Contently

APRIL 13, 2023

Similar to many creative types, I have spent hours over the past few months experimenting with generative AI platforms like ChatGPT and Jasper.ai Keep in mind that some outputs are too complicated to generate in one shot. They included the IRS Retirement Contribution FAQs page and an Investopedia article about tax-advantaged accounts.

Generation 150

Generation API Webinar Metrics FAQ 150

NuSpark Consulting

NOVEMBER 3, 2019

Let’s begin by defining a lead generation and why you need lead generation strategies for your business to succeed. Lead generation is a process of identifying and attracting potential customers.Without the right strategy in place, it can use up a lot of your time and resources. Middle-of-Funnel Marketing (MOFU).

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

SmartBug Media

JUNE 16, 2020

“How do you understand the difference between lead generation vs demand generation?”. I posed this question to four different friends who work in various spheres of marketing, and here are the responses I got: “Demand generation is part of lead generation.”. Lead generation is part of demand generation.”.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Lead Generation Paid Content 104

DealSignal

DECEMBER 28, 2021

What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. The goal of any demand generation manager or marketing lead is to create brand awareness and interest.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Marketing Insider Group

MAY 16, 2023

Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Image Source: Giphy What is this, the zombie apocalypse? Of course not!

SEO 243

SEO Lead Ranking Content PR 243

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Create a Coming Soon Page Coming soon pages are one of the best ways to collect your customers’ email before the product launch.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

markempa

APRIL 3, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Other landing page resources?

Landing Pages 120

Landing Pages Lead Generation Generation Leads 120

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. Adding a note or graphic about the award or milestone on the company’s about us or awards page on their website. One of the biggest elements of a landing page that can be tested is pricing.

Lead Generation 123

Lead Generation B2B Marketing Lead Ranking Lead Scoring 123

Marketing Insider Group

OCTOBER 20, 2020

Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Webinars are lead generation tools that provide free, valuable information that will demonstrate why your audience needs to invest in your services or products. Attract website visitors with a banner or landing page.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Marketing Insider Group

APRIL 12, 2021

Each type of media has its place in the lead generation process. Fast lead generation and traffic to owned media. Once people land on your website from either paid or earned sources, you want them to stay. Podcasts and virtual events are other owned media options. Quick Takeaways. Next, we’ll look at each type of media.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Vision Edge Marketing

MAY 19, 2020

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. In today’s episode we’re exploring upstream and downstream marketing. Both are essential in motivating customers to adopt existing products & services.

Lead Ranking 292

Lead Ranking Lead Scoring Planning Work Management 292

DealSignal

FEBRUARY 18, 2024

Register for our webinar,” “Download this free guide,” or “Listen to the podcast,” are much more enticing offers. Leverage, partner, and get help from your marketing team Get marketing’s help on content—everything from emails to landing pages, to ebooks, and more. These are big asks.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Directive Agency

MARCH 16, 2022

Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts and/or sponsoring existing podcasts. Podcasts can’t be tracked by marketing attribution”. Generating Podcast Tracking Touchpoints. And therein, lies a problem.

Marketing Attribution 59

Marketing Attribution Work Management Touchpoints Landing Pages 59

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. Of interest to martech practitioners, Smith discusses the evolution of metrics that are so important to us, like page views and unique visitors. Practitioners trying to stay abreast of our changing field will find this podcast helpful.

Work Management 113

Work Management Viral Marketing Marketing Management Cold Calling 113

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. You can create podcast content the same way you create blog posts.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Add or delete sections to your existing pages. Interviews.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Directive Agency

JUNE 10, 2020

As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Answer: “It is critical to take time when building a lead generation strategy. Answer: Here at SEMrush, we use all kinds of lead generating strategies.

Lead Ranking 90

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 90

Sharpspring

AUGUST 3, 2021

If you don’t have much to say about your project yet or you want its features to be a surprise, you can set up a lead generation form and publish your content later after the launch. This step requires no preparation: Simply search WordPress plugin repository for something like “Pre-launch page” and choose a plugin that fits your needs best.

