Clever Conversion Tricks for Better Landing Pages

Act-On

That’s what even a little improvement to your landing pages can do. Think about it: We pour so many resources into our landing pages. Those landing pages do a lot of work and create a lot of opportunities for you. Lead generation landing pages.

When and Why to Use Landing Pages

Modern B2B Marketing

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Demand Generation b2b

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Landing Page Fundamentals, Part 3: Landing Page Optimization

Marketing Action

In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page and in part 2 we discussed how to boost conversions on your landing with great copy and compelling offers. Then, we’ll discuss different elements to test on your landing page.

How To Build Landing Pages That Convert

ScribbleLive

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well.

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”.

6 Easy Ways to Perfect Your Landing Pages

Modern B2B Marketing

Author: Stacey Thornberry Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. And now, some additional landing page tips: 4. Are you throwing off landing page visitors with your language?

8 Brilliant Landing Page Examples You Need to See

Hubspot

Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. Landing Pages

These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]

Hubspot

Lead generation is a major component of inbound marketing. When it comes to meeting your lead generation goals, landing pages are the strongest tools marketers have -- which is why it's so important to get them right. Which landing page mistakes should marketers avoid?

How to Design & Optimize Landing Pages [Free Ebook]

Hubspot

Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Whether your goal is to generate leads, sell products, or collect data, your landing pages are where the action happens. How to A/B test your landing pages.

6 Signs Your Landing Page Needs to Be Redesigned

Hubspot

So if your landing pages are performing well, it might be better to focus your efforts elsewhere. But how can you know for sure if your landing page are in good shape? 1) Your landing page conversion rate is low. The age of the landing page.

A Simple Guide to Optimizing Your Landing Pages [Infographic]

Hubspot

Writing and designing a valuable offer is only the first step of getting leads out of that offer -- next, you''ve got to set up landing pages so you can actually get those leads. That''s why it''s so critical to make sure your landing pages are properly optimized.

How Much Copy Do I Need On My Landing Page?

The Point

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal.

Top Landing Pages Don’t Play 20 Questions

Reachforce

When designing top landing pages — basically striving to optimize to maximize the number of people who complete and submit each lead form – every element needs to be considered. B2B Marketing Ideas Landing Pages top landing pages

13 Solutions to Your Most Common Landing Page Problems

Hubspot

On the surface, landing pages seem simple, right? They''re one page with one form. If you have all the elements of successful landing pages, you should be good to go. Think of this post as the first step of your game plan to optimize your landing pages.

Landing Page Optimization: Why Lower Conversion Rates Are Never a Good Thing

The Point

Over at Marketing Experiments , Daniel Burstein posted recently on how what he calls “friction” on landing pages can reduce or increase conversion rates by making it easier or more difficult for prospects to complete a form. How could generating fewer conversions be good?

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark

I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.

3 Ways to Optimize Your Landing Pages to Better Address Human Behavior

Hubspot

A landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Want to design a landing page that persuades people to convert?

How to Evoke Emotion on Your Landing Pages (Without Going Overboard)

Hubspot

Not only is it appropriate to use emotion in your landing page, but it’s essential for the decision-making process. In this post, I want to show you is how you can use emotion in the most effective way in your landing pages. How do you use emotion in your landing pages?

Tips, Tricks, and Secrets to Create Great Landing Pages

Modern B2B Marketing

You don’t see great landing pages often. The average landing page converts somewhere between 2 and 5 out of every 100 visitors. That means there’s a lot of not-so-great landing pages out there. They’re not on your page to browse or pleasure read.

5 Ways You Can Add Social Proof to Your Landing Pages

Hubspot

So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. Using social proof on your landing pages can be a powerful addition to your marketing strategy.

How to Identify and Fix Friction on Your Landing Pages

Hubspot

Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. For example, a commonly stated cause of negative friction on landing pages is long submission forms.

