• HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Generation, Landing Page] 24 Growth Hacks to Try Today
    If not, consider building easy sharing tools like “tweet this” buttons directly into your website content, so that readers can share items they find particularly valuable without leaving the page. If you’re not sure where your leads are most likely to convert -- on a product page, versus a pricing page, for example -- you can use a non-intrusive exit intent popup to test different conversion points. 23) Customize landing pages for different channels.
  • HUBSPOT  |  WEDNESDAY, APRIL 19, 2017
    [Generation, Landing Page] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    You’ll have another medium to accelerate brand awareness, generate more leads, and develop authority as an industry leader. You go into “rooms” (aka web pages) where you can watch speakers present their knowledge in the form of a recorded video. To generate leads. In fact, all of the software I used to organize everything was free: Trello for project management (check out my free template below). Generate leads for our sales products. Landing Pages.
  • ACT-ON  |  TUESDAY, APRIL 18, 2017
    [Generation, Landing Page] Maximize Success by Optimizing the Customer Lifecycle
    Act-On’s integrated marketing workspace is built to enable marketers to address the needs of the customer experience, from brand awareness and demand generation to customer loyalty. For best results, you’ll need to first thoroughly understand your opportunity for engagement at each stage of the customer lifecycle ‒ and Act-On’s software makes that not only possible, but easy. As marketers, we want to maximize our results at every step of the customer journey.
  • WEBBIQUITY  |  TUESDAY, APRIL 18, 2017
    [Generation, Landing Page] The 15 Best Screencasting and Online Presentation Tools
    Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Some are designed primarily for creating software demos and tutorial videos, while others offer more sophisticated functionality for developing graphically rich marketing content. Sample review: “CamStudio is a free software solution for creating on screen tutorials and other types of screencasts.
  • SNAPAPP  |  THURSDAY, APRIL 13, 2017
    [Generation, Landing Page] 15 Amazing B2B Examples of Interactive Content
    Multinational software company Citrix took product comparison content to a whole new level with their “GoToMeeting MVPs” campaign. . . Video software company Vidyard knows a thing or two about engaging audiences with creative video. You’ll notice that much of their content also includes a call-to-action asking viewers to fill out a form – turning this interactive content into a series of lead-generation machines. . Vidyard example 2: Animated landing page. . .
  • ACTIVEDEMAND  |  TUESDAY, APRIL 11, 2017
    [Generation, Landing Page] Five Ways Marketing Agencies Can Benefit from Live Chat
    When paired with a strong personalization platform, live chat empowers agencies to engage with prospects and trigger targeted conversations based on what page or pages a user is currently viewing. Chat invitations can be triggered based on visitor data and behavior metrics such as current page, geographic location, time on website, referral page, visit times, chat times and more. Lead Generation. In short: Using live chat is a great tool for lead generation.
  • WEBBIQUITY  |  THURSDAY, APRIL 6, 2017
    [Generation, Landing Page] The Eight Best Social CRM Tools
    It’s helpful for organizing customer relationship management, marketing, lead generation, sales, and all manner of automation.” Showcase reviews: ArCompany, RazorSocial (Software), RazorSocial (Tools). Sample review: “Insightly is a tool that combines CRM and project management software into one. RazorSocial (Software). 32: The 12 Best Landing Page and Form Builders for Conversion Rate Optimization. #33:
  • PUREB2B  |  SUNDAY, APRIL 2, 2017
    [Generation, Landing Page] 5 Ways to Build a Highly-Engaged Email List
    Email signup forms can (and should) be optimized on every page of your website. Include a link to your landing page or blog that leads them to sign up and provide their email address. You can also build a microsite with landing pages that capture lead data. Offering freebies or incentives to encourage advocacy will work to enhance customer loyalty and generate more leads. An email list with relevant, high-quality contacts is a company’s best asset.
  • KAPOST  |  FRIDAY, MARCH 31, 2017
    [Generation, Landing Page] Must-Knows for Building Your 2017 Content Marketing Budget
    For one, content is an investment that often takes time to generate a return. Let’s say you’re a marketer at a software company, and you notice your sales team answering the same questions over and over. At this point, your organization needs to create an educational one-sheet or landing page. For many companies, the topic of a content marketing budget leaves a huge question mark. Business storytelling is a creative discipline, too.
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Generation, Landing Page] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Almost every marketer knows that marketing automation (MA) has been a boon for demand generation. Some marketers use MA solely for demand generation purposes and have not fully realized how to leverage their existing technology to extend to branding and customer marketing needs. The same tactics used for demand generation can also be applied to other marketing disciplines. Demand Generation. Schedule social promotions of your pages, content, and forms.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Generation, Landing Page] The 17 Best Social Media Management Tools
    Generate relevant content recommendations for postings, quickly publish to the top social networks, manage multiple social media accounts, follow and curate updates from any feed, and set key posts on repeat schedules. One thing that places Oktopost above other tools is its ability to monitor LinkedIn Groups as well as company pages. You’re able to view a breakdown of their following, fans, people talking about them, fan posts, page posts, interactions and engagement.”
