[Generation, Landing Page] How to Generate Leads with Webinars
    They want to know what was implemented and the results they generated. Pipedrive uses product tutorial webinars to empower users to educate themselves on the CRM software. BuzzSumo has a similar approach, conducting regular webinars to help users get the most out of their software. The post with the story had 300% more people finish the entire post and average time on page was five times higher than the version without the story. Extended trial of software.
    [Generation, Landing Page] Cost Per Lead Calculator: Easily Calculate Paid, Inbound, and Blended CPL
    Cost per lead (or CPL) is the total cost of generating one lead. This is in contrast to cost per acquisition (CPA) which is the total cost of generating one paying customer or closed deal. So what “costs” does a business usually have to generate one lead? Doing that underestimates your true CPL because in reality, for most businesses, there are additional costs required to generate a lead (for example, building and optimizing landing pages to capture the lead).
    [Generation, Landing Page] 12 Ways to Segment Account-Based Advertising Campaigns
    In fact, an analysis of our customers’ campaigns shows that Terminus account-based advertising campaigns targeting fewer than 25 accounts generate 400% more clicks than campaigns with more than 300 accounts. Going a step further, you might even create a different landing page for each industry. In these scenarios, you can infer this information from page views on product pages of your website or web searches as determined using intent data providers like Bombora.
    [Generation, Landing Page] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    Multivariate testing — where campaigns are generated based on combinations of multiple variables — is seeing growing support in popular tools like MailChimp, Pardot, and Marketo. Multi-variant testing - While many marketers already A/B test email headlines, marketing automation is making it easier to test out a wide variety of factors, including landing page copy or design, article headlines, and more. Primus Software Corporation | Director of Sales & Marketing. . .
    [Generation, Landing Page] Big Data: 70 Amazing Free Data Sources You Should Know for 2018
    Socrata : Socrata is a mission-driven software company that is another interesting place to explore government-related data with some visualization tools built-in. Social Mention : Social Mention is a social media search and analysis platform that aggregates user-generated content from across the universe into a single stream of information. It also provides tools for social media marketing, content management, web analytics, landing pages and search engine optimization.
    [Generation, Landing Page] Easiest Ways to Boost Conversion Rates
    Whilst there is a lot of focus on getting sites to the top of Google search results pages and gaining traffic to the site, conversions are the most important part. Conversions are what get people moving in the sales pipeline and help to generate business for the organisation. Improve Page Load Times. The loading time of a page can have a big impact on the conversion rate. Create Dedicated Landing Pages.
    [Generation, Landing Page] Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try
    For the record, he notes that artificial intelligence is an umbrella term for lots of related terms, including machine learning , deep learning, natural-language processing, natural-language generation, computer vision, and image recognition. For instance, according to one report Paul points to, Coca-Cola is “ditching flesh and blood creatives in favor of software algorithms in an experiment to see whether AI bots have what it takes to beat their human masters.”. “Same house, right?”
    [Generation, Landing Page] How to Create a Professional Promo Video on a Shoestring Budget
    Even for landing pages, videos have shown to convert better than text. That study found that visitors on average only read 20% of a given page online. Meaning 80% of the text and content on your page isn’t even being seen or read by real people. In a recent study, CoSchedule analyzed their blog pages with heat and scroll maps to detect how people interacted with their page. Only 10% of users who landed on a given post read to the bottom.
    [Generation, Landing Page] When Should You Gate Your Content? 3 Questions to Help You Decide
    Though perhaps obnoxious, it’s perfectly understandable given that lead generation has become the top content marketing priority for most businesses. The main advantage to gating content is that it allows you to collect information about your visitors, thus generating inbound leads. They are precisely the type of content that is likely to do well on search engine result pages. Are the leads you’re generating worth it?
  • EXO B2B  |  THURSDAY, NOVEMBER 9, 2017
    [Generation, Landing Page] The 10 benefits of marketing outsourcing
    This involves the acquisition of expensive tools such as: Graphic design software. Development Software (IDE). In addition to your internal resources, the purchase of such software can quickly become a significant cost in your marketing budget. You’ll be able to focus more on business development and “direct” sales as your marketing firm takes care of generating qualified leads with marketing campaigns.
    [Generation, Landing Page] How to Get More Targeted Leads (a B2B Playbook)
    However, no goal is more important for B2B companies than lead generation. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . To improve B2B lead generation , your organization needs a strategy for producing and promoting content. So, how do you build targeted personas for your lead generation campaigns? .
    [Generation, Landing Page] 5 Ways B2B Organizations Can Leverage User-Generated Content
    User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. In addition, it’s a great way to generate additional audience interaction. User-generated content, in whatever form, provides a wealth of benefits to B2B companies.
    [Generation, Landing Page] How to Orchestrate Account-Based Interactions Across Marketing & Sales
    When I started ABM as a “target account” initiative at a growing software company in 2015, our goal was to grow our average selling price (ASP) and shift from transactional sales to enterprise accounts. For examples, consider these approaches and plan for the ones that meet your business’s needs: Pre-targeting – Generate awareness with cold or net-new accounts to create more sales appointments. Land & Expand – Engage other divisions or business units within an account.