The Best Converting Landing Pages for B2B

Hinge Marketing

Your landing page is your first impression. The best converting landing pages are all built on similar foundations. Driving traffic to your website is, of course, a priority, and building a landing page is a staple of online professional services marketing.

6 Reasons People Aren't Filling Out Your Landing Page Forms

Hubspot

Below are six very common reasons why people won''t fill out landing page forms -- so if you want more people to convert on your forms, you should steer clear of these mistakes. 1) Your landing page is too generic. 2) Your landing page is too distracting.

A Go-To Guide to Screwing Up Your Landing Pages

Hubspot

Landing pages are the core of the conversion process. But a high-converting landing page isn''t just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically.

8 Must-Have Tips for Writing Landing Page Copy That Converts

Hubspot

Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. 8 Tips for Writing Great Landing Page Copy.

Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers

Marketing Action

A landing page is one of the most important tools a company can use for its sales and marketing efforts. It’s also the first page a visitor sees once they engage with your marketing efforts. In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page.

How Many Fields Belong On Your Landing Pages? [Chart]

Modern Marketing

We analyzed data from 1,500 forms over the last 3 months and calculated the conversion rate as the number of submissions per unique visitor to that page. You should be matching up the forms on your landing pages to the stage in the buying cycle.

How to Write Irresistible Landing Page Copy [Free Ebook]

Hubspot

When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy. Lead Generation Landing Pages Daily

Landing Page Best Practices You Should Still Test For Yourself

Hubspot

Your company is different, your sample size is different, your audience is different, and t here''s conflicting data floating around out there about landing pages -- so the only way for you to find out what works best for you is to test. So why not try it on your landing pages?

Buzzwords in Marketing Automation: Landing Page

Lead Liaison

Landing Pages: its meaning and how to apply it. What is a landing page? As it relates to marketing automation, a landing page is a web page that has two functions: to convert a lead and to serve up information. – Search Engine Land.

How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]

Hubspot

And after a closer look, I discovered that conversion rates on our landing pages were 20-30% lower from visitors coming from mobile. ( As a lead generation geek, you can imagine how psyched I was to uncover such a huge opportunity for gathering more leads.).

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Why build individual landing pages? Web Page Tagging.

5 Ways Smart Landing Pages Actually Help to Increase Conversions

Reachforce

Every business owner wants to generate more and more conversions. Having smart landing pages on your website plays an important role in helping more people convert. This post discusses the top five ways smart landing pages can actually help increase conversions.

The Ultimate Guide for Creating Powerful Landing Pages for Your Brand

B2B Marketing Insider

You need effective landing pages that convert as much as you need a worthwhile product or service. Without a great landing page, all your brilliant inbound work is generating website traffic for potential future buyers to visit, poke around, and leave. The post The Ultimate Guide for Creating Powerful Landing Pages for Your Brand appeared first on Marketing Insider Group.

6 Things Your Landing Pages Should (And Should Not) Include

EMagine B2B Blog

So you made a great resource and are ready to share it on your website, but you don’t want to give it away for free so you put it behind a form on a landing page to generate leads. However, you don’t want to turn away a lead with an ugly landing page.

13 Little Landing Page Experiments That Can Make a Big Difference

Hubspot

We''ve seen amazing results from small tests first-hand -- for instance, by adding a blog subscription check box to our landing page forms, we increased our blog subscribers by 128% in just 3 months. Below are 13 ideas for landing page tests you can run.

Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data]

Hubspot

When it comes to landing page copy, many a debate have begun over which words to choose, the context in which they're used, the order they're presented in and the amount you use to convey a message. Longform pages get better results!".

The New Type of Landing Page That Increased Our Contacts by 69%

Hubspot

If you're just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. In Part I, we hypothesized that by partially gating the content on our newly-created HTML offer pages, we could provide a better user experience and still generate leads from it. Standing landing page/form. Welcome back.

A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Build, Publish & A/B Test Landing Pages Without IT. Landing Page Examples. Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Landing Pages.

Top 10 Demand Generation Resolutions for 2014

The Point

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way.