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Generation, Landing Page] How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
    The product team gave us a better perspective on the evolution of the HubSpot software into the Growth Stack, so we could write about the product as it is now instead of how it was in the past. The HubSpot Growth Stack consists of HubSpot's marketing, sales, and CRM software. Preferences We asked how they liked to learn about software -- whether by watching videos, reading landing pages, calling support, chatting online or reading reviews. Lead Generation
  • WEBBIQUITY  |  TUESDAY, MARCH 21, 2017
    [Generation, Landing Page] The Six Best Accounting and Finance Tools for Small Business
    Accounting Software. Online accounting software with functionality for invoicing and quoting, inventory tracking, purchase orders, billing and expenses, and payroll, plus integration with more than 500 apps for timesheets, ecommerce, expense management and more. Web-based small business accounting software that handles invoicing, expenses and receipts, project management, time tracking, online payments, and financial reporting. Invoicing Software.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Generation, Landing Page] How Redesigning HubSpot.com Doubled Conversion Rates
    An initial audit indicated that this would require a refactoring or redesign of around 70 critical pages on HubSpot.com. Our learning here was simple: we needed to consolidate our conversion flows and drastically reduce the steps from landing on HubSpot.com to being inside of the product. When evaluating software, how do you prefer to learn about it? With this new conversion flow mapped out, we focused our attention on 39 core HubSpot.com pages. Lead Generation Desig
  • PUREB2B  |  MONDAY, MARCH 20, 2017
    [Generation, Landing Page] 7 Benefits of Closed-Loop Reporting
    It means to “close the loop” between data collected from marketing analytics software and customer relationship management (CRM) systems or sales teams. Marketing automation or analytics software provides one piece of the puzzle with data about how many leads you get from a specific channel, how you got those leads, and how you’ve engaged with them. It’s a good start to know that a particular channel or strategy is generating leads, but it’s even better to know why it’s working.
  • WEBBIQUITY  |  FRIDAY, MARCH 17, 2017
    [Generation, Landing Page] How to Create the Three Parts for Any Sales Funnel
    The tools available for creating a sales funnel are almost unlimited, with a wide range of apps available for creating content , running campaigns and ads , and designing landing pages. Others use ads with effective landing pages that generate leads and jumpstart sales. The Lead Generator. Getting people involved is lead generation. Generating leads and qualifying them is always a step needed in creating a sales funnel that converts.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Generation, Landing Page] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) CRM software like Salesforce or HubSpot. Marketing software spending is projected reach $32B+ by 2018. Common options include platforms like unbounce (quickly build high-converting campaign landing pages with zero coding) and Crazy Egg (track on-site behavior to identify conversion leads).
  • WEBBIQUITY  |  THURSDAY, MARCH 16, 2017
    [Generation, Landing Page] Six SEO Tips for UX Designers
    Below are six simple tips your design team can follow today to ensure your site stays on page one after you throw the switch. So, before you litter your page with “Learn more” or “View details” links consider, providing more context. Every link on a page dilutes the link equity that can be spread to the linked pages. For example, a link from a page with only 50 links on it is more powerful than a page with 200 links on it.
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Generation, Landing Page] 5 Lead Generation Strategies You Probably Never Thought Of
    So is gathering email addresses from visitors at your trade show booth, or putting a link to a landing page in your email signature …. Ideas that can help you generate leads while getting ahead of the curve. Read on for 5 unusual lead generation strategies you probably haven’t tried yet. Remove the Header and Footer from Your Opt-in Landing Pages. Give the viewer one single action they can take on the page.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Generation, Landing Page] How to Use Wistia: A Step-by-Step Guide
    At Wistia, we like to capitalize on this idea by including videos on our landing pages for upcoming webinars. These videos lead to higher sign-up rates -- and according to EyeView, a video on a landing page can increase conversion rates by up to 80%. Since video is such a rich medium (it closely resembles face-to-face interaction), Google will reward you for including it on your page, especially if you've optimized your video for search.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Generation, Landing Page] The 17 Best Photo Editing Tools
    Photos of faces even more so, generating 38% more likes and comments. Originally developed as a free replacement for Microsoft Paint, Paint.NET is free image and photo editing software for PCs that run Windows. Sample review: “You don’t need to learn any software. 32: The 12 Best Landing Page and Form Builders for Conversion Rate Optimization. #33: Images add color, visual appeal, and life to online content.
  • BIZNOLOGY  |  MONDAY, MARCH 13, 2017
    [Generation, Landing Page] How to use Instagram marketing to get new leads for your business
    Couple this with the growing popularity of photo-sharing platforms such as Instagram and the result is a lead generation process that has undergone a fundamental shift. Successful lead generation on Instagram relies on driving traffic to your page to build a following that will eventually click-through to a targeted landing page. For example, a software firm can take images of their office environment or provide a sneak-peek look at an upcoming update.
  • NUSPARK  |  SUNDAY, MARCH 5, 2017
    [Generation, Landing Page] Cost Per Click Reduction Strategy in Google AdWords
    As an experienced marketing executive, you understand the importance of being visible on search engines; whether it’s via 1 st page organic listings, or as an ad that serves based on a prospect’s query. The click costs, coupled with perhaps an average conversion rate landing page, and a long lead-to-sale process, can lead to a paid search ROI less than ideal. Negatives: software, best, top, tools, jobs, careers, cheap, free, keys.
  • ACT-ON  |  MONDAY, FEBRUARY 20, 2017
    [Generation, Landing Page] What Makes Act-On Different?
