4 Calls-to-Action Proven to Increase Lead Generation
Marketing Insider Group
AUGUST 10, 2021
Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Design: The CTA button or text must stand out from other elements on a webpage, landing page, or ad through eye-catching design.
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