    [Generation, Landing Page] 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment
    In addition, younger generations are increasingly communicating through visual means –including GIFs, live-streaming, and social media platforms like Instagram and Snapchat. While Lexus had no intention of manufacturing levitation devices as part of its vehicle lineup, the content effort paid off in terms of generating extra brand enthusiasm, along with plenty of kudos for its commitment to tackling motion-related challenges through design and engineering innovation.
    [Generation, Landing Page] You're doing ABM wrong, this is how Salesloft does it
    In contrast to the advice you might have read, SalesLoft’s marketing team hasn’t stopped its lead generation efforts. Inbound lead gen directly supports ABM Second—and more importantly—the way SalesLoft’s marketing team generates leads is not in conflict with the overall ABM approach. That’s because SalesLoft’s marketing team generates plenty of inbound traffic and leads from companies already on its target list. They can create custom landing pages, for example.
    [Generation, Landing Page] Advanced SEO Analytics Reports that Even Beginner SEOs Can Use
    You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block. Using the reports above, we know one target persona is a male of Millennial age who’s made or expressed interest in purchases related to business software, productivity software, employment, and dating. Examine Visitor Behavior to Identify Landing Pages that Need Improvement.
    [Generation, Landing Page] Important Marketing Terms that Every B2B Executive Should Know
    E.g. testing two versions of a landing page or email and choosing the version that leads to more conversions. Application programming interface (API) – A set of rules, routines, protocols, and tools for building application software. It specifies how a piece of software should interact with another software platform. Banner ad – An online ad on a webpage, typically at the top or to the side of the page, that links to the advertiser’s website.
    [Generation, Landing Page] How to Create a Successful Performance-Based MDF Program
    There are endless strategies to fuel your distributor’s demand generation workflow, but a channel-marketing plan without a performance-based foundation, which relies on a measurable return-on-investment from the output of marketing activity, is destined to come up short. Channel marketing funds are essentially broken into three categories: Co-op Program: Accrued funds that are based on generated sales; funds awarded to partners that are already performing. Computer Market Research.
    [Generation, Landing Page] Lead Forensics vs Hubspot vs Leadfeeder
    Cost Starts at $59/Month Pricing is not listed an is generated on a per company basis. Page Tracking Yes Yes Yes. However, Lead Forensics’ pricing is not publicly published and is generated on a per company basis. Instead, they generate a price based on your company size, your specific needs, and more details they get during initial sales calls with you.
    [Generation, Landing Page] Tips, Tricks, and Secrets to Create Great Landing Pages
    You don’t see great landing pages often. The average landing page converts somewhere between 2 and 5 out of every 100 visitors. That means there’s a lot of not-so-great landing pages out there. Before you set out to create a great landing page it’s important to know what your prospects want. They’re not on your page to browse or pleasure read. Great landing pages don’t feature pointless stock photos.
    [Generation, Landing Page] To Plan and Scale Account-Based Interactions, Get Your Priorities Straight
    When I started ABM as a “target account” initiative at a growing software company in 2015, our goal was to grow our average selling price (ASP) and shift from transactional sales to enterprise accounts. For examples, consider these approaches and plan for the ones that meet your business’s needs: Pre-targeting: Generate awareness with cold or net-new accounts to create more sales appointments. Wake the Dead: Generate pipeline by reengaging cold, stalled, or dead opportunities.
    [Generation, Landing Page] Why Your Law Firm Marketing Plan Must Include Call Tracking
    When most people build a landing page and send Adwords or Facebook traffic to it, they’re only thinking about form submissions. If your phone number isn’t prominently displayed on the page you will lose dozens of leads. Tracking numbers aren’t just for landing pages either. Obviously your ad and landing page is appealing to women.
    [Generation, Landing Page] Have You Exhausted The Low Hanging Fruit in Your B2B SEO Strategy?
    A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.
  • SNAPAPP  |  TUESDAY, AUGUST 22, 2017
    [Generation, Landing Page] Content Marketing in the 90s: What Was It Like?
    Front page print coverage and product reviews drove a product to brand leadership,” he said. In an example from the book Breaking Up America , you can see how Zima encouraged email opt-ins with the help of an early landing page, loyalty rewards, and exclusive access for subscribers. With new web pages being built every day, marketers entered the game with their earliest forms of content – whitepapers and PDFs. . Not linked to other pages on the brand website. .
    [Generation, Landing Page] How Technology Is Revolutionizing B2B Events
    Another important practice that’s often overlooked is monitoring the performance of landing pages on your site. Optimizing landing pages for conversions is key, but so is tracking conversion all the way from landing pages to lead generation. As back-end software improves the business case for events, the Internet of Things and other advanced technology is also transforming how marketers track attendee experience inside the conference hall.
    [Generation, Landing Page] Top Five Content Marketing Strategies for Technology Companies
    Whether you offer software, apps, technology services, SaaS, or any other tech product, establishing your company as a thought leader in the tech space has significant advantages by positioning it as a reliable and dependable expert. LinkedIn and Facebook ads are an excellent way to enhance your subscriber base, direct people to a landing page, or simply create interest in your products and services.