    Today, marketers must choose among a range of MA software options on the market. Our platform goes beyond traditional marketing automation, beyond inbound marketing, and beyond demand generation to support you at every stage of the buyer’s journey, for true lifecycle marketing. You get an easy, next-generation platform that marketers love. Act-On was built with modern tools on a next-generation platform for today’s digital marketer.
  • PUREB2B  |  WEDNESDAY, FEBRUARY 15, 2017
    [Generation, Landing Page] Lead Nurturing’s Biggest Challenges
    Technology has allowed marketers to scale their lead nurturing campaigns with readily available automation tools and easy-to-use CRM software. If your marketing team is not taking the time to come up with an effective B2B lead generation and lead nurturing strategy, you’re allowing a major sales opportunity to slip through your fingers. You can use a simple Excel file for tracking or a full-fledged analytics software program for monitoring results in detail.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Generation, Landing Page] Return on Marketing Investment: A Professional Services Primer
    And it’s not always clear which revenues were generated specifically due to marketing. If anything, marketers may become overwhelmed by the masses of data they are generating. You can track the number of downloads, as well as keep an eye on what types of content are generating the most interest. 3) Google indexes the page and ranks it (note that there is more than blind luck involved in achieving a high search rank).
  • KAPOST  |  WEDNESDAY, FEBRUARY 8, 2017
    [Generation, Landing Page] How to Streamline Workflows for Cross-Functional Content
    A “one team mentality” approach to content creation makes it easier to generate simple, clear, consistent messaging that answers lots of customer questions, perhaps even before they ask them. Building cross-functional content starts with generating useful content. Software engineers often say that if you are going to do something more than three times, write a script to streamline it.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Generation, Landing Page] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.". That said, Sponsored Content is still highly valuable -- to learn more about it, check out this page. Decide where you want visitors to be directed when they click on your ad -- either to a specific LinkedIn page, or to a website. Is it generating customers?
  • HUBSPOT  |  TUESDAY, JANUARY 24, 2017
    [Generation, Landing Page] 4 of the Best Growth Hacking Experiments to Try in 2017
    Do a full audit that determines your best sources of leads, traffic, and page views. Have you ever noticed that a certain landing page converts much high than another? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content.
  • LEAD LIAISON  |  WEDNESDAY, JANUARY 18, 2017
    [Generation, Landing Page] How to Run a Webinar: Pre-Webinar Bonding & Follow-Up
    In our last post in this series, we talked about building a compelling landing page and “Thank You” page. Your marketing automation software can help you build a simple drip track for new registrants prepping them for the event. When clicked, the recipient should be taken to a landing page, separate from your registration page, where they can play the video. This is the eight installment in the series How to Run a Webinar.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Generation, Landing Page] 5 Insane Advantages of an Inbound Website Redesign
    My website isn't really benefiting my marketing/lead generation strategy. Gone are the days when static brochure websites fit the bill: You know the type, with basic information and a "contact us" page? Your website is the hub for your marketing and sales strategy — a complete lead generation platform, with marketing strategy baked right in. Your inbound website funnel should include: A blog and search-engine-optimized pages to attract site visitors at the top of your funnel.
  • ACTIVEDEMAND  |  WEDNESDAY, JANUARY 4, 2017
    [Generation, Landing Page] Call Tracking and PPC. Are You Doing it Right?
    Track Calls from the Landing Page A phone number has been included in the PPC ad so why bother with a phone number on the landing page, right? Landing pages without a phone number to track are missing out on important conversion metrics associated with PPC efforts. The ‘blind spot’ occurs when a potential customer makes a phone call from a landing page.
  • DISTRIBION  |  WEDNESDAY, JANUARY 4, 2017
    [Generation, Landing Page] National Trivia Day 2017
    recently reported that Unitrends, a Data backup and disaster recovery company, recently developed a BDR Superhero personality quiz that generated 5,100 new leads and contributed $1.5M You most likely already use an automation platform and know the basic ins and outs of the software’s capabilities. You use marketing automation as an everyday tool in the marketing shed incorporating features like landing pages, lead generation, CRM integration, social marketing and analytics.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 4, 2017
    [Generation, Landing Page] 9 Key Steps When Going From Concept to Content
    Consider lead generation, brand awareness, thought leadership, customer retention, etc. Now, line up your new content idea with one of those goals, and make sure your team is on the same page about what your desired outcome is. Do you need a landing page? Agree on a timeline, make sure all roles are assigned, and secure any additional resources you may need (like coders, software, and photography). Coming up with an idea is the easy part.
  • ACT-ON  |  FRIDAY, DECEMBER 30, 2016
    [Generation, Landing Page] How the Right Marketing Automation Platform Saves You Time and Money
    Successful marketers need marketing automation software that’s both powerful and easy to use, especially when they’re working in fast-growing businesses and have a broad range of responsibilities. An integrated workspace can help marketers cut back on time and costs, and address the entire buyer’s journey – from branding, to demand generation, to retention and loyalty. My goal is to grow and retain loyal customers and ensure that our software delights them and exceeds their needs.
  • LEAD LIAISON  |  TUESDAY, DECEMBER 27, 2016
    [Generation, Landing Page] What Does a Marketing Automation Platform Cost?
