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How To Optimize Your Landing Page For Better PPC

Unbounce

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

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Everything You Need to Know About Landing Page Design

Hubspot

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. That’s because your landing page is your site’s “destination page”, or the first page that visitors land on when they open your site.

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Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

And when a customer starts to trust your brand, they are likely locked in. When a new user lands on your website, the code drops a browser cookie. For example, you can use a pixel-based ad to generate leads – advertisements might direct a user to a landing page where they can enter their information.

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How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Facebook’s current 2.07 Entice With eBooks.

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How to Use Gated Content to Skyrocket Engagement & Conversions

Optinmonster

We’ll share gated content best practices and examples, so you can use the content gating strategy effectively to improve inbound marketing conversions, and boost lead generation and sales. Gated content is also referred to as locked content. Plus, locking your content doesn’t impact SEO. Let’s get started!

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Marketing and Web Security: How Marketers Can Mitigate Risk

Adobe Experience Cloud Blog

As your company undergoes its own digital transformation , not only are you generating more and more data across more devices, you’re progressively responsible for the information others share with you. You’re happy you can lock the front door to keep that home safe, and you’d never really consider not ­ having a lock.

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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

Quick Takeaways: Spending your unused marketing budget on content marketing right now gets you a locked-in annual content plan before the year even starts. These campaigns typically came at the direction of the VP of Sales for those segments: let’s get a full page in an industry trade publication. We need a brochure.