  |  WEDNESDAY, MARCH 15, 2017
    [Generation, Landing Page] 6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses
    Niraj is the founder of Hiver , simple customer support software that turns your email into a powerful collaboration tool. SMBs can’t afford to scatter their money across various marketing tactics and a huge pool of prospects and just hope to generate enough qualified leads to make a profit. You can do this by creating account-specific landing pages with images, reports, offers, and so on that are unique to the individual and/or the account that is visiting the page.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Generation, Landing Page] How to Use Wistia: A Step-by-Step Guide
    At Wistia, we like to capitalize on this idea by including videos on our landing pages for upcoming webinars. These videos lead to higher sign-up rates -- and according to EyeView, a video on a landing page can increase conversion rates by up to 80%. Since video is such a rich medium (it closely resembles face-to-face interaction), Google will reward you for including it on your page, especially if you've optimized your video for search.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Generation, Landing Page] The 17 Best Photo Editing Tools
    Photos of faces even more so, generating 38% more likes and comments. Originally developed as a free replacement for Microsoft Paint, Paint.NET is free image and photo editing software for PCs that run Windows. Sample review: “You don’t need to learn any software. 32: The 12 Best Landing Page and Form Builders for Conversion Rate Optimization. #33: Images add color, visual appeal, and life to online content.
  • BIZNOLOGY  |  MONDAY, MARCH 13, 2017
    [Generation, Landing Page] How to use Instagram marketing to get new leads for your business
    Couple this with the growing popularity of photo-sharing platforms such as Instagram and the result is a lead generation process that has undergone a fundamental shift. Successful lead generation on Instagram relies on driving traffic to your page to build a following that will eventually click-through to a targeted landing page. For example, a software firm can take images of their office environment or provide a sneak-peek look at an upcoming update.
  • NUSPARK  |  SUNDAY, MARCH 5, 2017
    [Generation, Landing Page] Cost Per Click Reduction Strategy in Google AdWords
    As an experienced marketing executive, you understand the importance of being visible on search engines; whether it’s via 1 st page organic listings, or as an ad that serves based on a prospect’s query. The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal. Negatives: software, best, top, tools, jobs, careers, cheap, free, keys.
  • ACT-ON  |  MONDAY, FEBRUARY 20, 2017
    [Generation, Landing Page] What Makes Act-On Different?
    Today, marketers must choose among a range of MA software options on the market. Our platform goes beyond traditional marketing automation, beyond inbound marketing, and beyond demand generation to support you at every stage of the buyer’s journey, for true lifecycle marketing. You get an easy, next-generation platform that marketers love. Act-On was built with modern tools on a next-generation platform for today’s digital marketer.
  • PUREB2B  |  WEDNESDAY, FEBRUARY 15, 2017
    [Generation, Landing Page] Lead Nurturing’s Biggest Challenges
    Technology has allowed marketers to scale their lead nurturing campaigns with readily available automation tools and easy-to-use CRM software. If your marketing team is not taking the time to come up with an effective B2B lead generation and lead nurturing strategy, you’re allowing a major sales opportunity to slip through your fingers. You can use a simple Excel file for tracking or a full-fledged analytics software program for monitoring results in detail.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Generation, Landing Page] Return on Marketing Investment: A Professional Services Primer
    And it’s not always clear which revenues were generated specifically due to marketing. If anything, marketers may become overwhelmed by the masses of data they are generating. You can track the number of downloads, as well as keep an eye on what types of content are generating the most interest. 3) Google indexes the page and ranks it (note that there is more than blind luck involved in achieving a high search rank).
  • KAPOST  |  WEDNESDAY, FEBRUARY 8, 2017
    [Generation, Landing Page] How to Streamline Workflows for Cross-Functional Content
    A “one team mentality” approach to content creation makes it easier to generate simple, clear, consistent messaging that answers lots of customer questions, perhaps even before they ask them. Building cross-functional content starts with generating useful content. Software engineers often say that if you are going to do something more than three times, write a script to streamline it.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Generation, Landing Page] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.". That said, Sponsored Content is still highly valuable -- to learn more about it, check out this page. Decide where you want visitors to be directed when they click on your ad -- either to a specific LinkedIn page, or to a website. Is it generating customers?