    Although marketing automation is one of the most rapidly growing segments within the business software industry, there is still tremendous room for growth. There are numerous marketing software pricing plans and models. Generally speaking, prices for marketing automation software will be based on the following factors: Number of prospects, which is how we refer to contacts at Lead Liaison. Revenue Generation Blog costs Marketing Automation pricing
  • LEAD LIAISON  |  FRIDAY, DECEMBER 23, 2016
    [Generation, Landing Page] Lead Liaison Wows Marketing Automation Industry With Most Recent Feature Release
    Support Engineer at Lead Liaison, Alan Page, weighs in on the strategy behind this update, “what good is a powerful marketing automation suite if it isn’t intuitive? Anything that’s not a standard activity, such as email engagement, page visits, etc., Custom fonts supported in Lead Liaison’s email builder are now available across the entire platform, including postcards, web forms, landing pages, and more.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Generation, Landing Page] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Recommended reading: 4 Tips on writing a website home page. #37. Whether you want to learn more about demand generation trends or marketing automation, this blog has you covered.
  • ACTIVEDEMAND  |  WEDNESDAY, DECEMBER 21, 2016
    [Generation, Landing Page] The Importance of Google and Mobile-First Indexing
    Google and Mobile-First Indexing: What You Need to Know The majority of Google searchers are using mobile devices today, and until recently, Google’s search engine has prioritized the desktop version of a web page’s content over the mobile version when ranking on Google results pages. This will help evaluate structured data and display snippets from those pages in Google results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Generation, Landing Page] How SMBs can get more leads through marketing automation
    Marketing automation refers to software that allows you to automate some of the marketing processes, such as social media and email. In this blog post, we’re going to focus on marketing automation for email marketing, as that is where you can really improve your lead generation and conversion rates. Abandoned form : this is something that works great for those who have a digital product or software where users need to sign up by completing the form.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Generation, Landing Page] 63 Digital Advertising Terms Every Marketer Should Know
    A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. This is because the goal of these tests is to determine which variables generate the best responses from the audience. It describes the area of a web page that’s visible before the website visitor scrolls down the page. Ad Inventory : Website publishers serve ads to visitors when they visit a web page.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Generation, Landing Page] 28 of the Best Chrome Extensions for SEO, Productivity & More
    When you’re on a web page, click the extension to show metrics such as the number of social shares and backlinks to a piece. This tool provides an easy way to see how much engagement your content is generating. With one click, you can find search ranking and link coding information about all of the search results on a Google results page. Check My Links does what it says it will: It quickly scans web pages and shows you which links are working properly and which are broken.
  • ACT-ON  |  WEDNESDAY, DECEMBER 7, 2016
    [Generation, Landing Page] Direct Mail Is Not Dead: Top 4 Ways to Integrate Digital and Direct Mail
    The call to action drove customers to a landing page that provided a shot at winning a pair of NFL Super Bowl tickets. Customers could reach the page by scanning a QR code included in the direct mailer or by entering the landing page URL (both allowed easy tracking). Once at the landing page, prospects were asked to watch a short video about the companies’ offerings, and then they were provided with an opportunity to enter the contest.
  • KAPOST  |  WEDNESDAY, NOVEMBER 30, 2016
    [Generation, Landing Page] 3 Ways Interactive Content Converts New Visitors Into New Leads
    Even if you’re not directly involved with demand generation efforts on your particular team, it’s quite a feat to be able to report high conversions on any campaign. The trigger that keeps your audience engaged—a strong call to action (CTA)—is a vital part of all content channels , whether an email, blog, landing page, or social post. For a B2B example, we can look at HotSchedules , an employee management software solution. We all want better lead conversion rates.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Generation, Landing Page] 7 Marketing Automation Mistakes You Can't Afford to Make
    Quite simply, marketing automation refers to the software that exists to automate marketing actions -- actions like email, social media, and more. And the marketing automation industry is huge -- Emailmonday estimates that 49% of companies use marketing automation software, and Marketing Automation Insider estimates that the industry is worth $1.62 1) You’ve invested in marketing automation without an inbound lead generation strategy.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Generation, Landing Page] 7 Ways to Improve Your Site’s SEO Game Today
    89% of worldwide marketers rated SEO successful at achieving objectives of improved search rankings, website traffic, and lead generation. In search results —The title and meta description that represent a landing page in search results is a search snippet. You should be able to dictate what appears in these fields, so include the keyword naturally in the SEO page title, URL, and meta description. Search snippet for Yoast’s SEO plugin landing page.
  • LEAD LIAISON  |  MONDAY, NOVEMBER 21, 2016
    [Generation, Landing Page] Lead Liaison and Citrix’ GoToWebinar Join Forces
    Users manage details of the event by incorporating data from Prospects’ information and behavior with its powerful tools, such as landing pages, forms, emails, postcards, gifts, print material, etc. Webinars can be one of your company’s most powerful marketing channels. It is nutritional content that is relevant, up-to-date, and interactive. You have the ability to connect with many clients at once, using one powerful marketing platform. What could be more efficient than that?
