chiefmartech

JUNE 19, 2023

The concepts of encapsulation, modularity, and reusability have been foundational to the discipline of software engineering. This gave non-technical marketers tremendous freedom to quickly, easily, cheaply publish great-looking landing pages and microsites, with low-risk of technical error.

Enterprise Management 68

Enterprise Management API Work Management Marketing Management 68

NuSpark Consulting

MARCH 10, 2012

Are you generating leads from your website? If you have a soft-sell “contact us” page, then driving immediate leads is harder. Landing pages and microsites are designed to generate leads. Below is a matrix of what makes up good content, and a good website story: Are you key pages being seen?

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Customer Experience Matrix

AUGUST 13, 2013

This addresses one of the central dilemmas of selling through partners, which is losing contact with the leads and, as a result, not being able to measure effectiveness of corporate lead generation programs. The system can also integrate with event management software and Google AdWords.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 31, 2014

The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. It doesn’t currently provide email or landing page builders, since its graphics arts clients typically had such tools already.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

The Point

MAY 30, 2012

MobileIron’s software solution is a prime enabler of so-called Bring Your Own Device (BYOD) initiatives , a fast-growing phenomenon of corporate workers bringing their own mobile computing devices – notably smartphones and tablets – to the workplace in order to connect to the corporate network.

Demand Generation Agencies 100

Demand Generation Agencies Work Management Demand Sales Leads 100

Customer Experience Matrix

DECEMBER 8, 2011

This contrasts sharply with mature categories like email, landing pages, and nurture campaigns, where dozens of features are shared by most systems. Links on the vendor names go directly to the vendor Web page or press release that described their social media capabilities.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

NuSpark Consulting

AUGUST 26, 2011

Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

NuSpark Consulting

AUGUST 26, 2011

Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. Nearly all demand management systems have built-in email engines and Web servers for forms and microsites.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Marketing Automation Software Guide (MASG) posted an article on this topic. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Valasys

JULY 1, 2021

One can choose many goals such as: Generating more leads by increasing traffic to the website. c) Landing pages. Employing marketing automation marketers can build landing pages without the help from IT and can direct traffic to customized, personalized landing pages based on segmentation.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

LeadSloth

AUGUST 11, 2009

To generate demand for your products, it’s not enough to nurture the existing leads in your database. E.g. promoting software to developers vs. selling a value-based proposition to C-level executives? For example, there are many more software and web developers in the world than there are CIO’s of F1000 companies.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

SnapApp

APRIL 13, 2017

Multinational software company Citrix took product comparison content to a whole new level with their “GoToMeeting MVPs” campaign. . . Video software company Vidyard knows a thing or two about engaging audiences with creative video. Vidyard example 2: Animated landing page. . . BrightEdge. Morgan Stanley.

Examples 48

Examples Microsite Marketing Management B2B 48

SnapApp

JULY 24, 2017

Multinational software company Citrix took product comparison content to a whole new level with their “GoToMeeting MVPs” campaign. . . Video software company Vidyard knows a thing or two about engaging audiences with creative video. Vidyard example 2: Animated landing page. . . HubSpot ROI Calculator. Five9. . .

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Kapost

OCTOBER 31, 2016

In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools. Visitors would struggle to find the resources they need, and we’d fail to stay on top of an ever-expanding archive of website pages and resources.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

Albacross

JANUARY 17, 2020

There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. For us, these are the 3 top tools for 2020 – combined they result in a very powerful lead generating tool. It’s an efficient software for organizing, track and nurturing sales leads. GetProspect.io

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

SnapApp

DECEMBER 16, 2015

Microsites Take Off. Some of the most successful brand publishers — GE , Adobe , and Red Bull — embrace microsites as a part of their content marketing strategy. A microsite is a content hub separate from a company’s URL. Social media platforms are major channels for companies to drive brand awareness and lead generation.

Top of Funnel 48

Top of Funnel Microsite Content Marketing Planning 48

SnapApp

NOVEMBER 14, 2011

Monetization may be direct through advertisements or indirect through sales lead generation. From a business standpoint, a content-driven website exists for one or multiple objectives: to make money based on advertising or to generate customer leads for a product or service. Landing Page. Microsite.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

SnapApp

OCTOBER 6, 2015

Blackbaud’s “Realize Real Results” campaign centered on a microsite that layered interactive assets (two calculators, a quiz, and a survey) alongside static infographics, white papers, videos, and tip sheets to give participants a comprehensive view of the results they could achieve with Blackbaud’s products. Genius Generator.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