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Generation, Landing Page] 4 of the Best Growth Hacking Experiments to Try in 2017
    Do a full audit that determines your best sources of leads, traffic, and page views. Have you ever noticed that a certain landing page converts much high than another? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content.
  • LEAD LIAISON  |  WEDNESDAY, JANUARY 18, 2017
    [Generation, Landing Page] How to Run a Webinar: Pre-Webinar Bonding & Follow-Up
    In our last post in this series, we talked about building a compelling landing page and “Thank You” page. Your marketing automation software can help you build a simple drip track for new registrants prepping them for the event. When clicked, the recipient should be taken to a landing page, separate from your registration page, where they can play the video. This is the eight installment in the series How to Run a Webinar.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Generation, Landing Page] 5 Insane Advantages of an Inbound Website Redesign
    My website isn't really benefiting my marketing/lead generation strategy. Gone are the days when static brochure websites fit the bill: You know the type, with basic information and a "contact us" page? Your website is the hub for your marketing and sales strategy — a complete lead generation platform, with marketing strategy baked right in. Your inbound website funnel should include: A blog and search-engine-optimized pages to attract site visitors at the top of your funnel.
  • ACTIVEDEMAND  |  WEDNESDAY, JANUARY 4, 2017
    [Generation, Landing Page] Call Tracking and PPC. Are You Doing it Right?
    Track Calls from the Landing Page A phone number has been included in the PPC ad so why bother with a phone number on the landing page, right? Landing pages without a phone number to track are missing out on important conversion metrics associated with PPC efforts. The ‘blind spot’ occurs when a potential customer makes a phone call from a landing page.
  • DISTRIBION  |  WEDNESDAY, JANUARY 4, 2017
    [Generation, Landing Page] National Trivia Day 2017
    recently reported that Unitrends, a Data backup and disaster recovery company, recently developed a BDR Superhero personality quiz that generated 5,100 new leads and contributed $1.5M You most likely already use an automation platform and know the basic ins and outs of the software’s capabilities. You use marketing automation as an everyday tool in the marketing shed incorporating features like landing pages, lead generation, CRM integration, social marketing and analytics.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 4, 2017
    [Generation, Landing Page] 9 Key Steps When Going From Concept to Content
    Consider lead generation, brand awareness, thought leadership, customer retention, etc. Now, line up your new content idea with one of those goals, and make sure your team is on the same page about what your desired outcome is. Do you need a landing page? Agree on a timeline, make sure all roles are assigned, and secure any additional resources you may need (like coders, software, and photography). Coming up with an idea is the easy part.
  • ACT-ON  |  FRIDAY, DECEMBER 30, 2016
    [Generation, Landing Page] How the Right Marketing Automation Platform Saves You Time and Money
    Successful marketers need marketing automation software that’s both powerful and easy to use, especially when they’re working in fast-growing businesses and have a broad range of responsibilities. An integrated workspace can help marketers cut back on time and costs, and address the entire buyer’s journey – from branding, to demand generation, to retention and loyalty. My goal is to grow and retain loyal customers and ensure that our software delights them and exceeds their needs.
  • LEAD LIAISON  |  TUESDAY, DECEMBER 27, 2016
    [Generation, Landing Page] What Does a Marketing Automation Platform Cost?