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Generation, Landing Page] The Best of the Best: 2016 Video Marketing Awards
    Breakout Video Marketer of the Year – Jonas Construction Software. Jonas Construction Software started out 12 months ago with no video content, whatsoever. Jonas Construction Software saw a huge increase in the number of leads and opportunities since implementing video. They generate leads from content like product tours and case studies, and now roughly 50% of all of their website leads are coming directly from video. Marketing can be a bit of a thankless job.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Generation, Landing Page] 3 Core Sales Support Services Your Agency Needs To Offer
    How many times has your agency generated the agreed amount of high quality leads, but still lost clients because the client's sales team didn't close those leads? Businesses with tightly aligned sales and marketing teams generate on average 208% more revenue from marketing than companies with disjointed teams. A 2014 study by Nucleus Research found that for every $1 spent on customer relationship management (CRM) software, a company saw a $8.76
  • ACTIVEDEMAND  |  MONDAY, NOVEMBER 7, 2016
    [Generation, Landing Page] Three Ways to Improve Personalized Marketing
    Use dynamic blocks to personalize emails, landing pages, forms and websites. ActiveDEMAND - an integrated marketing automation platform ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. Three Ways to Improve Personalized Marketing We are living in the era of marketing personalization. With an abundance of data at our fingertips, it’s amazing marketers still don’t make the most of this opportunity.
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 3, 2016
    [Generation, Landing Page] GEOIP-Based Segmentation for Targeted Marketing
    This focuses on past purchases, page visits, downloads and other interactions. This focuses on engagement time frames, page visits, social and email view/open times and other usage interactions. What’s more, GEOIP segmentation is applicable to email campaigns and dynamic content on landing pages or input forms. GEOIP-Based Segmentation for Targeted Marketing Segmentation is a very important element in marketing and personalization.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Generation, Landing Page] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    Back in 2011, Marc Andreessen announced in a seminal WSJ essay that " software is eating the world." Five years later, his thesis was right -- software as a service (SaaS) companies have and will continue to takeover or disrupt large parts of the economy. This change has been fueled by technology: It's now easier and cheaper than ever before to develop software, and with 3.5 Here are three SaaS businesses that use content to generate leads: Dropbox. On-Page SEO.
  • KAPOST  |  MONDAY, OCTOBER 31, 2016
    [Generation, Landing Page] Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers
    In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools. Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. Small changes can yield dramatic results, from switching out blog post titles to changing the Hero image on a landing page.
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2016
    [Generation, Landing Page] How to Generate Leads From the Most Popular Pages on Your Website
    From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts. Which Pages Get the Most Traffic?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 11, 2016
    [Generation, Landing Page] How to Leverage SEO for B2B Lead Generation
    While SEO and lead generation are primary drivers of new leads for most B2B organizations, these teams typically only collaborate when new content needs an SEO review (if that). The general understanding seems to be that SEO helps the website—and all the content therein—get noticed online, which generates leads in a big-picture sense, while lead generation is a completely separate set of tasks targeted specifically at acquiring new leads. They want to buy software.
  • HUBSPOT  |  MONDAY, OCTOBER 10, 2016
    [Generation, Landing Page] How to Write a Job Ad That Excites Candidates
    I write a variety of copy, including articles, landing pages , sales emails, and job advertisements. Here’s a breakdown of each section along with example paragraphs that, when combined, will form a “Content Marketing Specialist” job description for Security Software Co., For example, if you’re hiring a software developer, explain the mark that software will leave on others. Example: As the Content Marketing Specialist for Security Software Co.,
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Generation, Landing Page] You Need to Remove ‘Contact Us’ from Your Page
    ");}); You Need to Remove ‘Contact Us’ from Your Page. You would expect the ‘Contact Us’ link at the top of your page is performing very well. So we decided to relegate the ‘Contact Us’ link to the page footer, and change the menu call-to-action to ‘Book a Demo’. Using ActiveDEMAND’s landing page split testing functionality, we tested web forms vs. appointment scheduling on two different Google AdWords PPC campaigns.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Generation, Landing Page] How B2B Vendors Can Generate Trust and Credibility With Their Website
    Design your website page templates with a built-in header and footer to feature your company’s physical address, contact information, quick links to your products and services page, and a summary of your About section. Hire a professional photographer for a day, but don’t stop at head shots for your about page. A simple experiment can settle the issue: Add pricing information to your website for a trial period to compare the number of leads generated in both scenarios.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 27, 2016
    [Generation, Landing Page] How To Decide Whether Marketo RCA Is Right For You
    Marketo RCA reporting uses data generated from Marketo’s Javascript tracking technology, called Munchkin. landing page, form URL), which means you can easily analyze your marketing data at any level, without needing to define these levels beforehand. For marketers investing heavily in demand generation it’s important to consider how capable their JavaScript tracking is for marketing attribution purposes.
  • LEAD LIAISON  |  TUESDAY, SEPTEMBER 27, 2016
    [Generation, Landing Page] How to Run a Webinar: Have a Marketing Automation System in Place
    The next step is to consider using your marketing automation software to help you with the entire process. Track landing page conversion rates and email statistics. Revenue Generation Blog The Marketing Guru automate How to Run a Webinar Marketing Automation repeatable model ROIThis is the fifth installment in the series How to Run a Webinar. You’ve defined your invitation and registration process.
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Generation, Landing Page] 5 Key Differences Between Email Marketing and Marketing Automation
    You begin to look at the options for marketing software, and. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. Marketing automation software , on the other hand, monitors every digital interaction a lead has with your business. After they clicked that link, did they go to a landing page on your site? Your business is getting traction.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Generation, Landing Page] 5 Clever Ways to Leverage Client Feedback for More Referrals
    When I was running a lead generation agency, I noticed that the deals that came through referrals had the shortest sales cycle. In fact, leads generated through referrals convert roughly 30% better than leads generated from other marketing channels. Referrals are undeniably powerful, but how can you generate quality referrals for your agency? By now, you should be actively engaging with your clients and ultimately trying to generate as much feedback as possible.