Planning 145

Planning Marketing & Strategy Marketing Strategy Content Marketing 145

ClickZ

JUNE 15, 2023

Having a buyer’s guide on your product pages is great, but sometimes people want to know more. Product pages rarely rank as featured snippets because there is no intent match: Product pages are intended to sell, not answer questions. This is where blogging comes into play.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Marketri

NOVEMBER 8, 2023

Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets. Explore various media channels, including podcasts, webinars, and live streams.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

ConvertKit

JUNE 21, 2021

You can quickly start your email list with ConvertKit and our free landing page builder. Log into your ConvertKit dashboard and click Landing Pages & Forms : Next, click the Create New button and then Landing Page : You can build a landing page with one of our templates: ConvertKit has a library full of landing page templates.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Martech

NOVEMBER 6, 2023

With a team of 50 members and an ambitious target of generating 400 new deals each month, the pressure was palpable. Compare this: Adjust technical settings Ensure deliverability : Without the right domain setup, you risk not only low security but also diminished trustworthiness, making your email more prone to landing in spam.

Outreach 127

Outreach Email Marketing Optimization Lead Ranking 127

Optinmonster

APRIL 4, 2024

Signup forms and Landing Pages : These should be easy to create and integrate, so you can effectively grow your contact list. Integrations : Consider how well the platform integrates with any lead-generation tools , CRM (customer relationship management) software, and eCommerce platforms you may use.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Adobe Experience Cloud Blog

MARCH 18, 2019

Your landing page is your opportunity to make an impression on your target audience. Building loyalty often takes a bit more time, but your landing page is a start to a long-term relationship with new customers. Place your contact button where users see it from the minute they land on your page.

Landing Pages 134

Landing Pages Loyalty Ad Building Brand Identity 134

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. G2 = THE place you go for software The key with messaging is to reflect it in your content, ad and landing page copy. There are optional and mandatory channels.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

DealSignal

JULY 27, 2023

Register for our webinar,” “Download this free guide,” or “listen to the podcast,” are much more enticing offers. Leverage, partner, and get help from your marketing team Get marketing’s help on content—everything from emails, to landing pages, to ebooks, and more. These are big asks.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

MindFire

JULY 13, 2021

Join me in this panel discussion with Joe Manos (EVP, MindFire) and Mackenzi Leinders (Director, Sales & Demand Generation), to dig into these questions and more. Watch the video, listen to the podcast, or download the slides below. coming soon… PODCAST. WHAT YOU’LL LEARN. . — We’re always happy to help!

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. For example, if your goal is lead generation, LinkedIn and Facebook’s detailed targeting options would allow you to reach professional audiences with lead ad units. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9

Paid Content 62

Paid Content Media Plans Planning Allocation 62

MindFire

MARCH 7, 2023

Join me in this panel discussion with Joe Manos (EVP, MindFire) and Mackenzi Leinders (Director, Sales & Demand Generation), to dig into these questions and more. And, if you have questions, feel free to reach out. We’re always happy to help!

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

Martech

SEPTEMBER 29, 2023

Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.” Also works for editing podcasts, and includes screen recording, clip creation and transcription. And it supports the data needs of the entire firm, from manufacturing to finance.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Unbounce

JULY 23, 2020

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

ConvertKit

DECEMBER 15, 2021

The Grow Your Audience Challenge (previously called the Landing Page Challenge) is our trademark challenge. We think a landing page is one of the best ways to grow your audience. Workshop #1: The strategies top creators use to build high-converting landing pages. Milestones.

Landing Pages 86

Landing Pages Newsletter Webinar Metrics Course 86

ConvertKit

JULY 14, 2021

Litmus found that personalized emails generate a median ROI of 122%. For example, if someone has already purchased your course, you can skip promoting it again and focus on your latest podcast episodes. There are two ways to collect subscriber info to use for personalization—custom fields on your landing pages or with subscriber tags.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Be sure to include a call to action in the video itself and the video landing page. It doesn’t matter if you embed them on a page or link to the YouTube page—get that content on your site.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

ClearVoice

MARCH 14, 2024

After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. percent for open rates, which is generally considered outstanding by industry standards. Leverage your email newsletters to promote content such as podcasts and videos from other platforms. Conversion rate.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Unbounce

JUNE 24, 2020

When it comes to delivering more conversions from your landing pages, A/B testing is still very effective. AI can even do things when testing that no human can do, making decisions on the fly about what version of a landing page is best for what type of visitor. billion in costs, and generate over $112 billion in revenue.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145