    Although marketing automation is one of the most rapidly growing segments within the business software industry, there is still tremendous room for growth. There are numerous marketing software pricing plans and models. Generally speaking, prices for marketing automation software will be based on the following factors: Number of prospects, which is how we refer to contacts at Lead Liaison. Revenue Generation Blog costs Marketing Automation pricing
  • LEAD LIAISON  |  FRIDAY, DECEMBER 23, 2016
    [Generation, Landing Page] Lead Liaison Wows Marketing Automation Industry With Most Recent Feature Release
    Support Engineer at Lead Liaison, Alan Page, weighs in on the strategy behind this update, “what good is a powerful marketing automation suite if it isn’t intuitive? Anything that’s not a standard activity, such as email engagement, page visits, etc., Custom fonts supported in Lead Liaison’s email builder are now available across the entire platform, including postcards, web forms, landing pages, and more.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Generation, Landing Page] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Recommended reading: 4 Tips on writing a website home page. #37. Whether you want to learn more about demand generation trends or marketing automation, this blog has you covered.
  • LISTENLOOP  |  WEDNESDAY, DECEMBER 21, 2016
    [Generation, Landing Page] B2B Social Media and Account Based Marketing (ABM)
    Can you tell us a little bit about how a social media management software can be applied in the B2B context? Is an individual at the B2B type company managing that social media management software? It’s hard to remember that by building brand awareness, you ultimately make your lead generation easier on your team — all the way from your SDRs to capturing form fills on your website.
  • ACTIVEDEMAND  |  WEDNESDAY, DECEMBER 21, 2016
    [Generation, Landing Page] The Importance of Google and Mobile-First Indexing
    Google and Mobile-First Indexing: What You Need to Know The majority of Google searchers are using mobile devices today, and until recently, Google’s search engine has prioritized the desktop version of a web page’s content over the mobile version when ranking on Google results pages. This will help evaluate structured data and display snippets from those pages in Google results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Generation, Landing Page] How SMBs can get more leads through marketing automation
    Marketing automation refers to software that allows you to automate some of the marketing processes, such as social media and email. In this blog post, we’re going to focus on marketing automation for email marketing, as that is where you can really improve your lead generation and conversion rates. Abandoned form : this is something that works great for those who have a digital product or software where users need to sign up by completing the form.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Generation, Landing Page] 63 Digital Advertising Terms Every Marketer Should Know
    A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. This is because the goal of these tests is to determine which variables generate the best responses from the audience. It describes the area of a web page that’s visible before the website visitor scrolls down the page. Ad Inventory : Website publishers serve ads to visitors when they visit a web page.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Generation, Landing Page] 28 of the Best Chrome Extensions for SEO, Productivity & More
    When you’re on a web page, click the extension to show metrics such as the number of social shares and backlinks to a piece. This tool provides an easy way to see how much engagement your content is generating. With one click, you can find search ranking and link coding information about all of the search results on a Google results page. Check My Links does what it says it will: It quickly scans web pages and shows you which links are working properly and which are broken.
  • ACT-ON  |  WEDNESDAY, DECEMBER 7, 2016
    [Generation, Landing Page] Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
    The call to action drove customers to a landing page that provided a shot at winning a pair of NFL Super Bowl tickets. Customers could reach the page by scanning a QR code included in the direct mailer or by entering the landing page URL (both allowed easy tracking). Once at the landing page, prospects were asked to watch a short video about the companies’ offerings, and then they were provided with an opportunity to enter the contest.
  • KAPOST  |  WEDNESDAY, NOVEMBER 30, 2016
    [Generation, Landing Page] 3 Ways Interactive Content Converts New Visitors Into New Leads
    Even if you’re not directly involved with demand generation efforts on your particular team, it’s quite a feat to be able to report high conversions on any campaign. The trigger that keeps your audience engaged—a strong call to action (CTA)—is a vital part of all content channels , whether an email, blog, landing page, or social post. For a B2B example, we can look at HotSchedules , an employee management software solution. We all want better lead conversion rates.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Generation, Landing Page] 7 Marketing Automation Mistakes You Can't Afford to Make
    Quite simply, marketing automation refers to the software that exists to automate marketing actions -- actions like email, social media, and more. And the marketing automation industry is huge -- Emailmonday estimates that 49% of companies use marketing automation software, and Marketing Automation Insider estimates that the industry is worth $1.62 1) You’ve invested in marketing automation without an inbound lead generation strategy.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Generation, Landing Page] 7 Ways to Improve Your Site’s SEO Game Today
    89% of worldwide marketers rated SEO successful at achieving objectives of improved search rankings, website traffic, and lead generation. In search results —The title and meta description that represent a landing page in search results is a search snippet. You should be able to dictate what appears in these fields, so include the keyword naturally in the SEO page title, URL, and meta description. Search snippet for Yoast’s SEO plugin landing page.