  • LEAD LIAISON  |  TUESDAY, SEPTEMBER 20, 2016
    [Generation, Landing Page] How to Run a Webinar: Define Your Invitation and Registration Process
    In your marketing automation software , you should have an option to enter in some preview text in the email builder. After the event is over, add recipients who opened the email into an “Active List” in your MA software. If using the marketing automation system, create a web form and landing page in the platform. There are a number of advantages for creating the form and landing page in a marketing automation system.
  • LEAD LIAISON  |  FRIDAY, SEPTEMBER 16, 2016
    [Generation, Landing Page] Reach More Customers with Postcard Marketing
    With Lead Liaison’s postcard builder , you have full control over the design to create a design that generates results. This will help you create highly targeted postcards that are certain to generate desired results. In your marketing automation software , it’s tracked in the person’s profile. Marketing automation software will help you accomplish that with in-depth visitor tracking and campaign-specific landing pages. Did you know that 52.5
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Generation, Landing Page] Multi-Touch Attribution, A Full User Debrief
    Single-touch attribution (first touch modeling above) overestimates the number of leads generated by the organic search channel. It underestimates leads generated from the offline channel, and the multi-touch report indicates that the lead-to-opp ratio for that channel is much lower. Also, single-touch modeling underestimates the opportunities and revenue generated from the referral/direct channel. For instance, how much revenue did a specific landing page generate?
  • BIZIBLE  |  WEDNESDAY, AUGUST 31, 2016
    [Generation, Landing Page] Everything You Need To Know About Marketing Attribution
    Whether that’s proving the ROI of the new marketing technology that the team invested in or proving that the search ads are generating revenue, businesses want to know that their investments are paying off. Each touchpoint should also have several pieces of information: a marketing channel, a landing page URL, a touchpoint position, and potentially more. Lauren didn’t visit the site directly, but instead searched for it on Google, which linked her to the product page.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Generation, Landing Page] How to Live Stream Successfully: A Preparation Checklist for Marketers
    So, if you’re looking to generate leads -- which 57% of marketing professionals are using video to do -- YouTube Live is one of the best platforms to use. You’ll need to indicate if you want your event to be public or private -- here’s where you’ll decide how you want to use your live stream to generate leads. That option accomplishes two things: I’ll be able to generate a link that attendees will get only after they fill out a registration form.
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Generation, Landing Page] How to Tie Your Content Marketing into Your Account-Based Marketing
    Some companies will use a software package to recommend target accounts. Your sales team members are the ideal vetters of any computer-generated list – they know the landscape better than anybody. Or just a few big blank pages of paper might do. For your website: Personalize your landing pages so the contacts inside your target accounts feel like you know who they are. Account-based marketing is having quite the run lately. It’s not hard to see why.
  • LEAD LIAISON  |  TUESDAY, AUGUST 16, 2016
    [Generation, Landing Page] Lead Liaison Weighs in on How to Run a Webinar using Marketing Automation
    Their software allowed us to basically templatize the entire webinar process from invite, to reminders, to follow up. Emails, forms, landing pages, and automations were all used to pull it off. As a leader in the marketing automation space, Lead Liaison’s Marketing Automation software can helps determine who to invite by segmenting a database using lists, demographics, behaviors, and other types of criteria. Visit their Resources page to find more.
  • KAPOST  |  FRIDAY, AUGUST 5, 2016
    [Generation, Landing Page] How to Increase Your Database with Qualified New Leads
    The first being that, for whatever reason, a known lead/contact uses a new email address when they submit a landing page form linked in an email. The second reason is that a known lead/contact forwards the email or tracked landing page to a colleague. As we track downloads via UTM parameters on the form landing page, a share of the URL or email itself will track as an acquisition from the email channel. Intermediate Content Marketing Lead Generation
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Generation, Landing Page] How to Turn Your Blog into a Lead Generating Machine
    Sure, there’s software that can pull content off the internet for you. Blogs are also widely recognized as an excellent way to generate leads, and a huge help when it comes to achieving a robust bottom line. To drive the point home further, take a look at the business gains you’ll get from blogging: How Blogging Helps Generate Leads. The more valuable pages you put out there, the more favorable your ranking will become. Generate Quality Leads.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Generation, Landing Page] 62 Experts Share Their #1 Actionable SEO Technique
    Their responses cover a vast range of techniques, such as writing quality content, on-page SEO optimization, influencer marketing, guest blogging, networking, analyzing competition, outreach to bloggers, and optimizing for keywords you are already ranking for, as well as optimizing for searcher intent, for user experience, for semantically related terms, for CTR from search engines, for location, and much more. 9 Do Topical Analysis for Key Pages. #10 Do On-Page SEO Optimization.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Generation, Landing Page] CRO for Inbound Marketing: 6 Conversion Optimization Initiatives to Implement Today
    In 2016, there’s really no excuse for running an inbound program without also running heat mapping software on your site’s core conversion pages. A heatmap delivers an aggregate picture of the click activity on a page, giving you insight into the elements of the page design that are attracting attention and driving action. Here are a few examples of what to look for as you conduct your first visitor heatmap tests: Confusing Page Elements.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Generation, Landing Page] Getting Started with Live Streaming
    USB enabled cameras like webcams can generally be plugged directly into your computer to work with your software encoder. Laptop/Desktop Computer with Encoding Software. Whether you stream through peripheral hardware or directly to your computer, you will still need to send the feed to software to manage the video and audio inputs, transitions, and most importantly, send the video feed to a live stream enabled-player and CDN. Broadcasting Software.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 28, 2016
    [Generation, Landing Page] Debunking 10 Common SEO Misconceptions
    Today, search engine optimization goes far beyond simply optimizing existing landing pages based on search volume. Web crawlers, like Google bots, look at webpages and follow links on those pages, similar to how you and I browse sites. Have you ever googled ‘SEO software’? While you utilize services to conduct keyword research, generate reports, and collect data, you don’t want to use a machine to build links or optimize content.