  • HUBSPOT  |  MONDAY, AUGUST 14, 2017
    [Generation, Landing Page] Why the "Pivot to Video" Is Misguided
    This means taking the time (and resources) to invest in video equipment, filming, and editing software, and freelancers or new employees who can make videos -- more specifically, who can make videos well. By investing in video content up front, you'll ensure that your entire content production team is firing on all cylinders and creating video content that can both eventually rank in search results, and generate millions of views organically -- not just as an ad.
    [Generation, Landing Page] How Marketing Automation & Account-Based Advertising Work Together
    Marketing automation provides the engine to collect information about an individual’s engagement with your website and is the primary source for managing landing pages and email campaigns, two key channels used in ABM. TIP: Check out the Terminus Cloud for Account-Based Marketing to discover the best account-based marketing software that integrates with Salesforce’s CRM. Engage contacts through email campaigns and other automated activities to generate demand.
    [Generation, Landing Page] How to Build an Account-Based Marketing Technology Stack
    Terminus is an account-based marketing software company , so it’s not as if we don’t have a stake in the game. It’s highly scalable as long as you have the right account-based marketing software in place. >> So, while it is possible to do highly targeted account-based marketing without ABM software, this severely limits the number of companies you can engage with and the channels on which you can reach them.
    [Generation, Landing Page] Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)
    So what does the movie Back to the Future have to do with demand generation? . Demand generation strategies and teen dramas both want the same thing; to help you to stand out from the crowd and be noticed for who you are and the value you provide. . Demand generation strategies allow you to drive awareness and initiate customer relationships across all channels in the buyer journey. . Demand generation is such a broad topic. What is demand generation? .
  • SNAPAPP  |  MONDAY, JULY 24, 2017
    [Generation, Landing Page] 28 Amazing B2B Examples of Interactive Content
    Multinational software company Citrix took product comparison content to a whole new level with their “GoToMeeting MVPs” campaign. . . Video software company Vidyard knows a thing or two about engaging audiences with creative video. You’ll notice that much of their content also includes a call-to-action asking viewers to fill out a form – turning this interactive content into a series of lead-generation machines. . Vidyard example 2: Animated landing page. . .
    [Generation, Landing Page] The Marketing Automation Terms You Need to Know
    These features help agencies create higher-value relationships, generate monthly recurring revenue and prove value to clients. Rebrandable automation software allows agencies to rebrand their management console’s interface (including the logo and colors) and client notifications. The process of comparing two versions of marketing copy, typically a web page or an email, to determine which version produces better results. – L – Landing Page.
    [Generation, Landing Page] When and Why to Use Landing Pages
    Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing Page Technology: Top Marketers’ Favorite New Tool. The tool allows businesses to do two things: Create targeted landing pages aimed specifically at turning traffic into leads and customers.
  • SNAPAPP  |  WEDNESDAY, JULY 19, 2017
    [Generation, Landing Page] 27 Seriously Impactful Event Hacks Every B2B Marketer Should Know
    Do you want to generate leads? You can make this robust and have a developer create a dedicated page with an embedded session selector on your website – or you can keep things simple and use interactive content software like SnapApp to create a brief assessment. Instead of giving the audience a shortened URL at the end of her talk so people had to go to a landing page to opt-in for her bonus content, she gave them a phone number. .
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Generation, Landing Page] Just Getting Started With Video Marketing? Here’s the First Video You Should Make
    Or to purchase equipment and software to create and edit the video yourself? If you don't know the first thing about producing videos, do you have the time (and patience) to take courses, or teach yourself how to use filming equipment and editing software? If you're having trouble generating leads at the very top of your funnel (TOFU), you might want to make an explainer or animated video to attract visitors to your website via organic search and social media.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Generation, Landing Page] How to Do ABM Without Selling Your Soul
    Generating five thousand leads doesn’t matter much if those leads aren’t within the businesses you want to sell to. You generate accounts (rather than leads). Then "land and expand" into other parts of the business using similar tactics. It demonstrates the land and expand practice of branching off of a colleague of mine's interest. Turn interest in your content into truly engaged leads using your conversion method of choice: landing pages, pop-up forms, or live chat.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Generation, Landing Page] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    How can you better qualify leads to free your sales team up to spend more time on revenue-generating activities? We reached out 42 VPs, CMOs and Content Strategists and asked the following question: What interactive content types have you used to generate more "qualified" leads (and how)? This is because it is less visually overwhelming than a page long form and they typically start with an easy question to start. It sat on a page at the beginning of the category.
    [Generation, Landing Page] Learn How To Use Quora Ads for B2B User Acquisition
    And then, of course, for a longer term analysis, I analyze revenue generating events that occur down funnel. What’s pretty cool is that when you’re selecting a topic on Quora, let’s say, Software Engineering, it will show your potential weekly impressions. Like does that mean they liked the page or followed someone that had that interest? This is just a preview that they’re generating.