ClearVoice

NOVEMBER 27, 2019

Without it your brand wouldn’t exist — and you’d be unable to generate awareness or revenue. Core content often includes your website, key product and services pages, functional messaging and automation, as well as your brand’s mission and vision. Think of the Yellow Pages , for instance. Context matters.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Content Marketing Institute

FEBRUARY 5, 2019

For instance, as CMI founder Joe Pulizzi pointed out years ago, the LEGO Movie entertained mass audiences and earned millions in revenue as a traditional feature film; but it also performed strongly as a marketing vehicle by winning the hearts and minds of a new generation of prospective LEGO consumers. For its Original.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Customer Experience Matrix

JANUARY 31, 2010

Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Adobe Experience Cloud Blog

APRIL 9, 2009

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Tell us a little bit about how you got into demand generation , and what you like most about it. What I like most about Demand Generation is that it makes the customer's buying process so much more efficient. I started my career in a traditional software company.

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Hinge Marketing

APRIL 17, 2019

More formally, marketing automation is the use of sophisticated software platforms to automate both routine and complex marketing processes, reducing costs and improving effectiveness. Forms, landing page, & microsite creation. Forms, landing page, & microsite creation. Social media marketing.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Computer software followed a similar trend until late April; its positive momentum stalled during May, but rose again in early June. Computer software: 14% above benchmark. Free Software to Get Started.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

chiefmartech

FEBRUARY 19, 2018

IN SHORT: Since 2011, I’ve produced an almost yearly slide that attempts to map the global marketing technology landscape : every vendor I can find who sells software to marketers. Hacking marketing (marketing = software). Marketers: you are the software you use. Software is marketing’s interface to reality.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

SnapApp

JULY 7, 2017

How can you better qualify leads to free your sales team up to spend more time on revenue-generating activities? We reached out 42 VPs, CMOs and Content Strategists and asked the following question: What interactive content types have you used to generate more "qualified" leads (and how)? Interactive content. Ben Bradley. David Hoos.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Bluetext

APRIL 8, 2020

Thought leadership is common on home pages and primary navigation items, especially as increased velocity benefits SEO. Often, this content is displayed dynamically with custom logic based on publishing dates and category tags to keep pages current and relevant, and require less upkeep for page editing.

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

WebMarketCentral

SEPTEMBER 21, 2009

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20

Hubspot

OCTOBER 17, 2012

Consider this scenario for a moment: A visitor lands on your website and downloads your most popular ebook. A Smart Content Generator. Malleable Web Pages. This criteria is what will trigger your smart content generator to display certain CTAs to different website visitors. 2) On Your Various Web Pages.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28

Outreach

AUGUST 9, 2021

What Type of Data Does Call Analytics Software Collect? Call analytics data yields valuable insights for marketing and sales teams, drawn from KPIs including: Lead score Call and hold time duration General caller ID information Detailed transcriptions Relevant keywords Marketing channel metrics Buyer sentiment analysis.

Sales Management 98

Sales Management Marketing AI Marketing Budget Analytics 98

Content Marketing Institute

MAY 24, 2018

You truly can create a quality product that generates leads based on the good work you’ve done. Think of that one subject-matter area that really generates good leads for your business. You just need a landing page to gather contact details. But first …. Before you dive in. How many partners do you need?

Microsite 106

Microsite Content Advertising Agencies Lead Ranking 106

Marketing Insider Group

FEBRUARY 28, 2013

I’m the co-founder and CTO of ion interactive , a marketing software company that provides a SaaS platform for creating and testing post-click experiences. — things like landing pages, microsites, or app-like interactions. Let me know what you think in the comments below.

Planning 100

Planning Work Management B2B Thought Leadership Marketing Management 100

Hubspot

AUGUST 11, 2014

Like what if you forget to test an important data capture form and then lose out on generating a bunch of new leads? Or worse, what if you forget to properly set up site redirects, and those valuable search engine visitors get a page not found message? Page Content. Scripts are optimized across web pages.

Marketing Websites 28

Marketing Websites Privacy Policies RSS Auto Responder 28

Hubspot

SEPTEMBER 17, 2012

There are literally thousands of startup ventures pursuing new ideas in marketing software. Agencies, marketing service providers, and business consultants are frenetically weaving these components into "solutions" and a new generation of creative campaigns. 3) Software Is Easier Than Ever to Create.

Marketing Budget 28

Marketing Budget Budget Programs Planning Paid Search Agency 28

Marketing Insider Group

JULY 1, 2020

Take this one step further, from providing value to your buyer to providing value to society, and you’ve landed on the future of content marketing – purpose driven brands. What travel, food, or fashion brand can exist today without a vibrant Instagram page, videos, and a few influencer campaigns? It’s not rented space. image source.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363