  • CEROS  |  WEDNESDAY, JULY 27, 2016
    [Generation, Landing Page] All About Those Leads: Crafting Content for Conversion
    Okay, I may have taken a slight liberty with those lyrics, but the fact remains: Lead generation is a huge part of every marketer’s job, whether you’re a demand gen guru or a content marketer. eMarketer found that 60% of B2B marketers identify lead generation as their top online marketing challenge. Given that the modern inbound lead generation machine runs largely on content, lead gen and content creation have to operate hand in hand to achieve success.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Generation, Landing Page] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    You have a Marketing Automation Platform (MA) and a Customer Relationship Management (CRM) software? The most common way to capture this information is to have hidden fields in a form on the landing page, and pass the values of these parameters into those fields. In conclusion, reporting on your inbound results based on the pipeline and revenue generated is possible. This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group.
  • VIDYARD  |  TUESDAY, JULY 26, 2016
    [Generation, Landing Page] Getting Started with Live Streaming
    USB enabled cameras like webcams can generally be plugged directly into your computer to work with your software encoder. Laptop/Desktop Computer with Encoding Software. Whether you stream through peripheral hardware or directly to your computer, you will still need to send the feed to software to manage the video and audio inputs, transitions, and most importantly, send the video feed to a live stream enabled-player and CDN. Broadcasting Software.
  • FATHOM  |  FRIDAY, JULY 22, 2016
    [Generation, Landing Page] Your Digital Marketing Career and Pokémon GO
    and learn as many practical digital marketing skills as possible is vitally important to not only landing a job but also to staying relevant in your current field. This is also true for your knowledge of digital marketing platforms and software. Oh no, one of your best clients is having issues with lead generation. These are paramount for successful lead generation, yet one crucial element is missing. Yeah, I am going there.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Generation, Landing Page] 6 Types of Transactional Emails That Every Email Marketer Should Know
    after they book a trip from your website or 3-months into their software subscription). Since their feedback can be extensive, you may want to provide a CTA to a landing page to collect it. No matter what industry you’re in, transactional emails can help you generate more revenue, build brand loyalty, and improve your email deliverability.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Generation, Landing Page] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    Though Red Bull actually uses Instagram the least out of all of its platforms, the platform brings in the most engaged following, generating the most likes and comments. Fill your Feedly with feeds rich in new technology and marketing trends like Search Engine Land , Marketing Land , Moz , and TechCrunch. Meanwhile, nimble companies adapted and began creating simple software solutions available for free for their prospects.
  • CONTENTLY  |  WEDNESDAY, JULY 20, 2016
    [Generation, Landing Page] Introducing Analytics for PDFs (and More!)
    This is what we tend to call middle- and lower-funnel content—the stuff we use to get people interested enough in our software to become brand advocates and, eventually, clients. Page-by-page engagement analytics tell us which topics are most engaging for specific audiences and provide insight on how to optimize content length, organization, and cadence. It closely tracks downloadable content using: Page-by-page time-based engagement analytics on PDFs and decks.
  • LEAD LIAISON  |  WEDNESDAY, JULY 20, 2016
    [Generation, Landing Page] Buzzwords in Marketing Automation: Landing Page
    Landing Pages: its meaning and how to apply it. What is a landing page? As it relates to marketing automation, a landing page is a web page that has two functions: to convert a lead and to serve up information. Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher. – Search Engine Land. The way a landing page converts a lead is usually by a form.
  • BIZIBLE  |  THURSDAY, JULY 14, 2016
    [Generation, Landing Page] How To Create A Winning Demo Video For Your B2B Website
    This isn’t easy with a complex product like B2B software or technology. Look for more opportunities to show off the new video, such as in email embeds or optimizing landing pages so the video shows up above the fold. demand generation product marketingEver wonder why so many front doors are red? There’s a specific reason. But it depends on who you ask.
  • ETRIGUE  |  WEDNESDAY, JULY 13, 2016
    [Generation, Landing Page] Is Marketing Automation Right For You?
    Determining if your organization needs marketing automation is no different from evaluating the potential adoption of any software solution. You’ll likely be operating the system itself, and you’ll be creating the content that will be used for offers, landing pages, emails and the forms and dynamic progressive forms that you’ll use. Joint planning, close cooperation and constant communication between sales and marketing are the key to effective demand generation.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Generation, Landing Page] The 14 Best Marketing Automation Tools
    Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation.