  • LEAD LIAISON  |  MONDAY, NOVEMBER 21, 2016
    [Generation, Landing Page] Lead Liaison and Citrix’ GoToWebinar Join Forces
    Users manage details of the event by incorporating data from Prospects’ information and behavior with its powerful tools, such as landing pages, forms, emails, postcards, gifts, print material, etc. Webinars can be one of your company’s most powerful marketing channels. It is nutritional content that is relevant, up-to-date, and interactive. You have the ability to connect with many clients at once, using one powerful marketing platform. What could be more efficient than that?
  • GOLDEN SPIRAL  |  FRIDAY, NOVEMBER 11, 2016
    [Generation, Landing Page] 5 Ways To Boost Conversions On Your B2B Landing Page
    Once you’ve created your high-value resource, you need to leverage it in your content marketing efforts through a concerted promotional strategy — and then capture those leads through an optimized landing page. Landing pages are an essential component of a successful inbound marketing strategy. In fact, research from HubSpot shows that companies see a 55% increase in leads when they up their number of landing pages from 10 to 15. Humanize Your Page.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Generation, Landing Page] The Best of the Best: 2016 Video Marketing Awards
    Breakout Video Marketer of the Year – Jonas Construction Software. Jonas Construction Software started out 12 months ago with no video content, whatsoever. Jonas Construction Software saw a huge increase in the number of leads and opportunities since implementing video. They generate leads from content like product tours and case studies, and now roughly 50% of all of their website leads are coming directly from video. Marketing can be a bit of a thankless job.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Generation, Landing Page] 3 Core Sales Support Services Your Agency Needs To Offer
    How many times has your agency generated the agreed amount of high quality leads, but still lost clients because the client's sales team didn't close those leads? Businesses with tightly aligned sales and marketing teams generate on average 208% more revenue from marketing than companies with disjointed teams. A 2014 study by Nucleus Research found that for every $1 spent on customer relationship management (CRM) software, a company saw a $8.76
  • ACTIVEDEMAND  |  MONDAY, NOVEMBER 7, 2016
    [Generation, Landing Page] Three Ways to Improve Personalized Marketing
    Use dynamic blocks to personalize emails, landing pages, forms and websites. ActiveDEMAND - an integrated marketing automation platform ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. Three Ways to Improve Personalized Marketing We are living in the era of marketing personalization. With an abundance of data at our fingertips, it’s amazing marketers still don’t make the most of this opportunity.
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 3, 2016
    [Generation, Landing Page] GEOIP-Based Segmentation for Targeted Marketing
    This focuses on past purchases, page visits, downloads and other interactions. This focuses on engagement time frames, page visits, social and email view/open times and other usage interactions. What’s more, GEOIP segmentation is applicable to email campaigns and dynamic content on landing pages or input forms. GEOIP-Based Segmentation for Targeted Marketing Segmentation is a very important element in marketing and personalization.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Generation, Landing Page] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    Back in 2011, Marc Andreessen announced in a seminal WSJ essay that " software is eating the world." Five years later, his thesis was right -- software as a service (SaaS) companies have and will continue to takeover or disrupt large parts of the economy. This change has been fueled by technology: It's now easier and cheaper than ever before to develop software, and with 3.5 Here are three SaaS businesses that use content to generate leads: Dropbox. On-Page SEO.
