Should I Design My Demand Gen Landing Pages for SEO?

The Point

Recently, a client raised objections to our agency hosting their campaign landing pages on a marketing automation platform, since doing so would require that the pages reside on a subdomain (info.companyname.com) vs. on the client’s core domain (companyname.com). The client’s reasoning was that by residing on their main site, the landing pages would help support that website’s SEO domain authority and thus improve search rankings.

Should You Use the Same Landing Page for Email and Online Ads?

The Point

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different.

Landing Page Conversion Tips

NuSpark

How’s the structure of your landing pages? Here a a few tips to make your lead generation landing pages as powerful as possible. The post Landing Page Conversion Tips appeared first on NuSpark Marketing. Is it optimized for conversion?

Create a Landing Page that Gets Results

Act-On

Landing pages let you curate content, images and resources to help leads during the decision-making process. Landing Page Lead GenerationHere are a few tips to make yours stand out.

How B2B Marketing is Changing in 2018

The top priorities for B2B marketers this year are generating more high-quality leads and. were cited by respondents more frequently than even lead generation challenges. lead generation tactic, followed by social media. effectiveness of lead generation programs and tactics?

Clever Conversion Tricks for Better Landing Pages

Act-On

Landing pages are a major opportunity to generate leads and get conversions. Forms & Landing Pages landing page optimization landing pages optimizationEven small changes can result in big gains.

How to Design Landing Pages that Convert

Single Grain

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. What Is a Landing Page? A great example is this Geico landing page.

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”.

10 Principles of Effective Landing Page Optimization

KoMarketing Associates

You can learn a lot from a company’s landing pages. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. Even now, you only have to click a few online ads to find a company that’s still sending traffic to a generic page. Lesson learned: Traffic matters for landing pages.

How To Build Landing Pages That Convert

ScribbleLive

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well.

4 Steps to Map B2B Keywords to Landing Pages

KoMarketing Associates

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. Step 2: Assess Keyword Rankings and Existing Landing Pages. Step 3: Confirm Landing Page Quality.

Landing Pages That Convert: Keep Your Promises

Reachforce

Today’s guest post comes from The Conversion ScientistTM, who has been putting In the man hours to study the science of what you need to get more landing page conversions. Keep your promises with Landing Pages. This is what the page should be about.

Landing Page Fundamentals, Part 3: Landing Page Optimization

Marketing Action

In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page and in part 2 we discussed how to boost conversions on your landing with great copy and compelling offers. Then, we’ll discuss different elements to test on your landing page.

7 Tips for a Successful PPC Landing Page

The Point

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page.

How Much Copy Do I Need On My Landing Page?

The Point

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal.

Top Landing Pages Don’t Play 20 Questions

Reachforce

When designing top landing pages — basically striving to optimize to maximize the number of people who complete and submit each lead form – every element needs to be considered. B2B Marketing Ideas Landing Pages top landing pages

How To Build Landing Pages That Convert

ScribbleLive

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well.

How Landing Pages Can Make or Break Lead Generation Campaigns

Industrial Marketing Today

Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads.

The Ultimate Guide to Landing Pages

Hubspot

A landing page can be the designated page you’re taken to when you click on an ad. It can be the page that follows a call-to-action button. A landing page can also serve as the homepage of a website. Well, that’s where landing page best practices come in.

Are Your Landing Pages Helping Or Hurting Your Marketing?

PathFactory

404 – page not found. But the page still wouldn’t load on the iPad. The landing page loaded this time, but the username and password didn’t work. First up, landing pages. Can everyone read your landing pages?

The Pros and Cons of Lead Generation Landing Pages

Opt Intelligence

For years, the gold standard of lead generation has been landing pages. These dedicated, campaign-specific landing pages were hosted on a brand’s own website and provided a means for full tracking and data capture on a company’s owned website.

Landing Page Optimization: Why Lower Conversion Rates Are Never a Good Thing

The Point

Over at Marketing Experiments , Daniel Burstein posted recently on how what he calls “friction” on landing pages can reduce or increase conversion rates by making it easier or more difficult for prospects to complete a form. How could generating fewer conversions be good?

Drive More Conversions From Email With All-New Landing Pages

Delivra

Enter landing pages. Landing pages are an essential piece in making all of your marketing channels work together. With Delivra’s landing page builder, marketers of any skill-set can create, customize, and launch landing pages without touching a line of code.

Mobile Landing Page Examples That Seriously Set the Bar

Unbounce

We’ve all had frustrating experiences browsing the web on our phones: load times that seem to carry on forever; pages that are cluttered and difficult to navigate; long, rambling blocks of text that make it tough to understand what you’re even looking at. Ready to boost your page speed?

5 Ways Smart Landing Pages Actually Help to Increase Conversions

Reachforce

Every business owner wants to generate more and more conversions. Having smart landing pages on your website plays an important role in helping more people convert. This post discusses the top five ways smart landing pages can actually help increase conversions.

5 Essential Elements of Your Law Firm Marketing Landing Page

Go Beyond SEO

When you’re running an online marketing campaign for your law firm it’s important to send qualified traffic to pages that will convert i.e landing pages. Take Advantage of this Opportunity & Send The Traffic to Landing Pages That Are Built to Convert.

15 Free Professionally-Designed Landing Page Templates

Hubspot

When it comes to turning web visitors into leads, 68% of B2B CEO’s use strategic landing pages as part of their strategy. A strong landing page usually offers your website’s visitors a resource, such as a piece of content, in exchange for contact information. Landing Form.

Landing Page Copy That Actually Converts

SmartBug Media

You realize people aren’t converting from your landing page, but you aren’t sure why and don’t know what to fix. Sometimes, you can get so caught up in the design and functionality of the page that the copy is forgotten. I’m going to dig into some ways to write great landing page copy and what you can do to help people convert from your landing page. Jazz Up Your Landing Page Copy.

How Landing Page Design Impacts PPC Efficiency

QuanticMind

It’s well established that landing page design impacts many facets of an SEM program’s success. Landing Page Quality Influences Ad Rank and CPC. First, before we dive into landing page relevance, we need to first discuss how Google ranks your ads.

Best Practices for Webinar Landing Pages

The Effective Marketer

Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. The problem could be with your webinar registration or landing page.

How to Create a Landing Page

ConvertKit

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. Unlike an email sign up form, you can customize a landing page that fits any device screen. Why create landing pages.

Use Landing Pages to Accelerate Your Lead Conversion Strategy

Ontraport

Although a professionally designed website establishes your brand, it isn’t enough to generate leads for your business. The post Use Landing Pages to Accelerate Your Lead Conversion Strategy appeared first on The ONTRAPORT Blog. Landing Pages

No, You Really Don’t Need A Landing Page

Opt Intelligence

A good website converts leads into customers, but even the best landing pages are wasted on lead generation. Read on for the top reasons you don’t need a landing page and learn how to generate leads without landing pages.

I Wanted to Convert on Your Landing Page, But I Couldn’t. Here’s Why.

Unbounce

I just Googled your solution, clicked your ad, and I’m on your landing page. But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. Hey there , marketer.

How to Get More Search Engine Traffic to Your Landing Pages

Act-On

Smart marketers use landing pages. Landing pages focus visitors’ attention, which makes them more likely to take the action you want them to take. It’s why you’re already using landing pages. You can pay for traffic to your landing pages.