  • HUBSPOT  |  THURSDAY, JUNE 22, 2017
    [Generation, Landing Page] What We Learned From Spending $100k On Facebook Ads
    On one hand this was an advantage -- since we could make changes to the program in seconds rather than days -- on the other hand, we were on our own for creative, landing pages, and analytics. Our commitment to the business: generate trials at a cost-effective rate of $50/trial. We generated trials at an acceptable rate. One morning, we logged into our marketing dashboard and saw that we were generating trials at twice our target CPA of $50/trial.
    [Generation, Landing Page] Your Complete B2B Content Strategy Checklist
    Whether your goals are around building thought leadership and brand awareness, generating new leads, nurturing existing leads, or even reaching a broader audience, consider these goals to help guide your B2B content strategy. This keyword roadmap will be different from the phrases you’re targeting on products, solutions and services landing pages. Content marketing has transitioned from a competitive advantage to an absolute necessity for successful B2B marketers.
  • PUREB2B  |  TUESDAY, JUNE 13, 2017
    [Generation, Landing Page] 5 Types of Marketing Automation for Businesses to Consider
    It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. Below are the different types of marketing automation your brand needs to consider: Customer Relationship Management Software. This software stores personal information such as names, job titles, company names, and email address.
    [Generation, Landing Page] Flooded with Data but Lacking Insight? Consider Usage Analytics
    As CMOs take ownership of the crucial customer-facing software that powers digital transformation, marketing technology budgets have soared. Guest Post by Martha Stuart, VP, Software Analytics, Revulytics. Fewer than half of companies who have used marketing automation software for two years or more have seen revenue grow as a result, according to research from B2Bmarketing.net and Circle Research. With changes to the wizard’s usability, software conversions quickly spiked.
  • ACT-ON  |  FRIDAY, JUNE 9, 2017
    [Generation, Landing Page] You Need to Understand These 6 Things About What B2B Buyers Want
    Reliable data , organized in a useful way, can make a huge difference in the revenue you generate. Only one in three of us B2Bers are willing to put our phone numbers into lead generation forms when we download content. You can tell from the moment you land on their homepage that they get you and what you need. It’s easier on prospects if we just know up front, without hassle, that your company/service/software doesn’t do certain things.
    [Generation, Landing Page] 3 Ways to Maximize Event ROI with Account-Based Marketing (ABM)
    This allows you to generate net-new contacts at the right types of companies as well as have valuable in-person interactions with key prospects and customers. Because these accounts were handpicked, we knew they fit our ICP, so it’s no surprise those few best-fit accounts drove more than 36% of the pipeline we generated from the event. Luckily, there’s a much more targeted approach to generating awareness about a B2B event that helps you reach your audience on their terms.
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Generation, Landing Page] 8 of the Top Marketing Challenges Marketers Face Today [New Data]
    In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator. According to our report , generating traffic and leads and p roving ROI are the leading challenges marketers face. 1) Generating Traffic and Leads. Generating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report. Ebook: How to Design and Optimize Landing Pages.
  • ACT-ON  |  TUESDAY, MAY 23, 2017
    [Generation, Landing Page] 5 Assumptions That Sabotage Your Marketing
    Generate leads. B2B social media should include some element of lead generation. Include calls to action and lead-generating landing pages and forms that draw those who engage on social media into your sales funnel through offering gated assets, such as high-value reports, white papers, and e-books. Use this information to drive social media updates, content, and lead generation. Most people make dozens of assumptions each day.
  • TERMINUS  |  TUESDAY, MAY 16, 2017
    [Generation, Landing Page] Chronicles of an ABM Superhero: VersionOne Drives 2x More Sales Opportunities with Account-Based Marketing
    VersionOne provides unified agile and DevOps software solutions for enterprise companies. Being an enterprise software provider, VersionOne competes with very large companies that have even larger marketing budgets. Historically, the bulk of their marketing efforts were focused on generating inbound leads, which proved to be neither effective nor scalable. 40% of new business pipeline generated from ABM target accounts.
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Generation, Landing Page] The 28 Best Miscellaneous Online Tools for Marketers
    Enter any URL to create a trackable shortened link or generate a QR code. 3) Share Link Generator. An open source link generator that lets you create Facebook share links, Twitter “tweet this” links, Google + share links, LinkedIn share links, Pinterest “pin this” links and email “mailto” links that will work anywhere online or inside emails. 3) Strong Password Generator. Generate a secure password. Random Number Generator.
    [Generation, Landing Page] The Eight Best Online Tools for Sales Professionals
    It’s hardly news that B2B sales and marketing teams aren’t always on the same page. Sales software that provides prospect activity tracking across email, web, and documents; a high-deliverability email service; email sales campaign automation; calendaring/scheduling; integration with popular email programs and CRM systems; and reporting. Sales pros can present right from the app, generate leads and automatically push them to your CRM or marketing automation system.
    [Generation, Landing Page] 7 SEO Metrics that Reflect Revenue Growth and Prove Value
    Open Google Analytics, click on the “Acquisition” tab, expand “Search Console,” and click “Landing Pages”: Bounce Rate: Bounce rate is the percentage of users who arrived on your page from search and failed to perform any other action on your site. Time On Page: Time on page is an average of how long users view a page before performing a secondary action (clicking the back button, clicking a link, etc.). Review the outranking pages.