  • ACT-ON  |  MONDAY, JULY 11, 2016
    [Generation, Landing Page] Advanced Retargeting: Nurturing Your Audience Across Digital Channels
    Lead nurturing is an automated program that encourages prospects to interact with your brand,” said Linda West , director of marketing at Act-On Software. Companies that excel at this, West said, generate 50 percent more sales ready leads at 33 percent lower cost , according to Forrester Research. Anne starts the buying process via a Bing internet search for “construction management software.”
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 7, 2016
    [Generation, Landing Page] Pondering Snapchat As The Next Place to Be for B2B
    This is a millennial and younger platform, and while many B2B companies do not specifically target these younger generations, there are certainly plenty of heavy Snapchat users in decision-making positions at B2B companies of all sizes. There are no live links so it is probably not the best for directing prospects to landing pages.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Generation, Landing Page] Why We 'Overspent' on Our Website (And You Should, Too)
    It may lack a few must-have features, like a blog, landing pages with lead generation offers, or integration with your CRM or marketing automation software. What you need to know is when does the incremental investment no longer generate a positive return. As you plan a new website -- or updates to an existing one -- you may wish the sky was the limit. Unfortunately, we are all faced with the same monetary Catch-22.
  • PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Generation, Landing Page] Effective Lead Nurturing in Stages
    This is one of the driving principles behind quality lead generation strategies. You can gather contact details by using forms, a call-to-action (CTA), landing pages, and a database for storing and accessing all of your valuable contacts. Facilitate sales by using Customer Relationship Management (CRM) systems, software systems that can equip you with the right customer data to help you effectively build relationships with prospects.
  • CAPTORA  |  TUESDAY, JUNE 28, 2016
    [Generation, Landing Page] Drive Organic Search Strategy with an Open Mind
    For example, trying to rank for “Field Service Software” is very competitive. With each organic, paid, or social campaign executed on, you should know the detailed performance on the following facets: Traffic to your landing page. This helps automatically generate targeted campaigns to engage prospects.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Generation, Landing Page] 5 Ways to Amp Up Your Mobile Marketing Strategy
    It can be frustrating for your visitors to have to scroll all the way up just to access another page. For example, in Marketo, you can easily create mobile responsive landing pages and preview what they look like on your viewer’s mobile device. purchase, recommendation, enrollment in loyalty program) and revenue generated from it. Author: Jamie Lewis Is it time for your brand to get mobile?
  • PUREB2B  |  SUNDAY, JUNE 19, 2016
    [Generation, Landing Page] Optimizing Your Website for Lead Generation
    When executed properly, the right marketing moves can help raise brand awareness, generate traffic, and allow your company to stand out from the crowd. Lead generation is the first step towards sourcing prospects and opportunities while nurturing these relationships with the intent of turning prospects into clients and clients into loyal brand advocates. Here are five ways to optimize your website to help you generate quality business leads. Optimize Lead Generation Forms.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 15, 2016
    [Generation, Landing Page] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts.
  • HINGE MARKETING  |  TUESDAY, JUNE 14, 2016
    [Generation, Landing Page] 13 Key Website Design and Development Areas to Bring in Business
    Are the news headlines on your home page months or years old? You’ll discover how many people are visiting your site on any given day, what pages are most (and least) popular, how many times a PDF is downloaded, and where visitors come from. Many visitors (particularly those coming from search engines) may enter the site through an interior page, such as services page, case studies or your blog. Customer Relationship Management Software.
  • ION INTERACTIVE  |  TUESDAY, JUNE 14, 2016
    [Generation, Landing Page] Why the Next 10 Years of Landing Pages Will Smash the Last 10
    We have witnessed some major changes over the last ten years in regard to how businesses are using landing pages. Over the next ten years, we will see even more change to how brands are using landing pages to market their services. There’s a merging of marketing offline and online" that will upheave the next ten years of landing pages. Throughout the report lead generation is still listed as a number one priority.
  • SNAPAPP  |  THURSDAY, JUNE 9, 2016
    [Generation, Landing Page] 7 B2B Companies Making Pretty Funny Content (Plus How They Did It)
    How do content marketers use humor to not only generate awareness, but to actually push an audience toward conversion? Webinars & Landing pages. Unbounce and ConversionXL – Webinars/ Landing page. Unbounce , a landing page software company, teamed up with ConversionXL (second mention) to create Page Fights. When you think of a flash storage solution software, humor may not come immediately to mind.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Generation, Landing Page] How to Recruit Top Talent Using an Inbound Framework
    It’s the foundation of how online businesses generate customers and revenue. Many people that come to your careers page aren't ready to apply (yet). And you need to experiment with different career page designs to encourage visitors to apply. To get the data you need, you'll need to lean on your marketing automation software or Google Analytics to track how candidates are finding your content.
  • ACT-ON  |  WEDNESDAY, JUNE 8, 2016
    [Generation, Landing Page] B2B Ad Retargeting: Re-engage Website Visitors without Breaking the Budget
    But according to Bizible’s State of Pipeline Marketing report, 53 percent of B2B marketers are using retargeting to generate demand. It’s a part of a well-planned demand generation strategy because it complements lead nurturing throughout the buyer journey. Before you dive into a retargeting campaign, you’ll want to make sure you understand how it all works and how it will fit into your existing demand generation strategy.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Generation, Landing Page] 8 Lead Generation Ideas for Startups
    Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions. Optimize your landing pages.
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