  • KAPOST  |  MONDAY, OCTOBER 31, 2016
    [Generation, Landing Page] Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers
    In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools. Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. Small changes can yield dramatic results, from switching out blog post titles to changing the Hero image on a landing page.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2016
    [Generation, Landing Page] How to Generate Leads From the Most Popular Pages on Your Website
    From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts. Which Pages Get the Most Traffic?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 11, 2016
    [Generation, Landing Page] How to Leverage SEO for B2B Lead Generation
    While SEO and lead generation are primary drivers of new leads for most B2B organizations, these teams typically only collaborate when new content needs an SEO review (if that). The general understanding seems to be that SEO helps the website—and all the content therein—get noticed online, which generates leads in a big-picture sense, while lead generation is a completely separate set of tasks targeted specifically at acquiring new leads. They want to buy software.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Generation, Landing Page] How to Write a Job Ad That Excites Candidates
    I write a variety of copy, including articles, landing pages , sales emails, and job advertisements. Here’s a breakdown of each section along with example paragraphs that, when combined, will form a “Content Marketing Specialist” job description for Security Software Co., For example, if you’re hiring a software developer, explain the mark that software will leave on others. Example: As the Content Marketing Specialist for Security Software Co.,
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Generation, Landing Page] You Need to Remove ‘Contact Us’ from Your Page
    ");}); You Need to Remove ‘Contact Us’ from Your Page. You would expect the ‘Contact Us’ link at the top of your page is performing very well. So we decided to relegate the ‘Contact Us’ link to the page footer, and change the menu call-to-action to ‘Book a Demo’. Using ActiveDEMAND’s landing page split testing functionality, we tested web forms vs. appointment scheduling on two different Google AdWords PPC campaigns.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Generation, Landing Page] How B2B Vendors Can Generate Trust and Credibility With Their Website
    Design your website page templates with a built-in header and footer to feature your company’s physical address, contact information, quick links to your products and services page, and a summary of your About section. Hire a professional photographer for a day, but don’t stop at head shots for your about page. A simple experiment can settle the issue: Add pricing information to your website for a trial period to compare the number of leads generated in both scenarios.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 27, 2016
    [Generation, Landing Page] How To Decide Whether Marketo RCA Is Right For You
    Marketo RCA reporting uses data generated from Marketo’s Javascript tracking technology, called Munchkin. landing page, form URL), which means you can easily analyze your marketing data at any level, without needing to define these levels beforehand. For marketers investing heavily in demand generation it’s important to consider how capable their JavaScript tracking is for marketing attribution purposes.
  • LEAD LIAISON  |  TUESDAY, SEPTEMBER 27, 2016
    [Generation, Landing Page] How to Run a Webinar: Have a Marketing Automation System in Place
    The next step is to consider using your marketing automation software to help you with the entire process. Track landing page conversion rates and email statistics. Revenue Generation Blog The Marketing Guru automate How to Run a Webinar Marketing Automation repeatable model ROIThis is the fifth installment in the series How to Run a Webinar. You’ve defined your invitation and registration process.
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Generation, Landing Page] 5 Key Differences Between Email Marketing and Marketing Automation
    You begin to look at the options for marketing software, and. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. Marketing automation software , on the other hand, monitors every digital interaction a lead has with your business. After they clicked that link, did they go to a landing page on your site? Your business is getting traction.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation, Landing Page] 5 Clever Ways to Leverage Client Feedback for More Referrals
    When I was running a lead generation agency, I noticed that the deals that came through referrals had the shortest sales cycle. In fact, leads generated through referrals convert roughly 30% better than leads generated from other marketing channels. Referrals are undeniably powerful, but how can you generate quality referrals for your agency? By now, you should be actively engaging with your clients and ultimately trying to generate as much feedback as possible.
  • LEAD LIAISON  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation, Landing Page] How to Run a Webinar: Define Your Invitation and Registration Process
    In your marketing automation software , you should have an option to enter in some preview text in the email builder. After the event is over, add recipients who opened the email into an “Active List” in your MA software. If using the marketing automation system, create a web form and landing page in the platform. There are a number of advantages for creating the form and landing page in a marketing automation system.