    [Generation, Landing Page] Offers that work – 10 hints for success
    In demand generation, the two things that make the most impact are list and offer. Unbreakable rule – every demand generation execution needs an offer – that’s how you generate the demand! Don’t get me started on “awareness demand generation”.). If you’ve developed a great white paper, use it to frame a webinar and then break it down into a couple of one page “cheat sheets”. Uncategorized analytics demand generation lead generation offers
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Generation, Landing Page] 58 Best Marketing Tools to Build Your Strategy in 2017
    Not only will it help your sales team manage relationships, but a CRM will also give you a place to deliver those leads you generated to your sales team. Adobe Spark is a suite of three web or mobile apps - Spark Page, Spark Post, and Spark Video -- that allows marketers to easily create graphics, webpages, and videos in a variety of themes in minutes. For example, we use Spark Page at HubSpot to create some of our online guides and promote them with Spark Videos and Posts.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Generation, Landing Page] 6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
    But in fact, many common business problems and challenges are actually fixable, from difficulty finding customers, generating leads, and building an email list, all the way to hiring the right people and balancing quality and growth. And if one of the challenges you're facing is growing your email lists and generating leads, then be sure to save your seat for our live workshop that's taking place on Thursday, April 27 at 1:00 P.M. 5) Lead Generation.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Generation, Landing Page] The Benefits of Retargeting for B2B
    An Interview with Act-On Software Marketers. Expert marketing pros Rachel Rosin and Jahvita Rastafari are here to help us see how Act-On Software is able to show the benefits of their software solutions daily. What are some other examples of ways you’re using retargeting in your marketing mix for Act-On Software? We had ads created which matched the style of the page, and now we’re actively targeting these accounts to try to reduce churn.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Generation, Landing Page] 24 Growth Hacks to Try Today
    If not, consider building easy sharing tools like “tweet this” buttons directly into your website content, so that readers can share items they find particularly valuable without leaving the page. If you’re not sure where your leads are most likely to convert -- on a product page, versus a pricing page, for example -- you can use a non-intrusive exit intent popup to test different conversion points. 23) Customize landing pages for different channels.
    [Generation, Landing Page] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    You’ll have another medium to accelerate brand awareness, generate more leads, and develop authority as an industry leader. You go into “rooms” (aka web pages) where you can watch speakers present their knowledge in the form of a recorded video. To generate leads. In fact, all of the software I used to organize everything was free: Trello for project management (check out my free template below). Generate leads for our sales products. Landing Pages.
  • ACT-ON  |  TUESDAY, APRIL 18, 2017
    [Generation, Landing Page] Maximize Success by Optimizing the Customer Lifecycle
    Act-On’s integrated marketing workspace is built to enable marketers to address the needs of the customer experience, from brand awareness and demand generation to customer loyalty. For best results, you’ll need to first thoroughly understand your opportunity for engagement at each stage of the customer lifecycle ‒ and Act-On’s software makes that not only possible, but easy. As marketers, we want to maximize our results at every step of the customer journey.
    [Generation, Landing Page] The 15 Best Screencasting and Online Presentation Tools
    Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Some are designed primarily for creating software demos and tutorial videos, while others offer more sophisticated functionality for developing graphically rich marketing content. Sample review: “CamStudio is a free software solution for creating on screen tutorials and other types of screencasts.
  • PROSPECTR  |  FRIDAY, APRIL 14, 2017
    [Generation, Landing Page] How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)
    ” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. They’ve spent hours, days, weeks, and months with little success generating leads from LinkedIn. LinkedIn still rocks all other social media networks for B2B lead generation. In fact, 80% of all leads generated on social media come from LinkedIn, data from Kissmetrics shows. “LinkedIn is Dead!”
  • SNAPAPP  |  THURSDAY, APRIL 13, 2017
    [Generation, Landing Page] 15 Amazing B2B Examples of Interactive Content
    Multinational software company Citrix took product comparison content to a whole new level with their “GoToMeeting MVPs” campaign. . . Video software company Vidyard knows a thing or two about engaging audiences with creative video. You’ll notice that much of their content also includes a call-to-action asking viewers to fill out a form – turning this interactive content into a series of lead-generation machines. . Vidyard example 2: Animated landing page. . .
    [Generation, Landing Page] Five Ways Marketing Agencies Can Benefit from Live Chat
    When paired with a strong personalization platform, live chat empowers agencies to engage with prospects and trigger targeted conversations based on what page or pages a user is currently viewing. Chat invitations can be triggered based on visitor data and behavior metrics such as current page, geographic location, time on website, referral page, visit times, chat times and more. Lead Generation. In short: Using live chat is a great tool for lead generation.
  • EXO B2B  |  TUESDAY, APRIL 11, 2017
    [Generation, Landing Page] What type of landing page should be used to generate leads?
