Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Marketing Insider Group

MAY 1, 2023

84% of video marketers think video has helped with lead generation Source: Wyzowl Posting brand videos on social media is a great way to reach new audience members, and ultimately land new customers. Over 60% of marketers consider video to be very/extremely important to their marketing strategy Image Source: Biteable 7.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Zoominfo

JANUARY 8, 2021

Welcome to lead generation marketing. What is Lead Generation Marketing? Let’s take a look at the ins and outs of lead generation marketing, including: Identifying the right-fit customers When to turn your marketing leads over to sales Generating leads with content. Did they: Visit a product page multiple times?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Only B2B

MARCH 10, 2022

“Generating B2B leads is simple and easy.” You know how difficult it is to boost sales with B2B lead generation tactics. It doesn’t help that each expert insists that their lead generating strategy or approaches are the most effective. The Process Of Generating B2B Leads. More sales = more leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. You might think lead generation stops at email signup. It’s time to learn about lead generation in email marketing and five ways you can improve it. What Does Lead Generation Look Like in Email Marketing? 5 Ways to Improve Your Email Lead Generation.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Webbiquity

NOVEMBER 17, 2022

While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention. These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA).

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety. Vancouver Island University.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Zoominfo

FEBRUARY 1, 2018

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Ready to learn more about the state of B2B lead generation? B2B Lead Generation Statistics: Successful Tactics.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Launch Marketing

NOVEMBER 22, 2023

How can it be useful for your lead generation efforts? Some tools, like Marketo, can do everything in one place, from emails to landing pages and website forms. Mailchimp focuses on email marketing, Unbounce manages landing pages and forms and Google Analytics looks at website tracking.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

Marketing Insider Group

MARCH 1, 2021

Around 92% of people don’t go past the first page of Google results upon making a query. Read on to learn how to get your business on Google’s top search results pages and attract the most relevant traffic to your business. People can click on your engaging and appealing ad designs and be redirected to your landing page.

Google 326

Google Mobile Advertising Business Work Management 326

Brandpoint

SEPTEMBER 17, 2020

One of the most important lead generation tactics you have at your disposal is your website. Optimizing your landing pages — whether it’s your main homepage or specific product pages — is how you can draw people in through unbranded searches and eventually get them to contact you. Here are a few things to keep in mind.

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

Optinmonster

DECEMBER 26, 2022

You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today. What Is Organic Lead Generation?

Organic Leads 88

Organic Leads Traffic Organization Sales Qualified Leads 88

Webbiquity

APRIL 23, 2024

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. Instead, concentrate on organic methods of increasing your subscriber base, such as sign-up pages, events, and free (but valuable) downloads.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

PureB2B

JUNE 20, 2022

If you’re struggling with B2B lead generation, you’re not alone. Most marketers can sympathize; 61% consider generating leads to be their biggest challenge. So, what can marketers do to generate some additional fodder for a pipeline that’s constantly hungry for leads? A/B testing has several benefits for lead generation.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Zoominfo

JULY 24, 2019

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). Keep reading.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. For a few years now, Google has shown image thumbnails in mobile search results. In addition, there are image search results blended within general organic search results – both on mobile and desktop devices. Guest post by Ann Smarty.

SEO 161

SEO SERP Conversion Eye-Tracking 161

MarketJoy

AUGUST 20, 2020

Lead generation is one of, if not, the most significant aspects of the B2B marketing process and the sales operations. If you are not getting the leads you need, or if the leads you have are not converting, you may be making some common lead generation mistakes. Content is a persistent challenge for B2B lead generation systems.

Lead Generation 105

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 105

Optinmonster

AUGUST 17, 2021

Do you want to learn how to generate leads for your online business? Whether you are an established business or a startup, creating consistent lead generation strategies is a must. If you’re looking to create a highly successful lead generation strategy, then you’re at the right place. How to Generate Leads: 7 Expert Tips.

Lead Scoring 92

Lead Scoring Lead Ranking Generation Webinar Metrics 92

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool? Why is this important?

Marketing Automation Services 128

Marketing Automation Services Budget Programs Enterprise Management Work Management 128

Go Beyond SEO

MARCH 12, 2024

PPC increases the visibility of your products and services, helping you generate qualified leads. Manufacturers who harness the power of PPC can reap significant benefits, from increased visibility to generating qualified leads and running targeted advertising campaigns. But PPC goes beyond just getting seen.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Optinmonster

DECEMBER 8, 2023

Whether you run 1 website or 100, you’ll occasionally need to create a maintenance page. WordPress coming soon plugins let you create special landing pages to show visitors that: Your website isn’t quite ready yet Your entire site is under construction or undergoing maintenance. SeedProd 2. Thrive Architect 3.

