SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers? Incorporate interactive email features.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Liveintent

FEBRUARY 28, 2023

That means brands need to be sure they’re designing mobile-responsive ad creatives and landing pages. As a quick refresher, a deal ID is a unique number generated by a publisher’s supply platform to represent a specific bid request. Leverage deal IDs for customized buys. The result?

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Martech

JUNE 3, 2022

For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. The latest generation of email technology. Automation and landing pages. That represents a compound annual growth rate of 13.7% over that period. Click here to download!

Marketing Automation Services 137

Marketing Automation Services Enterprise Management Work Management Marketing Management 137

Martech

MARCH 30, 2022

When you do a standard A/B split test on a website landing page, you often use “transactions/web sessions” as your conversion calculation to see how well the page is converting. In email , we do know the path our customers took to get from the email to the landing page. Testing automated programs.

Multivariate analysis 104

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 104

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Clicks, scrolling, and hovering can give you a sense of how much they interact with various elements on web pages.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Choozle

FEBRUARY 19, 2019

We generate tons of data every second through our website page visits, videos watched, likes, comments, tweets, search history, purchases, surveys completed, pictures uploaded, and so on. Beyond your activity on the internet, we generate a lot of offline activity as well. pages visited, time on site, referral sources).

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

Convert

JANUARY 27, 2022

We created a simulation of what would happen if a two-page A/B test were conducted (the Original and Variant1). Due to varying privacy protection standards in each browser, the same activity may perform differently. Consider a website that receives 30% of its traffic from Safari users.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Privacy Classified Ads 52