    In our previous post, you discovered what a landing page was, what its objectives were and how to integrate it into your B2B marketing strategy. In this second of a three-part series, you’ll learn about several types of landing pages. You’ll also learn how to choose the one that will correspond to your lead generation objectives. The « Clickthrough landing page ». Here’s an example from MOZ, offering a free trial of their software.
    [Generation, Landing Page] The Eight Best Social CRM Tools
    It’s helpful for organizing customer relationship management, marketing, lead generation, sales, and all manner of automation.” Showcase reviews: ArCompany, RazorSocial (Software), RazorSocial (Tools). Sample review: “Insightly is a tool that combines CRM and project management software into one. RazorSocial (Software). 32: The 12 Best Landing Page and Form Builders for Conversion Rate Optimization. #33:
  • PUREB2B  |  SUNDAY, APRIL 2, 2017
    [Generation, Landing Page] 5 Ways to Build a Highly-Engaged Email List
    Email signup forms can (and should) be optimized on every page of your website. Include a link to your landing page or blog that leads them to sign up and provide their email address. You can also build a microsite with landing pages that capture lead data. Offering freebies or incentives to encourage advocacy will work to enhance customer loyalty and generate more leads. An email list with relevant, high-quality contacts is a company’s best asset.
  • KAPOST  |  FRIDAY, MARCH 31, 2017
    [Generation, Landing Page] Must-Knows for Building Your 2017 Content Marketing Budget
    For one, content is an investment that often takes time to generate a return. Let’s say you’re a marketer at a software company, and you notice your sales team answering the same questions over and over. At this point, your organization needs to create an educational one-sheet or landing page. For many companies, the topic of a content marketing budget leaves a huge question mark. Business storytelling is a creative discipline, too.
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Generation, Landing Page] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. Some marketers use MA solely for demand generation purposes and have not fully realized how to leverage their existing technology to extend to branding and customer marketing needs. The same tactics used for demand generation can also be applied to other marketing disciplines. Demand Generation. Schedule social promotions of your pages, content, and forms.
    [Generation, Landing Page] The 17 Best Social Media Management Tools
    Generate relevant content recommendations for postings, quickly publish to the top social networks, manage multiple social media accounts, follow and curate updates from any feed, and set key posts on repeat schedules. One thing that places Oktopost above other tools is its ability to monitor LinkedIn Groups as well as company pages. You’re able to view a breakdown of their following, fans, people talking about them, fan posts, page posts, interactions and engagement.”
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Generation, Landing Page] How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
    The product team gave us a better perspective on the evolution of the HubSpot software into the Growth Stack, so we could write about the product as it is now instead of how it was in the past. The HubSpot Growth Stack consists of HubSpot's marketing, sales, and CRM software. Preferences We asked how they liked to learn about software -- whether by watching videos, reading landing pages, calling support, chatting online or reading reviews. Lead Generation
    [Generation, Landing Page] The Six Best Accounting and Finance Tools for Small Business
    Accounting Software. Online accounting software with functionality for invoicing and quoting, inventory tracking, purchase orders, billing and expenses, and payroll, plus integration with more than 500 apps for timesheets, ecommerce, expense management and more. Web-based small business accounting software that handles invoicing, expenses and receipts, project management, time tracking, online payments, and financial reporting. Invoicing Software.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Generation, Landing Page] How Redesigning HubSpot.com Doubled Conversion Rates
    An initial audit indicated that this would require a refactoring or redesign of around 70 critical pages on HubSpot.com. Our learning here was simple: we needed to consolidate our conversion flows and drastically reduce the steps from landing on HubSpot.com to being inside of the product. When evaluating software, how do you prefer to learn about it? With this new conversion flow mapped out, we focused our attention on 39 core HubSpot.com pages. Lead Generation Desig
  • PUREB2B  |  MONDAY, MARCH 20, 2017
    [Generation, Landing Page] 7 Benefits of Closed-Loop Reporting
    It means to “close the loop” between data collected from marketing analytics software and customer relationship management (CRM) systems or sales teams. Marketing automation or analytics software provides one piece of the puzzle with data about how many leads you get from a specific channel, how you got those leads, and how you’ve engaged with them. It’s a good start to know that a particular channel or strategy is generating leads, but it’s even better to know why it’s working.
    [Generation, Landing Page] How to Create the Three Parts for Any Sales Funnel
    The tools available for creating a sales funnel are almost unlimited, with a wide range of apps available for creating content , running campaigns and ads , and designing landing pages. Others use ads with effective landing pages that generate leads and jumpstart sales. The Lead Generator. Getting people involved is lead generation. Generating leads and qualifying them is always a step needed in creating a sales funnel that converts.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Generation, Landing Page] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) CRM software like Salesforce or HubSpot. Marketing software spending is projected reach $32B+ by 2018. Common options include platforms like unbounce (quickly build high-converting campaign landing pages with zero coding) and Crazy Egg (track on-site behavior to identify conversion leads).
    [Generation, Landing Page] Six SEO Tips for UX Designers
    Below are six simple tips your design team can follow today to ensure your site stays on page one after you throw the switch. So, before you litter your page with “Learn more” or “View details” links consider, providing more context. Every link on a page dilutes the link equity that can be spread to the linked pages. For example, a link from a page with only 50 links on it is more powerful than a page with 200 links on it.