  • LEAD LIAISON  |  FRIDAY, SEPTEMBER 16, 2016
    [Generation, Landing Page] Reach More Customers with Postcard Marketing
    With Lead Liaison’s postcard builder , you have full control over the design to create a design that generates results. This will help you create highly targeted postcards that are certain to generate desired results. In your marketing automation software , it’s tracked in the person’s profile. Marketing automation software will help you accomplish that with in-depth visitor tracking and campaign-specific landing pages. Did you know that 52.5
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Generation, Landing Page] Multi-Touch Attribution, A Full User Debrief
    Single-touch attribution (first touch modeling above) overestimates the number of leads generated by the organic search channel. It underestimates leads generated from the offline channel, and the multi-touch report indicates that the lead-to-opp ratio for that channel is much lower. Also, single-touch modeling underestimates the opportunities and revenue generated from the referral/direct channel. For instance, how much revenue did a specific landing page generate?
  • BIZIBLE  |  WEDNESDAY, AUGUST 31, 2016
    [Generation, Landing Page] Everything You Need To Know About Marketing Attribution
    Whether that’s proving the ROI of the new marketing technology that the team invested in or proving that the search ads are generating revenue, businesses want to know that their investments are paying off. Each touchpoint should also have several pieces of information: a marketing channel, a landing page URL, a touchpoint position, and potentially more. Lauren didn’t visit the site directly, but instead searched for it on Google, which linked her to the product page.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Generation, Landing Page] How to Live Stream Successfully: A Preparation Checklist for Marketers
    So, if you’re looking to generate leads -- which 57% of marketing professionals are using video to do -- YouTube Live is one of the best platforms to use. You’ll need to indicate if you want your event to be public or private -- here’s where you’ll decide how you want to use your live stream to generate leads. That option accomplishes two things: I’ll be able to generate a link that attendees will get only after they fill out a registration form.
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Generation, Landing Page] How to Tie Your Content Marketing into Your Account-Based Marketing
    Some companies will use a software package to recommend target accounts. Your sales team members are the ideal vetters of any computer-generated list – they know the landscape better than anybody. Or just a few big blank pages of paper might do. For your website: Personalize your landing pages so the contacts inside your target accounts feel like you know who they are. Account-based marketing is having quite the run lately. It’s not hard to see why.
  • LEAD LIAISON  |  TUESDAY, AUGUST 16, 2016
    [Generation, Landing Page] Lead Liaison Weighs in on How to Run a Webinar using Marketing Automation
    Their software allowed us to basically templatize the entire webinar process from invite, to reminders, to follow up. Emails, forms, landing pages, and automations were all used to pull it off. As a leader in the marketing automation space, Lead Liaison’s Marketing Automation software can helps determine who to invite by segmenting a database using lists, demographics, behaviors, and other types of criteria. Visit their Resources page to find more.
  • KAPOST  |  FRIDAY, AUGUST 5, 2016
    [Generation, Landing Page] How to Increase Your Database with Qualified New Leads
    The first being that, for whatever reason, a known lead/contact uses a new email address when they submit a landing page form linked in an email. The second reason is that a known lead/contact forwards the email or tracked landing page to a colleague. As we track downloads via UTM parameters on the form landing page, a share of the URL or email itself will track as an acquisition from the email channel. Intermediate Content Marketing Lead Generation
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Generation, Landing Page] How to Turn Your Blog into a Lead Generating Machine
    Sure, there’s software that can pull content off the internet for you. Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. To drive the point home further, take a look at the business gains you’ll get from blogging: How Blogging Helps Generate Leads. The more valuable pages you put out there, the more favorable your ranking will become. Generate Quality Leads.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Generation, Landing Page] 62 Experts Share Their #1 Actionable SEO Technique
    Their responses cover a vast range of techniques, such as writing quality content, on-page SEO optimization, influencer marketing, guest blogging, networking, analyzing competition, outreach to bloggers, and optimizing for keywords you are already ranking for, as well as optimizing for searcher intent, for user experience, for semantically related terms, for CTR from search engines, for location, and much more. 9 Do Topical Analysis for Key Pages. #10 Do On-Page SEO Optimization.
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