Best Practices 105

Best Practices Landing Pages Template Work Management 105

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Oktopost

JULY 15, 2020

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. Why LinkedIn Lead Generation is Perfect for B2B Marketing. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

MarketJoy

AUGUST 6, 2020

For decades, print media, radio and television dominated lead generation, until the eventual birth of the internet, when everything began to change. However, in the last decade Google Adwords, mobile-readiness, landing pages, web forms, and the marriage between sales and marketing has become table stakes for effective lead generation.

Lead Generation 105

Lead Generation Sales Qualified Leads Marketing AI Generation 105

FunnelEnvy

DECEMBER 26, 2022

Every generation is different from the previous one, and while you shouldn’t hold preconceived notions about individuals solely because of their age, it is possible to draw broad conclusions about age groups as a whole. Certain studies show that over 4 in 10 B2B buyers use mobile devices during the purchase process.

Top of Funnel 76

Top of Funnel Marketing Automation Services Optimization Generation 76

Outgrow

JANUARY 11, 2021

20 Best Lead Generation Tools You Need to Try Out in 2021. According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. They use some of the best lead generation tools to mine a stream of qualified leads. Embrace these lead generation software, or should I say, superheroes!

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Launch Marketing

JUNE 28, 2023

It is one of the most effective methods for B2B businesses to amplify their brand’s reach and drive lead generation. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Contact us today or request a free marketing consultation!

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Adobe Experience Cloud Blog

DECEMBER 18, 2018

Generating marketing qualified leads is one of the highest priorities for innovative marketing professionals. However, over 50% of marketers admit struggling with lead generation. You can embed it in your email, on your website, or in your mobile app. Generating Leads with Microsurveys. What Are Microsurveys?

Lead Generation 134

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 134

Heinz Marketing

FEBRUARY 24, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Are your landing pages sticky enough? As a crucial part of the larger marketing campaign, a “sticky” or well-engineered landing page keeps your viewer there long enough to complete the desired call-to action (CTA). Avoid dense paragraphs and crowded sentences.

Landing Pages 88

Landing Pages Ad Building Mobile Marketing User-Generated Content 88

Hubspot

JANUARY 20, 2020

One tactic is a squeeze page. Below, let's review what a squeeze page is, some examples, and how to build one. While squeeze pages are a type of landing page, it's important to note that not all landing pages are a squeeze page. So, what should a squeeze page look like?

Sales Qualified Leads 98

Sales Qualified Leads Lead Scoring Lead Ranking Landing Pages 98

Martech

JULY 19, 2023

The enhancements include: Generating responses to commonly-asked customer questions in the Conversations Inbox. Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only). Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only).

Data Hygiene 89

Data Hygiene Privacy Landing Pages CAN-SPAM 89

Martech

MARCH 28, 2023

Movable Ink, the personalized content platform, has announced the launch of a new mobile suite , adding to the range of channels where it can use data to create personalized engagement with users. Dig deeper: Email creation platform Stensul expands its offering to landing pages Based on SMS in beta. Why we care. Two reasons.

SMS 87

SMS Deep Linking Landing Pages Mobile Marketing 87

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. And while a SaaS model could be extremely profitable and low on maintenance, SaaS lead generation can be a tricky task. What Is SaaS Lead Generation? How Is Lead Generation Different from SaaS?

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Unbounce

JULY 20, 2021

Imagine this: You publish your landing page and wait for your conversions to roll in. After you’ve worked so hard on crafting a landing page for conversions, it stings to see so many people leaving. Bounce rate is the percentage of visitors who come to your landing page without visiting another page or taking action.

Landing Pages 139

Landing Pages Top of Funnel Conversion Rate Work Management 139

Salesforce Marketing Cloud

NOVEMBER 30, 2023

If you have a mobile device, you could take it out right now — from wherever you are — and buy anything from a carton of milk to a luxury car (yes, really). That’s the power of mobile commerce. In fact, 79% of global Cyber Week traffic came from mobile. In fact, 79% of global Cyber Week traffic came from mobile. •M-commerce

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Hubspot

MARCH 26, 2020

In other words, you need to generate new leads, but you're not sure what you're supposed to do. If you're trying to generate leads for your business, it doesn't make sense to employ the same lead generation strategies as companies that operate on a global scale. Instead, you would do something called local lead generation.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95