    [Generation, Landing Page] 5 Lead Generation Strategies You Probably Never Thought Of
    So is gathering email addresses from visitors at your trade show booth, or putting a link to a landing page in your email signature …. Ideas that can help you generate leads while getting ahead of the curve. Read on for 5 unusual lead generation strategies you probably haven’t tried yet. Remove the Header and Footer from Your Opt-in Landing Pages. Give the viewer one single action they can take on the page.
    [Generation, Landing Page] 6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses
    Niraj is the founder of Hiver , simple customer support software that turns your email into a powerful collaboration tool. SMBs can’t afford to scatter their money across various marketing tactics and a huge pool of prospects and just hope to generate enough qualified leads to make a profit. You can do this by creating account-specific landing pages with images, reports, offers, and so on that are unique to the individual and/or the account that is visiting the page.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Generation, Landing Page] How to Use Wistia: A Step-by-Step Guide
    At Wistia, we like to capitalize on this idea by including videos on our landing pages for upcoming webinars. These videos lead to higher sign-up rates -- and according to EyeView, a video on a landing page can increase conversion rates by up to 80%. Since video is such a rich medium (it closely resembles face-to-face interaction), Google will reward you for including it on your page, especially if you've optimized your video for search.
    [Generation, Landing Page] The 17 Best Photo Editing Tools
    Photos of faces even more so, generating 38% more likes and comments. Originally developed as a free replacement for Microsoft Paint, Paint.NET is free image and photo editing software for PCs that run Windows. Sample review: “You don’t need to learn any software. 32: The 12 Best Landing Page and Form Builders for Conversion Rate Optimization. #33: Images add color, visual appeal, and life to online content.
  • BIZNOLOGY  |  MONDAY, MARCH 13, 2017
    [Generation, Landing Page] How to use Instagram marketing to get new leads for your business
    Couple this with the growing popularity of photo-sharing platforms such as Instagram and the result is a lead generation process that has undergone a fundamental shift. Successful lead generation on Instagram relies on driving traffic to your page to build a following that will eventually click-through to a targeted landing page. For example, a software firm can take images of their office environment or provide a sneak-peek look at an upcoming update.
  • NUSPARK  |  SUNDAY, MARCH 5, 2017
    [Generation, Landing Page] Cost Per Click Reduction Strategy in Google AdWords
    As an experienced marketing executive, you understand the importance of being visible on search engines; whether it’s via 1 st page organic listings, or as an ad that serves based on a prospect’s query. The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal. Negatives: software, best, top, tools, jobs, careers, cheap, free, keys.
  • ACT-ON  |  MONDAY, FEBRUARY 20, 2017
    [Generation, Landing Page] What Makes Act-On Different?
    Today, marketers must choose among a range of MA software options on the market. Our platform goes beyond traditional marketing automation, beyond inbound marketing, and beyond demand generation to support you at every stage of the buyer’s journey, for true lifecycle marketing. You get an easy, next-generation platform that marketers love. Act-On was built with modern tools on a next-generation platform for today’s digital marketer.
    [Generation, Landing Page] Lead Nurturing’s Biggest Challenges
    Technology has allowed marketers to scale their lead nurturing campaigns with readily available automation tools and easy-to-use CRM software. If your marketing team is not taking the time to come up with an effective B2B lead generation and lead nurturing strategy, you’re allowing a major sales opportunity to slip through your fingers. You can use a simple Excel file for tracking or a full-fledged analytics software program for monitoring results in detail.
    [Generation, Landing Page] Return on Marketing Investment: A Professional Services Primer
    And it’s not always clear which revenues were generated specifically due to marketing. If anything, marketers may become overwhelmed by the masses of data they are generating. You can track the number of downloads, as well as keep an eye on what types of content are generating the most interest. 3) Google indexes the page and ranks it (note that there is more than blind luck involved in achieving a high search rank).
    [Generation, Landing Page] How to Streamline Workflows for Cross-Functional Content
    A “one team mentality” approach to content creation makes it easier to generate simple, clear, consistent messaging that answers lots of customer questions, perhaps even before they ask them. Building cross-functional content starts with generating useful content. Software engineers often say that if you are going to do something more than three times, write a script to streamline it.
    [Generation, Landing Page] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.". That said, Sponsored Content is still highly valuable -- to learn more about it, check out this page. Decide where you want visitors to be directed when they click on your ad -- either to a specific LinkedIn page, or to a website. Is it generating customers?
    [Generation, Landing Page] 4 of the Best Growth Hacking Experiments to Try in 2017
    Do a full audit that determines your best sources of leads, traffic, and page views. Have you ever noticed that a certain landing page converts much high than another? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content.
    [Generation, Landing Page] How to Run a Webinar: Pre-Webinar Bonding & Follow-Up
    In our last post in this series, we talked about building a compelling landing page and “Thank You” page. Your marketing automation software can help you build a simple drip track for new registrants prepping them for the event. When clicked, the recipient should be taken to a landing page, separate from your registration page, where they can play the video. This is the eight installment in the series How to Run a Webinar.
