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Five Tips for Creating Landing Pages That Convert

Webbiquity

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. Lead generation is, of course, the process of enticing prospective customers to provide you with their contact information so that you can contact them directly and stay in touch with them, a.k.a.

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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.

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9 Ways to Increase Landing Page Conversions

Marketing Insider Group

The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics. List of Benefits.

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Generate More Leads With These 3 White Paper Landing Page Examples

Unbounce

If your landing page can’t convince them to fill out your download form, your hard work will go to waste. So how can you build a white landing page that gets people downloading? Let’s talk about the goals a white paper should achieve and how your landing page can help you meet those objectives.

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8 High-Converting Lead Generation Landing Page Examples to Inspire Yours

Unbounce

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety. Vancouver Island University.

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SEO Best Practices for Landing Page Optimization

KoMarketing Associates

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. Landing pages are the perfect tool to do it. Because landing pages can convert organic traffic. But the landing pages are key. Speed it up.

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3 Simple Landing Page Tweaks to Help Boost Your Sales

Unbounce

You know the drill: You build a quick landing page and start promoting it. . Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads). Lead generation is a see-saw. There’s really no benefit in generating cheap leads if they’re unqualified.