    [Generation, Landing Page] 5 Insane Advantages of an Inbound Website Redesign
    My website isn't really benefiting my marketing/lead generation strategy. Gone are the days when static brochure websites fit the bill: You know the type, with basic information and a "contact us" page? Your website is the hub for your marketing and sales strategy — a complete lead generation platform, with marketing strategy baked right in. Your inbound website funnel should include: A blog and search-engine-optimized pages to attract site visitors at the top of your funnel.
    [Generation, Landing Page] Call Tracking and PPC. Are You Doing it Right?
    Track Calls from the Landing Page A phone number has been included in the PPC ad so why bother with a phone number on the landing page, right? Landing pages without a phone number to track are missing out on important conversion metrics associated with PPC efforts. The ‘blind spot’ occurs when a potential customer makes a phone call from a landing page.
    [Generation, Landing Page] National Trivia Day 2017
    recently reported that Unitrends, a Data backup and disaster recovery company, recently developed a BDR Superhero personality quiz that generated 5,100 new leads and contributed $1.5M You most likely already use an automation platform and know the basic ins and outs of the software’s capabilities. You use marketing automation as an everyday tool in the marketing shed incorporating features like landing pages, lead generation, CRM integration, social marketing and analytics.
    [Generation, Landing Page] 9 Key Steps When Going From Concept to Content
    Consider lead generation, brand awareness, thought leadership, customer retention, etc. Now, line up your new content idea with one of those goals, and make sure your team is on the same page about what your desired outcome is. Do you need a landing page? Agree on a timeline, make sure all roles are assigned, and secure any additional resources you may need (like coders, software, and photography). Coming up with an idea is the easy part.
  • ACT-ON  |  FRIDAY, DECEMBER 30, 2016
    [Generation, Landing Page] How the Right Marketing Automation Platform Saves You Time and Money
    Successful marketers need marketing automation software that’s both powerful and easy to use, especially when they’re working in fast-growing businesses and have a broad range of responsibilities. An integrated workspace can help marketers cut back on time and costs, and address the entire buyer’s journey – from branding, to demand generation, to retention and loyalty. My goal is to grow and retain loyal customers and ensure that our software delights them and exceeds their needs.
    [Generation, Landing Page] What Does a Marketing Automation Platform Cost?
    Although marketing automation is one of the most rapidly growing segments within the business software industry, there is still tremendous room for growth. There are numerous marketing software pricing plans and models. Generally speaking, prices for marketing automation software will be based on the following factors: Number of prospects, which is how we refer to contacts at Lead Liaison. Revenue Generation Blog costs Marketing Automation pricing
    [Generation, Landing Page] Lead Liaison Wows Marketing Automation Industry With Most Recent Feature Release
    Support Engineer at Lead Liaison, Alan Page, weighs in on the strategy behind this update, “what good is a powerful marketing automation suite if it isn’t intuitive? Anything that’s not a standard activity, such as email engagement, page visits, etc., Custom fonts supported in Lead Liaison’s email builder are now available across the entire platform, including postcards, web forms, landing pages, and more.
    [Generation, Landing Page] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Recommended reading: 4 Tips on writing a website home page. #37. Whether you want to learn more about demand generation trends or marketing automation, this blog has you covered.
    [Generation, Landing Page] B2B Social Media and Account Based Marketing (ABM)
    Can you tell us a little bit about how a social media management software can be applied in the B2B context? Is an individual at the B2B type company managing that social media management software? It’s hard to remember that by building brand awareness, you ultimately make your lead generation easier on your team — all the way from your SDRs to capturing form fills on your website.
    [Generation, Landing Page] The Importance of Google and Mobile-First Indexing
    Google and Mobile-First Indexing: What You Need to Know The majority of Google searchers are using mobile devices today, and until recently, Google’s search engine has prioritized the desktop version of a web page’s content over the mobile version when ranking on Google results pages. This will help evaluate structured data and display snippets from those pages in Google results.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Generation, Landing Page] 63 Digital Advertising Terms Every Marketer Should Know
    A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. This is because the goal of these tests is to determine which variables generate the best responses from the audience. It describes the area of a web page that’s visible before the website visitor scrolls down the page. Ad Inventory : Website publishers serve ads to visitors when they visit a web page.
    [Generation, Landing Page] 28 of the Best Chrome Extensions for SEO, Productivity & More
    When you’re on a web page, click the extension to show metrics such as the number of social shares and backlinks to a piece. This tool provides an easy way to see how much engagement your content is generating. With one click, you can find search ranking and link coding information about all of the search results on a Google results page. Check My Links does what it says it will: It quickly scans web pages and shows you which links are working properly and which are broken.
    [Generation, Landing Page] Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
    The call to action drove customers to a landing page that provided a shot at winning a pair of NFL Super Bowl tickets. Customers could reach the page by scanning a QR code included in the direct mailer or by entering the landing page URL (both allowed easy tracking). Once at the landing page, prospects were asked to watch a short video about the companies’ offerings, and then they were provided with an opportunity to enter the contest.
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